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The End Of Unmeasured Exploitation: How A.S.M., C.A.S., And S.I.A. Challenge Digital Attention Capitalism, Delante Clark 2026 University of Central Florida

The End Of Unmeasured Exploitation: How A.S.M., C.A.S., And S.I.A. Challenge Digital Attention Capitalism, Delante Clark

Graduate Scholarship and Creative Works

Digital attention capitalism generates value through the capture and monetization of human attention, yet it has historically lacked standardized mechanisms for measuring attention-related harm. This paper argues that the Attention Safeguard Models (A.S.M.), Cognitive Attentional Standards (C.A.S.), and Sociological Impact Assessment (S.I.A.) collectively challenge this system by introducing an integrated framework for classifying, measuring, and evaluating digital attention harm and its societal consequences. C.A.S. provides standardized measurement of digital attention harm, A.S.M. identifies and classifies patterns of attentional disruption and manipulation, and S.I.A. evaluates broader impacts on institutions, communities, civic engagement, education, social cohesion, and inequality. Together, these systems transform …


Striking A Balance With Social Media Use On An Uneven Playing Field, Stacey F. Stearns, Jennifer E. Cushman 2026 University of Connecticut - Storrs

Striking A Balance With Social Media Use On An Uneven Playing Field, Stacey F. Stearns, Jennifer E. Cushman

Journal of Extension

Social media is now an integral part of Extension's communications and marketing strategies; however, it is an uneven playing field. While social media allows greater access to audiences and introduces Extension programs to new audiences, the social media companies also control the platforms and algorithms. The challenge is balancing the need to engage our audiences where they are with the lack of control Extension professionals have over the platform and how audiences access and use our content. This commentary includes a case study of an Extension Facebook page that Meta inadvertently deleted, and the repercussions the organization faced in rebuilding.


Papuaganda Machine: A Look At Indonesia's Burgeoning Social Media Influence Campaigns, Leland Fecher, Patrick Warren, BB Fonseca, Kylie Gilbert, Peter McLean, Kameron Pereira, Miles Rockow, Alexander Sharp, Katelyn Smith 2026 Clemson University

Papuaganda Machine: A Look At Indonesia's Burgeoning Social Media Influence Campaigns, Leland Fecher, Patrick Warren, Bb Fonseca, Kylie Gilbert, Peter Mclean, Kameron Pereira, Miles Rockow, Alexander Sharp, Katelyn Smith

Media Forensics Hub Creative Inquiry Reports

Western Papua, a region which borders Papua New Guinea and is officially a part of the Republic of Indonesia, has a long history of conflict with the Indonesian government stretching back to their independence from Dutch colonialism in 1961. While Indonesia sees Papua as legally belonging within the republic, the legitimacy of this claim has been rejected by Papuan liberation movements. This division continues to manifest in violent conflict to this day. While international coverage of this conflict remains minimal, there is significant media coverage and discussion within Indonesia, especially on social media. This social media coverage often favors the …


“None Of Them Use Facebook Anymore, It’S Just For Us, Internet Dinosaurs” Czech Media Education Teachers And Social Media, Karolína Šimková, Ana F. Oliveira, Annamária Neag 2026 Institute of Communication Studies and Journalism, Faculty of Social Sciences, Charles University

“None Of Them Use Facebook Anymore, It’S Just For Us, Internet Dinosaurs” Czech Media Education Teachers And Social Media, Karolína Šimková, Ana F. Oliveira, Annamária Neag

Journal of Media Literacy Education Pre-Prints

In today’s digital age, media education teachers are expected to be at the forefront of guiding young people through the complex digital world. This study aimed to explore how media education teachers’ personal and professional engagement with social media shapes their teaching practices in Czech primary schools (teaching pupils aged 11–15). Through 17 semi-structured interviews, we delved into teachers’ social media use, classroom discussions, and pedagogical approaches to media education to identify the distinct attitudes these teachers hold toward social media. The study shows that Czech media education teachers’ diverse strategies for integrating social media into their curriculum are primarily …


The Value Of Information Shared By Indonesian Social Media Influencers Living In Germany, Atika Aisyarahmi Munzir 2026 Institute for Media and Communication Studies, Department of Political and Social Sciences, Freie Universität Berlin, Berlin, Germany

The Value Of Information Shared By Indonesian Social Media Influencers Living In Germany, Atika Aisyarahmi Munzir

Jurnal Wacana Politik

This article examines the informational value and influence of Indonesian Social Media Influencers (SMIs) in Germany as informal information intermediaries, highlighting how they disseminate knowledge about living in Germany and shape Indonesians' perceptions of educational and employment opportunities abroad. The study adopts a critical narrative literature review combined with reflexive digital observation of publicly available content produced by Indonesian SMIs residing in Germany. The findings suggest that the informational value of SMI content is shaped by three interrelated dimensions: utility, relatability, and credibility. Indonesian SMIs provide practical information about education, employment, migration, culture, and everyday life in Germany, while their …


Social Media Management: The Career That's Still Growing Up, Gabrielle Iorio 2026 The Pennsylvania State University

Social Media Management: The Career That's Still Growing Up, Gabrielle Iorio

Proceedings of the New York State Communication Association

This paper explores social media management careers through in-depth interviews with 10 social media managers, analyzed using organizational communication theories. The interviewees reveal gendered and age-specific labor dynamics of the profession, struggles with mental health and work-life balance, and difficulty attaining internal visibility and fair compensation within organizations.


Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress 2026 Walden University

Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress

Journal of Social, Behavioral, and Health Sciences

Public online communication has increasingly included violence-related content that is meme-based, ironic, visually stylized, multimodal, and only partially ideological. This comprehensive literature review synthesized research on online extremism, extremist memes, toxic multimodal content, dehumanizing digital communication, nihilistic violent extremism, warning behaviors, platform affordances, and youth-facing online environments. The purpose was to clarify what the literature had established; identify where the scholarship remained fragmented; and map research domains relevant to social, behavioral, public safety, and human services scholarship. The review used a structured, comprehensive literature review strategy supported by integrative synthesis procedures. The final corpus contained 34 scholarly sources, including 32 …


When Policy Meets Public Distrust: A Social Network Analysis On Indonesia's Mbg Program, Rizky Fauziah, Rehia Karenina Isabella Barus, Ressi Dwiana 2026 Universitas Medan Area

When Policy Meets Public Distrust: A Social Network Analysis On Indonesia's Mbg Program, Rizky Fauziah, Rehia Karenina Isabella Barus, Ressi Dwiana

JURNAL KOMUNIKASI INDONESIA

The Indonesian government program Free Nutritious Meal, locally abbreviated as MBG, launched in early 2025, has generated significant public controversy. Data from the Institute for Development of Economics and Finance (INDEF) indicate that, as of August 2025, approximately 4,000 students across Indonesia had reportedly suffered food poisoning associated with the program. This situation has fueled widespread public concern and contributed to declining trust in government. This study aims to analyze communication networks surrounding the MBG on the social media platform X. This study draws on Trust and Distrust Theory and employs a Social Network Analysis (SNA) approach to examine how …


The Algorithm Of Difference: Gender, Communication, And Perception Online, Samantha Garcia 2026 Embry-Riddle Aeronautical University

The Algorithm Of Difference: Gender, Communication, And Perception Online, Samantha Garcia

Discovery Day - Daytona Beach

This in-progress independent study thesis examines how exposure to gender-targeted content on social media platforms shapes college-aged users’ perceptions of communication differences between men and women. As platforms such as TikTok and Instagram increasingly rely on algorithmic curation, users are exposed to repetitive and often polarized narratives about gender roles, dating expectations, and interpersonal communication. This study builds on genderlect theory, as introduced by Deborah Tannen, while also incorporating more contemporary perspectives that frame gender as socially constructed and culturally performed rather than biologically determined. The research addresses the question of whether algorithm-driven content reinforces, reshapes, or distorts perceived communication …


The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas 2026 Pace University

The Difference In Social Media Coverage For Male And Female Athletes, Amanda Thomas

Communications and Digital Media Theses

Pulling back the curtain on the reality women athletes face when it comes to their social media coverage. Sports have been male-dominated since the start, but over the years women have become more and more involved in sports as they have their own teams and even sports. However, this issue lies with the overall support and coverage they are receiving from well-known Sports coverage networks. For this study, I looked at social media posts from ESPN, FOX Sports, and NBC Sports focused on the sports of Basketball, Baseball/Softball, and Tennis. In doing this study, I analyzed how many posts men …


A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu 2026 Pace University

A Brand With A Brand: Constructing Lived-In Identity In Kylie Cosmetics And Khy, Nicole Obiukwu

Communications and Digital Media Theses

Celebrity-owned brands benefit from the visibility and recognition of their founders, but celebrity ownership alone does not necessarily establish authenticity. This study examines how celebrity-owned brands communicate authenticity through a comparative case study of Kylie Jenner’s Kylie Cosmetics and KHY. Using directed content analysis, 75 Instagram posts from Kylie Cosmetics, KHY, and Jenner’s personal account were analyzed alongside relevant contextual materials. The analysis focused on four dimensions identified through existing literature: Consistency of Self, Evidence of Use, Environmental Alignment, and Evolution Over Time. Findings showed that Kylie Cosmetics demonstrated greater accumulated continuity with Jenner’s established public identity, drawing on shared …


Closer Than They Appear: Parasocial Relationships, Social Processes, And Emotional Intimacy, Paige Bedore 2026 Indiana State University

Closer Than They Appear: Parasocial Relationships, Social Processes, And Emotional Intimacy, Paige Bedore

All-Inclusive List of Electronic Theses and Dissertations

Decades of research have attempted to clarify the mechanisms underlying parasocial relationships, or one-sided relationships. Yet, relatively little empirical attention has been given to the subjective experiences of intimacy that occur in these relationships or to making direct comparisons between social and parasocial relational processes within individuals. The present study aimed to address these gaps and to investigate whether selected variables associated with social relationships similarly predicted parasocial relationship strength. Adult participants identified both a meaningful social relationship target and a parasocial target before completing measures of relationship strength, intimacy, attachment style, and cumulative exposure for each relationship type. Hypotheses …


Genocide In Gaza? Social Media Discussions Of Violence In Israel And Gaza, Timothy Williams, Andreas Dafnos 2026 University of the Bundeswehr Munich

Genocide In Gaza? Social Media Discussions Of Violence In Israel And Gaza, Timothy Williams, Andreas Dafnos

Genocide Studies and Prevention: An International Journal

This article conducts social network and topic analyses of German-language posts on X that discuss genocide and terrorism in Israel and Gaza in the first six months after the October 7 attacks and compares these to broader English-language discourses on the platform. The comparison reveals subtle differences in how Israeli violence and governance and Palestinians are discussed and who is seen as complicit in supporting violence. Markedly, German-language posts discuss what constitutes antisemitism more and employ a more restrained language towards Israel as a state and its political actors than English-language posts. We tie these findings back to the idiosyncrasies …


Examining Conditional Indirect Media Effects Through Normative Perceptions: The Role Of Traditional Family Gender Role Expectations And Stigmatizing Beliefs In Human Papillomavirus Vaccination, Moonsun Choi 2026 University of New Mexico - Main Campus

Examining Conditional Indirect Media Effects Through Normative Perceptions: The Role Of Traditional Family Gender Role Expectations And Stigmatizing Beliefs In Human Papillomavirus Vaccination, Moonsun Choi

Communication ETDs

This dissertation examines how indirect media effects operate through normative perceptions within a gendered and stigmatized health context of HPV vaccination. Specifically, this study investigates how these normative mediation processes are conditioned by traditional family gender role expectations at the norm formation stage and stigmatizing beliefs about HPV vaccination at the normative influence stage. A cross-sectional survey was conducted with mothers of children aged 9 – 12 in the United States in June 2025. The key findings show that while gendered perceptions of HPV vaccination persist, the underlying normative mechanism operated in similar ways across gender-referent contexts. Injunctive norms were …


X Versus Reality: X Posts Were 1200% More Negative About “The Odyssey” Than Real Audience Reactions, Bond Benton, Yi Lou, Jin-A Choi 2026 Montclair State University

X Versus Reality: X Posts Were 1200% More Negative About “The Odyssey” Than Real Audience Reactions, Bond Benton, Yi Lou, Jin-A Choi

College of Communication and Media Scholarship and Creative Works

This follow-up study from Montclair State University researchers in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the College of Communication and Media shows that sentiment on X about the film “The Odyssey” was 1200% more negative than the views of verified audience members. This reflects an even greater gap than the Center’s previous studies of recent political elections where high levels of negativity about specific candidates were inconsistent with voter behavior.  Similarly, contributing factors to the gap seen in sentiment about “The Odyssey” may include the volume of specific ideological accounts, bot-based activity, …


Information Exposure, Communication Channels, And Ssgi 2024 Data Utilization In Health Bureaucracy, Fachrudin Ali Ahmad, Tetrian Widyanto, Leny Wulandari, Ully Adhie Mulyani, Evi Suryani, Grace Lovita Tewu, Herianti Herianti 2026 Badan Kebijakan Pembangunan Kesehatan

Information Exposure, Communication Channels, And Ssgi 2024 Data Utilization In Health Bureaucracy, Fachrudin Ali Ahmad, Tetrian Widyanto, Leny Wulandari, Ully Adhie Mulyani, Evi Suryani, Grace Lovita Tewu, Herianti Herianti

Jurnal Vokasi Indonesia

This study aims to analyze the influence of information exposure frequency and communication channel choice on the utilization of SSGI 2024 data. This study used mixed methods, quantitative and qualitative. Data were collected through a survey of 153 respondents, predominantly government officials, and in-depth interviews with 7 key informants. Analysis was conducted using the Chi-Square test and source triangulation. The frequency of information exposure was shown to have a significant effect on data utilization (p=0.001), where high exposure increased the likelihood of data utilization by 1.7 times. In contrast, the type of communication channel (formal vs. informal) did not have …


Cooperation, Collaboration, And Community In Horror And Suspense Games, Rachel Kerr, Monica Evans, Cameron Irby, Cheri Tang 2026 University of Texas at Dallas

Cooperation, Collaboration, And Community In Horror And Suspense Games, Rachel Kerr, Monica Evans, Cameron Irby, Cheri Tang

ELO (un)supervised 2026

Cooperation has been a staple in video and analog games since their inception. From couch co-op to social deduction games, there are few games that cannot be enjoyed cooperatively in some way. Even games that are not inherently cooperative can be played collaboratively, from single-player games enjoyed by multiple people in the same room to PvP games where players opt for teamwork despite explicitly competitive mechanics. In horror and suspense games, cooperation tends to form strong communicative bonds between players. The four papers in this panel examine how communities form in and around horror and suspense games, and how those …


What Is Media Authenticity?: A Guide To Detecting Authentic Media Literacy, Kawan Yarbrough 2026 Lindenwood University

What Is Media Authenticity?: A Guide To Detecting Authentic Media Literacy, Kawan Yarbrough

Theses

This project seeks to answer the question of what media authenticity is, as it relates to different forms of popular media such as social media and content creators, content consumers that also actively post on social media, Reality Television and also touching base on how Artificial Intelligence has infiltrated the lives of many. Aside from discussing academia that has been published on this topic prior, my project will additionally include a quick guideline for being able to detect inauthentic media, and give quick points and recommendations for people that have no active media literacy training of any kind that can …


Millennial Memories, 2026 DePaul University

Millennial Memories

DePaul Magazine

Social media influencer Kate Steinberg (CMN '13), who studied public relations and advertising at DePaul, revisits her youth and DePaul days to create viral content with a nostalgic edge.


The Study Of How Sensory Marketing Techniques Used By Beauty Brands Influence Engagement And Consumer Perception On Social Media Platforms, Particularly By Evoking Specific Consumer Emotions, Eeshani Juthani 2026 Pace University

The Study Of How Sensory Marketing Techniques Used By Beauty Brands Influence Engagement And Consumer Perception On Social Media Platforms, Particularly By Evoking Specific Consumer Emotions, Eeshani Juthani

Digital Marketing Theses

This study describes how a consumers' attitude towards beauty products on social media is affected by sensory marketing techniques and cues. This study also examines how sensory marketing tactics and elements such as sight, sound, smell, touch, and taste affects the way a consumer engages with content on social media platforms like Tiktok and Instagram.


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