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Articles 1 - 14 of 14
Full-Text Articles in Broadcast and Video Studies
An Analysis Of Appearance-Based Assumptions In Content Creation, Emily Andersen
An Analysis Of Appearance-Based Assumptions In Content Creation, Emily Andersen
Honors Projects
The purpose of this project is to uncover assumptions and stereotypes held against college majors through content creation. Is it natural to stereotype and label people? Is it harmful? Most may think that is true, while others may believe that is being judgemental. Can others tell what major a student is by a first glance or a brief conversation? Is it the way they dress, their star sign, or political beliefs? These are all examples of stereotypes I believe could influence an assumption. What kind of thoughts goes into these stereotypes from a sociological perspective? Answers are discovered through a …
An Examination Of Sound Resource Libraries And Their Applications At Bowling Green State University, Madeleine Grimm
An Examination Of Sound Resource Libraries And Their Applications At Bowling Green State University, Madeleine Grimm
Honors Projects
In this applied research project, I have explored the uses and limitations of sound resources at Bowling Green State University for student projects. My goal has been to create a stock music library for students on campus to have easy access to for class projects and portfolio work. In this project I address: How can a university best manage its stock music and sound resources; are there any standards for best practices or outstanding examples? What sound resources currently exist for student use in general and at BGSU? How are these sound resources currently managed at BGSU? What are the …
The Paternalistic Eye: Senator Edwin Johnson And The U.S. Television Freeze, James C. Foust
The Paternalistic Eye: Senator Edwin Johnson And The U.S. Television Freeze, James C. Foust
School of Media and Communication Faculty Publications
This study examines Senator Edwin Johnson’s involvement with the television freeze in the United States from 1948 to 1952. The Federal Communications Commission (FCC) instituted the freeze after postwar applications for television licenses far outstripped the capability of the VHF band to hold stations. During the freeze, Johnson, who was chair of the Senate Interstate and Foreign Commerce Committee, pressured the FCC to approve CBS’s non-compatible color system and to move broadcasting to the UHF band as a way to counteract RCA’s patent dominance in monochrome VHF broadcasting. To this end, the senator corresponded with the FCC chair, industry leaders, …
The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher
The Role Of News Media Use And Demographic Characteristics In The Prediction Of Information Overload, Qihao Ji, Louisa Ha, Ulla Sypher
School of Media and Communication Faculty Publications
Drawing on the information overload theory, this study investigates how news media use relates to the probability of information overload. Our broad goal is to explore how typical media use outside the working environment impacts information overload. Through a large mail survey conducted in northwest Ohio (N = 661), the study combined resident samples and college student samples and examined several variables regarding demographic characteristics, news media use, and information searching efficiency. Multinomial logistic regression was used to analyze the data. Results confirmed that age, gender, income, traditional news media use, and information searching efficiency can partially predict one’s probability …
Political Efficacy And The Use Of Local And National News Media Among Undecided Voters In A Swing State: A Study Of General Population Voters And First-Time College Student Voters, Louisa Ha, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fang Yang, Ying Xu
Political Efficacy And The Use Of Local And National News Media Among Undecided Voters In A Swing State: A Study Of General Population Voters And First-Time College Student Voters, Louisa Ha, Fang Wang, Ling Fang, Chen Yang, Xiao Hu, Liu Yang, Fang Yang, Ying Xu
School of Media and Communication Faculty Publications
News media play a crucial role in democracy by serving as the watchdog of government and a distributor of political information and campaign messages to the general public. In the U.S., commercial media dominate the market, and they receive monetary support during the electoral campaign season via political advertising. In the 2012 presidential campaign, U.S. television media received 75% of the $1.1 billion dedicated to campaign advertising (Wilner, 2012). So much money is spent because the votes of undecided citizens in swing states are crucial to winning presidential elections. Most recently, the Democratic Party successfully targeted and won key swing …
Us Digital Tv Business Models [Slides], Louisa Ha
Us Digital Tv Business Models [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides from a presentation given at the Media Transformation in the Digital Era Conference, Tsinghua University, Beijing, China April 27-29, 2009 by Louisa Ha.
Ohio Tv Stations' Dtv Education Efforts And Business Models [Slides], Louisa Ha
Ohio Tv Stations' Dtv Education Efforts And Business Models [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides from a presentation given at the Digital TV in Transition in Ohio Panel, Bowling Green State University on February 4, 2009 by Louisa Ha.
Leadership Styles And Conflict Management Strategies Of Prominent Us Female Cable Industry Leaders [Slides], Louisa Ha, Chin-Chung Chao
Leadership Styles And Conflict Management Strategies Of Prominent Us Female Cable Industry Leaders [Slides], Louisa Ha, Chin-Chung Chao
School of Media and Communication Faculty Publications
Slides presented at 8th World Media Economics and Management Conference, Lisbon, Portugal, May 18‐22, 2008 by Louisa Ha and Chin-Chung Chao.
Determinants Of Cable Program Diversity [Slides], Louisa Ha, Lisa Marshall
Determinants Of Cable Program Diversity [Slides], Louisa Ha, Lisa Marshall
School of Media and Communication Faculty Publications
Slides from a presentation given at the Media Management and Economics Division, Association for Education in Journalism and Mass Communication Annual Convention, San Antonio, Texas on August 10-12, 2005 by Louisa Ha and Lisa Marshall. Second best faculty paper.
Worldwide Business Models Of Emerging Media: A Comparative Study Of Leading Webcasters In 13 Countries [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides from a presentation given at the 2005 AEJMC Convention, San Antonio, Texas, USA, August 10-12 by Louisa Ha.
Crossing Offline And Online Media: A Comparison Of Online Advertising On Tv Web Sites And Online Portals, Louisa Ha
School of Media and Communication Faculty Publications
This paper presents findings of a study comparing the advertising on the web sites supported by offline media and on the dot.com media that only have online presence. The study analyzes the advertising strategies of leading U.S. TV networks' web sites and online portals, which respectively represent web sites with strong offline media support and web sites with no offline media counterparts respectively. TV networks' advertising strategies were identified based on a spectrum of brand extension and brand integration strategies. The results show that even with the strong offline support of the TV networks, TV web sites are much more …
Enhanced Tv As Brand Extension: The Economics And Pragmatics Of Enhanced Tv To Cable Tv Network Viewership [Slides], Louisa Ha, Sylvia Chan-Olmsted
Enhanced Tv As Brand Extension: The Economics And Pragmatics Of Enhanced Tv To Cable Tv Network Viewership [Slides], Louisa Ha, Sylvia Chan-Olmsted
School of Media and Communication Faculty Publications
A series of 12 slides from a presentation given at the National Cable Television Association Academic Seminar, Chicago, June 8, 2003.
Making Viewers Happy While Making Money For The Networks: A Comparison Of The Usability, Enhanced Tv And Tv Commerce Features Between Broadcast And Cable Network Web Sites [Slides], Louisa Ha
School of Media and Communication Faculty Publications
Slides presented at the Management and Sales Division, Broadcast Education Association Annual Convention, Las Vegas, Nevada, April 4-7, 2002 by Louisa Ha.
Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha
Consumption Of Over-The-Counter Drugs And Attitudes Towards Over-The-Counter Drug Advertising: A Comparison Between The United States And Hong Kong, Kara K. Chan, Louisa Ha
School of Media and Communication Faculty Publications
A survey of 547 adults from the United States and Hong Kong was conducted to compare their perceptions about functions and consequences of OTC drug advertising and medical decisions when encountering health problems. Results indicate that American and Hong Kong consumers were very similar in their overall perception of functions and consequences of OTC drugs. A large majority of American consumers relied heavily on OTC drugs for all five types of selected health problems in this study. In contrast, Hong Kong consumers took OTC drugs only for specific illness.