Broadcast and Video Studies Commons^™

Television Viewing And Latino Stereotypes, Gustavo Rivera

University of the Pacific Theses and Dissertations

Over the course of a modern lifetime, television viewing accounts for a significant amount of information taken in by viewers. Within that consumption lies a potential problem. Viewers may learn erroneous messages about people and the world. Since television has characterized Latinos in ways that have emphasized cultural stereotypes, viewers may learn to perceive them in a corresponding manner. A questionnaire was administered to a sample of 403 students from five universities and two community colleges located in Northern California. The respondents completed a seventy-one item questionnaire. Five key variables were utilized to measure relationships between them. The key variables …

Minority Representations In Crime Drama: An Examination Of Roles, Identity, And Power, Megan E. Chatelain

University of the Pacific Theses and Dissertations

The storytelling ability of television can be observed in any genre. Crime drama offers a unique perspective because victims and offenders change every episode increasing stereotypes with each new character. In other words, the more victims and criminals observed by the audience, the more likely the show creates the perception of a mean world. Based on previous literature, three questions emerged which this study focused on by asking the extent of Criminal Minds’ ability to portray crime accurately compared to the Federal Bureau of Investigations Uniform Crime Report (UCR) and the Behavioral Analysis Unit’s (BAU-4) report on serial murderers and …

Poison Ivy's Green Screen Debut: A Rhetorical Criticism On Erasing Identity On Screen, Jennifer Baney

University of the Pacific Theses and Dissertations

This project investigates the loss of power on screen for female comic book characters. Specifically, I investigate how scenes create narratives using heteronormativity and over-sexualization of female characters. The artifact of analysis included in this project is Batman and Robin (1997). This text focuses on Poison Ivy, including the background of the character before dissecting her role in the film. Turning to Sonja J. Foss (2009) and her feminist critique as a guide to understanding the implications of this research. Using feminist criticism, I argue that Poison Ivy was put in a lesser position, removed of her power, and was …

A Comparison Of Tv News Coverage Of The American Medium (Cnn) And The Middle East Medium (Al-Jazeera) On The Iraq War, Adrenna Benjamin

University of the Pacific Theses and Dissertations

The purpose of this study was to compare the American medium (CNN) and the Middle East medium (Al-Jazeera) during the Iraq war in two different events that occurred during the war. Through content analysis, this study examined the following unit of analysis to determine the difference in the each medium: content; length of video and length of individual segments; symbolism; political slant; and violent images. Each event that was studied was analyzed by two coders, in which inter-coder reliability was checked.

Personality And Television Program Preference, Scott Joseph Patterson

University of the Pacific Theses and Dissertations

The first step in this process is to define what is implied by the term "Uses and Gratifications" and to elaborate on current perspectives of the uses and gratifications paradigm in order to understand the need for the present research. As the second step in this process. a discussion of the variable of audience personality will be explored in order to describe why some of the people exhibit different preferences for different television program content. The end result of this discussion on personality and program preference will be a contribution to the body or heuristic knowledge surrounding the reasons for …

Women's Perception Of Fashion Comparing Viewers And Non-Viewers Of Evening Soap Operas : The Cultivation Effect, Elliot Paul Bloom

University of the Pacific Theses and Dissertations

The cultivation effect is defined as the distorted view of reality which results from the heavy viewing exposure to a certain type of programming content. The assumption behind the cultivation hypothesis is that the more hours an individual exposes himself or herself to a particular type of program content. the more the individual's view of reality will be consistent with the "reality" shown in the program.

It is no mystery that for the past half-century, millions of Americans have made the broadcast soap opera a daily habit. In response to the heavy interest exhibited by this strong audience, social scientists …

The Effect Of Television Viewing On College Students : An Eeg Analysis Of Cerebral Asymmetry, William B. Sheffel

University of the Pacific Theses and Dissertations

The controversy over the effects of television viewing on human behavior has drawn a great deal of attention over the last decade. This study sought to investigate this area by looking at cortical response to television viewing.

The subjects in the study consisted of 24 men and 24 women (m=l9 .6 years) who were monitored for bilateral EEG alpha (8-13 Hz) brain wave production while viewing a television commercial (verbal and nonverbal/ spatial) and were then tested for recall at the end of the session.

The analysis of variance for a split-plot factorial design (S.P.F. 222.43; Kirk, 1968) revealed that …

An Examination Of The Use Of Television In Political Campaigns, James William Ford

University of the Pacific Theses and Dissertations

The objective of this thesis is to make a comparative study of President Nixon’s use of television during his two presidential campaigns. Specific emphasis will be placed on Nixon’s use of television in both of the political campaigns. The final objective of this thesis is to record for future researchers one presidential candidate’s use of television, in two political campaigns for the presidency. One of the campaigns he lost by a narrow margin of the vote, and the second one he won by a small percentage of the popular vote. The accomplishment of the objectives will answer the questions; How …

Radio Listening And Television Viewing Habits Of Students Of Daniel Webster Junior High School And The Relationship Between Those Habits And Academic Achievement, William Mulford Hill

University of the Pacific Theses and Dissertations

It was the purpose of this study (1) to investigate the radio listening and television viewing habits of seventh, eighth; and ninth-grade students at Daniel Webster Junior High School, Stockton, California, (2) to determine whether there was a relationship between grades received at school and the amount of time spent listening to the radio and/or watching television; and (3) to show whether there was any direct application of radio listening or television viewing in their academic work.

An Inquiry Into The Meaning Of The Phrase "In The Public Interest" As It Applies To Radio Programs, Jim Hand Ludlow

University of the Pacific Theses and Dissertations

The purpose of this problem is to give further meaning to the phrase ''in the public interest" as it applies to radio programs. This study will answer the following questions:

1. What are the opinions of the Federal Communications Commission on broadcasting in the public interest?
2. What are the opinions of authorities recognized by broadcasters on the meaning of "in the public interest"?
3. What are the opinions of some station managers in California on the meaning of the phrase "in the public interest"?
4. What services can radio programs give the listener that might be termed "in the public interest"?
5. In the …