Social Media Commons^™

Serving C*Nt: An Intersectional Historical Look At The Reclamation Of A Taboo Word, Dominique Godinez

Scripps Senior Theses

While the word cunt has been part of reclamation projects for over fifty years in the United States, particularly in the last year (2023) on social media platforms, the revalued word has gained popularity. With increased usage of a slur historically used against women, we’re left to wonder if reclamation is appropriate and who is participating in these processes. This thesis explores the trailblazers who began cunt’s reclamation –– Queer Ballroom performers and women-artists –– contextualizes its usage through widely understood reclamation principles, and offers considerations for cunt-curious folks. In a society that has othered and marginalized women and Queer …

Social Media Influencers' Impact On Consumer Purchasing Decisions, Kennedi Kutz, Erin Flynn, Kiara Espinal, Julia Cheney

Proceedings of the New York State Communication Association

The study entails how social media usage and parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on them, and how often they click and engage with advertisements and influencers. It also covered questions that collected the participants' demographics to better understand which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases influenced by social media advertisements and influencers than older audiences. …

Reinforcing Narrative To Benefit The Brand: An Instagram Case Study Of Seattle Seahawks Quarterback Russell Wilson

EWU Masters Thesis Collection

This research is a case study of Seattle Seahawks quarterback Russell Wilson that focuses on how he uses the social media platform Instagram to reinforce the narrative surrounding his life. A total of four methods are used in this study. A Content Analysis categorized all of Russell Wilson’s Instagram posts for 2017 based on a framework developed by Smith & Sanderson (2015). The combination of the Rhetorical Criticism methods Close Textual Analysis and Narrative Criticism took a more in-depth look into one specific video post from Wilson’s Instagram account. Lastly, an interview was conducted with Wilson’s branding company, West2East Empire, …

Social Media And Self-Esteem: The Relationship Between Social Media And Self-Esteem, Jody Barker

Student Theses and Dissertations

With social media being a prominent platform in the days of sharing information over the internet, it can affect one’s self-esteem if not careful. The current study examines the relationship of social media usage and self-esteem. From the 218 participants surveyed, results show that social media does have some influence on a person’s self-esteem. A person with a high self-esteem is more likely to use social media for finding entertaining content, promote products/services, and talk about their accomplishments, while a person with a low self-esteem will use it to not feel alone, but they do not post selfies. There was …

Why Don't I Look Like Her? The Impact Of Social Media On Female Body Image, Kendyl Klein

CMC Senior Theses

The purpose of this paper is to understand and criticize the role of social media in the development and/or encouragement of eating disorders, disordered eating, and body dissatisfaction in college-aged women. College women are exceptionally vulnerable to the impact that social media can have on their body image as they develop an outlook on their bodies and accept the developmental changes that occurred during puberty. This paper provides evidence that there is a relationship between the recent surge in disordered eating and high consumption of social media. I examine the ways in which traditional advertising has portrayed women throughout history, …

Digital Addiction: A Conceptual Overview, Amarjit Singh, Pawan Singh

Library Philosophy and Practice (e-journal)

Abstract

Digital addiction referred to an impulse control disorder that involves the obsessive use of digital devices, digital technologies, and digital platforms, i.e. internet, video game, online platforms, mobile devices, digital gadgets, and social network platform. It is an emerging domain of Cyberpsychology (Singh, Amarjit Kumar and Pawan Kumar Singh; 2019), which explore a problematic usage of digital media, device, and platforms by being obsessive and excessive. This article analyses, reviewed the current research, and established a conceptual overview on the digital addiction. The research literature on digital addiction has proliferated. However, we tried to categories the digital addiction, according …

African American Women And Blogs: The Allure Of Culture-Specific Beauty Blogs, Kalari Flotree

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The purpose of this qualitative, multi-case study was to explore the identity-related dress and appearance management implications of culture-specific beauty blog readership. The study was informed by three research questions: (a) Why and how do African American women seek out culture-specific beauty blogs? (b) What roles do African American women assume while engaging with culture-specific beauty blog communities? (c). How do African American women use culture-specific beauty blog content to inform identity-related processes of appearance management and dress?

The sample of this multiple-case study included nine participants, each representing a distinct case. Data were collected through individual, semi-structured, in-depth interviews, …

The Impact Of True Crime Podcasts On Cold Case Investigations And Victims' Advocacy, Kyle Gamache

Arts & Sciences Faculty Publications

True crime has long captivated public interest, evolving from sensationalized accounts in the Middle Ages to the widespread popularity of modern podcasts. This qualitative study explores the ethical complexities of true crime media by examining how it intersects with criminal investigations, public perception, and victim advocacy. Through in-depth interviews with law enforcement officers, victim advocates, and true crime content creators, the study investigates differing attitudes toward the role of podcasts in active and cold cases. Using Colaizzi’s (1978) phenomenological method, data were analyzed to uncover shared and divergent themes across professional roles. Law enforcement participants voiced concerns over web- sleuthing …

Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung

Research Collection Lee Kong Chian School of Business

The purpose of this study was to explore the underlying mechanisms through which the use of socialmedia affects endorser effectiveness. Based on theories related to parasocial relationships,self-disclosure, and celebrity endorsement, this study proposed a theoretical research model andempirically tested the model using online survey data collected from 400 Korean Wave fans inSingapore. The results showed that consumers’ parasocial interactions with celebrities though socialmedia have a positive impact on celebrity endorsement. Specifically, we found that: (1) parasocialrelationships mediated the relationships between social media interactions and sourcetrustworthiness, (2) social media interactions influenced parasocial relationships via self-disclosure;and (3) source trustworthiness had a positive …

The Global Disinformation Order: 2019 Global Inventory Of Organised Social Media Manipulation

Copyright, Fair Use, Scholarly Communication, etc.

Executive Summary

Over the past three years, we have monitored the global organization of social media manipulation by governments and political parties. Our 2019 report analyses the trends of computational propaganda and the evolving tools, capacities, strategies, and resources.

1. Evidence of organized social media manipulation campaigns which have taken place in 70 countries, up from 48 countries in 2018 and 28 countries in 2017. In each country, there is at least one political party or government agency using social media to shape public attitudes domestically.

2.Social media has become co-opted by many authoritarian regimes. In 26 countries, computational propaganda …