Broadcast and Video Studies Commons^™

Listen To Black Women: Newsgathering In Digital Third Spaces, Gheni N. Platenburg

Feminist Pedagogy

This teaching activity re-introduces the concept of digital third spaces and how to use them as complementary newsgathering tools. Students are tasked with visiting these spaces to listen to Black women. In other words, they will observe content and engage in conversations with digital third space visitors to better educate themselves on the topics, issues and concerns of Black women and learn how to take this information and formulate story ideas for improved news coverage of and about Black women.

Documentary Review: Coded Bias, Sydney Elaine Brammer

Feminist Pedagogy

No abstract provided.

Cementing Precedence Amid Volatility: Updating The Kcpr Operations Manual, Francisco A. Martinez

Journalism

This paper examines and outlines the reasons needed for solidifying concrete methods in updating an operations manual for an FM radio station; in this case: KCPR. Amid a desire for increased integration with Mustang Media Group, changing media trends within the radio industry and volatility with the accuracy of guiding documents, a student at California Polytechnic State University (Cal Poly) in San Luis Obispo believed it fit to update the Operations Manual and establish further precedent in updating the operations manual. This paper addresses the steps taken to update the Operations Manual and includes specific industry research findings and commentaries …

The Biased Language In Media Commentary At The 2018 Winter Olympic Games, Gabriella Adriana Barattolo

Communication Studies

This paper examines the media commentary at the 2018 Winter Olympic Games. It focuses on the commentary of five sports: Women’s Snowboarding Halfpipe, Men’s Snowboarding Halfpipe, Individual Figure Skating, Pairs Figure Skating, and Curling. The goal of this paper is to study the language choices that the media commentators made and uncover the gender bias within their language. The differences in how the commentators discuss athletes is significant to understand because it reveals the overall gender bias in sports that is still present in our society today.

Transitioning College Media From Print Focused Business Models To Digitally Focused Business Models, Celina Oseguera

Journalism

The noticeable downturn in print advertising indicates a need for change in the news industry business model. College media is not immune to this decline and need for change. A change in business model calls for transitioning to an alternative system that does not primarily rely on print products and advertising — a digitally focused business model. Many college media organizations around the United States have started to pursue this type of model, changing the way they produce and present news in the process. Taking into account the state of print focused business models in the general and collegiate news …

Chumash Heritage National Marine Sanctuary Sacred Waters Film, Cory B. Jones

Communication Studies

The debate to designate a National Marine Sanctuary off the Central Coast of California has been alive for nearly 30 years.

With a recent move by the National Oceanic and Atmospheric Administration (NOAA) to nominate the stretch of water as a sanctuary the issue has become one of great concern to local stakeholders.

With concern for additional bureaucracy and regulation that could negatively impact the local economy people choose to stand in opposition. Yet many that are concerned for the future of the region's waters want the protections from offshore oil drilling and other harmful practices that a Sanctuary would …

The Use Of Video Outreach To Increase Incoming Students’ View Of The Higher Education Institution As A Whole: A Case Study At California Polytechnic State University, Leah Horner, Michelle Logan

Journalism

No abstract provided.

Mcv Wines Social Media Marketing Campaign: Successfully Marketing Wine To Millennials, Dillon Payne

Journalism

The following study investigates how to develop a commercial on a social media platform in order to advertise a product to millennials – in this study, wine is the product. The number of consumers is increasing as each year more and more millennials become 21 years old, thus being able to be the next and newest consumer of the wine industry. The campaign’s focus was to create a wine commercial for a tasting room called MCV Wines and market it on social media to see if millennials would be interested in purchasing wine after seeing the commercial. Withscholarly research, the …

Edward Snowden, Hero Or Traitor? An Analysis Of News Media Framing, Cole N. Caster

Communication Studies

Mainstream news broadcasters such as Fox News, CNN and MSNBC are some of the most popular sources of news in the world. With such a significant responsibility, it is both important and interesting to analyze how news outlets present their stories. This project focuses on the roll of framing in news media. Specifically, how the news broadcasters Fox News, CNN and MSNBC employ the hero and traitor frame in the presentation of Edward Snowden, an ex National Security Administration contractor who leaked thousands of highly classified documents to news outlets.

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat …

Breaking Into The Business: A Guide To Creating A Dynamic Resume Reel And Securing A Job In Today’S Television News Industry, Christina Favuzzi

Journalism

Broadcast journalists are experiencing turbulence in their field of expertise due to increasing digitalization and decreased funding. It is becoming commonplace for reporters to work as one-man-bands, or “multimedia journalists,” shooting and editing their own video in addition to writing and reporting. For people looking to begin a career in the highly competitive broadcast news industry, there is a great deal of information to understand and consider prior to beginning the job search. Creating a dynamic resume reel is central to landing a job as an on-air reporter. However, with the development of digital-first and multimedia journalism, there are certain …

Late Night Comedy And Its Effect On The Public’S Political Opinion, Emily Kucera

Journalism

This study investigates the relationship between late night humor and the public’s political opinion. This study looks closely at how humor affects audience learning, how late night humor affects the public’s political awareness, whether or not late night humor is ethical, how late night humor is protected, how late night humor has evolved in regards to its political focus, and if late night humor has created political change.

Late night humor is increasingly focusing on politics. Many people turn to late night humor as a source of news, although late night humor is not considered a news source. This study …

"Bridesmaids": A Modern Response To Patriarchy, Blair Buckley

Communication Studies

This senior project analyzes the rhetorical means by which the movie "Bridesmaids" rejects yet also heeds to patriarchal standards. In this paper I examine the film by performing a feminist critique, also employing elements of ideological criticism.

An Educational Video And Research Experiment On The Longevity Of Chicken Eggs, Kyle Patrick Mcdonald

Agricultural Education and Communication

The purpose of this project was to create a video designed to educate the public about chicken egg storage and refrigeration. The information in the video was based on a research experiment performed by the author, which was designed to measure the chronological decline of internal egg quality over a ten-week period. By creating an educational video about the longevity of chicken eggs, it is hoped that consumers will learn to keep their eggs past their sell-by dates. This project includes an educational video as well as an outline for a research project.

Agricultural Communication Lesson Plans For The Agricultural Leadership Class At Elk Grove High School, Chelsea Molina

Agricultural Education and Communication

The purpose of this project was to develop agricultural communication lesson plans for Elk Grove High School’s Agricultural Leadership class. The lesson plans were created after the research of the existing California Agricultural Education and Agricultural Leadership Curriculum standards. The lesson plans were then based off of the FFA Agricultural Communications Career Development Event (CDE) guidelines in order to grasp many of the important details of the CDE. The CDE is offered at the national level but not yet at the state level in California. Providing lesson plans that coincide with the requirements of the CDE will help California FFA …

The Umbrella Effect: The Importance Of Converging Student Media At A University, Karlee Prazak

Journalism

Journalism today is much more than a single reporter, news anchor, photographer or videographer specializing in a single skill. Journalists today need to be multimedia journalists who have skills that encompass anything from writing a story to editing video. Currently, at California Polytechnic University, San Luis Obispo (Cal Poly), journalism students are learning these skills, but they are learning them separately. Within the three concentrations offered by the journalism department — broadcast, news/editorial and public relations — there are the three student media outlets: Central Coast PRspectives, Cal Poly TV, KCPR radio and the Mustang Daily newspaper. Few students, however, …

Filming For Change: The Art Of Influencing Public Policy Through Documentary Filmmaking, Robert J. Griffith

Journalism

Documentary filmmaking is a very useful tool for bringing an issue to public attention and pushing for political action and policy change on that issue. This form of documentary filmmaking, Filming for Change, has been employed successfully and unsuccessfully by many different filmmakers. There are a few keys to making a successful documentary when Filming for Change, and the first is to appeal to the correct demographic. Those who have the political power to influence policy will tend to be white, male, and between 35 and 64 years of age. These people do not like propaganda or a slanted film. …

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use …

Wall-E'S Rhetoric: An Ecological Sermon From A Strange Preacher, Jennifer A. English

Communication Studies

No abstract provided.