Social Media Commons^™

“Eres Un No Sabo Kid”: How Linguistic Discrimination Online Is Shaping Young Heritage Spanish Speakers’ Language Attitudes, Identities, And Community Connections, Diana Camberos, Claudia Pozzobon Potratz

11th National Symposium on Spanish as a Heritage Language

We explore how a social media phenomenon impacts the identity, language development, ideologies, and sense of community and self among Heritage Spanish Speakers (HSS) at a PWI in the Midwest. The data reveals the unique experiences and challenges faced by HSS and their perspective on language ideologies and identity.

From The Outside Looking In: Transmasculine Narrative Identity, Experiences, And Larger Narratives On Social Media, Micah Roldan

Dissertations, Theses, and Capstone Projects

Narrative identity development is an essential process in how individuals perceive themselves and the world around them. Often, narrative identity is studied in cisgender heterosexual individuals and applied to others without the acknowledgment of individuals that fall outside of these categories. Drawing upon existing literature and autoethnography, this thesis aims to meaningfully bridge this gap by studying the narrative identity development of transmasculine individuals through the lens of social media. This thesis proposes that the use of social media to share gender transition journeys has created a new digital trans and queer narrative for users and viewers. This narrative is …

Critical Multimodal Discourse Analysis: A Case Of A Palestinian Movement, Mohammedwesam Amer

An-Najah University Journal for Research - B (Humanities)

The paper examines digital discourses of and on the Palestinian movement, Hamas on Twitter. The data corpus contains tweets and retweets by Shehab News Agency (Hamas’s agency), and all tweets associated with the hashtag #hamas and produced by any tweeter. The data resources were extracted in January 2022. The paper uses Kress and Van Leeuwen’s (1996 & 2006) social semiotic approach and critical discourse tools to examine online, textual and visual features of tweets. The findings show that the word occupation الاحتلال is the most frequent word in the tweets of Shehab News Agency, and it is associated with hashtags …

Leveraging Instagram To Enhance Self-Esteem: A Self-Affirmative Intervention Study And Multilevel Mediation Analysis, Shuna Shiann Khoo, Hwajin Yang, Wei Xing Toh

Research Collection School of Social Sciences

Although studies have consistently indicated that heavier use of social networking sites (SNS) perpetuates poorer self-esteem outcomes, no study has examined potential intervention methods that can yield positive effects from SNS use. We hypothesized that viewing one's Instagram profile would have self-affirmative effects on self-perception because the profile typically showcases curated instrumental positive aspects of self. Furthermore, these self-affirmative effects would indirectly improve state self-esteem via enhanced clarity of self-concept. To test our hypothesis, we designed an experimental intervention study where one group viewed their Instagram profile regularly, while another group viewed a neutral abstract art profile. Using multilevel latent …

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …

Puppy Love And [Information] Play: An Intersection Of Theatre, Queer Kink, And Consent, Emily Kitchens

Faculty and Research Publications

This note from the field centers on a nexus of queer kink subcultures and consent-based intimacy work in theatre. I report, investigate and wrangle with the process of incorporating queer kink aesthetics into the production of Love and Information by Caryl Churchill I directed at KSU February 2023. What I have learned and hope to demonstrate throughout the paper, is that queer kink subcultures are often paradigmatic examples of communities built on consent, and we as performing arts practitioners can more visibly expand the margins of our cultural competency dialogues to not only include them but look to them as …

Minnesota State Parks And Trails’ Use Of Facebook To Communicate Health And Safety Information During The Covid-19 Pandemic, Garrett M. Steede, Sahil S. Kamat

Journal of Applied Communications

During the COVID-19 pandemic, state park visitation increased to levels above previous years. While navigating the pandemic, natural resource communicators took to social media to communicate about how COVID-19 was impacting park services and operations. We examined how the Minnesota State Parks and Trails (MSPT) engaged in health communication using Facebook over the first two years of the COVID-19 pandemic. We used quantitative content analysis to measure content and engagement on the N = 105 posts made by the MSPT from 2020 - 2022 regarding COVID-19. Results provide an understanding as to how natural resource communicators engaged in health communication …

Fandom And Activism: Experimenting With Memetic Communication Appeals About Human Rights Issues During The 2022 Winter Olympic Games, Alicia Mason, Elizabeth Spencer, Tricia Combs, Tanner Glenn, Brooklyn Peterson, Isaac Lewis, Emerson Tice

Faculty Submissions

In the sports context, activism is a popular focus of inquiry. In fact, scholars have posited that sports present an ideal platform for human rights and political activism and protest (Agyemang, Singer, & DeLorme, 2010; Coombs & Cassilo, 2017; Kaufman & Wolff, 2010). This study aims to analyze the persuasiveness of memetic communication in the global sports context by investigating the influence of exposure to social advocacy memes on issue importance and general attitudes toward global human rights. This experiment relied on MTurk participants in an online experiment using Qualtrics software hosted by the Communication Research Lab at a Midwest …

Social Media & Mental Health: An Examination Of Tiktok & Mental Health Outcomes, Jessica Maddox

Masters Theses & Specialist Projects

The goal of this research study was to examine the relationship between amount of Tiktok use and the results of various mental health scales. The hypothesis was that increased Tiktok use would be correlated with a decrease in self-esteem, and an increase in depressive symptoms, anxiety symptoms, and overall loneliness. Participants were recruited on Amazon Mechanical Turk (MTurk) and paid a small monetary benefit in exchange for completion of the study. There were a total of 285 participants. Correlations and linear regression analysis were used to determine statistical significance; results showed no statistical significance and none of the hypotheses were …

Incivility In 2022 Senatorial Elections, Mark Meyer

Theses/Capstones/Creative Projects

This honors capstone project will examine the effect of social media, specifically Twitter, on U.S. senate elections in 2022. It will track the tweets of personal and official campaign Twitter accounts from the end of the primary until election night in two “Toss Up” or highly contested seats in the 2022 senate elections. This project will examine the winner of the Republican and Democrat primaries only. All the tweets from the timeframe will be tracked and categorized by intention or use of the tweet. These categories will break down the tweet into what it was meant to do be it …

The Digital Engine Model: Lead Generation Through Applied Dcm Strategies, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

The Socialization Of Social Media: Examining The Impact Of Social Media Use On Interpersonal Skills During Face-To-Face Interaction, Tenille Thomas

Masters Theses & Specialist Projects

Research has well established that the use of social networking sites (SNS) has increased accessibility and connectivity to people with limitless boundaries. SNS have progressively become the preferred source of communication. However, often overlooked is the impact SNS use has on face-to-face interactions, specifically on interpersonal skills. The purpose of this study was to examine the relationship between SNS use and face-to-face interaction. Specifically, this study examines the participant’s ability to recognize and interpret nonverbal cues with increased SNS use. This was a correlational study utilizing a quantitative design of self-reported questionnaires. A total of 178 participants, ranging in age …

College Girl's Guide To Fayetteville, Ar, Sydney Johnson

Human Nutrition and Hospitality Management Undergraduate Honors Theses

The mission behind creating the College Girl’s Guide to Fayetteville, AR was to ease the adjustment from high school to college for females attending the University of Arkansas. This is one of life’s most monumental transitions, often resulting in anxiety, depression, and loneliness, specifically among the female demographic. With that in mind, the intent of the guidebook was to develop culture, confidence, and community on campus. In the aftermath of Covid-19, loneliness on college campuses has become an epidemic in need of a university-wide solution to increase student satisfaction and retention. A research aspect that heavily impacted the project was …

Everything Old Is Q Again: X Activity About #Pizzagate Increased 9501.5% After Musk Boosted The Conspiracy, Bond Benton, Daniela Peterka-Benton

School of Communication and Media Scholarship and Creative Works

The QAnon conspiracy is largely an extension of several older conspiracies. A particularly influential conspiracy includes PizzaGate, which alleged that coded words and symbols found in hacked emails of John Podesta, chairman of Hillary Clinton’s 2016 presidential campaign, point to a secret child trafficking ring in the basement of the Washington, D.C. pizza restaurant, Comet Ping Pong (Benton and Peterka-Benton, 2021). While the conspiracy was dismissed as absurd (there is no basement in the pizzeria targeted), Edgar Maddison Welch accepted it as true driving to Washington D.C. from North Carolina armed with an AR-15 rifle and a .38 calibre handgun …

Argumentation For Critical Heterogenous Political Discussions: Constructing A Rebuttal, Rebecca Oliver

Discourse: The Journal of the SCASD

This activity seeks to explain to undergraduate students how to craft a proper attack and defense in argumentation and debate, persuasion, or political communication courses. The activity teaches students 1) the parts of a basic argument structure and 2) how to construct a rebuttal using a basic argument structure. Students will argue against their true political typology by selecting an opposing typology from the Pew Research Typology Quiz. Broadly, this exercise is designed to encourage students to engage in dialogues with people who disagree with their political positionality. Specifically, the activity accomplishes this by teaching students the value of basic …

Encoding & Decoding: Artfully Modeling Communication, Daniel L. Foster, Ashley D. Garcia

Discourse: The Journal of the SCASD

Drawing objects and concepts, such as cats, trees, love, democracy, and family, is probably the last activity students expect to do in a communication course. Although this sounds like an introductory art activity, creating visual representations provides a nuanced understanding of the encoding and decoding processes. Encoding and decoding are the most hidden and often the most unfamiliar and complex fundamental components of communication for students to comprehend. By engaging in this activity, students translate their decoding process into drawings, which serve as personal artifacts representative of their encoding and decoding. Students come to better conceptualize this cognitive process with …

“Party In The Communication Classroom”: Exploring Communication Competence To Raise Social Awareness, Nancy Bressler

Discourse: The Journal of the SCASD

This activity demonstrates communication competence and allows students to observe, assess, and ultimately utilize the model of communication competence to engage with other people successfully. To understand how to engage in communication competence, students must recognize that appropriateness and effectiveness are crucial aspects of their communication. Through the communication competence model, students examine how to achieve effectiveness in their communication by setting goals for specific contexts; they also consider to what extent their goals are achievable given the particular situation. Using a 2014 MTV Video Music Award example, students can analyze why Miley Cyrus allowed a homeless man to accept …

Introducing Public Speaking Self-Concept (Pssc): A Novel, Qualitatively-Derived Communication Anxiety And Competence Variable, Karla M. Hunter, Joshua N. Westwick

Discourse: The Journal of the SCASD

Despite numerous quantitative assessments of teaching interventions that have helped mitigate public speaking anxiety (PSA), this common barrier to public speaking persists. In addition, quantitative measures may not be appropriate for all instructional goals, especially with students from across a variety of cultures. To enrich educators’ capacity to help diverse bodies of students overcome the challenges presented by PSA, this qualitative study asked students to “Please describe yourself as a public speaker” at the beginning and the end of a freshman-level, general education public speaking class. Thematic analysis identified a two-dimensional pattern within student responses (N = 51) (a …

Front Matter

Discourse: The Journal of the SCASD

No abstract provided.

Discourse: The Journal Of The Scasd, Volume 8 (2023), The Speech Communication Association Of South Dakota

Discourse: The Journal of the SCASD

No abstract provided.