Broadcast and Video Studies Commons^™

Q/A: A Semiotic Deconstruction Of Narrative Transportation On Episodic Television, Josh Grube

Masters Theses

Narrative transportation is a captivating phenomenon in which an audience member psychologically departs from material reality and immerses into the narrative world (Gerrig, 1993). Existing literature on narrative transportation mostly consists of audience-level studies, primarily focused on the phenomenon’s persuasive effects and audience attributes that mediate their ability to be transported. From a theoretical media perspective, transportation is conceived as an aspect of the larger audience cultivation process (Gerbner, 1998) due to its persuasive influence, revealing the importance of viewing it from the textual level. This thesis fills a significant gap in narrative transportation theory by examining television narratives through …

Resolving The Civilian-Military Divide Through An Examination Of Select Members Of The United States Army Profession, Caitlin Bankhead

Masters Theses

Since the conclusion of the Vietnam War, the American public and the Armed Forces have steadily drifted apart. This has resulted in a division between the people of the nation and the individuals that defend its values. Consequently, as this division increases, the American public is thankful of military servicemen, but believes that service is something others should do. Conversely, the military’s sole purpose is to protect and defend the nation, its people, and its values, but it has become more isolated. Additionally, military service is becoming a family tradition in which outsiders cannot easily understand the values and pride …

Cultivation In An On-Demand Era: Television Consumption, Explicit And Implicit Attitudes Toward Lesbian, Gay, And Bisexual Individuals, Jasmine M. Labine

Masters Theses

Past research in media effects suggests that the media we consume influences our daily lives. More specifically, Cultivation Theory suggests that television collectively contributes to our worldviews. In this study, cultivation was applied at both macro- and micro-levels. Macrolevel cultivation, or traditional cultivation, involves analysis of television as a collective medium and the way that it affects attitudes. Micro-level cultivation refers to the idea that certain types of programs influence specific attitudes.

Attitudes toward lesbian, gay, and bisexual (LGB) individuals were analyzed in relation to a number of variables. Few statistically significant results were found relating demographics and general television …

Officer On Duty: How An Image Can Change In An Instant, Derrick Battle

Masters Theses

The deaths of Eric Garner, Michael Brown, and Tamir Rice sparked an uproar in many communities across the United States. These incidents brought to light that there is an issue that remains prevalent between citizen and police officers. The New York Police Department, Ferguson Police Department, and the Cleveland Department of Police have all dealt with tension involving the communities they serve. Since these incidents changes have been made within each department. Some had the help of the Department of Justice to reform old polices. While law enforcement does what they believe it is necessary to protect the public, sometimes …

All Lives Matter: Media Agenda, Brittany Minard

Masters Theses

This thesis proposal addresses the role that the media play in influencing public opinion with specific attention paid to CNN and Fox News in the way that they covered the shooting of Mike Brown by officer Darren Wilson in August 2014, in Ferguson, Missouri. The research has been divided into several sections starting with an introduction which includes, a statement of the problem being addressed, the significance and purpose of this study, and a section about myself as the researcher. This is followed by a literature review which consists of explaining the Agenda Setting Theory to examine how the media …

Hit After Hit: Examining The Image Repair Strategies Of Johnny Manziel, Lisa Deruiter

Masters Theses

Over the past decades, the landscape of sports journalism has changed to where now, athletes are often in the news just as frequently for their positive on-the-field play as they are for their negative off-the-field issues. Following these issues, the athletes must find strategies to employ to fix their damaged reputations. This thesis includes a rhetorical analysis of the image repair strategies employed by Johnny Manziel after each of his countless reputation-damaging incidents. The paper examines each of Manziel’s problems in depth, gives an overview of his biography, and includes a thorough review of literature regarding Benoit’s Image Repair Theory …

A Rhetorical Analysis Of The Feminist And Patriarchal Themes Within Shonda Rhimes' Television Shows "Grey's Anatomy," "Scandal," And "How To Get Away With Murder", Katelyn Roshetko

Masters Theses

No abstract provided.

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

Cultural Influence Of Storytelling: An Examination Of The Use Of Narratives In Political Campaigns, Charla Bansley

Masters Theses

Television has changed political discourse. The thirty second commercial has replaced typography and rhetoric. After losing the popular vote in 5 of the last 6 presidential elections, the Republican National Committee concluded that the GOP has lost the ability to persuade. Walter Fisher's Narrative Paradigm states that meaningful communication is in the form of storytelling, which enables public discourse to observe not only differences, but commonalities. In a postmodern culture that does not believe in absolute truth, this study asked the following question: Are conservatives still using statistics and facts to communicate conservative principles? The rhetorical research conducted here examined …

Entertainment Assembled: The Marvel Cinematic Universe, A Case Study In Transmedia, Drew Menard

Masters Theses

As technology has made the world smaller, with media consumption increasing exponentially, consumers expect their entertainment worlds to be larger. With one of the most successful film franchises of all time to its name, Marvel Entertainment is not only a leader in the box office, it is an innovator in its use of world building in storytelling. It is no secret that the films that make up the Marvel Cinematic Universe (MCU) are set within the same fictional universe. Furthermore, Marvel has incorporated a serial television series into this grand narrative and incorporated secondary elements, including short films and comic …

Prohibit, Tolerate, Or Prefer: A Content Analysis Of Agenda-Setting And The Lgbt In Msnbc And Fox News, Ashley Elizabeth Wiktorek

Masters Theses

Social movements have one common theme. A common theme of change. The lesbian gay bisexual transgender [LGBT] movement is no different. With change happening all around us, the LGBT movement is slowing trying to gain a voice and make its objectives known to society and in turn demand society accept the movement's specific desire for change. The LGBT movement has an agenda; however, the media also portrays another agenda about information and issues presented on the LGBT movement. In this analysis, the LGBT movement research surrounding agenda-setting theory will be reviewed. The purpose of this study is to analyze numerous …

Choices In The Editing Room: How The Intentional Editing Of Dialogue Scenes Through Shot Choice Can Enhance Story And Character Development Within Motion Pictures, Jonathan Pfenninger

Masters Theses

This study examines the content of six feature length films, which showed in theaters in 2010 and 2011, from a communication perspective. Five of the scrutinized films are Academy Award winning and nominated films for Best Editing. The sixth film was the top grossing Christian feature film to be widely released within the two years. Utilizing Foss's rhetorical schema for the evaluation of visual imagery, this study examines and evaluates the composition of dialogue scenes within each film, identifying the functions of shot composition and movement choices within each film, individually. Through identification of a function, assessment and support found …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

Quench The Thirst: A Content Analysis Of The Persuasive Techniques Of Unicef's Tap Project, Rachel Chadalavada

Masters Theses

This study analyzes the persuasive techniques utilized by UNICEF's Tap Project. This water related campaign began in 2007 and since then has created four themes. These themes are: Dine out, Celebrity Tap, Facebook Push and Cellphone Challenge. The study finds that the videos employed by the Tap Project portray all six Facets of Effects. However, their usage was based on the message that was being delivered. That said, not all videos utilized all of the facets. This implies that an advertisement need not necessarily use all six Facets of Effects to be successful. The facet of association however, stood out …

Liminal Losers: Breakdowns And Breakthroughs In Reality Television's Biggest Hit, Caitlin Rickert

Masters Theses

This study explores how The Biggest Loser, a popular television reality program that features a weight-loss competition, reflects and magnifies established stereotypes about obese individuals. The show, which encourages contestants to lose weight at a rapid pace, constructs a broken/fixed dichotomy that oversimplifies the complex issues of obesity and health.

My research is a semiotic analysis of the eleventh season of the program (2011), focusing on three pairs of contestants (or “couples” teams) that each represent a different level of commitment to the program’s values. Specifically, I focus on dramatic “breakdown” moments in which these contestants are disciplined by …

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Fifteen Percent Or More: A Content Analysis Of Geico's Commercial Advertising, Paul Davis

Masters Theses

In this media saturated world which is lived in today, the general public is bombarded by a multitude of advertisements. This thesis was conducted to examine Geico's commercial advertising looking specifically at their use of humor. The Elaboration Likelihood Model and the Humorous Message Taxonomy were used to conduct this content analysis. The research examined the route of persuasion and elaboration that were used in 60 Geico commercials from five of their most recent campaigns. The Humorous Message Taxonomy helped to establish which types of humor were being used along with the processes and relationship between elements. Three research questions …

A Soldier's Home, Andrew O. Mclaughlin

Masters Theses

No abstract provided.

Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin

Masters Theses

This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of …

Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay

Masters Theses

In recent years, political satire has risen in popularity and recognition as an effective means of transmitting political news to a younger generation of voters. This recent development brings forth new questions about the role of political satire in setting the public's political agenda. Using Agenda-Setting Theory as a framework, this study takes The Colbert Report, one of the most popular satire television shows of this generation, and analyzes it for a possible political agenda. In the end, what this study finds is that in the six weeks leading up to the 2008 U.S. presidential election The Colbert Report chose …

An African American Cultural Critique Of Weight, Race, Gender And Class Using A Semiotic Analysis Of Queen Latifah’ S Film Roles, Angela Denise Prater

Masters Theses

This project examined the interconnectedness of race, gender, class and the physical body as interrelated marginalization factors in media representations. Using the feminist body image literature, critical/cultural theory and Black feminist thought this study examined the significance of weight as a marginalization variable interdependent with race, gender and class. The motion picture character portrayals of the iconic figure Queen Latifah are subjected to a semiotics analysis, a traditional method in critical cultural studies to examine media representations. This analysis is informed by the cultural standpoint of the author as an overweight African American female. This study revealed that Queen Latifah's …

The Rural Public Television System: The Paradox Of Identity And Role, James C. Jones Jr.

Masters Theses

The American television broadcasting system is preparing for it's greatest upgrade since color television. This change will not only effect commercial television it will also effect our community public television stations.

Since it's inception in 1967 the public television system has been the innovation leader in the broadcast industry for using new technologies to benefit education and servicing the public. Public television was the leader in satellite programming distribution, descriptive television services and closed captioning. Public television has defined and demonstrated its role as a technology leader. This research study was undertaken to define from the public's perspective what it …

Viewer's Perception Of Local Television Anchors: A Gender Based Study, Mary Elizabeth Wagner

Masters Theses

A number of studies conducted by Lin (1992), Meeske (1992), Stone and Lee (1990), and Weinthal and O'Keefe (1984) have examined which variables are rated highest and most prominent by respondents toward television anchors. Professionalism, voice and speech, personal appeal, and attractiveness have been among the top rated variables, but they have never been researched within a single study. This study examines the above variables for local male and female television anchors and discovers which was rated the highest by male and female respondents. Significant findings within this study include male respondents perceive professionalism to be the highest rated variable …

How Actualities Affect The Credibility And Audience Evaluation Of Radio Newscasts, Michael G. Bradd

Masters Theses

This study tests the hypotheses that actualities increase the audience appeal and credibility of a radio newscast. Two treatment newscasts of identical content were produced using the same announcer. One of the treatments used actualities in four of the seven stories while the other treatment had no actualities. Analysis of variance was used to compare subjects' evaluations of the two treatments. The study found that contrary to common wisdom in the radio industry, actualities have no statistically significant impact on the audience appeal of a newscast. The data did not confirm the credibility hypothesis; it strongly suggested that actualities do …

Performance Expectation Based Broadcast Education, Mark L. Hamilton

Masters Theses

Parcells (1985; Parcells & Hadwiger, 1984) data from a census survey of every commercial radio station manager in five states (Illinois, Wisconsin, Indiana, Missouri, and Iowa) to ascertain entry-level skills, long-term success characteristics, and advice for success in radio careers indicated that a reorientation of broadcast education was in order. Essentially, it challenged higher educators to respond by revising curriculum, instruction, textbooks, advisement, and overall subject matter to reflect the "new reality" of the communication industry. This study moves beyond the area of curriculum and instruction to discover whether broadcast graduates are being properly prepared for careers in the communication …

Viewers' Reactions To Ordinary People In Television News Events, Janice R. Kidd

Masters Theses

Viewers' Reactions to Ordinary People in Television News Events examines two hypotheses relating to respondents' reactions to viewing violent events or the likelihood of violent death as portrayed on the major news networks. Research centers on reactions of viewers to ordinary people caught in extraordinary news events. Results of two free-flow written exercises are discussed.

Research excludes reactions to viewing those in the news, such as police personnel, soldiers etc., whose lives might be expected to be involved in violent or dangerous events.

A Comparison Of Two Methods Of Student Evaluation Via Video Tape In A Fundamentals Of Speech Program, Ronald Lynn Stephenson

Masters Theses

No abstract provided.

A Cinematographical Analysis Of Selected Factors Affecting The Efficient Performance Of The Back Somersault In Floor Tumbling, John W. Newton

Masters Theses

No abstract provided.