Broadcast and Video Studies Commons^™

Do First Impressions Count? A Gendered Comparative Analysis Of Self-Presentations By Contestants In The Bachelor And Bachelorette South Africa, Mthobeli Ngcongo Dr

The Qualitative Report

The study of social role expectations for men and women has been instrumental in a better understanding of intersex dynamics. Although much research has focused on behavioral similarities and differences in formal contexts, qualitative research that helps us to understand gendered differences in informal contexts remains underappreciated. In particular, the area of romance presents a fruitful social context in which to comparatively study gendered manifestations of strategic self-presentation. Using the first episodes of the first seasons of the Bachelor and Bachelorette South Africa reality television franchise, this study compares 28 self-presentation tactics used by 17 male and 24 female contestants. …

Gendered Images In Online Political Advertising Videostyles: A Case Study Of 2024 Taiwan Presidential And Parliamentary Elections, Chia-Heng Chang

Electronic Theses & Dissertations (2024 - present)

Despite the increasing visibility of female politicians in Taiwan, the resurgence of the #MeToo movement ahead of the 2024 presidential and parliamentary elections underscores the enduring influence of patriarchal norms and gender stereotypes within Taiwanese society. Prior research in political communication has documented how gendered expectations shape voters’ perceptions of politicians’ appearances, behaviors, and perceived competence in addressing political issues. These expectations, in turn, inform how candidates strategically construct their public personas during electoral campaigns. This dissertation contributes to this body of scholarship by analyzing how Taiwanese political candidates perform gender through political advertising. Integrating the videostyle framework, gender schema …

Doing Gender: Cars And Culture In The United States, Adrian L. Zavala

Communication Senior Capstones

This qualitative research study aims to define and describe gender stereotypes and car culture. It will also explain how these stereotypes influence car culture and vice versa. This paper aims to explain how the mass media uses car culture in the United States and imposes gender stereotypes. The mass media I will be discussing includes but is not limited to commercials and magazine adverts. This paper asserts that by portraying what it means to be a man and what it means to be a woman, car companies build car culture and use pre-existing constructs of gender for marketing it. According …

Bat Meets Girl: Adapting The Dark Knight’S Love Life To The Big Screen, Brandon Bosch

Department of Sociology: Faculty Publications

It is no secret that Hollywood loves a good romance. What is perhaps sometimes overlooked however is how important romance and female characters are to male-dominated action films. Esma Kartal argues women and romance are deliberately placed into action films to create “romantic relief” and attract female viewers for greater crossover appeal.¹ In addition to romance, Yvonne Tasker observes how women in action films serve as a witness for “the hero’s suffering” and humanity in action films.² Finally, a classic use of women and romance in action films is that of the damsel-indistress, which continues to this day …

Poison Ivy's Green Screen Debut: A Rhetorical Criticism On Erasing Identity On Screen, Jennifer Baney

University of the Pacific Theses and Dissertations

This project investigates the loss of power on screen for female comic book characters. Specifically, I investigate how scenes create narratives using heteronormativity and over-sexualization of female characters. The artifact of analysis included in this project is Batman and Robin (1997). This text focuses on Poison Ivy, including the background of the character before dissecting her role in the film. Turning to Sonja J. Foss (2009) and her feminist critique as a guide to understanding the implications of this research. Using feminist criticism, I argue that Poison Ivy was put in a lesser position, removed of her power, and was …

The Reification Of Hegemonic Masculinity Via Heteronormativity, Sexual Objectification, And Masculine Performances In Tau Kappa Epsilon Recruitment Videos, Viki Tomanov

Butler Journal of Undergraduate Research

Fraternity members constitute a large percentage of men who hold highly influential jobs in politics, large corporations, and the like. Since fraternities are limited to men-only, it is important to examine how masculinity is both rhetorically constructed and subsequently performed. Tau Kappa Epsilon (TKE), the fraternity with the largest amount of chapters nationwide, is the focus of my analysis. Its popularity among college campuses signifies that its recruitment is successful and that, regardless of initiation into the fraternity, many men (and women) view TKE as an example of masculinity. In my analysis, I examine TKE recruitment videos from various universities …

The Biased Language In Media Commentary At The 2018 Winter Olympic Games, Gabriella Adriana Barattolo

Communication Studies

This paper examines the media commentary at the 2018 Winter Olympic Games. It focuses on the commentary of five sports: Women’s Snowboarding Halfpipe, Men’s Snowboarding Halfpipe, Individual Figure Skating, Pairs Figure Skating, and Curling. The goal of this paper is to study the language choices that the media commentators made and uncover the gender bias within their language. The differences in how the commentators discuss athletes is significant to understand because it reveals the overall gender bias in sports that is still present in our society today.

Whither The Gender Of Get Out: A Critique Of The Cinematic (Im)Possibilities Of The Black Political Imagination, Daelena Tinnin

Electronic Theses and Dissertations

This thesis investigates the entanglements of spatialized racial-sexual violence, conceptualizations of black female subjectivity, questions of the limitations and excesses of media representations and the socioeconomic, cultural and spatiotemptoral relations that make black images visible and (im) possible as they are situated in the cinematic black political imagination. Through a materialist media analysis of the 2017 film Get Out, I argue that the film and its articulation of the afterlife of slavery fails to account for gender by tangentially engaging black women in its dissection of race and racism. I contend that black women are the absent presence in …

Looking Back At The Media's Future: A Mixed Method Analysis Of Race And Gender Bias During The 2008 Democratic Presidential Primary Season, Tim Vance

Dissertations

Political knowledge has been defined as the individual’s ability to recall candidate names, personal characteristics, and qualifications. Furthermore, it is the ability to identify election issues, current campaign developments, and recognize connections between candidates and issue positions (C. Atkin & Heald, 1976). I posit that political knowledge has become much more…and much less.

I have introduced, in this paper, a number of sources for political learning: ads, newspapers, YouTube, and television news. All hold some interest for investigation as political knowledge sources, but methodology cannot be standardized across all sources. As such, the focus of the qualitative part of this …

The Perceived Level Of Enjoyment In Sports Violence: An Experiment Examining How Sports Commentary, Fanship, And Gender Affect Viewer Emotions, Sarah Vineyard

UNLV Theses, Dissertations, Professional Papers, and Capstones

This investigation examines if the independent variables of sports commentary, fanship, and gender affect the viewer's level of perceived enjoyment while watching sports violence through televised professional football and hockey clips. Previous studies have found that these three variables contribute most to a viewer's level of perceived enjoyment. This study aimed to test to see if that was still true, while taking into account new rules regarding violence by the National Football League and the National Hockey League. This thesis addresses all variables in one study, which something past research has failed to do.

Perhaps the most significant finding from …

Once Upon A Midnight Stalker: A Content Analysis Of Stalking In Films, Amy Sides Schultz, Julia Moore, Brian H. Spitzberg

Department of Communication Studies: Faculty Publications

Media portrayals of crime have been linked to biased information processing and beliefs about society and personal risks of victimization. Much of this research has either focused on relatively holistic analyses of media consumption, or on the analysis of elements of only a few types of crime (e.g., murder, rape, assault). Research to date has overlooked how media portray stalking in interpersonal relationships. This study content analyzed 51 mainstream movies with prominent stalking themes to compare and contrast such depictions with the actual scientific data about stalking. By considering victim variables, stalker variables, relational variables, stalking behavior variables, victim response …

Power Girls Before Girl Power: 1980s Toy-Based Girl Cartoons, Katia Perea

Publications and Research

The socio/cultural history and partnership of toy advertisement and children’s television is rich and well documented (Schneider 1989, Kunkel 1988, Seiter 1993). In this article I discuss the influence of policy in girl’s cartoon programming as well as the relationship between commercialization and financial motivation in creating a girl cartoon media product. I then discuss the formulaic, gender normative parameters this new genre set in place to identify girl cartoons as well as girl media consumption and how within those parameters girl cartoon characters were able to represent an empowered girl popular culture product a decade before the nomenclature Girl …

Identity Of A Single Black Woman, Daphne Stevenson

All Student Theses and Dissertations

There is not much literature that speaks to the identity of singles, considering this is a growing group in our society today. Singleness may be by choice or by circumstance; nevertheless, this is a group worth investigating. Over the course of the last decade there have been various media programs that depict or explore the idea of singleness and the challenges singles may encounter maneuvering through the world of coupledom. There has been much dialog in prominent mainstream mediums as the Washington Post and ABC’s Nightline concerning the plight of single black women the decreasing number of marriages in the …

Model Citizen: Exploring The Portrayal Of Unconventional Models On Television Shows In Relation To Women's Self Image, Nicole Jenelle James

All Capstone Projects

According to the renowned Mayo Clinic, having a low self-image can lead people to suffer harmful: physical, emotional, and behavioral consequences. Much of women’s selfimage is reliant on comparing themselves to the media’s perception of beauty. In an effort to bolster American women’s self-esteem, a workshop is proposed to explore the relation between portrayal of unconventional models on television shows and women’s/viewer’s self-image.