Business Analytics Commons^™

German Energy Crisis, Liomar Jimenez, Malachy Mclaughlin, Muhdee Nawab, Mouhamed Sarr, Di Wu

Open Educational Resources

For most of the twentieth century, nuclear energy was the quiet backbone of Germany's electricity system. At its peak in 1997, nuclear power supplied over 31 percent of all electricity generated in the country. It was a reliable, low-cost source that kept German industries competitive across Europe. The country's industrial base, including automakers, chemical producers, and heavy manufacturers, depended on affordable, stable power. Nuclear delivered exactly that.

The political climate changed in the late 1990s. After years of advocacy based on concerns about nuclear waste and reactor safety, the Green Party joined the Social Democrats to form the Red-Green Coalition …

Business Analytics (Assignment), Li Lu Ph.D.

School of Business

This assignment was developed by SUNY Geneseo Professor Li Lu during the spring 2026 semester.

Learning Objectives

• Gain Practical Proficiency: Use a generative AI tool to analyze a business scenario, generate insights, and formulate action plans.
• Critically Evaluate AI Output: Identify and critique the limitations, biases, and assumptions embedded in AI-generated content.
• Apply Ethical Reasoning: Assess business decisions through an ethical lens, identifying potential harms and ensuring recommendations are fair, transparent, and responsible.
• Synthesize and Communicate: Create a professional, evidence-based recommendation memo that integrates AI-generated insights with independent critical analysis and ethical considerations.

Bba405-Management Decision Making Syllabus, Di Wu

Open Educational Resources

Syllabus for BBA405 Management Decision Making course.

Daniels Distinction Portfolio By Maeve Hoffert, Maeve Hoffert

Business Information and Analytics: Undergraduate Distinction Portfolios

A Daniels Distinction Portfolio of experiential education by Maeve Hoffert.

Creativity In Information Systems Research: A Systematic Literature Review, Mojca Simonovič, Aleš Popovič, Matej Černe

Economic and Business Review

For more than six decades, creativity has been the cornerstone of diverse scientific disciplines, including psychology, sociology, and organizational behavior (OB) studies. Its fundamental role in guiding business prospects, driving development, and fueling economic growth has made it an essential research theme in many fields. Yet, despite its importance, scholars within the information systems (IS) discipline have highlighted the significant lack of attention paid to this concept in their research. The transformative role creativity plays in contemporary business environments, along with the ever-present need to innovate, compete, and grow, sparked our curiosity. Is creativity still an understudied area in the …

Evidence-Based Managerial Decision-Making With Machine Learning: The Case Of Bayesian Inference In Aviation Incidents, Aaron Glassman, Burak Cankaya, Kazim Topuz, Dursun Delen

Publications

Understanding the factors behind aviation incidents is essential, not only because of the lethality of the accidents but also the incidents’ direct and indirect economic impact. Even minor incidents trigger significant economic damage and create disruptions to aviation operations. It is crucial to investigate these incidents to understand the underlying reasons and hence, reduce the risk associated with physical and financial safety in a precarious industry like aviation. The findings may provide decision-makers with a causally accurate means of investigating the topic while untangling the difficulties concerning the statistical associations and causal effects. This research aims to identify the significant …

Business Inferences And Risk Modeling With Machine Learning; The Case Of Aviation Incidents, Burak Cankaya, Kazim Topuz, Aaron M. Glassman

Publications

Machine learning becomes truly valuable only when decision-makers begin to depend on it to optimize decisions. Instilling trust in machine learning is critical for businesses in their efforts to interpret and get insights into data, and to make their analytical choices accessible and subject to accountability. In the field of aviation, the innovative application of machine learning and analytics can facilitate an understanding of the risk of accidents and other incidents. These occur infrequently, generally in an irregular, unpredictable manner, and cause significant disruptions, and hence, they are classified as "high-impact, low-probability" (HILP) events. Aviation incident reports are inspected by …

Internship Thesis – Koch Industries, Sophia Gesualdi

Information Systems Undergraduate Honors Theses

The history of Koch Industries dates back to 1927, when Fred C. Koch improved the process of converting heavy oil into gasoline. This innovation was the moment that started it all; the company has only grown since its humble beginnings. Today, Koch Industries (Koch) is one of the largest privately held companies in America (Summary of Koch Industries History). Koch has involvement in an extremely diverse list of businesses and industries around the world; the organization is a conglomerate of companies that all function under the same umbrella. Two of the most noteworthy companies owned by Koch Industries are Flint …

Colgate-Palmolive Customer Development Finance Internship: A Collection Of Journals Entries & Testimonials Of Professional Development, Braden Byrum

Finance Undergraduate Honors Theses

This is a collection of journal entries and testimonials to professional development that I received from my internship with Colgate-Palmolive on the Walmart team. Over the span of three months it serves as a reflection on my purpose and inflictions throughout my day to day during my internship. The skills developed during this experience are monumental in professional development but also expand into my personal life. These themes are relevant to the life ahead of me and this collection will serve as an endorsement to that.

Effective Use Of Data Analytics And Its Impact On Business Performance Within Small-To-Medium-Sized Businesses, Alfonso Berumen

Theses and Dissertations

Business use of data analytics and its potential impact on firm performance have become topics of deep interest within both the business practitioner and academic communities. While previous research has demonstrated relationships between data analytics and firm performance in larger firms, there is limited research on whether and how data analytics is used within and impacts Small-to-Medium-sized Business (SMB) settings. Given the preponderance of SMBs within the US economy, and their contribution to employment and economic activity, it is important for SMB owners to understand what management practices lead to effective use of data analytics that in turn impacts SMB …

College News

Business Exchange

Thomas Donley Appointed Business College Interim Dean; Coming Soon: Revised MBA, New Graduate Degrees; In Memoriam: Robert O'Keefe

Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu

Atlantic Marketing Association Proceedings

No abstract provided.

Leveraging Reviews To Improve User Experience, Anthony Schams, Iram Bakhtiar, Cristina Stanley

SMU Data Science Review

In this paper, we will explore and present a method of finding characteristics of a restaurant using its reviews through machine learning algorithms. We begin by building models to predict the ratings of individual reviews using text and categorical features. This is to examine the efficacy of the algorithms to the task. Both XGBoost and logistic regression will be examined. With these models, our goal is then to identify key phrases in reviews that are correlated with positive and negative experience. Our analysis makes use of review data publicly made available by Yelp. Key bigrams extracted were non-specific to the …

Growing Your Business And Creating A Market For Your Product, Ned Roberto

Center for Business Research and Development

This 14th Consumer Coping Behavior Survey is a nationwide survey of consumers regarding their recurring purchases of 144 product and service categories. In 2008, it became nationwide covering the four study areas of NCR, Balance Luzon, Visayas and Mindanao.