Broadcast and Video Studies Commons^™

Impact Of Format On Evaluations Of Online News, August Grant, Jeffrey Wilkinson, Diane Guerrazzi

Faculty Publications

The emergence of online news offers journalists the opportunity to use a variety of formats to present news, including traditional text and video forms and emerging multimedia forms. This paper reports the results of a series of studies exploring these formats, two experiments and a survey. The first experiment compared three formats of video news delivery and found that format was related to time spent viewing a story, and time spent predicted recall of the story, but no direct relationship was observed between format and recall. The secondexperiment compared three different formats (text, text with pictures, and text with videos), …

Communication And Media Studies Newsletter 2013 Summer, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

"Bridesmaids": A Modern Response To Patriarchy, Blair Buckley

Communication Studies

This senior project analyzes the rhetorical means by which the movie "Bridesmaids" rejects yet also heeds to patriarchal standards. In this paper I examine the film by performing a feminist critique, also employing elements of ideological criticism.

An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald

Agricultural Education and Communication

The purpose of this project was to create a video designed to educate the public about chicken egg storage and refrigeration. The information in the video was based on a research experiment performed by the author, which was designed to measure the chronological decline of internal egg quality over a ten-week period. By creating an educational video about the longevity of chicken eggs, it is hoped that consumers will learn to keep their eggs past their sell-by dates. This project includes an educational video as well as an outline for a research project.

Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina

Agricultural Education and Communication

The purpose of this project was to develop agricultural communication lesson plans for Elk Grove High School’s Agricultural Leadership class. The lesson plans were created after the research of the existing California Agricultural Education and Agricultural Leadership Curriculum standards. The lesson plans were then based off of the FFA Agricultural Communications Career Development Event (CDE) guidelines in order to grasp many of the important details of the CDE. The CDE is offered at the national level but not yet at the state level in California. Providing lesson plans that coincide with the requirements of the CDE will help California FFA …

God Made It Happen: A Rhetorical Analysis Of Jerry Falwell's Response To 9/11, Terry Littleton

Cultural Studies Capstone Papers

Using rhetorical analysis, this project examines the two texts (Listen America! and 700 Club interview after 9/11) of Religious Right preacher, Jerry Falwell to examine conceptual continuity over twenty years and uncover key ideological concepts. While the Religious Right employs many methods to influence the votes of the evangelical congregation, this paper will focus specifically on Falwell and the use of Biblical metaphors in his popular evangelical discourse. The project examines the fear-mongering used to create hate and paranoia in audience of these two texts.

How The Arab Spring Movement Has Been Covered By Cnn, Fox News And Msnbc, Benjamin Snyder

Renée Crown University Honors Thesis Projects - All

The Arab Spring movement has captivated the world over the past few years. Cable networks have played a large role covering the Arab Spring in the United States. CNN, Fox News and MSNBC are the three most watched cable networks and the ones that face the most scrutiny.

Cable news is often accussed of catering to specific audiences, biased reporting and a variety of other criticisms. Most of these are leveled at the way the networks handle domestic issues. The Arab Spring represented an opportunity to see if the same critiques were true when cable focused on international events.

In …

Age, Gender, Race, And Culture In The Er: A Content Analysis Of End-Of-Life Issues In The Television Drama, Katrina Wilson Burtt

Dissertations

Within one of the most popular television dramas on American television, hundreds of depictions of end-of-life (EOL) care and decision-making conveyed impressions of how death and dying occurred in a hospital. This content analysis of EOL incidents that appeared in every episode of the television drama ER indicated that viewers got powerful messages about EOL. The long-playing, popular television drama exaggerated the role of physician within the EOL scenes and minimized the roles of women, racial minorities and ethnic groups. Notably lacking from the EOL content were accurate or positive representations of racial, ethnic or cultural differences in death and …

Muting The Masses: Effects Of The Spiral Of Silence In The College Newsroom, Blaire Ritter

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper explores whether or not Elisabeth Noelle-Neumann's theory, the spiral of silence, is an accurate theoretical lens to examine the issues of censorship and conflict in the student broadcast newsroom. Using data collected from classroom observations and student interviews, levels of involuntary and voluntary censorship and editorial control were examined to see if they played a role in classroom dynamic and editorial decisions. Each instance was looked at to see if it fit five criteria; a threat of isolation by peers or community, a fear of this threat, a willingness to speak out by the majority, a quasi-statistical sense …

Social Media Strategy For The Hank Greenspun School Of Journalism And Media Studies, Irene Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

Within the past 10 years, communication online has evolved tremendously toward social media. This rapid change has been difficult for higher education institutions (HEI) to adapt to, leaving this important area underexplored. This strategic social media plan was developed to improve internal and external communication for the Hank Greenspun School of Journalism and Media Studies (JMS). By initiating social media platforms, relationships are cultivated with present and future students on Facebook and Twitter. This strategic social media plan develops and maintains Facebook and Twitter pages for JMS and interprets social media site visitation data. These data provide information on users, …

Media Bias Through Facial Expressions On Local Las Vegas Television News, Jessica Zimmerman

Graduate Research Symposium (2010 - 2017)

Trust in news media has been considered an important base for social order and cohesion in society and is a crucial variable for evaluating news media. Media credibility has been questioned by the audience for some time and the audience’s trust in the media has been slowly diminishing over the years. When a news broadcaster communicates a story on local television news, it is possible for his own opinions and beliefs to leak through nonverbal communication, specifically facial expressions. This presentation explores the four main local Las Vegas television news stations’ anchors and reporters to visually analyze whether facial characteristics …

Nbc Peacock North Spring 2013, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: NBC and Comcast Hire 1,000 Returning Vets --Don Pardo's 70th Anniversary at NBC -- Spring Luncheon Photos --Tonight Show Returns to 6B -- Seth Meyers to Be New Host of Late Nite --Silent Microphones

Influencia De Los Programas De Concurso Televisivos En La Construccion De Identidad Cultural En Jóvenes Cusqueños, Tess Renker

Independent Study Project (ISP) Collection

Este informe describe la realización de mi proyecto de investigación sobre las influencias de los programas de concurso peruanos en la construcción de las identidades culturales de los jóvenes cusqueños. En el primer capítulo, describo las motivaciones por esta investigación, la área temática, y las preguntas de investigación, así como el marco teórico y la metodología del estudio. El segundo capítulo incluye la revisión de unas lecturas previas acerca del tema. Estas lecturas se enfocan en la vinculación de la televisión nacional peruana con la globalización y la manera en que estos programas pueden influir las identidades culturales de la …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

Liminal Losers: Breakdowns And Breakthroughs In Reality Television's Biggest Hit, Caitlin Rickert

Masters Theses

This study explores how The Biggest Loser, a popular television reality program that features a weight-loss competition, reflects and magnifies established stereotypes about obese individuals. The show, which encourages contestants to lose weight at a rapid pace, constructs a broken/fixed dichotomy that oversimplifies the complex issues of obesity and health.

My research is a semiotic analysis of the eleventh season of the program (2011), focusing on three pairs of contestants (or “couples” teams) that each represent a different level of commitment to the program’s values. Specifically, I focus on dramatic “breakdown” moments in which these contestants are disciplined by …

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.

Challenging The Media-Incarceration Complex Through Media Education, Bill Yousman

Communication, Media & The Arts Faculty Publications

Focusing on prime-time dramatic television as the most prevalent source of fictional images of violence, crime, and incarceration, in this chapter I address the distorted narratives and images that saturate popular television dramas. I also draw upon interviews I conducted with ex-prisoners to show how media representations of imprisonment, though inaccurate and misleading, shape the perceptions even of those who have themselves been incarcerated.

Nbc Peacock North Winter 2013, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Steve Capus Guest Speaker at Spring Luncheon -- NBC's Richard Engel and Crew are Freed in Syria -- Sandy Destroys Peacock North Members' House -- Peacock Apples: Frank & Cort Snell -- A Today Show Memoir

Power Girls Before Girl Power: 1980s Toy-Based Girl Cartoons, Katia Perea

Publications and Research

The socio/cultural history and partnership of toy advertisement and children’s television is rich and well documented (Schneider 1989, Kunkel 1988, Seiter 1993). In this article I discuss the influence of policy in girl’s cartoon programming as well as the relationship between commercialization and financial motivation in creating a girl cartoon media product. I then discuss the formulaic, gender normative parameters this new genre set in place to identify girl cartoons as well as girl media consumption and how within those parameters girl cartoon characters were able to represent an empowered girl popular culture product a decade before the nomenclature Girl …

A Soldier's Home, Andrew O. Mclaughlin

Masters Theses

No abstract provided.

Battle Of The Brands: Producing Medium-Specific Video Promotion Of Music Commodity Signs For The New Media Epoch, Josh Grube

Undergraduate Honors Theses

No abstract provided.

Communication And Media Studies Newsletter 2013 Winter, Communications & Media Studies

Communication and Media Studies Newsletter

No abstract provided.

Do Household Cable Tv Viewing Patterns Demonstrate Efficiency And Concentration?, Rae Chang, Pulak Ghosh, Gwangjae Jung, Robert J. Kauffman, Peiran Zhang

Research Collection School Of Computing and Information Systems

No abstract provided.

Integrating Evidence-Based Practices Into Public Relations Education, Karen Freberg, David L. Remund, Kathy Keltner-Previs

College of Journalism and Mass Communications: Faculty Publications

Public relations continue to play an essential and changing role in society, requiring the regular reassessment of the education of future public relations practitioners. Academics and practitioners often differ in how they view the public relations field, how they define the discipline, and how they view the major pedagogical approaches. This paper explores the impact of integrating three different perspectives in public relations education, including practitioner perspective, client perspective, and the evidence-based perspective. Results from students’ reaction papers and an online questionnaire suggest that integrating an evidence-based approach improves the competence and clarity of communications counsel provided by aspiring practitioners.

The Development Of Community Cable Television In Taizhou And The Rise Of The Chinese Middle Class, Shangling Lin

Theses: Doctorates and Masters

This thesis looks at the development of community cable television in the eastern coastal town of Taizhou in China from its beginnings in the 1990s to 2007. The establishment of community cable television can be seen as a new form of media production in China, by which changes in economic and political power and social identity can be traced. My hometown of Taizhou serves as a good example of this societal development. Taizhou is famous for private economy. Its average income is ranked in the top six among more than three hundred cities in China, making the middle class the …

Supreme Court Oral Argument Video: A Review Of Media Effects Research And Suggestions For Study, Edward L. Carter

BYU Law Review

No abstract provided.

Moving Beyond Cameras In The Courtroom: Technology, The Media, And The Supreme Court, Mary-Rose Papandrea

BYU Law Review

No abstract provided.

The Monster In The Courtroom, Sonja R. West

BYU Law Review

No abstract provided.

Cameras At The Supreme Court: A Rhetorical Analysis, Lisa T. Mcelroy

BYU Law Review

No abstract provided.