Journalism Studies Commons^™

The Role Of Self-Concept In Consumer Behavior, Marisa Toth

UNLV Theses, Dissertations, Professional Papers, and Capstones

Understanding the influences underlying consumption has become an increasingly important goal for marketers. This study examined the role of self-concept in consumer behavior, specifically product evaluation. The influences of various dimensions of the self-concept are examined in regard to four product dimensions: public luxury, public necessity, private luxury, and private necessity. Differences due to variations in individual levels of self-monitoring are also measured. Overall, results showed that the more conspicuous a product is (higher on luxury/public dimensions) the greater the relationship between evaluation and ideal self-images (ideal self and ideal social self) for both high and low self-monitors.

The Role Of Women In Film: Supporting The Men -- An Analysis Of How Culture Influences The Changing Discourse On Gender Representations In Film, Jocelyn Nichole Murphy

Journalism Undergraduate Honors Theses

Women are underrepresented in film. Racial minorities are underrepresented in film. White men are vastly overrepresented in film. How do these facts affect audiences that are so demographically different from what is portrayed onscreen? This study serves to examine how character representations in film relate to the demographics of the audience viewing them, and how these portrayals have changed over a 20-year span. Considering the depictions of women in the context of social gender movements of the last two decades will provide a deeper understanding of the attitudes toward female characters, as well as factors that shape the themes and …

Shein: How Immaterial Labor Fuels The Capitalist Fast Fashion Industry, Sara Donatello

Comm-entary

This paper highlights the consumption of fast fashion products by consumers as immaterial labor. The industry runs not only on the production of goods, but the consumption and advertising done by influencers and everyday consumers alike. The research explores romantic individualism as a way to advertise products to followers and how the global apparel industry works. Research is supported by surveys completed by SHEIN consumers ages 18-25. The sustainability of the fast fashion industry is also a factor explored in this paper.

Waves Of Feminism And The Media, Tayllor Blair Johnson

Lewis Honors College Capstone Collection

The feminist movement has gone through many different stages, three to be exact. Each stage, or as they are called in the academic world, “waves”, had its own history and unique defining qualities. Media played a role in the movement in the past, and continue to do so today. My research focused on how the two, feminism and media, intertwine with one another and the affect the movement had, and continues to have, on mainstream media. With the recent news of sexual assault allegations in the media industry, the two seem to go hand-in-hand, now more than ever before.

The …

Parasocial Relationships With Celebrities: An Illusion Of Intimacy With Mediated Friends, Amanda R. Laken

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research looked at parasocial interactions among college students. The study looked at the differences in gender and parasocial interaction, ethnicity/race and parasocial interaction, and the type of entertainment the celebrity was in and parasocial interaction. The research looked at celebrities as themselves and not as the characters they play as previous studies have. The research consisted of a revised parasocial interaction scale along with basic demographic questions. Although there have been studies examining levels of worship among different celebrities, they have been no correlations or differences stated concerning parasocial interactions. In addition, there has been no previous research stating …

Is Being A Social Media Influencer A Sustainable Career?, Mya Sanders

Comm-entary

Being a social media influencer in today’s world has its stereotypes: that it is not a real job which one can have for their whole lives, that it does nothing useful for society, or that people get paid to take videos of themselves and nothing more. While that argument has valid points for individual people, I discuss in this paper the idea that being a social media influencer can be a sustainable career path. I mention the positives of the career path: how influencers have the power to change their followers’ minds on a topic, how they can be a …

Definitions Of Journalism, Barbie Zelizer

Departmental Papers (ASC)

No abstract provided.

[The Development Of Public Relations In] Kenya, Dane M. Kiambi

Faculty Publications, College of Journalism & Mass Communications

This chapter traces the practice of PR from pre-independence Kenya to the 21st century. It emerges that the practice of PR is closely tied to major national events and to social, cultural, political and economic forces. PR roles as understood by the pre-independence colonial government: keeping the public informed on government development projects, assessing public opinion and advising government, endearing government to Kenyans and building the awareness of Kenya abroad have continued to modern-day Kenya.

The Dove® Campaign For Real Beauty: What’S Next For Inclusivity?, Kelly Indermill

Journalism

This study analyzes the Dove Campaign for Real Beauty, examining the brand’s overall implementation of the campaign, as well as its successes and failures. More than ten years after the launch of Dove’s first campaign, the advertising world has greatly evolved. In an ever-changing media world, Dove took the first step towards an attempt at an all-inclusive advertising campaign. This study examines the degree to which Dove’s innovative campaign set the bar for future advertisements. It demonstrates the importance of corporate social responsibility, brand management, inclusivity and the two-way symmetrical communication model.

A Manufactured Culture: A Look Into How U.S. Imperialism Coerced The Philippine Economy Into A Culture Of Migration, Gio Ramos

Comm-entary

In this research paper, I investigate the origins of labor brokerages in the Philippines. The Philippine economy heavily relies on remittance which is when temporary overseas Filipino workers and emigrants send money back to their families in Philippines. This money is then flushed back into the local economy and keeps it running. Throughout this essay, I find that United States imperialism is a root cause for early labor systems in the archipelago. I analyze historic books and other expert studies on this topic to come to a final conclusion that illuminates my primary research question. How has US imperialism coerced …