Business Analytics Commons^™

Investment Decision Making, Muhammad Yaseen, Di Wu

Open Educational Resources

A newly established commercial bank, founded in 2021, has accumulated excess capital reserves. The bank is evaluating long-term investment options to deploy this capital in a way that balances growth and risk. The investment committee is considering two primary strategies: investing in a diversified technology-focused ETF, QQQ, or investing directly in selected individual technology stocks.

The bank's senior management wants capital growth, but it also needs to manage risk exposure. A bank cannot treat an investment decision only as a search for the highest return. It must also consider volatility, concentration risk, liquidity, downside periods, and whether the strategy fits …

Credit Card Analysis, Di Wu

Open Educational Resources

A credit card business unit at a bank is facing a retention problem. More customers are leaving the bank's credit card services, and the retention manager wants to identify which customers are most likely to churn so the bank can intervene before the account is lost.

The bank has customer demographic, relationship, and transaction data for more than 10,000 credit card customers. The data includes age, gender, education, income category, card category, months on book, customer inactivity, contact frequency, credit limit, revolving balance, transaction amount, transaction count, and whether the customer attrited.

You are a business analyst on the bank's …

Smartphone Usage, Charles Howard, Josiah Nkele, Berner Hernandez, Di Wu

Open Educational Resources

A major smartphone company is studying how smartphone usage affects users' stress, productivity, and sleep habits. As part of the product development team, you have been assigned to analyze user behavior data to help create digital wellness features that improve the overall user experience.

The company has collected behavior data from over 50,000 users to better understand how smartphone habits may influence focus, stress, and performance. By exploring this data, the team hopes to discover patterns that can guide healthier digital usage and create a better balance between daily life and technology use.

Senior product managers are considering several possible …

Airbnb Studies, Fatoumata Diabate, Maria Estevez, Jaliah Fabre, Di Wu

Open Educational Resources

In the high-stakes world of short-term rentals, Homeland Sellers serves as an advisory firm for property buyers navigating the global Airbnb market. Historically, investors in the sector have often been led by intuition and gut feeling. That is a dangerous strategy in an increasingly regulated environment. To protect capital, Homeland Sellers is transitioning to a more rigorous, data-driven investment model.

Aspiring hosts face a minefield of financial and legal hurdles. Ignoring local HOA restrictions, fluctuating property tax structures, or strict licensing requirements can create serious risk for net operating income. Beyond regulatory compliance, investors must also account for guest appeal …

Netflix Content Strategy, Di Wu

Open Educational Resources

Netflix operates in a highly competitive streaming market where content strategy directly affects subscriber acquisition, retention, brand positioning, and international growth. A streaming platform cannot simply add more titles indefinitely. Content licensing, production budgets, regional demand, maturity ratings, and genre balance all shape which titles should be prioritized.

You are a content strategy analyst on Netflix's global catalog planning team. Senior management is preparing the next annual content review and wants a data-supported recommendation about how the catalog should be positioned. The team is especially interested in whether Netflix should continue emphasizing movies, expand TV shows more aggressively, prioritize specific …

Smartphone And Sleep, Jesenia Ortiz, Melanie Bonilla, Eduard Reyes, Jose Rivera

Open Educational Resources

The case study and Decision: You are a data analyst advising a university-affiliated research and wellness initiative that is evaluating whether late-night smartphone use should be formally discouraged as part of student wellness guidance. Over the past academic year, administrators have raised concerns about declining sleep quality among students and its potential impact on academic performance, health, and decision-making. While smartphones are an essential tool for communication and learning, their use immediately before bedtime has emerged as a possible contributor to sleep disruption. The initiative must decide whether the available evidence is strong enough to justify recommending that students limit …

When The World Hits Play, Eileen Mazariegos, Danjela Halilaj, Yosmairy Guzman, Freddy Cruz Osorno

Open Educational Resources

The case study and Decision: In 2025, Lehman College administrators face a critical decision: how can music be strategically used to improve student engagement, emotional well-being, and campus connection? The decision must be made now, as rising academic stress, digital isolation, and declining campus interaction are affecting student experience. Leadership must determine whether to invest in a data-driven, campus-focused music platform or continue relying on generalized commercial streaming experiences that do not reflect student needs. The outcome of this decision will shape how students connect emotionally, socially, and academically on campus.

Nyc Fire Causes, Alex Rodriguez, Anyely Rojas Romero, Brianna Itwaru, Shahreen Sneha

Open Educational Resources

The case study and Decision: You are a team of newly hired Data analysts who have been chosen to conduct a case study for the Department of New York City. There is an interest in discovering what exactly is causing fires in New York City. Also, how can we prevent them?

Treasury Bills, Di Wu

Open Educational Resources

The Scenario and The Decision: You are a Data Analyst at a mid-sized investment advisory firm that manages portfolios for both individual and corporate clients. Recently, a significant portion of the client base has expressed interest in shifting capital toward U.S. Treasury bills (T-bills) as a low-risk investment strategy. However, the firm faces a dilemma: while T-bills are considered "safe," their prices and yields fluctuate based on economic conditions and investor demand, making market entry timing critical. The firm has formally requested that you provide a comprehensive analysis to guide their future investment decisions.

Understanding The Incidents On Legacy Airlines With Explainable Artificial Intelligence And Text Mining: Case Study Top 5 Us Airlines, Dean Sutherland, Mehmet Burak Cankaya

Beyond: Undergraduate Research Journal

Aircraft incident data from the Federal Aviation Administration between 1978-2023 was analyzed for the top five airlines in the United States: Delta Air Lines Inc., American Airlines Inc., Alaska Airlines Inc., Southwest Airlines Co., and United Airlines Inc. This analysis aimed to predict conditions with a higher chance of causing injury and determine the best machine-learning model for this prediction. The target variable of "injuries occurred" is processed through machine learning methods such as Naïve Bayes, logistic regression, and XGBoost. This was to predict the injuries and understand and explain the complex fault mechanism with explainable artificial intelligence. The XGBoost …

A 360 Perspective About Corporate Finance, Braden C. Fancher

Finance Undergraduate Honors Theses

This thesis provides a comprehensive reflection on the author's experience in the “Finance 360” rotational internship program at Burns & McDonnell, a program designed to expose interns to the diverse functions within a corporate finance and accounting department. Over the course of 10 weeks, the author completed 12 different rotations, gaining hands-on experience across various financial disciplines. This paper highlights five rotations—Operational Financial Analysts, Financial Analytics, Internal Audit, Project Accounting, and Investments—that had the greatest impact on reshaping the author’s understanding of corporate finance. These experiences revealed the deep integration of finance with accounting, analytics, and strategic decision-making, far beyond …

Zero Textbook Cost Syllabus For Bus 9430 (Business Analytics Projects Management), David Messineo

Open Educational Resources

This course delves deep into the pivotal roles, multifaceted opportunities, and inherent challenges faced by organizations aiming to harness business analytics as a competitive edge.

• Business Analytics Frameworks: We'll tap into various frameworks such as Lean, Six Sigma, Benchmarking, Kaizen, Value Chain, Balanced Scorecard, and Strategy Maps. While prior knowledge of these is not mandatory, a little research will prove invaluable when tackling class assignments.

• Project Lifecycle Management: The course draws upon CRISP-DM, Design Thinking, Story-Telling, Systems Thinking, TQM, and Agile/Kanban Methods to instill and enhance a culture of data-driven, evidence-based decision-making in an enterprise.

Prior exposure to these methodologies …

Zero Textbook Cost Syllabus For Cis 3920 (Intro To Data Mining), Lawrence Cohen

Open Educational Resources

To successfully compete in today’s global business environment an organization must constantly monitor, recognize, and understand every aspect and every issue of its operations, its industry, and the overall business environment. This course focuses on data mining and understanding the steps of a data mining project from both a business and technical perspective.

Students will actively participate in this course through class discussions, project preparation and presentation, and hands-on labs. We cover both supervised and unsupervised data mining techniques for tasks like targeted mailing campaigns, customer segmentation, customer churn, fraud-detection, and market basket analysis.

In this course, I encourage students …

Supply Chain Management Thesis Internship – [The Clorox Company], Tara Colligan

Supply Chain Management Undergraduate Honors Theses

Consumer Packaged Goods (CPG) play an essential part in our lives. There are countless stock keeping units that have unique codes internally at a company as well externally for their customers. These companies sell their product into large retailers and manage their supply chain network for multiple brands in their portfolios. I had the opportunity to not only learn how a global CPG company operates their supply chain every day, but to work on the supply chain for the largest customer account. Last summer, I was a Product Supply Operations intern with The Clorox Company in Bentonville, Arkansas. My thesis …

Reducing Maintenance Supervisor Overtime In Aviation, Michael J. Hulke

Finance Undergraduate Honors Theses

Covid-19 caused chaos in the aviation industry and left companies understaffed when travel demand picked up in the summer of 2022. This caused companies like American Airlines to call in overtime for many different airline functions. This paper outlines the problem, process, and result, of a project to reduce line maintenance supervisor overtime at American Airlines.

Zero Textbook Cost Syllabus For Cis/Sta 3920 (Data Mining For Business Analyitics), Vinayak Javaly

Open Educational Resources

Data Mining is the process by which useful information is extracted from large amounts of data. This course is designed to provide students with the necessary tools and techniques to perform data mining and business analytics. This course is intended as an introductory module targeted at individuals who plan to work with data (modeling, data management) as well as towards those who will work with data scientists. While the course will primarily focus on modeling and evaluation, it will also include data preparation and examination. Modeling techniques covered include decision trees, clustering, and other methods. Emphasis will be placed on …

Integration Of Internet Of Things And Health Recommender Systems, Moonkyung Yang

Electronic Theses, Projects, and Dissertations

The Internet of Things (IoT) has become a part of our lives and has provided many enhancements to day-to-day living. In this project, IoT in healthcare is reviewed. IoT-based healthcare is utilized in remote health monitoring, observing chronic diseases, individual fitness programs, helping the elderly, and many other healthcare fields. There are three main architectures of smart IoT healthcare: Three-Layer Architecture, Service-Oriented Based Architecture (SoA), and The Middleware-Based IoT Architecture. Depending on the required services, different IoT architecture are being used. In addition, IoT healthcare services, IoT healthcare service enablers, IoT healthcare applications, and IoT healthcare services focusing on Smartwatch …

An Examination Of How Environmental, Social, Governance (Esg) Investing Influences A Company's Stock Return, Sam Marty

Undergraduate Honors Thesis Projects

Using a random sample of 184 companies traded on the New York Stock Exchange in 2019, this paper investigates the impact of Environmental, Social, Governance (ESG) investing on a company’s stock return. The results show that ESG investing has a positive and statistically significant impact on a company’s stock return. An increase in one ESG rating leads to an increase between 0.4% and 3.6% in the return of a company’s stock. Additionally, the results show that individual ESG factors are each statistically insignificant. This indicates that the three ESG factors need to be viewed together rather than individually. Lastly, the …

Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Geographic Analysis Of Marching Band Culture (College And High School Ensembles), Steven Deamon

Honors Projects

Each marching band defines “culture” as their ensemble’s decisions on marching style, music choice, band size, instrumentation, and performance obligations. This study aims to categorize marching bands by cultural features, test if marching band characteristics are similar across a region, and explore how these trends in band culture relate to other demographic and socioeconomic trends. Research focused on bands in the Midwest and Southeastern United States and was conducted through video observation. Through analysis, it was found that most marching bands surveyed use a corps step, perform music of artistic merit, have between twenty-one and one hundred marchers, perform with …

A Heuristic Text Analytic Approach For Classifying Research Articles, Steven Walczak, Deborah L. Kellogg

School of Information Faculty Publications

Classification of research articles is fundamental to analyze and understand research literature. Underlying concepts from both text analytics and concept mining form a foundation for the development of a quantitative heuristic methodology, the Scale of Theoretical and Applied Research (STAR), for classifying research. STAR demonstrates how concept mining may be used to classify research with respect to its theoretical and applied emphases. This research reports on evaluating the STAR heuristic classifier using the Business Analytics domain, by classifying 774 Business Analytics articles from 23 journals. The results indicate that STAR effectively evaluates overall article content of journals to be consistent …