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Articles 1 - 11 of 11
Full-Text Articles in Broadcast and Video Studies
Community Media In The United States: Fostering Pluralism And Inclusivity In Challenging Times, Michael Huntsberger
Community Media In The United States: Fostering Pluralism And Inclusivity In Challenging Times, Michael Huntsberger
Faculty Publications
For most Americans, public service media (PSM) are synonymous with National
Public Radio for radio and audio and Public Broadcasting Service for television
and video. However, these national services do not fully circumscribe the PSM
sphere in the United States. US community media are non-commercial, locally
controlled outlets that produce content intended for local audiences, most often
focused on local concerns associated with housing, education, government and the
arts. This study provides an overview of the present state of community media
in the United States. It draws on a variety of sources, including data from the
industry, and from the …
Public Media At 50: Commemorating The 50th Anniversary Of The Public Broadcasting Act, Michael Huntsberger
Public Media At 50: Commemorating The 50th Anniversary Of The Public Broadcasting Act, Michael Huntsberger
Faculty Presentations
“The Politics of Public Media" was the theme for the 2017 Jim Joyce Symposium on Political Communication at the University of Nevada-Reno. The symposium, co-sponsored by KNPB Public Television and KUNR/Reno Public Radio, commemorated the 50th anniversary of the Public Broadcasting Act. The Public Broadcasting Act was signed by President Lyndon Baines Johnson on November 7, 1967; it established the framework for public broadcasting in the United States, creating the Corporation for Public Broadcasting (CPB) and leading eventually to PBS and NPR. These prepared remarks from Dr. Michael Huntsberger (associate professor of Mass Communication at Linfield College) speak to the …
Attempting An Affirmative Approach To American Broadcasting: Ideology, Politics, And The Public Telecommunications Facilities Program, Michael W. Huntsberger
Attempting An Affirmative Approach To American Broadcasting: Ideology, Politics, And The Public Telecommunications Facilities Program, Michael W. Huntsberger
Faculty Publications
The Public Telecommunications Facilities Program (PTFP) was the largest source of capital funding for U.S. public broadcasters for nearly fifty years. Between 1963 and 2010, the PTFP distributed more than $800 million to support the construction of public broadcasting facilities. Though the PTFP itself was generally noncontroversial, the fortunes of the program were complicated by the partisan politics of public broadcasting and federal fiscal policy. This study provides evidence of the ambiguous and contingent nature of the American approach to public broadcasting, and demonstrates some of the problems associated with affirmative efforts by government to advance public communication.
U.S. Radio In The 21st Century: Staying The Course In Unknown Territory, Michael Huntsberger
U.S. Radio In The 21st Century: Staying The Course In Unknown Territory, Michael Huntsberger
Faculty Publications
This essay examines the development of the radio industry in the United States as it makes its way into the 21st century. Issues of regulation, technology, commerce, and culture are addressed.
Hd Radio Shouldn't Be This Hard: The High Definition Experiences Of Low Tech Community Radio, Michael Huntsberger
Hd Radio Shouldn't Be This Hard: The High Definition Experiences Of Low Tech Community Radio, Michael Huntsberger
Faculty Presentations
Though American consumers have been hesitant to invest in HD Radio receivers, America’s radio broadcasters have spent millions of dollars to construct HD transmission facilities. Most of the investment has taken place in the commercial radio sector, but noncommercial community broadcasters with fewer capital resources have followed the trend as well, including some low power stations serving small markets. A survey of community radio stations reveals mixed levels of satisfaction and frustration with this investment in HD transmission.
Hd Radio Vs. Public Radio Player, Michael Huntsberger
Hd Radio Vs. Public Radio Player, Michael Huntsberger
Faculty Presentations
For more than five years, U.S. radio broadcasters have devoted time and resources to marketing and promoting HD Radio technology to consumers and listeners. At the same time, broadcasters and other providers have developed applications for wired and wireless devices that allow listeners to experience radio and radio-like services from around the globe. This presentation examines the functionality and utility of HD Radio and online audio services, and explains why HD Radio continues to be a marginal technology.
Digital Radio Strategies In The United States: A Tale Of Two Systems, Alan G. Stavitsky, Michael Huntsberger
Digital Radio Strategies In The United States: A Tale Of Two Systems, Alan G. Stavitsky, Michael Huntsberger
Faculty Publications
This essay analyzes how, despite early interest in the Digital Audio Broadcasting standard (DAB) in the United States, an alternative in-band system (HD Radio) was developed as the approved digital radio standard.
"With The Support Of Listeners Like You": Lessons From U.S. Public Radio, Alan G. Stavitsky, Michael Huntsberger
"With The Support Of Listeners Like You": Lessons From U.S. Public Radio, Alan G. Stavitsky, Michael Huntsberger
Faculty Publications
This chapter provides an assessment of public broadcasting in the United States. It asserts that European public service broadcasting (PSB) could learn from U.S. practices that may prove to be particularly relevant in the current PSB climate.
Hd Radio: Lost In Transition, Michael Huntsberger, Alan G. Stavitsky
Hd Radio: Lost In Transition, Michael Huntsberger, Alan G. Stavitsky
Faculty Presentations
While many nations in the developed world have successfully implemented a variety of digital radio broadcasting technologies, U.S. Broadcasters have opted to implement a technology that is unique to North America: In-Band On-Channel broadcasting, marketed under the trade name HD Radio. While HD Radio offers improved audio quality and substantial convenience, broadcasters continue to struggle with issues of consumer awareness and use. This presentation examines some of the issues that have deferred the successful implementation of digital radio in the U.S.
The Emergence Of Community Radio In The United States: A Historical Examination Of The National Federation Of Community Broadcasters, 1970 To 1990, Michael William Huntsberger
The Emergence Of Community Radio In The United States: A Historical Examination Of The National Federation Of Community Broadcasters, 1970 To 1990, Michael William Huntsberger
Faculty Publications
The National Federation of Community Broadcasters is the oldest and largest organization of community-oriented, nonprofit radio stations in the United States. Nevertheless, only a handful of scholars have considered the NFCB and its place in the history of mass media in the U.S. In the years leading up to and following the establishment of the NFCB in 1975, the public policy environment that guided the activities noncommercial radio, and all of American mass media, changed dramatically. This study provides a historical account of the NFCB during these formative years, and examines the political, economic, and social forces that propelled the …
Creativity, Free Expression, And Professionalism: Value Conflicts In U.S. Community Radio, Michael Huntsberger
Creativity, Free Expression, And Professionalism: Value Conflicts In U.S. Community Radio, Michael Huntsberger
Faculty Publications
This study investigates how the values of free expression and professionalism provide the basis for interpersonal and organizational conflict in U.S. community radio stations, and shape divergent approaches to audience service. Using qualitative methods, the project examines the motivations, expressions, and behaviors of producers and managers to establish how their values contribute to cooperation and dissention within these organizations. The study illustrates the delicate balance that exists between content-centered and audience-centered objectives, concluding that these core values have a pervasive effect on community radio’s capacity to reach audiences and promote social change through the media.