Business Analytics Commons^™

Applied Predictive Analytics, Matt Brown

ATU Faculty OER Books and Materials

The materials in this text are a collection of lecture notes for a course entitled “Applied Predictive Analytics” offered at Arkansas Tech University. The purpose of this text is to provide all of the necessary written material to students in this course free of charge. The work to compile the material was supported by a zero-textbook cost / open education resource grant provided by Arkansas Tech University. The text uses R software which is open source and also available to students at no cost.

Reducing Maintenance Supervisor Overtime In Aviation, Michael J. Hulke

Finance Undergraduate Honors Theses

Covid-19 caused chaos in the aviation industry and left companies understaffed when travel demand picked up in the summer of 2022. This caused companies like American Airlines to call in overtime for many different airline functions. This paper outlines the problem, process, and result, of a project to reduce line maintenance supervisor overtime at American Airlines.

Kate Spade Strategic Analysis, Cydne Munson

Honors Program: Senior Projects (Public)

Kate Spade is an American luxury handbag and accessory company. The company is best known for its fun yet timeless and functional designs and has been a highly regarded and recognized brand since its inception nearly thirty years ago. This report explores the history of the Kate Spade brand and its resources that contribute to competitive advantages in the industry. A Porter’s Five Forces analysis and a PESTEL analysis are used to examine Kate Spade’s external environment and the luxury handbag industry as a whole. Finally, potential future threats and strategies to counteract them are examined.

Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels

Honors Program: Senior Projects (Public)

A strategic management audit of the public firm, Marriott International, was conducted to identify various factors and managerial strategies that affect Marriott and the global hotels and tourism industry. At the industry level, we conducted a PESTEL and Five Forces analysis, researched the competitive landscape, and assessed the total value potential. We found that the industry experienced a major decline during the COVID-19 pandemic but saw recovery as international travel opened up again. On the company level, we conducted an internal analysis, identified Marriott’s management structure, and identified the firm’s structure and strategies through a SWOT analysis and other relevant …

Accounting And Financial Statements Auto Analysis System, Zhen Jia

Electronic Theses, Projects, and Dissertations

This project was motivated by the need to revolutionize the generation of financial statements and financial analysis process thus speeding up business decision making. The research questions were: 1) How can machine learning increase the speed of financial statement preparation and automate financial statements analysis? 2) How can businesses balance the benefits of automating financial analysis with potential concerns around privacy, data security, and bias? 3) Can the Java J2EE framework provide a reliable running environment for machine learning?

The findings were: 1) Machine learning can significantly increase the accuracy and speed of financial analysis. Using machine learning algorithms, financial …

Tesla Energy Division Strategic Audit, Kaleb Strawhecker

Honors Program: Senior Projects (Public)

Tesla’s electric vehicle manufacturing operation is the major revenue source for the company. Tesla has established itself as a significant player amongst other automotive manufacturers, specifically in the electric vehicle sector. Many trends are favoring Tesla’s expansion. This audit takes a look at trends and changes through a PESTEL analysis along with Porter’s Five Forces. Both provide an in-depth look into what the environment around Tesla is like. Then, these are used to evaluate Tesla’s major strategies, competitive advantages, and resources it has at its disposal. Finally, the audit will address how the factors allow Tesla to take advantage of …

Hershey/Walmart Internship Halloween Candy Assortment Proposal, Jackson Jones

Marketing Undergraduate Honors Theses

A closer look at a category management internship with The Hershey Company at their Bentonville, Arkansas office. This assesses the Hershey/Walmart relationship as well as an example of an internship project.

The internship project is a hypothetical proposal as to how the Walmart seasonal candy aisle should be merchandised during Halloween 2023.

Multivariate Econometric Regression Of Factors That Determine Form Of Disposition Of Human Remains Using Archival Death Certificates, Salt Lake County, Utah, Delphine T. Feigenbaum

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

This project considers the inescapable and burgeoning issues concerning the long-term allocation of scarce natural resources between the living and the deceased. America’s population growth will demand more space and maintenance resources used for disposition. To meet the forthcoming exigencies, economic planners need to address natural resource availability for future generations while incorporating sustainable and innovative technologies to prohibit environmental injustice.

The goals are to answer the following questions: How do demographical variables, age and sex influence the choice of disposition? How do cause of death variables influence the choice of disposition? I also evaluate the hypothesis that the average …

Times Are Changing: The Case Of Movado Group, Phuong Anh Nguyen, Wenting Pan

School of Economics and Business Administration Faculty Works

No abstract provided.

Employee Attrition: Analyzing Factors Influencing Job Satisfaction Of Ibm Data Scientists, Graham Nash

Symposium of Student Scholars

Employee attrition is a relevant issue that every business employer must consider when gauging the effectiveness of their employees. Whether or not an employee chooses to leave their job can come from a multitude of factors. As a result, employers need to develop methods in which they can measure attrition by calculating the several qualities of their employees. Factors like their age, years with the company, which department they work in, their level of education, their job role, and even their marital status are all considered by employers to assist in predicting employee attrition. This project will be analyzing a …

Case Study Summary: Johnson & Johnson And Macy's Inc., Cameron Richardson

Honors Theses

This thesis, over a one-year period, covers conclusions derived from research on two different companies: Johnson & Johnson and Macy’s Inc. Through a two-semester course taken within the scope of the honors college alongside Dr. Victoria Dickinson, I, alongside my respective group members for each company, were able to compile a thorough analysis of risks and business strategies the two corporations could identify and implement to manage present and future complications. This analysis followed standard conventions of the accounting profession, as our research was focused on identifying risks and strategies affiliated with audit, tax, and advisory services, modeling how professional …

Hard Seltzers In Europe: A Sparkling Opportunity? An Analysis Of The Market Potential For Hard Seltzers In Europe, Amanda R. Harper

Senior Theses

This thesis seeks to uncover the potential for the hard seltzer category in the European alcohol market. First, through secondary research, it establishes the conditions of entering the European alcohol market by looking at the challenges of entering markets abroad, the challenges of entering the European market, and the history and current state of alcohol in Europe. Second, this thesis will analyze the history and characteristics of the hard seltzer category. This will include profiles of seven key brands: White Claw, Truly, Bud Light Seltzer, Vizzy, Topo Chico, Mike’s Hard Seltzer, and Pure Piraña. Next, this thesis will analyze primary …

Student Satisfaction With Learning Experience And Its Impact On Likelihood Recommending University: Net Promoter Score Approach, Musa Pinar, Coleen Wilder, Matthew Luth, Tulay Girard

AMTP Proceedings 2023

Universities, just like any business, realized the importance and relevance of student satisfaction as well as getting recommended by their students for their long-term success, survival, and growth. This study intends to examine university students’ satisfaction with various aspects of their college learning experience, recommending a university as measured by Net Promoter Score (NPS), and the influence of factors related to student satisfaction on the likelihood of recommending the university. The results of the survey based on 220 responses from current students identify students’ satisfaction with the factors included in the study, where students had the highest satisfaction with feeling …

How Observed Customer Mistreatment Of Supervisors Affects Employees’ Service Sabotage: A Cross-Cultural Examination From The Deontic Justice Theory, Wen Jiang, Cass Shum, Hyounae (Kelly) Min, Ye Ding

Hospitality Faculty Research

Research on customer mistreatment has focused on victims’ perspectives with scant research on third-party observers’ reactions, especially their reactions to customer mistreatment of supervisors. Drawing on the deontic justice theory, this research investigates how and when customer mistreatment of supervisors impacts frontline employees. Using a mixed-method of three studies (experiment, time-lagged survey, field survey) from two countries (the U.S. and China), this research demonstrates the spillover effects of customer mistreatment of supervisors on employee’s service sabotage via moral anger. Study 1 showed that hospitality employees’ moral anger mediated the relationship between customer mistreatment of their supervisors on employees’ service sabotage. …

A Continuation Of The Differentiation Of Transit Agencies And Their Funding In The United States, Hannah Stapp

Undergraduate Honors Thesis Projects

This paper explores the role of efficiency, and effectiveness, measured in relation to the differentiation of public transportation agencies operating in the United States with a bus mode. Data is gathered from the National Transit Database (NTD) from 2015-2019, at the agency level. A k-means clustering approach is used to determine how these ratios segment agencies in the market. After agencies are classified into three groups, a discriminant analysis is done to affirm the distinctiveness of the solution. Next, an Ordinary Least Squares (OLS) regression model is run each year to investigate whether or not the ratios used to form …

Analyzing The Impact Of Salary Discrepancies Between Professional Sports Organizations, Benjamin R. Garner

Senior Theses

While it has long been theorized by sports fans that an organization’s salary influences the success of the team, this thesis will look to examine if the supposed correlation is accurate. This thesis compiles existing research regarding current salary cap systems in American professional sports leagues and examines league-wide methods employed to maintain competitive balance. The discussion then shifts to consider the additional governing factors that determine organizational success, such as team cohesion, the rise in international players, and the increased player movement via free agency. The research then shifts to examine two specific professional sports leagues: Major League Baseball …

Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard

Publications

This paper uses a state-of-the-art quantitative modeling approach to latent class analysis to analyze American, Canadian, and French consumers’ perception of technology-based products and their cultural values. It identifies hidden segments of consumers based on technology adoption propensity, cosmopolitan characteristics, and identification with the global consumer culture. The study emphasizes the diversity and variability between and among countries regarding localism, globalism, cosmopolitanism, and the global consumer culture. The framework provides a new way to evaluate modern consumers and reflects the combination of national/regional cultural characteristics and global culture elements while highlighting the relevance of modern technologies and communication methods in …

A Simulation Of The Impacts Of Climate Change On Civil Aircraft Takeoff Performance, Thomas D. Pellegrin

Doctoral Dissertations and Master's Theses

Climate change affects the near-surface environmental conditions that prevail at airports worldwide. Among these, air density and headwind speed are major determinants of takeoff performance, and their sensitivity to global warming carries potential operational and economic implications for the commercial air transport industry. Previous archival and prospective research observed a weakening in headwind strength and predicted an increase in near-surface temperatures, respectively, resulting in an increase in takeoff distances and weight restrictions. The main purpose of the present study was to update and generalize the extant prospective research using a more representative sample of worldwide airports, a wider range of …

Analysis Of First-Time Completion In The Field Service Environment, Gavin Rick, Scott Englerth, Marc Carter, Hayley Horn

SMU Data Science Review

First-time completion is an important measure of service quality and efficiency in the field service industry. Customers call upon field service providers to repair their equipment in a timely manner so it can be put back into service for their business demands. Responsiveness can be measured through first-time completion and is defined as completing the repair on the first visit of a service call. This research is exploring the first-time completion in the forklift service industry. This research found the primary factors that impact first-time completion percentage in this industry include parts on hand, parts backorder process, technician experience, and …

From Bali Beaches To Breathwork: A Comparative Analysis On Yoga Tourism Strategies Used By Bali’S Destination Marketing Organizations, Brooke R. Findlay

Experience Industry Management

Strategic marketing is crucial for the success of tourist destinations. When potential tourists research a location before visiting, they commonly click through the websites of various Destination Marketing Organizations (DMOs). This paper compares the marketing efforts of two (DMOs), the Bali Tourism Board (BTB) and Wonderful Indonesia, focusing on their use of social media and websites in promoting yoga tourism in Bali. Yoga tourism is an element of wellness tourism that attracts yogis from all over the world to practice yoga in spiritual locations. Bali increasingly grows in numbers of yoga tourists each season and is now a world-renowned yoga …

Learning-By-Doing In Non-Homogeneous Tasks: An Empirical Study Of Content Creator Performance On A Music Streaming Platform, Yang Li, Yanni Ping, Yuyun Zhong, Ram Misra

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

With the development of high-speed internet and better mobile connections, online streaming platforms with user-generated videos are becoming popular. The success of these platforms relies on content creators who can effectively enhance user engagement (e.g., subscribing to a content creator’s channel). As opposed to homogeneous production scenarios (e.g., assembling automobiles in a factory), creating user-generated videos is a more complex task in which learning might happen. In this study, we empirically test the effect of prior experience on content creators’ performance. Furthermore, we examine the role of specialization in learning. We use a dataset from NetEase Cloud Music, one of …

Is It Time To Rip Up Your Contract? Navigating Dental Plan Participation, Stephanie Smith

The Journal of the Michigan Dental Association

This article explores the importance of dental practice management and the potential benefits of breaking away from insurance company participation agreements. The author, a practice management coach, emphasizes the role of data analysis, effective communication, and patient-centered strategies in achieving practice independence. Key areas of focus include assessing practice performance, understanding insurance reimbursement rates, and enhancing accounts receivable processes. The article provides insights into strategically transitioning to non-participation with insurance plans while preserving patient relationships. It highlights the significance of transparent communication, staff training, and timing when considering such a transition.

Headquarters Report: Membership Outlook Hazy But Optimistic, Karen Burgess Cae

The Journal of the Michigan Dental Association

This MDA Executive Director Report discusses the annual membership snapshot of the ADA, MDA, and component dental societies, specifically focusing on Michigan's experience in 2022. The analysis reveals a decline in active membership and a decrease in market share. A 57% national percentage of active dentists in membership is alarming, as further erosion may impact advocacy efforts and organized dentistry’s ability to voice dentistry’s needs. The article explores the reasons behind this decline, including demographic trends and the changing landscape of dental practice. It emphasizes the importance of adapting to the evolving needs of younger dentists and non-owner practitioners while …

J Mich Dent Assoc March 2023

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members across the state. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story on canceling provider agreements with dental plans.
• A clinical update on when and how to use Silver Diamine Fluoride to manage carious lesions
• News from Delta Dental on efforts to address access to care for disabled individuals through enhanced commercial dental benefits.
• The value of focused counsel from a …

Aligning Dod Cost Analysis Competencies To Third Party Standards, Helga D. Leite-Evora

Theses and Dissertations

In an attempt to improve certification training programs, the National Defense Authorization Act (NDAA) of 2020 mandated changes to certification requirements for all acquisition related career fields directing the implementation of certification programs based on nationally or internationally accredited third-party standards (NDAA, 2019). This research focused on DoD’s Defense Acquisition University’s (DAU) Business Cost Estimating (BUS-CE) Program’s compliance with the NDAA. The study has one major research question that focuses on determining how well aligned the Defense Acquisition University’s (DAU) BUS-CE certification program’s competency model is to its relevant third-party standard, the International Cost Estimating and Analysis Association's (ICEAA) Cost …

The Effects Of International Defense Sales On Aerospace Prime Contractor Profitability, Gregory T. Sanders

Theses and Dissertations

Faced with declining defense budgets following the end of the Cold War in the early 1990s, US defense contractors needed to explore other sources of revenue outside of typical domestic defense sales to survive. Expansion into the international defense sales market was one of the avenues pursued by defense contractors attempting to capture profits (Deutch, 2001). However, not many studies have been found assessing the relationship between international defense sales and profitability since then. This research examines the relationship between international defense sales and profitability using data collected on the top five US defense contractors from 1994-2021. Time-series analysis is …

An Analysis Of Escalation Forecasting For Ppi3364, Jacob T. Smith

Theses and Dissertations

The accurate forecasting of escalation is vital to generating useful cost estimates. This research investigates various methods for their accuracy in forecasting an index, PPI3364, which measures price changes in aerospace product and parts. This is done over two different spans of time: fiscal years and FYDP (five out years). Also, this study of methods for forecasting was conducted from the perspective of the practitioner in the PPBE process. Global Insight is the current source for forecasting escalation for the aerospace products and parts industry, but there are concerns, expressed by the Air Force Cost Analysis Agency, regarding the accuracy …

Time-Phasing Rdt&E In Air Force Acquisitions, Trevor A. Bills

Theses and Dissertations

Time-phasing describes the process of estimating expenditure profiles for multi-year RDT&E acquisition programs. The AFCAH states that one approach to producing a time-phased estimate is with the use of S-curve distributions. These S-curves are most typically modeled as Weibull, Rayleigh, or Beta distributions. Many prior studies have been completed to better understand which of the three distributions is best suited to time-phasing RDT&E programs, and what program characteristics significantly explain variance in the distributional parameters. Those prior studies utilized either contractor-supplied data or SARs, and typically found the Weibull to be the best performing distribution. This paper makes novel use …

Rethinking The "Phillips Curve" In Nigeria: Assessing The Unemployment-Inflation Nexus In A Non-Linear Framework, Oba Efayema Obukohwo, Hilda Enoh Olele

Bullion

The need to boost economic growth through policies that will simultaneously enhance employment and price stability cannot be overemphasized for a developing economy like Nigeria. This study thus seeks to ascertain the nexus between unemployment and inflation in Nigeria utilizing unemployment, and other control variables between 1980 and 2020 within a nonlinear framework, the study invalidated the inverse relationship. The study thus proposed that government should formulate and implement policies that will stimulate growth through an unemployment-inflation decelerating trajectory.

Boyer Model Of Scholarship In Practice, Tony Shannon

International Journal for Business Education

The four types of scholarship in the Boyer framework are relevant to teaching or training at any level of post-secondary education, both directly in terms of knowledge and indirectly through the impact of enthusiasm [2,9]. This outline is a simplified introduction to the salient features of the system, with some general examples of what each type could mean in practice. The boundaries of the types are fluid and can overlap in theory and in practice [4,6].