Broadcast and Video Studies Commons^™

Will Beauty Save The Brain? Exploring The Relationship Between Eudaimonic Reels Exposure And Egyptian Gen Z'S Mind And Motivations, Petra Zaky

Theses and Dissertations

Social media entertaining content includes a mixed bag of the meaningful and the trivial. For Generation Z, whose favorite daily entertainment is shallow yet funny short-form videos (reels), there is often an invisible price paid. The loss of ability to watch long meaningful videos, distractedness from self, “Brain Rot”, glamorizing of hedonism are among the maladies left behind the attractive rabbit hole of their daily media diet. This study explores the relationship between exposure to meaningful reels, in contrast to pleasurable reels, and Gen Z’s reflective thinking, “Brain Rot” symptoms, motivation to watch long meaningful videos and life motivations between …

The Shift To Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, And Perceptions Of News Values, Credibility, And Recognition On Instagram As A News Source., Hussein Battah

Theses and Dissertations

With the evolution of visual social media such as Instagram, news consumption and dissemination became different, focusing on Visual and Graphic content. With the current political and social-economic challenges in Egypt and the Region, such as The war in Gaza and the Egyptian economic crisis, the need for simple and immediate news updates became essential. Instagram has now satisfied that need among various users, specifically youth. This paper explores how consuming news over "Instagram" has influenced Egyptian users' perception of News Values and their definition of what to consider news. The paper also studies how several sources on Instagram have …

The Uses And Gratifications Of Social Audio-Focused Apps: A Case Study Of The Clubhouse Application, Dalia Abdelhamid Younes

Theses and Dissertations

Social audio has recently emerged recently as a new form of social media based on voice. It spread rapidly through the Clubhouse application, which became a significant trend during the COVID-19 pandemic. The study aims to explore Egyptian content creators' motivations to join Clubhouse, study their motivations to produce their content, and identify the gratifications obtained from using this application. It also seeks to investigate the application`s sustainability within the Egyptian context by outlining the challenges faced by the Egyptian content creators. The study employs the uses and gratifications theory, conducting in-depth interviews with 17 Egyptian content creators. The findings …

The Egyptian Public Diplomacy- Case Study On Al Misreya And Nile International Channels, Caroline Abo Zeid

Archived Theses and Dissertations

No abstract provided.

The Impact Of Egyptian Sports Talk Shows On Audience Perceptions Of The Port Said Massacre, Yassmin Kamel El-Sayed

Archived Theses and Dissertations

No abstract provided.

Portrayal Of Women In Egyptian Tv Advertising, Mireille Raoufishak

Archived Theses and Dissertations

No abstract provided.

The Future Of Tv And Online Video Platforms: A Study On Predictors Of Use And Interaction With Content In The Egyptian Evolving Telecomm, Media & Entertainment Industries, Hesham O. Dinana, Rasha Allam

Faculty Journal Articles

This study examines the future of TV and online video platforms in the evolving Egyptian market through using the predictors of use and interaction. Built on the unified theory of acceptance and use of technology, and the theory of technology discontinuities and platforms development, this study extends its framework to explore the relationship between the intention of use and the interaction with content behavior. A sample size of 396 university students answered the survey questions. Unlike other studies, the study found that the perceived ease of use (PEU) is the only variable that is positively correlated to the intention to …

Does Corporate Social Responsibility Help Multinational Corporations Improve Their Brand Acceptance In Emerging Markets?, Mohamed Kamil El-Gamal

Archived Theses and Dissertations

No abstract provided.

The Portrayal Of The Effects Of The Open-Door Policy (Al Infitah) On Society As Shown By The Egyptian Cinema, Yara Hassan Shokr

Archived Theses and Dissertations

No abstract provided.

The Effect Of The Television Viewership On Self-Image And Perception Of The Upper Egyptians Among The Cairenes, Dina Mahmoud Hamed

Archived Theses and Dissertations

No abstract provided.

Adaptation In Egyptian Television: The Perception And Impact Of Egyptian Sitcoms On Egyptian Youth: A Case Study, Sara El Nagar

Archived Theses and Dissertations

This thesis studies adaption in Egyptian television. Specifically studying how Egyptian youth perceive the idea of Arabizing sitcoms, what their preferences are in comparison to American sitcoms, and how successful do they see the experience of Arabizing American sitcoms. It also studied the impact of the Egyptian (Arabized) sitcoms on the behavior and lifestyle of Egyptian youth.

A non-probability purposive sample of 403 Egyptian youth was tested. The sample consisted of both males and females almost evenly distributed between both sexes and between all age groups. The sample was tested using a questionnaire.

Results of this study showed that Egyptian …

Agenda Setting Of Arabic Related Content On German Tv: A Content Analysis On Deutsche Welle Tv Arabia, Nadine Abdel Latif Rashwan

Archived Theses and Dissertations

In today's media, international broadcasting is a tool to communicate with a world wide audience. Most of the networks, especially those that are linked with their country's government, try to use their international channels to deliver national policy or want to convey certain important factors of their home culture to nations all over the world e.g. language.

The question of broadcast content is a very controversial issue. That is why in this thesis the researcher has focused on the content of the German TV network Deutsche Welle TV Arabia in order to analyze what kind topics the channel focuses on …

The Role Of Online Media In Revolutionizing Science Communication In The Arab World: A Uses And Gratifications Approach, Nadia Abbas El-Awady

Archived Theses and Dissertations

No abstract provided.

Visual Framing In Tv News: A Comparative Case Study Between Cnn And Al-Jazeera, Noha Radwan

Archived Theses and Dissertations

No abstract provided.

Development And Impact Of Broadcast Satellite In The Middle East, May Monier Azzam

Archived Theses and Dissertations

No abstract provided.

Human Rights Coverage In The Egyptian Media, Amira Samir Aly El Messeiry

Archived Theses and Dissertations

No abstract provided.

International Broadcasting To The Middle East, Radwa Ali Mohamed Mobarak

Archived Theses and Dissertations

No abstract provided.

Tve International: Audiences And Communicators, A Case Study, Sahar Mohamed Talaat

Archived Theses and Dissertations

No abstract provided.

Private Broadcasting In Egypt, Ibrahim Mostafa Saleh

Archived Theses and Dissertations

No abstract provided.

Adaptation In The Egyptian Film Industry & Cultural Imperialism, Shahira Safwat Fahmy

Archived Theses and Dissertations

No abstract provided.

Televised Electoral Campaigns: Content Analysis Of The November 1995 Party Programs, Samar Hossam Abd El-Bary

Archived Theses and Dissertations

No abstract provided.

Pay Television In Egypt, Sherin Moody

Archived Theses and Dissertations

No abstract provided.

The Egyptian Cinema, Dalia El Toukhy

Archived Theses and Dissertations

No abstract provided.

Self-Conception Of The Egyptian National Character In Connection With Development, Magda Mahmoud Tawfik El Guindy El Guindy

Archived Theses and Dissertations

No abstract provided.

Political Documentary Cinema Coverage Of The Palestinian Question, Ingy Salama N Al-Sayed

Archived Theses and Dissertations

No abstract provided.

Impact Of The Relationship Between Government And Religion On Egyptian Media Content (1950-1995), Mourad Ruben Haroutunian

Archived Theses and Dissertations

No abstract provided.

Intellectual Theft, Advertising Infringements & Music Piracy, Reem M Hamza

Archived Theses and Dissertations

No abstract provided.

The Uses And Gratifications Of Music Television In Egypt, Rasha A Abdulla

Archived Theses and Dissertations

No abstract provided.

The Elite Press And The Agenda In Congress, Stephanie Mulica

Archived Theses and Dissertations

No abstract provided.

The Impact Of Geographic And Source Biases In Television News, Nashwa Hassanein El Shalakany

Archived Theses and Dissertations

No abstract provided.