Business Analytics Commons^™

Investment Decision Making, Muhammad Yaseen, Di Wu

Open Educational Resources

A newly established commercial bank, founded in 2021, has accumulated excess capital reserves. The bank is evaluating long-term investment options to deploy this capital in a way that balances growth and risk. The investment committee is considering two primary strategies: investing in a diversified technology-focused ETF, QQQ, or investing directly in selected individual technology stocks.

The bank's senior management wants capital growth, but it also needs to manage risk exposure. A bank cannot treat an investment decision only as a search for the highest return. It must also consider volatility, concentration risk, liquidity, downside periods, and whether the strategy fits …

Credit Card Analysis, Di Wu

Open Educational Resources

A credit card business unit at a bank is facing a retention problem. More customers are leaving the bank's credit card services, and the retention manager wants to identify which customers are most likely to churn so the bank can intervene before the account is lost.

The bank has customer demographic, relationship, and transaction data for more than 10,000 credit card customers. The data includes age, gender, education, income category, card category, months on book, customer inactivity, contact frequency, credit limit, revolving balance, transaction amount, transaction count, and whether the customer attrited.

You are a business analyst on the bank's …

Smartphone Usage, Charles Howard, Josiah Nkele, Berner Hernandez, Di Wu

Open Educational Resources

A major smartphone company is studying how smartphone usage affects users' stress, productivity, and sleep habits. As part of the product development team, you have been assigned to analyze user behavior data to help create digital wellness features that improve the overall user experience.

The company has collected behavior data from over 50,000 users to better understand how smartphone habits may influence focus, stress, and performance. By exploring this data, the team hopes to discover patterns that can guide healthier digital usage and create a better balance between daily life and technology use.

Senior product managers are considering several possible …

Airbnb Studies, Fatoumata Diabate, Maria Estevez, Jaliah Fabre, Di Wu

Open Educational Resources

In the high-stakes world of short-term rentals, Homeland Sellers serves as an advisory firm for property buyers navigating the global Airbnb market. Historically, investors in the sector have often been led by intuition and gut feeling. That is a dangerous strategy in an increasingly regulated environment. To protect capital, Homeland Sellers is transitioning to a more rigorous, data-driven investment model.

Aspiring hosts face a minefield of financial and legal hurdles. Ignoring local HOA restrictions, fluctuating property tax structures, or strict licensing requirements can create serious risk for net operating income. Beyond regulatory compliance, investors must also account for guest appeal …

Netflix Content Strategy, Di Wu

Open Educational Resources

Netflix operates in a highly competitive streaming market where content strategy directly affects subscriber acquisition, retention, brand positioning, and international growth. A streaming platform cannot simply add more titles indefinitely. Content licensing, production budgets, regional demand, maturity ratings, and genre balance all shape which titles should be prioritized.

You are a content strategy analyst on Netflix's global catalog planning team. Senior management is preparing the next annual content review and wants a data-supported recommendation about how the catalog should be positioned. The team is especially interested in whether Netflix should continue emphasizing movies, expand TV shows more aggressively, prioritize specific …

Advancing Sustainability In The Indonesian Oil Field Services Landscape, Firmansyah Arifin, Sudarso Kaderi Wiryono, Sylviana Maya Damayanti, Gatot Yudoko

The Qualitative Report

This study examines sustainability practices in Indonesia's drilling and oil field services (OFS) industry, addressing a critical research gap from a business and management perspective. Using a qualitative case study approach, ten in-depth interviews with industry leaders identified key performance variables and developed a sustainability model specifically designed for the OFS drilling sector. The findings highlight three core dimensions: Internal Variables (e.g., Employee Health and Safety, CSR Initiatives, ESG Performance, Cost Savings, Energy Efficiency, Carbon Footprint Reduction), External Variables (e.g., Green Financing, Stakeholder Engagement, Community Welfare), and Performance. Novel contributions include operationalizing advanced HSE technologies like cyber rigs and tailored …

Smartphone And Sleep, Jesenia Ortiz, Melanie Bonilla, Eduard Reyes, Jose Rivera

Open Educational Resources

The case study and Decision: You are a data analyst advising a university-affiliated research and wellness initiative that is evaluating whether late-night smartphone use should be formally discouraged as part of student wellness guidance. Over the past academic year, administrators have raised concerns about declining sleep quality among students and its potential impact on academic performance, health, and decision-making. While smartphones are an essential tool for communication and learning, their use immediately before bedtime has emerged as a possible contributor to sleep disruption. The initiative must decide whether the available evidence is strong enough to justify recommending that students limit …

Nyc Fire Causes, Alex Rodriguez, Anyely Rojas Romero, Brianna Itwaru, Shahreen Sneha

Open Educational Resources

The case study and Decision: You are a team of newly hired Data analysts who have been chosen to conduct a case study for the Department of New York City. There is an interest in discovering what exactly is causing fires in New York City. Also, how can we prevent them?

Treasury Bills, Di Wu

Open Educational Resources

The Scenario and The Decision: You are a Data Analyst at a mid-sized investment advisory firm that manages portfolios for both individual and corporate clients. Recently, a significant portion of the client base has expressed interest in shifting capital toward U.S. Treasury bills (T-bills) as a low-risk investment strategy. However, the firm faces a dilemma: while T-bills are considered "safe," their prices and yields fluctuate based on economic conditions and investor demand, making market entry timing critical. The firm has formally requested that you provide a comprehensive analysis to guide their future investment decisions.

How A Supply Chain Stumble Changes A Company’S Policies And Progress 20 Years Later: A Case Study Of Gap Inc., Alexandra Futterman

CMC Senior Theses

Gap Inc. is the third-largest American retailer. Founded in 1969, Gap Inc. holds four brands, Gap, Banana Republic, Old Navy and Athleta. In the late 1990s and early 2000s Gap Inc. made headlines for child labor abuses along with many other large brands. After this negative attention, Gap Inc. began developing policies and practices to combat ethical supply chain issues. These policies included a Human Rights Policy, a Code of Vendor Conduct, working conditions standards, and even capacity building programs that boarded company reaches into communities they touch. In conjunction with the policies Gap Inc. has published several social responsibility …

Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek

Atlantic Marketing Association Proceedings

No abstract provided.

A Tale Of Two Airlines: A Comparative Case Study Of High-Road Versus Low-Road Strategies In Customer Service And Reputation Management, Donna L. Roberts, John C. Griffith

Publications

Customer surveys from Ryanair and Southwest Airline passengers were examined to determine their perceptions on customer service for the period of 2012-2013. Southwest Airlines (n=149) was rated significantly higher than Ryanair (n=165) in overall rating (p=.0228), seat comfort (p<.0001), cabin/staff service (p<.0001), and value (p=.0004). Additionally, passengers would recommend Southwest Airlines at a higher rate than Ryanair (p=.0006). Open area comments emphasized that customer service and policies had a large impact on the ratings. Specifically, 53% of Ryanair customers complained about inefficient or unwelcome processes and discourteous or unfriendly service compared to 29% for Southwest Airlines. Ryanair customers complained about check-in procedures, open seating policy, and fees ranging from oversized carry-on bags to fees for printing out boarding passes. The largest area of complaint for Southwest customers concerned how customers were treated for flight delays.