Business Analytics Commons^™

Predicting Passenger Demand On National Flights Departing From Hartsfield-Jackson Atlanta International Airport (Atl) In 2024, Brooklyn Gossett, Ana Yu Wen

Discovery Day - Daytona Beach

The aviation industry relies heavily on accurate demand forecasting to guide critical decisions regarding route planning, capacity management, and pricing strategy. Misjudging passenger demand can result in significant revenue loss and operational inefficiency, making it essential for airlines and analysts to identify the key drivers of flight patronage. This study investigates the factors that most significantly predict the number of passengers on domestic flights departing from Hartsfield-Jackson Atlanta International Airport (ATL) during the 2024 calendar year. Using passenger and route data sourced from the Bureau of Transportation Statistics (BTS) and the U.S. Department of Transportation (DOT), a multiple regression analysis …

Decoding Stock Market Movements: The Role Of Unemployment And Volatility, Bipllab Roy, Suparna Bhattacharjee

Northeast Journal of Complex Systems (NEJCS)

This study investigates how unemployment and market volatility interact with stock prices in the Indian context, framing the stock–labour–volatility nexus as a complex adaptive system (CAS) rather than a set of linear, time-invariant relationships. Using verified secondary data on unemployment, India VIX, and NSE stock indices for 2013–2023, we first apply simple and multiple regression as a descriptive baseline. Results show a strong negative association between unemployment and stock prices (R ≈ 0.824, R² ≈ 0.68, p < 0.05), consistent with Keynesian demand-side channels, while the linear VIX–stock relationship is weak and statistically insignificant (R² ≈ 0.07, p > 0.05), consistent with the expectation that volatility operates through non-linear, regime-dependent mechanisms not captured by OLS.

Importantly, we document and transparently disclose critical …

Evaluating Optimal Capacity And Investment Strategies For Renewable Energy Projects: A Combined Technical And Financial Approach, Helen Josephine, Indhumathi Shanmugasundaram, Sharad Gupta, Manjari Sharma

Northeast Journal of Complex Systems (NEJCS)

The global shift toward clean energy is accelerating, and by 2050 renewable sources are expected to supply more than 85% of the world’s electricity. This transition, however, introduces new layers of complexity. Wind and solar energy behave as interconnected subsystems whose output fluctuates with weather, season, and geography. Their interaction with fixed hourly demand, capital-intensive investments, and financing structures creates a multi-dimensional system in which small changes can trigger significant operational and economic consequences.  This study presents a simulation-driven framework designed to understand and optimize this complex behaviour. The framework models hourly wind and solar generation alongside projected demand to …

The Design And Manufacturing Process Of The Concealed Shelf, Clarence A. Matthews Iv

Honors Theses

The Haley Barbour Center for Manufacturing Excellence (CME) at the University of Mississippi challenges students to manufacture a product and put forth a balanced manufacturing line in a senior capstone project. The chosen product was a concealed shelf, or a shelf with a hidden compartment. The team aimed to design a product, formulate a project plan, analyze the market, conduct financial analysis, develop a prototype, establish a manufacturing process, and demonstrate that process in two production runs. The team used tools such as Computer Aided Design (CAD), market surveys, jig creation, and line balancing to accomplish these tasks. After two …

Manufacturing Of A Wooden Tortilla Press: Idea To Production, Glenn H. Walker

Honors Theses

The purpose of this thesis is to document the design, development, and manufacturing of a wooden tortilla press completed as a capstone project through the Center for Manufacturing Excellence (CME). The project follows a structured product development process that began with problem definition and concept development, progressed through design, prototyping, and jig fabrication, and culminated in a full production run on the CME shop floor. A multidisciplinary team, including engineers, a marketer, and an accountant, collaborated throughout the project to support both technical development and manufacturing execution. Project planning and scheduling were established early and maintained throughout the project to …

A Forecasting Framework For Distribution Center Capacity Utilization: An Applied Industry Study, Jordan J. Shortt

Data Science Undergraduate Honors Theses

This project develops and evaluates a predictive modeling framework for forecasting distribution center capacity utilization at Company Y, with monthly forecast horizons up to one year. Motivated by the operational challenges of seasonal demand volatility, promotional cycles, and the absence of a formally defined capacity metric, the study first constructs a historical capacity utilization measure from raw warehouse management system data — reconciling item volumes, location dimensions, and utilization factors across all DCs — which serves as the target variable for all modeling work. Four models are developed and evaluated against a naïve seasonal baseline: SARIMA, LightGBM, LSTM, and a …

Exploring Determinants Of Value For Money And Bundling Effects On Public–Private Partnership Projects: A Data-Driven Empirical Study, Gaurav Khadka

Department of Construction Engineering and Management: Dissertations, Theses, and Student Research

Public–private partnerships (P3s) are widely used to deliver public infrastructure, yet current understanding of what drives variation in Value for Money (VfM) and the effectiveness of project delivery strategies such as bundling remains largely conceptual and grounded in perception-based evidence. Consequently, governments lack empirically validated guidance on which project, financial, and macroeconomic conditions meaningfully influence VfM outcomes and whether bundling improves project performance within the P3 context. This study addresses these gaps through an integrated analysis of 180 Canadian P3 infrastructure projects (1992–2020), one of the most comprehensive datasets of realized VfM internationally, incorporating project characteristics, financial arrangements, and macroeconomic …

Improving Transfer Portal Decision-Making Through A Microsoft Excel Optimization Model, Peyton Steffes

Honors Projects

The creation of the transfer portal has increased the mobility of collegiate athletes, giving players the autonomy to switch teams throughout their career. As a result, the roster development process has become more complex, as coaches are tasked with the challenge of recruiting from the transfer portal, which involves an extensive decision-making process. Coaches not only have to evaluate a substantial pool of players, but they also must consider the following constraints they are under: scholarship budget, roster spots available, and positional needs. To simplify this decision-making process, this analysis includes the results of a Microsoft Excel data optimization model …

A Dynamic Systems Framework For Customer Lifecycle Management: From Latent State Discovery To Robust Control Policy, Ali Nasirzonouzi

Northeast Journal of Complex Systems (NEJCS)

Traditional marketing often relies on static strategies that fail to capture dynamic customer behavior. This paper introduces an integrated framework to model and control the customer lifecycle, bridging the gap between empirical data and computational simulation. Using the Customer Personality Analysis dataset, we implemented a five-stage methodology. We first identified three distinct customer segments (At-Risk, Standard, High-Value) using Gaussian Mixture Models. To address the lack of longitudinal data, we calibrated a normative transition model based on customer inertia principles. Our analysis revealed that marketing effectiveness is highly state-dependent; notably, At-Risk customers exhibited a 33.5% lift when targeted with catalogs. Leveraging …

Digital Transformation And Market Microstructure: Analyzing The Impact Of Algorithmic Trading On National Stock Exchange Of India Price Discovery Mechanisms Through Complex Systems Theory., Mukesh Bhaskar Ahirrao, Harshal Anil Salunkhe, Vishal Sunil Rana

Northeast Journal of Complex Systems (NEJCS)

Abstract

This research examines the evolution of market microstructure at the National Stock Exchange of India (NSE) from 2020 to 2024, a period characterized by substantial growth in algorithmic trading from 35% to 44% of total trading volume. Using market microstructure data and analytical techniques grounded in complex systems perspectives, the study documents temporal patterns in price discovery, liquidity, volatility, and market efficiency associated with this digital transformation.

The analysis reveals several notable changes in market characteristics. Transaction costs improved significantly, with bid-ask spreads declining by 23.4% and market depth increasing by 18.1%. Price adjustment half-life decreased by 50%, indicating …

Behavioral Biases As Drivers Of Complexity In Stock Markets: An Agent-Based Modeling Approach, David Joseph Dr, Alwin Joseph, Blesson James, Kajal Dass

Northeast Journal of Complex Systems (NEJCS)

By modeling financial systems as Complex Adaptive Systems, this study investigates how behavioral biases influence emergent complexity in stock markets. The study integrates heterogeneous agents, such as rational traders, herding agents, overconfident traders, and anchoring/disposition-driven investors, within a Limit Order Book framework calibrated to both U.S. and Indian market conditions using an Agent-Based Modeling (ABM) approach implemented through the high-fidelity ABIDES simulation environment. Price dynamics, volatility patterns, and liquidity structures were analyzed by Monte Carlo simulation experiments with different behavioral compositions. The results show that behavioral biases cause nonlinear price reactions, produce heavy-tailed return distributions that distort order-book complexity, and …

Ai-Scm Cmm: A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines, Omar F. El-Gayar, Patti Brooks, Insu Park

Annual Research Symposium

Artificial intelligence is increasingly deployed in supply chain management, yet many organizations struggle to align adoption efforts with process readiness, data quality, governance, and workforce capabilities, and they still lack validated supply chain specific roadmap for assessing readiness, sequencing investments, and reducing implementation risk. This study develops and evaluates a Capability Maturity Model for Artificial Intelligence Integration in Supply Chain Management to address that gap. Using a design science research approach, the study synthesizes prior literature and practitioner knowledge to define maturity dimensions, capability indicators, and staged progression levels for AI integration in supply chain contexts. The artifact and assessment …

A Capability Maturity Model For Artificial Intelligence Integration In Supply Chain Management, Lordt Becklines

Dissertations

Artificial Intelligence (AI) is transforming Supply Chain Management (SCM), yet many organizations struggle to assess their readiness for AI adoption and to understand how AI capabilities develop across maturity stages. This dissertation addresses this gap by developing a Capability Maturity Model (CMM) for AI integration in SCM, grounded in Organizational Information Processing Theory (OIPT), the Resource-Based View, and related capability frameworks. The model provides a structured approach for evaluating an organization's information-processing requirements, resource configurations, and alignment needed for effective AI-enabled supply chain operations.

Using a design science research approach, the AI-SCM CMM and its associated assessment instrument were derived …

Business Process Redesign For Reducing Undelivered Product Return Losses In E-Commerce – An Explainable Ai Approach, Venkataraghavan Krishnaswamy, Deepa R, Himanshu Sharma

Journal of International Technology and Information Management

Product returns in e-commerce affect the profitability of the e-tailer. We adopt a two-stage approach to reduce undelivered product returns in an e-commerce firm. First, we develop and compare machine learning techniques—logistic regression, decision trees, Naïve Bayes, random forest, adaptive boosting, gradient boosting, stochastic gradient boosting, and deep neural networks—on their ability to predict undelivered returns. Next, we use explainable methods, such as relative importance and Shapley values, to develop insights from the best-performing machine learning model. Finally, we use these insights and the predictive model to redesign the firm’s order fulfillment and return processes. A Post-implementation evaluation of the …

Warehouse Reconfiguration With Ats Lab, Ed Cantor, Dana Pazhouhesh, Mathew Oshinski, Samantha Sanchez

Senior Design Project For Engineers

The ATS Lab Warehouse Reconfiguration project is a collaborative effort between Kennesaw State University’s Department of Industrial and Systems Engineering and ATS Lab, located in Marietta, GA. The goal of this project is to redesign the current warehouse layout to enhance operational efficiency, reduce travel time, and implement sustainable inventory management practices, including 5S and Kanban. Aaron Roob, ATS Operations Manager, and Franklin Hungerford, Continuous Improvement Manager, led this initiative. Our team, “Sick Sigma’s,” is composed of Ed Cantor, our Project Manager, who is working as an intern at ATS during this process; Dana Pazhouhesh (Process Engineer); Matthew Oshinski (Quality …

Localized Nuclear Utility For Erau Environmental Improvement, Timothy Schroeder, Jacob Blanton, Christopher Anderson

Sustainability Conference

The reliance of Embry Riddle Aeronautical University (ERAU) on energy supplied by Florida Power & Light (FPL), which currently draws large amounts of power from fossil fuel sources, is continuously suboptimal both environmentally and financially. This study proposes assessing the feasibility of deploying a campus scale nuclear reactor tailored to ERAU’s power consumption profile. This serves as a path toward reducing greenhouse gas emissions and limiting dependence on external fossil fuel generation. The methods used are primarily literature review(s), and numerical analysis on comparable use cases. The literature reviews focused on design theory and yield of nuclear reactors on a …

Utilizing A Virtual Firewall Appliance For Introducing And Reinforcing The Concepts And Implementation Of Devices To Improve Security In A Computing Environment, Stanley Mierzwa, Christopher Eng

Center for Cybersecurity

The educational realm of higher education cybersecurity curriculum continues to evolve to provide more opportunities for experiential hands-on and work role-related practical applications of technology solutions. Gaining greater competencies is quickly becoming a normal requirement for such programs that are designated by the National Security Agency Center of Academic Excellence programs. The work roles of cybersecurity include a variety of knowledge, skills, and abilities, depending on the category of the activity or task. Firewalls have been a staple cybersecurity, network security, and information security device and strategy to protect organization networks and computing environments. This paper will provide details and …

Unified Hybrid Censoring Samples From Power Pratibha Distribution And Its Applications, Mahmoud Mansour, Hebatalla H. Mohammad Dr, Khalaf S. Sultan Prof.

Basic Science Engineering

This paper suggests an extensive inferential method for the Power Pratibha Distribution (PPD) under Unified Hybrid Censoring Schemes (UHCSs), since there is a growing interest in flexible models in both reliability and service operations. This work studies the PPD model using standard Maximum Likelihood Estimation methods and modern Bayesian approaches too. Using a complex architecture, UHCS simulates tests more closely to what is done in practice than by using more basic censoring schemes. Using analysis, the probability and statistical ranges are carefully calculated for the parameters. Tests demonstrate that Bayesian estimation gives better results than many other methods for estimation, …

Harnessing Generative Ai And Large Language Models For Revolutionizing Cybersecurity In The Internet Of Things: Ethical And Privacy Implications, Harsha Sammangi, Aditya Jagatha, Jun Liu

Research & Publications

Generative artificial intelligence (AI) and large language models (LLMs) have in- troduced transformative capabilities in cybersecurity, particularly in securing Internet of Things (IoT) environments. These technologies can synthesize vast datasets, support real-time anomaly detection, and generate predictive insights through simple prompts. However, their deployment also presents ethical and privacy-related concerns, including algorithmic bias, data leakage, and misuse for malicious content creation. This paper conducts a systematic literature review to evaluate how LLMs and generative AI contribute to IoT cybersecurity. We propose an ethical AI-IoT security framework, examine key challenges, and offer recommendations for integrating responsible AI governance. We aim to …

Exploring The Interplay Between Economic Growth And Sustainable Development: A Complex Systems Approach To Gsdp And Sdgs In Indian States, Rosewine Joy, Helen Josephine, Divya D, Midhun Raj

Northeast Journal of Complex Systems (NEJCS)

Pursuing Sustainable Development Goals (SDGs) necessitates aligning business and management practices on a global scale. This paper delves into the intricate dynamics between Gross State Domestic Product (GSDP) and SDGs across diverse states in India, offering nuanced insights to policymakers, businesses, and stakeholders. This paper explores the dynamic relationship between Gross State Domestic Product (GSDP) and the Sustainable Development Goals (SDGs) in the context of India's diverse states by applying modern machine learning techniques such as XG boost, Decision trees, and K mean clustering. The study delves into how economic growth influences the progress towards SDGs. The research integrates complex …

Orchestrating Complexity: The Art Of Virtual Leadership In System Modelling, Vijay Kumar Sonawane, Bipllab Roy, Purnendu Bikash Acharjee, Indu Pv

Northeast Journal of Complex Systems (NEJCS)

This paper explores the dynamics of virtual leadership within global remote work environments, focusing on the application of complex system modelling to understand and enhance leadership efficacy. The application of computational modelling has been a regular feature in economics, science and technology fields, however its application in virtual leadership with linkage to sport leadership appears to be a novel concept. Adopting a multidisciplinary approach, this paper incorporates Game Theory as a conceptual framework to make the leadership model more relevant and applicable that can offer simpler understanding of complex play of leadership drivers. The model incorporates five key leadership dimensional …

From Tarmac To Timetable: A Data-Driven Study Of Airline Delay Performance In Nigeria, Kelechi V. Iwuagwu

Dissertations, Theses, and Capstone Projects

This capstone project investigates the patterns, causes, and impacts of flight delays in the Nigerian aviation sector from January 2024 to January 2025. Utilizing a dataset containing flight details—including scheduled and actual departure/arrival times, routes, and airline information—the study employs advanced data analytics and visualization techniques to uncover critical insights. The research highlights discrepancies between scheduled and actual flight performance, identifies delay patterns across airlines and timeframes, and explores the ripple effects of delays on subsequent flights.

Furthermore, Nigerian passengers frequently express frustrations over flight delays, cancellations, and poor communication from airlines, yet no publicly available data systematically documents these …

Using Predictive Analytics To Reduce Small Business Cost Estimation Error, Diana Solt

Journal of Applied Packaging Research

Small and medium packaging companies generally employ the use of custom-developed quoting programs to bid goods and services. Custom bid programs (e.g. Excel) are used to capture the company-specific costs of production. The inputs of variable costs, such as machine rate and scrap rate, are critical to get correct; however, companies often rely on educated guesses and industry expertise to quote packaging products to end-users. Due to the guesswork involved there can be a financial difference between the quoted costs and actual costs. This variance is often the cause of significant lost dollars. Price, if not determined correctly, could negatively …

Kennesaw State University Student Managed Investment Fund Sector Sensitivity Analysis, John Kiersznowski, Joe Johnson, Kyler Howell, Geranger Lewis

Senior Design Project For Engineers

The Kennesaw State University Student Managed Investment Fund (SMIF) Sector Sensitivity Analysis focuses on improving the fund’s decision-making and performance through data science. The SMIF is a diversified index fund designed to outperform indices like the S&P 500. This project investigates how macroeconomic variables—such as GDP growth, inflation, interest rates, and commodity prices—impact sector performance. By structuring data, developing a sustainable data pipeline, and leveraging advanced statistical techniques and predictive modeling, our team was able to provide the framework and proof of actionable insights that enhance the fund's ability to manage risks and optimize returns.

Predicting Hazardous Near-Earth Objects Using Machine Learning For Planetary Defense, John Costa (Student), Lily Popova Zhuhadar (Mentor)

Posters-at-the-Capitol

Predicting Hazardous Near-Earth Objects Using Machine Learning for Planetary Defense

This research develops a machine learning model to classify Near-Earth Objects (NEOs) as hazardous or non-hazardous based on their physical and orbital characteristics, leveraging NASA's dataset of certified NEOs. NEOs, including asteroids and comets, often pass within close proximity to Earth, and while most pose no threat, some have the potential for catastrophic impacts. By using predictive models such as decision trees and random forests, this study aims to prioritize resources for monitoring and mitigation of high-risk objects. The model incorporates key features like velocity, diameter, and proximity to Earth …

Surviving And Thriving In The Hybrid Cloud: A Review Of The Current Cloud Computing Landscape, Peter Munsch, Alison Munsch

Journal of International Technology and Information Management

Background and Purpose

Both academic and industry institutions have increasingly migrated essential services to public cloud providers (e.g., Microsoft, AWS, Google) with mixed outcomes. Some industry leaders attempted to fully replace their on-premises data centers with public cloud services, a move not advised without thorough performance and cost analyses (Potel, 2023). Despite some organizations pulling back from the “Cloud First” strategy, the public cloud services market continued to grow, with revenue increasing by approximately 20% year-over-year since 2020 and surpassing half a trillion dollars in 2022 (IDC Worldwide Semiannual Public Cloud Services Tracker, 2H 2022). Cloud technologists suggested that hybrid …

Safeguard Cyberspace In Ransomware Era: Risk Analysis & Cyber Insurance, Li Huang

Electronic Theses & Dissertations (2024 - present)

The increasing frequency and severity of ransomware attacks pose significant challenges for organizational cybersecurity. Fragmentation across disciplines in cyber defense has created practical gaps in the development of the necessary capabilities needed to address rapidly evolving cyber threats. This study explores the impact of ransomware attacks and the evolving role of cyber insurance as a proactive cybersecurity partner. Bridging the gap between actuarial science and cyber risk management, it proposes an interdisciplinary framework that quantifies the impact of ransomware and integrates cyber insurance into cybersecurity strategies.

The primary contribution of this study is methodology. We present a framework that remains …

The Practical Adoption And Application Of Blockchain Technology Within The Beverage Industry, Alexander Adams Jr

Electronic Theses, Projects, and Dissertations

Abstract

The beverage industry is facing heightened scrutiny as the demand for transparency and accountability reaches new heights. In the age of information technology, companies must prioritize enhanced traceability to ensure product safety, comply with government regulations, maintain customer trust, and protect brand integrity. This thesis explores the potential of blockchain technology as a solution to these challenges, focusing on its ability to decentralize data, improve traceability, and expedite response times during safety recalls. The research provides an overview of the evolution of food safety regulations, beginning with the first establishment by Upland Sinclair, and examines current traceability practices and …

Juegos De Rol En El Desarrollo De Projectpipe: Una Inmersión En El Uso De Metodologías De Diseño, Julieth A. Gómez Hernández, Cristian C. Orozco Ospina, Nicolas Restrepo Henao

Journal of Roleplaying Studies and STEAM

En el entorno digital actual, la evolución del concepto de juegos de rol ha llevado al desarrollo de aplicaciones web interactivas y educativas. En sintonía con este planteamiento, se presenta la siguiente propuesta, que adopta una metodología integrada para aprovechar la versatilidad del método de Bruno Munari y el Diseño Centrado en el Usuario (DCU). La metodología de Munari descompone la gestión macro del proyecto en pasos manejables; mientras que el DCU se enfoca en la creación de una interfaz intuitiva y funcional mediante prototipos iterativos y pruebas continuas de usabilidad. Como complemento a estas estrategias se integra la metodología …

The Importance Of Data Preparation In A Data Science Problem, Sophia Beard

Data Science Undergraduate Honors Theses

This study is going to be based on an inventory outlier automation data science problem that is being solved to identify and prescribe inventory level outliers to help keep shelves stocked in terms of beverages. The objective of this paper will address why it is so important to understand the data that is involved in a particular data science problem and how planning ahead ensures a successful outcome in the data science world. In this data science project, Spatiotemporal Outlier Analysis for Inventory Intervention Automation, it was crucial for the team to understand, research, and visualize the data we were …