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Full-Text Articles in Business Analytics

Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova Jun 2026

Controversy Associated With Red-Light Traffic Cameras, Alan D. Smith, Anna Abdulmanova

Atlantic Marketing Association Proceedings

No abstract provided.


Generative Ai’S (Genai) Impact On Sales Performance: An Empirical Study On Business-To-Business Sales Process, Michael Rodriguez, Michael Rodriguez, Mike Krush, Dawn Deeter-Schmelz May 2026

Generative Ai’S (Genai) Impact On Sales Performance: An Empirical Study On Business-To-Business Sales Process, Michael Rodriguez, Michael Rodriguez, Mike Krush, Dawn Deeter-Schmelz

Atlantic Marketing Association Proceedings

No abstract provided.


Development Of Artificial Intelligence (Ai) Utilization Scale In Business To Business (B2b) Sales Process And Conceptual Model: Exploratory Study, Michael Rodriguez May 2026

Development Of Artificial Intelligence (Ai) Utilization Scale In Business To Business (B2b) Sales Process And Conceptual Model: Exploratory Study, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder May 2026

Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder

Atlantic Marketing Association Proceedings

No abstract provided.


Navigating Environmental, Social, And Governance (Esg) Risks In The Online Food Delivery Platforms: Using Sentiment Analysis Approach, Maryam Mahdikhani, Jiyoon An, Arim Park May 2026

Navigating Environmental, Social, And Governance (Esg) Risks In The Online Food Delivery Platforms: Using Sentiment Analysis Approach, Maryam Mahdikhani, Jiyoon An, Arim Park

Atlantic Marketing Association Proceedings

No abstract provided.


Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham May 2026

Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham

Atlantic Marketing Association Proceedings

No abstract provided.


Credit Card Indebtedness During The Covid-19 Pandemic, Alan D. Smith May 2026

Credit Card Indebtedness During The Covid-19 Pandemic, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez Apr 2026

Generative Artificial Intelligence In Professional Selling Course: The Art (And Science) Of Prompt Engineering, Michael Rodriguez, Kevin Trainor, Michael Rodriguez

Atlantic Marketing Association Proceedings

No abstract provided.


Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An Apr 2026

Examining Digital Transformation In Maritime Logistics: A Big Data Perspective, Jiyoon An

Atlantic Marketing Association Proceedings

No abstract provided.


Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith Apr 2026

Global Apparel Companies Adjusting Their Supply Chain Strategies To Post-Covid-19, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang Apr 2026

Geomarketing: Revolutionizing Market Strategies And Enhancing Spatial Decision-Making Through Ai-Driven Insights, Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.


Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith Apr 2026

Sustainability And Technology Aspects Of Supplier Performance, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows, Monisha Gupta, Jordan -. Watts Ms, Alberto Coustasse Hencke Dr. Apr 2026

Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows, Monisha Gupta, Jordan -. Watts Ms, Alberto Coustasse Hencke Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols Apr 2026

Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols

Atlantic Marketing Association Proceedings

No abstract provided.


Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang Apr 2026

Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott Apr 2026

The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott

Atlantic Marketing Association Proceedings

No abstract provided.


Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu Feb 2020

Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins Feb 2020

Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins

Atlantic Marketing Association Proceedings

No abstract provided.


Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith Feb 2020

Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows Feb 2019

An Investigation Of The Association Between Tourist Pre-Trip Planning Time And Length Of Trip, Lodging Choice, Tourist Psychographics And Demographics: An Application Of Correspondence Analysis And Cramér’S V Effect Size, James E. Stoddard, George D. Shows

Atlantic Marketing Association Proceedings

No abstract provided.


Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek Feb 2019

Making The Case For Global Outsourcing: Cases Of Business Complexities And Success, Alan D. Smith, Sara Krivacek

Atlantic Marketing Association Proceedings

No abstract provided.