Social Media Commons^™

Facebook For Law Enforcement, Stephen Carlisle

Certified Public Manager® Applied Research

This article introduces what some law enforcement agencies have done to mitigate trust issues by utilizing social media as a form of community policing. There is a silent majority out there that support law enforcement. As a pioneer of using Facebook as a platform for community policing, taking criticism from my law enforcement peers was unavoidable. However, these same peers would turn to Facebook shortly after for personal and professional use. The key is to reach out and to educate the public to help gain trust in law enforcement, and using modern social media platforms to reach the masses only ...

Governmental Persuasion Strategies On Social Media During Covid-19: A Comparative Study Of The Us And China, Fan Wang

Hatfield Graduate Journal of Public Affairs

This study compared persuasive strategies of the governments of the U.S. and China during a public health crisis using social media messages. Collecting data with R and Python from two national public health sectors' official accounts on Twitter (N = 1,630) and Sina Weibo (N = 3,554), the researcher investigated how the organizations' messages reflected Cialdini's seven principles of persuasion and whether other emergent messaging patterns occurred. According to the different phases that the two countries had gone through during the pandemic, the researcher also conducted a pooled times series analysis to investigate the relationship between the frequency ...

Why, New York City? Gauging The Quality Of Life Through The Thoughts Of Tweeters, Sheryl Williams

Dissertations, Theses, and Capstone Projects

As a resource for social data, Twitter’s platform has been used to measure the quality of life through sentiment analysis. This capstone project explores another methodological technique—querying Twitter data around specific keyword terms to determine dominant topics, word patterns, and sentiment leanings in a geographical area. Focusing on New York City and Los Angeles for comparative analysis, the keyword term “why” will be used to build a Python analysis around topic modeling and sentiment analysis. Using this approach, the analysis reveals social and cultural differences, the overall sentiment of tweets, and subjects of interest to tweeters.

GitHub Repository ...

A Cross-Country Investigation Of Social Image Motivation And Acceptance Of Lab-Grown Meat In Singapore And The United States, Mark Chong, Angela K. Y. Leung, Verity Lua

Research Collection Lee Kong Chian School Of Business

This research has three goals. First, it sets out to compare consumer acceptance of lab-grown meat in the U.S. and in Singapore. Second, it seeks to explain the difference in Americans' and Singaporeans' acceptance of lab-grown meat by examining their eating motivations. Specifically, we focused on social image motivations – the motivations to present oneself positively in social contexts. Third, this study also aims to assess if exposure to information about lab-grown meat communicated by celebrity versus expert social media influencers (SMIs) can impact people's acceptance of lab-grown meat products. Our analysis showed that Singaporean participants had greater acceptance ...

Age As A Moderator Of The Association Between Anticipated Regret And The Posting And Deleting Of Alcohol-Related Content On Social Networking Sites Among Adolescents And Young Adults, Cassidy R. Loparco, Ashley Lowery, Zhengyang Zhou, Marcela Leon, Annalynn M. Galvin, Melissa A. Lewis, Dana Litt

Health Behavior Research

Research demonstrates associations between alcohol consumption and posting alcohol-related content on social networking sites (SNS); less is known regarding motivations behind deleting alcohol content on SNS and differences by age. The present study examined the associations of anticipated regret with posting and deleting alcohol-related content; age was examined as a moderator. Participants (N = 306; 47.1% male) aged 15 – 20 completed a baseline survey for a larger experimental study. Results indicated significant interactions between anticipated regret and age, such that higher levels of both increased the odds of both posting (OR = 1.37) and deleting (OR = 1.30) alcohol-related content ...

Muslim Fashion Influencers Shaping Modesty In The Twenty-First Century On Social Media, Awa Sanno

Student Theses and Dissertations

The depiction of Muslim women in Western media has been a long-running joke, as they are framed to be oppressed by the burdens of their religion and the hijab. However, Muslim women have used the power of social media to counter that narrative through their large followings as fashion influencers, digital creators, food bloggers, makeup artists, lifestyle bloggers, musicians, and so much more. Specifically, Muslim fashion influencers are changing and redefining the notion of modesty throughout their posted content on social media. Many people in Muslim communities see this redefinition of modesty as a conflict with the "proper" ways of ...

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU ...

Which Police Departments Make Black Lives Matter, Which Don’T, And Why Don’T Most Social Scientists Care?, Robert Anthony Maranto, Wilfred Reilly, Patrick Wolf, Mattie Harris

Education Reform Faculty and Graduate Students Publications

In part via skillful use of social media, Black Lives Matter (BLM) has become among the most influential social movements of the past half century, with support across racial lines, and considerable financial backing (Fisher, 2019). Will this translate into public policy reforms which save Black lives? After all, higher education is a key institutional backer of BLM, and a considerable literature dating back decades (e.g., Lindblom & Cohen, 1979) casts doubt on the effectiveness of social science in solving social problems, for numerous reasons. Often, the best social science is simple counting. This paper makes two unique contributions. First ...

Because Potato, Candice Evers

MFA in Illustration & Visual Culture

This thesis project explores the phenomenological qualities of the internet; asking, since the internet is difficult to grasp, what other modes of investigation might we have available? Using an investigative framework set forth by Jack Halberstam, this thesis declines to come to knowledge solely through understanding the formal, the structural, the highly visible and mainstream. The literature that I have gathered provides a range of modes for interrogating the simultaneously central and inconsequential subject of my thesis itself: the potato. Juxtaposing the physical, political and material conditions of the potato the internet’s least academic mode of knowing: the meme ...

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses in Science, Technology, and Society

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact ...

Measuring Fake News Acumen Using A News Media Literacy Instrument, Tyler W. S. Nagel

Journal of Media Literacy Education

News media literacy education is gaining increased attention in the age of fake news and post-truth America. However, as with any pedagogical goal, it is important to be able to evaluate the success of the delivery. In a survey built on existing news literacy frameworks, 1476 students at a large Canadian polytechnic answered questions about their own news literacy, fake news acumen, and news consumption habits. Analysis of the data suggests that conscientious fake-news attitudes and behaviors are correlated with an existing news media literacy scale, providing a method of evaluating the success of fake news education efforts.

Effective Green Marketing Strategies On Social Media: Selling Companies And Their Consumers On Investing In Carbon Offsetting And Solar Energy In 2021, Melvin Richard Springer Iv

Honors Theses

In a digital world where consumers and businesses alike care significantly about sustainability and corporate social responsibility (CSR), the success of startup companies hinges on constant, clear, and thoughtful communication. Through my research into successfully marketing such concerns on social media as well as my internship at Clearloop, I discovered some of the best ways to convince both companies and consumers that preserving the planet should be a primary concern for every environmentally conscious company. Companies that ignore their impacts on the environment are synonymous with companies doomed to fail in the 21^st century. Clearloop’s model of partnering ...

A Content Analysis Of Queer Slang On Tik Tok, Kuri Benitez

Student Research Submissions

Social media platforms’ concentration of diversity and interactions has accelerated the rate of cultural change on the Internet. With the rise of Tik Tok, a video-sharing social media platform, language used by marginalized groups is being incorporated into the platform’s slang due to the rapid rotation of trends. This study aims to provide data to a new field related to Tik Tok culture and the effects of trends on marginalized groups.

Using qualitative content analysis, this article studies an LGBTQ+-inspired Tik Tok trend to determine if the portmanteau of “-ussy”’s meaning has changed from its original use ...

Getting Psyched About Memes In The Psychology Classroom, Lisa M. Kath, Gordon B. Schmidt, Sayeedul Islam, William P. Jimenez, Jessica L. Hartnett

Psychology Faculty Publications

Introduction: Internet memes are a ubiquitous part of internet culture and a common communication tool among students. Because they are a good medium for expressing ideas and concepts in a concise and fun manner, memes are a potentially valuable tool for teaching and engaging students.

Statement of the Problem: Instructors may not know how to use memes in classroom assignments or activities to support learning objectives.

Literature Review: Students finding or creating their own class-related content is an empirically-supported way to enhance learning. Instructors can enhance learning by using multimedia approaches (pictures/videos in addition to words), which is a ...

A Communications Audit Of Selected Equine Assisted Activities And Therapies (Eaat) In Northwest Arkansas, Laykyn Rainbolt

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Digital media, including websites and social media platforms, are becoming a staple in the marketing and communication field to reach consumers. Although digital media can offer high dissemination rates to a broad audience, it can also be time consuming without current training or resources to allocate to it. Nonprofits struggle to maximize their reach and effectiveness through social media due to limited staff, time, resources, and training (Bernritter et al., 2016; Bjork et al., 2016; Lovejoy & Saxton, 2012; Tao et al., 2021). Equine Assisted Activities and Therapies organizations in Northwest Arkansas selected for this study showed high use of digital media with ...

How The Financial Services Industry Is Utilizing Social Media To Expand Their Client Base, Kristen Stewart

Marketing Undergraduate Honors Theses

Social media is becoming an increasingly important aspect of all companies’ marketing strategies. It is almost imperative for companies to advertise through social media if they want to have a fair chance of reaching the younger generation. In fact, “the majority (97%) of Gen Z consumers say they now use social media as their top source of shopping inspiration; 65% say they use social media to find entertaining content; and 61% of them are specifically interested in watching more video content” (Kastenholz, 2021). This proves that social media can make a significant and lasting impact on a company’s success ...

Evaluating The Use Of A Mobile App In High School Seniors To Monitor Cellphone Use While Driving: A Quality Improvement Project, Kristen Mankus

DNP Projects

Background: Motor vehicle accidents are the leading cause of death in teenagers in the United States. Driver distraction is responsible for more than 58% of teen crashes. Evidence from 9 critically appraised articles including two systematic reviews support the need to reduce distracted driving among teenagers; mobile applications along with education can impact behavioral change to encourage teens to refrain from this unsafe practice.

Purpose: The use of the mobile application “Safe2Save” that financially rewards users for not unlocking their cellphone while driving may motivate teenagers to reduce this high-risk behavior. The global aim for this project is to incorporate ...

My Journey To Create A Space For Young Adults To Grow In Community, Chelsea Simmeth

Creative Studies Graduate Student Master's Projects

This project focuses on the development of a safe space for young adults to come together, create community and engage in activities. There is a gap in college-age students’ ability to find community outside the university. This project focuses on creating a place where they would be able to meet new people, play sports, and board games, and do arts and crafts. The development of marketing strategies, event planning checklists, and locations for holding events are outlined for the Young Adults (YA)- UNITE (Upbeat, New, and Inviting Transformational Environment) program.

Tiktok Cyberbully Responses: Communicating The Narrative, Wendy Sommer Zito

Doctoral Dissertations and Projects

This study analyzed TikTok cyberbullying response videos to understand how content creators use verbal and nonverbal communication within their performance, creating audience engagement and awareness for cyberbullying and social advocacy issues. This study was conducted with 200 TikTok creator accounts analyzing communication, performance, engagement, and analytics narrative content analysis. Codes were separated into themes that represented the creator's emotional responses. These responses were analyzed to learn how the audience presented the content. The combination of narrative content analysis and analytics data was used to determine the effectiveness of the creators' ability to engage with their audience and create cyberbullying ...

Public Accounting Firm Statement Analysis: A Predictive Model To Identify Semantic Criteria To Enhance Firm Discussion Addressing Racial Injustice, Courtney Rochelle Lam

Chancellor’s Honors Program Projects

No abstract provided.