Business Analytics Commons^™

Marketing Analytics In 2024 Conferences: Ai And Data-Driven Decision-Making, Maria Petrescu, Anjala S. Krishen

Publications

The field of marketing (and business) analytics has been developing significantly during the last decade, especially with regard to new (generative) AI technologies. A reflection of this rapid evolution can be seen by the strong presence of analytics-related topics in prominent marketing conferences of 2024. Some of the key themes appearing in the 2024 marketing conferences in relation to marketing analytics include AI integration, consumer engagement, data-driven decision-making, and ethical aspects, as reflected in Fig. 1 and discussed below.

Importance Of Crisis Management And Business Continuity Teams, Alan Saquella

Publications

Just as distracted drivers can cause accidents, businesses must be prepared to mitigate risks and distractions during times of crisis. Issues occurring on the road can be mirrored in the corporate world, emphasizing the importance of crisis management and business continuity teams.

Evidence-Based Managerial Decision-Making With Machine Learning: The Case Of Bayesian Inference In Aviation Incidents, Aaron Glassman, Burak Cankaya, Kazim Topuz, Dursun Delen

Publications

Understanding the factors behind aviation incidents is essential, not only because of the lethality of the accidents but also the incidents’ direct and indirect economic impact. Even minor incidents trigger significant economic damage and create disruptions to aviation operations. It is crucial to investigate these incidents to understand the underlying reasons and hence, reduce the risk associated with physical and financial safety in a precarious industry like aviation. The findings may provide decision-makers with a causally accurate means of investigating the topic while untangling the difficulties concerning the statistical associations and causal effects. This research aims to identify the significant …

Technology Within Cultures: Segmenting The Wired Consumers In Canada, France, And The Usa, Maria Petrescu, Aidin Namin, Marie-Odile Richard

Publications

This paper uses a state-of-the-art quantitative modeling approach to latent class analysis to analyze American, Canadian, and French consumers’ perception of technology-based products and their cultural values. It identifies hidden segments of consumers based on technology adoption propensity, cosmopolitan characteristics, and identification with the global consumer culture. The study emphasizes the diversity and variability between and among countries regarding localism, globalism, cosmopolitanism, and the global consumer culture. The framework provides a new way to evaluate modern consumers and reflects the combination of national/regional cultural characteristics and global culture elements while highlighting the relevance of modern technologies and communication methods in …

Business Inferences And Risk Modeling With Machine Learning; The Case Of Aviation Incidents, Burak Cankaya, Kazim Topuz, Aaron M. Glassman

Publications

Machine learning becomes truly valuable only when decision-makers begin to depend on it to optimize decisions. Instilling trust in machine learning is critical for businesses in their efforts to interpret and get insights into data, and to make their analytical choices accessible and subject to accountability. In the field of aviation, the innovative application of machine learning and analytics can facilitate an understanding of the risk of accidents and other incidents. These occur infrequently, generally in an irregular, unpredictable manner, and cause significant disruptions, and hence, they are classified as "high-impact, low-probability" (HILP) events. Aviation incident reports are inspected by …

Establishing A Management Performance Measurement System; Defining And Selecting Kpis, Dimitrios V. Siskos

Publications

Managers and constituents of industries are increasingly concerned about measuring and managing organizational performance. However, launching a new measurement system goes beyond defining new metrics or developing new displays of existing data. However, as Bourne and Neely (2003) point out, there is some evidence that many of these implementations are not successful. This paper initially examines the most difficult elements in establishing and launching a management performance measurement system. The next step after the establishing of a performance measurement system, is to specify the essential elements in defining and selecting KPIs. Unfortunately, different people have very clear and different definitions …

In-Person Prehealth Advising: Impact Analysis Spring 2017 To Fall 2020, Alasdair Ekpenyong, Mykel Beorchia

Publications

At Utah State University, some of the advising department’s efforts specifically focus on preparing students for study in health professions graduate school. Students considering a career in the health sciences meet with an advisor who has been trained on the nuances of preparing for health professions graduate school.

This report explored the association between in-person prehealth advising participation and student persistence to the next term.

Online Prehealth Advising: Impact Analysis Spring 2017 To Fall 2020, Alasdair Ekpenyong, Mykel Beorchia

Publications

At Utah State University, various online, Canvas-based advising programs complement the traditional in-person advising program. The online prehealth advising service assists students who are considering health professions graduate school.

This report explored the association between online prehealth advising participation and student persistence to the next term at Utah State University.

Connections Impact On Student Persistence: Impact Report Spring 2015 To Fall 2018, Amanda M. Hagman, Heidi Kesler, Matt Sanders, Mitchell Colver

Publications

Connections is Utah State University's (USU) first-year seminary. A primary objective of Connections is student persistence. It is designed to help students become learners. While being a learner is not synonymous with being a college student, it aligns students’ expectations with what is required to succeed in college and at USU. This impact report explores the influence of Connections participation on student persistence to the next term. Participation in Connections is associated with a 1.4% increase in persistence to the next term. The positive impact of Connections is increasing with strategic programmatic changes.

Writing Fellows: Impact Analysis Fall 2015 To Spring 2019, Amanda M. Hagman, Julie Foust, Erik Dickamore, Hayden Hoopes

Publications

The Writing Fellows program strategically places high performing writing mentors in courses with rigorous writing requirements. Writing Fellows work with each student in a course by reviewing their writing and offering mentoring to improve their written communication skills. Persistence is a secondary objective of the Writing Fellow program. As such, an impact evaluation on persistence should only be used as part of an evaluation of the influence of the Writing Fellows program on student wellbeing. This impact evaluation on student persistence found that students in courses with a Writing Fellow experienced a significant increase in persistence to the next term …

New Student Orientation: Impact Analysis Fall 2017 To Spring 2019, Amanda M. Hagman, Jacob Van Den Akker, Erik Dickamore, Lisa Simmons

Publications

The transition to university represents a major life change more incoming students. To facilitate this transition, USU adopted a phased-orientation system that provides students information justin- time for use. Currently, Module 3 can be completed either in-person or online. This analysis explores both the impact of the phased-orientation modules and the impact of completing Module 3 online verse in-person on student persistence to the next term. METHODS: First students who completed Module 3 online were compared to students who completed Module 3 in-person. Next students who completed all 5 modules were compared to students who only completed the required modules. …

Writing Center: Impact Analysis Fall 2014 To Fall 2018, Amanda M. Hagman, Kendall Becker, Susan B. Andersen, Star Coulbrooke, Erik Dickamore, Jasilyn Heaps

Publications

The Utah State University (USU) Writing Center is dedicated to empowering students to express their knowledge and ideas in writing. Their approach promotes academic inquiry, critical thinking, and expressions of diversity. While research and evaluation suggest that the Writing Center significantly impacts student academic performance, the impact on student persistence is not yet clear. This report explores the association between USU’s Writing Center and students’ persistence toward graduation. METHODS: Students’ Writing Center use was captured through student log-ins at writing appointments. Students who had a record of using the Writing Center were compared to similar students who did not have …

Passport Experience: Impact Analytics Fall 2014 To Fall 2018, Amanda M. Hagman, Nate Jensen, Lisa Simmons, Janet Anderson, Erik Dickamore

Publications

Utah State University (USU) dedicates substantial resources to support student transition to higher education. The Passport Experience cuts across all university domains to support early student participation in curricular, co-curricular, and extra-curricular activities. Students are invited to attend a variety of events, when milestones are reached, students are rewarded. Persistence is a primary objective of the Passport Experience. The Passport Experience helps students develop an increased awareness of campus events, broad their engagement in the university experience, and become more involved in the University community. This report explores the association between the Passport Experience and students’ persistence toward graduation. METHODS: …

How Do Usu Students Use University Support Services?, Amanda M. Hagman, Meghan Lewis, Kristi Swainston, Mitchell Colver

Publications

The central mission of USU is to be one of the nation’s premier student-centered universities. This is accomplished by fostering academics and offering opportunities to expand students’ vision of the world around them through co- and extra-curricular activities. These auxiliary activities are designed to support academic achievement and to engage students in meaningful opportunities to practice and enhance their personal and professional well-being. This analysis describes how students are using co- and extra-curricular services. It investigates the most salient student-facing programming in supporting student retention.

Fraternity & Sorority Life: Impact Analysis Spring 2016 To Fall 2019, Erik Dickamore, Paige Eidenschink, Amanda M. Hagman

Publications

Fraternity and Sorority Life (FSL) is a valued part of the USU community It connects students with leadership and philanthropic opportunities throughout their time at university. Many students cite their time spent associated with FSL as one of the biggest contributing factors of their university experience. METHODS: Student’s membership in a FSL is recorded each semester on rosters. These rosters were used in identifying which students participated in FSL. Students were compared using prediction-based propensity score matching. Students who participated in FSL were matched with non-participating students based on their persistence predication and their propensity to participate. FINDINGS: Students were …

Library Services: Impact Analysis Spring 2018 To Fall 2018, Amanda M. Hagman, Lindsay Ozburn, Hayden Hoopes, Erik Dickamore, Bradford R. Cole, Mitchell Colver

Publications

Libraries are an essential element of learning on university campuses. The content housed within libraries supports academic exploration and growth. Physically, libraries are designed to provide access to materials and spaces that facilitate learning. This report explored the impact of student library resource use on student persistence to the next term.

Students' library resource use was captured with EZ Proxy log-ins and library material check-outs. Students who had a record of using library resources were compared to similar students who did not have a record of library resource use. They were compared using prediction-based propensity score matching. Students who used …

Housing & Residence Life Impact Report: Fall 2017 To Spring 2018, Hayden Hoopes, Alan Andersen, Kirk Bird, John Bostock, Whit Milligan, Amanda M. Hagman

Publications

Introduction: Living on campus is considered a high impact practice for student success. Student success is believed to emerge from “the amount of physical and psychological energy that the student devotes to the academic experience” (Astin, 1984), housing and residence life programming facilitates this type of devotion. However, creating this type of living experience requires administrators understand the complexities of how housing can affect specific student groups and their decision to either persist at or leave an institution. This report explores the impact of housing and residence life at Utah State University on students living on campus. It disaggregates results …

Diversity And The Future Of Work: Examining The Future Workplace Through A Generational Lens, Gordon Haley, Thomas G. Henkel

Publications

• Talent management is a critical consideration for organizations in the increasingly uncertain and competitive business environment
• Human Resource Management is critical to the success of any organization operating in the current service and knowledge economies
• Ignoring generational differences can lead to an ineffective organization

A Tale Of Two Airlines: A Comparative Case Study Of High-Road Versus Low-Road Strategies In Customer Service And Reputation Management, Donna L. Roberts, John C. Griffith

Publications

Customer surveys from Ryanair and Southwest Airline passengers were examined to determine their perceptions on customer service for the period of 2012-2013. Southwest Airlines (n=149) was rated significantly higher than Ryanair (n=165) in overall rating (p=.0228), seat comfort (p<.0001), cabin/staff service (p<.0001), and value (p=.0004). Additionally, passengers would recommend Southwest Airlines at a higher rate than Ryanair (p=.0006). Open area comments emphasized that customer service and policies had a large impact on the ratings. Specifically, 53% of Ryanair customers complained about inefficient or unwelcome processes and discourteous or unfriendly service compared to 29% for Southwest Airlines. Ryanair customers complained about check-in procedures, open seating policy, and fees ranging from oversized carry-on bags to fees for printing out boarding passes. The largest area of complaint for Southwest customers concerned how customers were treated for flight delays.

Airline Customer Satisfaction 2015-2017 Results, Michelle M. Bennett, Brent D. Bowen, Erin E. Bowen, Z. Bowen, Dean Headley, Timothy B. Holt, Jacqueline R. Luedtke

Publications

Previous research on perceptions, satisfaction, and attitudes regarding the major commercial air carriers in the United States has provided little more than an interesting descriptive representation of the average air traveler. This study moves beyond basic descriptive information of air travelers to identify attitudinal patterns and relationships in the way consumers at varying levels of travel frequency view the commercial air industry. The Airline Passenger Survey (APS) elements developed via the utilization of rigorous scientific methodology, with the intention of capturing the most important data from passengers while reducing confusion or variability in comprehension of questions. APS items are a …

Research Benefits For Scholarly Authors Being Published On A Public Forum, Hunter M. Watson, Brent D. Bowen, Timothy B. Holt, Jacqueline R. Luedtke

Publications

The previous construct of research was focused on social media platforms as a benefactor in broadcasting towards a global audience with non-academic professions. Following along the same ideology, this research directs the attention to a pertained audience in academic profession.

•Embry-Riddle is the host of Scholarly Commons which collects the research of authors (faculty members), and assists in developing a digital portfolio. This portfolio creates metric measurements on a dashboard to indicate where downloads are occurring, and aids in providing current information pertaining to the authors’ publication. •In this case, the publication of the National Airline Quality Rating (AQR) ( …

A Longitudinal Analysis On The Cyclical Pattern Of The U.S. Airline Industry, Michelle M. Bennett, Brent D. Bowen, Jacqueline R. Luedtke, Dean Headley, Timothy B. Holt

Publications

The Airline Quality Rating (AQR) is the nation’s most comprehensive study of airline performance and quality for over two decades. AQR provides consumers and industry watchers a means to compare performance quality among different US airlines using objective performance-based data. This research looks to analyze the cyclical patterns present in AQR in order to identify trends and factors contributing to the changes in these results each year. This research utilizes the application of a longitudinal analysis methodology which will provide the correlation between factors identified and the indicators affected.

The Economic Impact Of The Marine Leisure Industry On Cork Harbour, Aisling Conway Lenihan, Helen Mcguirk

Publications

This report, commissioned by the Cool Route Project,presents the economic impact of the Marine Leisure Industry in Cork Harbour. The Cool Route Project, funded byInterreg VB1funding, “investigates all aspects of the practical logistics and business potential to establish a bi-directional yacht cruising route along the western offshore areas of the Northern Periphery Area, stretching from Co. Cork in the South of Ireland, to the UK (Northern Ireland and Western Scotland) and onwards to the Faroe Islands and Norway”(Cool Route 2017).Led by theCork Institute of Technology (CIT), the Project partners, also include the Royal Cork Yacht Club, Donegal County Council, Derry …

Cost Competitiveness Of Airlines: An International Comparison, Tae Oum, Chunyan Yu

Publications

Significant structural, institutional and regulatory changes have occurred in the airline industry since the mid-1980s. These changes have intensified competition in both domestic and international air transport market. As the market becomes more competitive, the ultimate ability of a carrier to survive and prosper depends greatly on its cost competitiveness. This paper measures and compares the unit cost competitiveness of the world's major airlines, using the yearly panel data of 23 major airlines over the 1986-93 period. We focus our analysis on identifying the potential factors which influence the observed unit cost differentials among airlines, including input prices, productivity, network …