Social Media Commons^™

Can You Handle The Distance? A Look Into Social Media And The Effects On Long-Distance Relationships, Bailey House, Marisa Mcginty, Linzy Heim

Concordia Journal of Communication Research

The following research study focused on long distance romantic relationships and the communication used when faced with separation. Many different medias are utilized in relational maintenance and the literature review of this paper explores those options. Online communication and numerous social media sites can positively or negatively affect the relationship quality. After analyzing secondary research, a primary research study was conducted monitoring one newly formed college age couple and their communication for a four-week time period. When looking at the information and data collected, there were numerous examples to show the Social Penetration Theory in this couple’s growing relationship. The …

Table Of Contents Jitim Vol 26 Issue 2, 2017

Journal of International Technology and Information Management

Table of Contents JITIM vol 26 issue 2, 2017

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

#Mobilephotonow: Two Art Worlds, One Hashtag, Jodi Kushins

Journal of Social Theory in Art Education

In the winter of 2015, the Columbus Museum of Art (CMA) co-curated an exhibition with the loose-knit mobile photography collective known as JJ Community. #MobilePhotoNow included images created in response to a series of prompts and shared on the photo sharing and social networking application Instagram®. The exhibition reflected a community-based curatorial practice (Keys & Ballengee-Morris, 2001) demonstrating new possibilities for participatory art and culture in the age of social media. This portrait of how the project came to be is presented as an example of how art world factions might be brought together, in both virtual and real spaces, …

Understanding Music Track Popularity In A Social Network, Jing Ren, Robert J. Kauffman

Research Collection School Of Computing and Information Systems

Thousands of music tracks are uploaded to the Internet every day through websites and social networks that focus on music. While some content has been popular for decades, some tracks that have just been released have been ignored. What makes a music track popular? Can the duration of a music track’s popularity be explained and predicted? By analysing data on the performance of a music track on the ranking charts, coupled with the creation of machine-generated music semantics constructs and a variety of other track, artist and market descriptors, this research tests a model to assess how track popularity and …

Promoting Beneficial Social Media Use In Lonely College Students With Film, Francesca P. Ricapito

Journalism

This study explores the relationship between loneliness and approaches to social media in relation to college students at California Polytechnic State University in San Luis Obispo. Understanding why and how individuals engage with social networks can provide avenues into which they can establish online habits that are beneficial to their overall wellbeing. Qualitative data was gathered from interviews with two members of faculty and staff as well as four students, their responses recorded and interpreted as an essay film. Respondents expressed the need for awareness and mindfulness when approaching social media by periodically assessing their own activities and feelings while …

Comparative Analysis Of Big Data Analytics Software In Assessing Sample Data, Soly Mathew Biju, Alex Mathew

Journal of International Technology and Information Management

Over the last few years, big data has emerged as an important topic of discussion in most firms owing to its ability of creation, storage and processing of content at a reasonable price. Big data consists of advanced tools and techniques to process large volumes of data in organisations. Investment in big data analytics has almost become a necessity in large-sized firms, particularly multinational companies, for its unique benefits, particularly in prediction and identification of various trends. Some of the most popular big data analytics software used today are MapReduce, Hive, Tableau and Hive, while the framework Hadoop enables easy …

Social Media And The Voice Of The Department, Brittany N. Rios

Electronic Theses, Projects, and Dissertations

More law enforcement agencies are adopting social media as a progressive policing strategy each year. They utilize it for several reasons including, community outreach and engagement, public relations, notifying the public of safety concerns, recruitment, intelligence gathering for investigations, among other uses (IACP, 2017). This study explores Southern California Law Enforcements’ use of social media through a survey and content analysis. First, the survey results suggest that more than 93% of departments surveyed concentrate on community outreach through their social media channels. Second, the content analysis results suggest that when media (pictures/video), links, and hashtags (#), are included in posts …

The Retransmission Of Rumor And Rumor Correction Messages On Twitter, Alton Y. K. Chua, Cheng-Ying Tee, Augustine Pang, Ee-Peng Lim

Research Collection Lee Kong Chian School Of Business

This article seeks to examine the relationships among source credibility, message plausibility, message type (rumor or rumor correction) and retransmission of tweets in a rumoring situation. From a total of 5,885 tweets related to the rumored death of the founding father of Singapore Lee Kuan Yew, 357 original tweets without an “RT” prefix were selected and analyzed using negative binomial regression analysis. The results show that source credibility and message plausibility are correlated with retransmission. Also, rumor correction tweets are retweeted more than rumor tweets. Moreover, message type moderates the relationship between source credibility and retransmission as well as that …

Culturally-Grounded Analysis Of Everyday Creativity In Social Media: A Case Study In Qatari Context, D. Fox Harrell, Sarah Vieweg, Haewoon Kwak, Chong-U Lim, Sercan Sengun, Ali Jahanian, Pablo. Ortiz

Research Collection School Of Computing and Information Systems

In deploying social media and other information technologies often not designed with MENA (the Middle East and North Africa) cultures in mind, users generate creative approaches to self-representation using virtual identities while preserving their cultural values. To understand and further empower such approaches, we present a mixed-method of computational and qualitative study, focusing on Qatar as a case of such communities in the MENA region. We analyzed a dataset of over 42,000 publicly available social media profiles using computational approaches (archetypal analysis) and qualitatively analyzed a separate set of 255 profiles. We augmented our descriptions with semi-structured interviews. As a …

Tools Of Change: Equipping Nonprofits With The Tools To Inspire Change, Nicole Irons

Masters Theses

Whether I am working for a small nonprofit in Indiana or at an elephant sanctuary in Cambodia I have seen consistent areas of struggle and shortcomings in nonprofit organizations. After years of working in different organizations the struggles nonprofits consistently face are a lack of resources in three main areas. These main areas of struggle are: visibility, funding, and people. The idea then occurred to me of why? And while these resources seem to appear unconnected, what if they all stem from one problem? Could we create a tool (or set of tools) to help alleviate these main struggles? Is …

Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).

Digital Mindfulness: An Emerging Field Of Inquiry And Practice, Sherri Henderson

Mindfulness Studies Theses

This two-part paper explores digital mindfulness as an emerging field of inquiry and practice into the integration of technology and contemplative practices. The first part surveys the growing research on the effects of technology on health and well-being. Investigating Buddhist teachings leads to a more balanced and aware approach towards integrating mindfulness with the digital world. Digital mindfulness encourages meaningful engagement while online. It also encourages thoughtfulness, awareness and intention. Digital mindfulness also reshapes and encourages conversations in our homes, schools, and proposes digital responsibility and digital citizenship. The second part of the paper proposes a framework for a workshop …

Inferring Personal Economic Status From Social Network Location, Shaojun Luo, Flaviano Morone, Carlos Sarraute, Matias Travizano, Hernan A. Makse

Publications and Research

It is commonly believed that patterns of social ties affect individuals’ economic status. Here we translate this concept into an operational definition at the network level, which allows us to infer the economic well-being of individuals through a measure of their location and influence in the social network.We analyse two large-scale sources: telecommunications and financial data of a whole country’s population. Our results show that an individual’s location, measured as the optimal collective influence to the structural integrity of the social network, is highly correlated with personal economic status. The observed social network patterns of influence mimic the patterns of …

Clicks, Likes, And Shares: Using The Theory Of Planned Behavior, Self-Efficacy, And Impression Management To Predict Digital Activism Activities, Aaron Noland

Dissertations, 2014-2019

Social media has evolved as a space for connection, advocacy, and commerce in recent years. Nonprofit organizations have been called to engage stakeholders on the Internet generally, and social media specifically as the pervasiveness of online presence has increased. In addition, nonprofit organizations have struggled to sustain engagement with the millennial population over the same time. Millennials have been termed digital natives and use social media proficiently. The convergence of these two mandates for nonprofit organizations – to engage via social media and to engage millennials – represents the importance of this study. To begin to help nonprofit organizations develop …

My Black Is Radical And Sensual: White Privilege And The Policing Of Black Women’S Body On Instagram, Alexis M. Franklin

Cultural Studies Capstone Papers

This project argues that the overarching idea of white supremacy as well as Black pleasure politics disportionately alienates Black women from having the same freedom online as white women. In particular, this project analyzes the public commentary on two parallel sets of Instagram images, one of Beyonce and another of Kim Kardashian, as well as those of white women using the slutwalk hashtag and images of Black women who do not use the hashtag.

Project Anonymous: When Anonymity Meets Artwork, Robert J. Riglietti

Senior Honors Projects

In an attempt to build a new type of even playing field for artists, Kira Wencek and I developed an anonymous art sharing web app under the moniker of Project Anonymous. In an attempt to mitigate the drawbacks of current online avenues for creative content sharing, the app addresses privacy issues, visibility issues, and external artist influence. As the theorist of the group, using research from Manuel Castelles, Danah Boyd, and Jaron Lanier, I assisted in shaping the functionality and oversaw the general direction of the application. This assisted me in theorizing the hypothetical outcomes and social impacts that the …

Can Tweets Predict Intraday Stock Price Movements?, Diwas Puri

Honors Projects in Finance

Twitter is a microblogging platform where over 320 million people post about things that matter to them in less than 140 characters. People post about their happiness, sadness, pride, disappointments, love, hate, expectations and other feelings. Nowadays, a popular trend has come up in which data from Twitter, can be gathered and analyzed in real time to see how people react to a particular situation including changes in stock markets. This research focuses on looking into the relationship, if any, between public mood from Twitter and the stock market returns by analyzing the Tweets about four major companies in consumer …

Umass Memorial Healthcare Information System Job Ladder, Matthew Simoncini, Vamsi Kavuru, Antariksh Nanda, Tahaseen Mahaboob Basha, Vikram Patil

School of Professional Studies

The capstone project report emphasizes the importance of a job ladder and the need of an hour to implement it at UMASS Memorial health care. The scope of this project is to create a well-established job ladder at UMASS with pre-defined standards on job levels related to Information Technology department that would facilitate in hiring, developing and promoting employees at various stages.

A Learning Framework For The Ywca Central Massachusetts, Dayna Ankermann, Manjushree Burdekar, Priyanka Joshi, Ying Song, Yumeng Chen, Xing Xie

School of Professional Studies

After meeting with the Director of Wellness and Health Equity at the YWCA Central Massachusetts (which will be referred to as the YWCA from here on out), we learned that as a non-profit gym and health center, it is heavily underfunded. The main focus of the project was to determine how to upkeep the facility while bringing in new customers with limited resources and budget. Due to the needs of the YWCA, our group focused on six aspects: revenue stream, donor retention, increasing membership, customer experience, social media marketing, and membership fee structure. After completing extensive research, we were able …