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Full-Text Articles in Business Analytics
Amazon: A Maze Through China - An International Marketing Case Study, Hanane Goubil
Amazon: A Maze Through China - An International Marketing Case Study, Hanane Goubil
Symposium of Student Scholars
Amazon is an e-commerce technology company best known for its fast delivering time and for being one of the tops of the big four technology companies in the United States. Despite its success in the U.S. and several countries abroad, it has struggled to succeed in China since 2004 where Alibaba and JD.com control 82% of the market. This is due to Amazon failing to compete with Alibaba and neglecting to acclimatize their online offers to appease Chinese customers’ preferences. An example of this is that Alibaba has its own payment system called Alipay, while Amazon had yet to include …
The Impact We Can Make Through Investment: Securing Financial Freedom By Serving Others, Miles A. Flett
The Impact We Can Make Through Investment: Securing Financial Freedom By Serving Others, Miles A. Flett
Honors Projects
Wage disparity is a major political issue in the United States, but it has far more to do with the health of the economy as a whole. Statistically speaking, it is very difficult for women to participate equally in an economy where they are systematically marginalized. This hurts businesses, it hurts global markets and it damages overall GDP. Statistical data drawn primarily from the Bureau of Labor Statistics underline the differences that women face from various standpoints. Race is a primary influencer, but across the board all women make significantly less than men of the same background for the same …