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Articles 1 - 8 of 8
Full-Text Articles in Broadcast and Video Studies
Digital Storytelling Strategies For Viewer Engagement: A Rhetorical Analysis Of Youtube Videos By Nonprofit Healthcare Organizations, Maame Aba Afful
Digital Storytelling Strategies For Viewer Engagement: A Rhetorical Analysis Of Youtube Videos By Nonprofit Healthcare Organizations, Maame Aba Afful
Electronic Theses and Dissertations
As reliance on digital media and social media platforms such as YouTube increases, health organizations infuse rhetorical strategies to create memorable and impactful health-related videos to raise awareness and attract support. Nonprofit healthcare organizations use digital storytelling to communicate their impact. In this study, I conduct a rhetorical analysis of five digital storytelling videos shared on the YouTube pages of nonprofit healthcare organizations to: identify how the videos leverage rhetorical appeals, point-of-view (POV), and metadata; and discuss how such strategies might influence viewer engagement or brand objectives. My findings suggest that nonprofit healthcare organizations integrate positive and negative emotional appeals …
Once Upon Online: Conversations With Professional Storytellers About Adapting From In-Person To Virtual Storytelling Performance, Leticia Pizzino
Once Upon Online: Conversations With Professional Storytellers About Adapting From In-Person To Virtual Storytelling Performance, Leticia Pizzino
Electronic Theses and Dissertations
This study examines how professional storytellers negotiated a new storytelling stage—the videoconference platform—as they pivoted their careers during mandated shutdowns due to COVID-19. An examination of the literature reveals extremely limited research involving either professional storytellers or live virtual storytelling. After interviewing five professional storytellers, I analyzed their stories through narrative inquiry. Analysis revealed that the storytellers negotiated the limitations and affordances of Zoom and adapted their storytelling to successfully connect with their audiences. Through crafting a narrative of their stories, I was able to represent their emotions, unique experiences, and abilities to adapt to the online environment. Their stories …
T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs
T. Hanks For Nostalgia: The Power Of Tom Hanks And Film Branding, Jacob Higgs
Electronic Theses and Dissertations
In March 2020, Tom Hanks announced he had contracted COVID-19 while shooting the Elvis Presley Biopic in Australia. On Instagram, he encouraged fans to take the disease seriously and be aware of how severe of a disease it was. Character brands and nostalgia have been found to foster trust in products and encourage relationships with those brands. Using the lens of nostalgia and uses and gratification to examine Tom Hanks as a character brand, the researcher analyzed five blockbuster films with Tom Hanks as the lead character. The study used narrative thematic analysis to observe Hanks and the depictions of …
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
A Theoretical Application Of Metaphor Research To The Film Industry, Michael J. Stanton
Undergraduate Honors Theses
This paper explores the value of using metaphor based marketing research methods (most notably Zaltman Metaphor Elicitation Technique) in the development and green-lighting processes of filmmaking. A review of literature reveals that even large blockbuster films lack any marketing research employed in the developmental stage. Audiences are extremely difficult to analyze when considering something as abstract and subjective as what makes a “good” film. Metaphor based marketing research methods (e.g. ZMET) offer a solution by examining the minds of consumers through language markers called metaphors. Using a metaphor based marketing technique early in a film’s development process may help to …
Exploring Ethnic Stereotypes Through The Production Of Five Short Films, Ines Galiano Torres
Exploring Ethnic Stereotypes Through The Production Of Five Short Films, Ines Galiano Torres
Electronic Theses and Dissertations
This is a nontraditional thesis that combines social research in ethnic stereotypes in TV and film with the creative process of film production. This paper contains the formal step of research, in addition to the details on the production and creation of five original short films related to the issue of ethnic representations.
Not Dead At All, Martin Becerra
Not Dead At All, Martin Becerra
Electronic Theses and Dissertations
Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.
Hamlet From The Stage., David Blair
Hamlet From The Stage., David Blair
Electronic Theses and Dissertations
Hamlet From The Stage is a video production designed to be an extra feature on the DVD video of the stage production of Hamlet, performed by the Division of Theatre and Dance at East Tennessee State University, and filmed by the Department of e-Learning during the Spring Semester of 2009. Hamlet From The Stage is a professional interview style video package of the cast of Hamlet designed to help inexperienced collegiate actors learn some useful tools when approaching a Shakespearean audition or performance. This video package represents over eleven months of production: concept, writing, set design and studio setup, interview …
A Comparative Content Analysis Of Televised Political Advertising In The United States And Canada In 2004 And 2008., Jessica A. Mahone
A Comparative Content Analysis Of Televised Political Advertising In The United States And Canada In 2004 And 2008., Jessica A. Mahone
Electronic Theses and Dissertations
Analyzing 195 televised political ads from the United States and Canada in 2004 and 2008, this research studies the use of issue and image ads and the attack, acclaim, and contrast function of ads in presidential and federal elections. Results indicate that there is no statistical difference in the use of issue or image ads and no statistical difference in the function of ads in both nations in 2004 and 2008. Issue ads are found to be more commonly used in Canada than in the United States, but there is no statistical difference in the use of acclaim ads between …