Business Analytics Commons^™

Harnessing Artificial Intelligence For Real-Time Innovation In Upstream Oil And Gas: A Data-Driven Framework For Early Detection Of Lost Circulation Incidents, Gnana Allan Whinney Gnanapragasam

Journal of Global Management Research

Artificial intelligence (AI) and machine learning are reshaping upstream oil and gas operations, yet their value depends less on algorithmic sophistication than on converting heterogeneous sensor streams into timely operational decisions. This study develops and evaluates an AI-enabled framework for early detection of lost circulation incidents (LCIs) during drilling, positioning this safety-critical use case within the broader innovation architecture of upstream operations. Uncontrolled drilling-fluid losses generate non-productive time, well-control risk, and substantial cost. The empirical component uses historical surface drilling data from approximately 200 wells that experienced severe or total losses, recorded at an average frequency of 0.2 Hz (one …

Predicting Cesarean Section Delivery In The United States Using Machine Learning: Population-Based Retrospective Study, Yanchao Yang

Business Analytics Faculty Publications

Background:
Cesarean section (C-section) is the most common surgical procedure in the United States, yet its use varies widely across regions and institutions. Although clinical risk factors are central to delivery decisions, geographic context, health system capacity, and local practice patterns may also influence C-section use. Understanding both the determinants and predictability of C-section delivery is important for improving obstetric quality and equity.

Objective:
This study aims to document geographic variation in C-section use across the United States, identify maternal and county-level factors associated with C-section delivery, and evaluate the predictive performance of machine learning models across clinically defined risk …

Investigating Machine Learning As An Anomaly Detection Tool In College Basketball, Eli G. Whitaker

Honors College Theses

Artificial Intelligence (AI) and Machine Learning (ML) are more commonly becoming tools that organizations use to prevent, detect, and deter fraud. Like other organizations, the amount of fraud that the National Collegiate Athletic Association (NCAA) faces is growing at an alarming rate. The primary issue involves athletes that undermine the integrity of their sport by purposefully playing below their true potential as participants in broader betting-related schemes. This thesis focused on Division 1 Men’s Basketball evaluates the viability of using supervised ML to detect anomalies in team performance over games in recent seasons. Anomalies, like red flags in the context …

Business Process Redesign For Reducing Undelivered Product Return Losses In E-Commerce – An Explainable Ai Approach, Venkataraghavan Krishnaswamy, Deepa R, Himanshu Sharma

Journal of International Technology and Information Management

Product returns in e-commerce affect the profitability of the e-tailer. We adopt a two-stage approach to reduce undelivered product returns in an e-commerce firm. First, we develop and compare machine learning techniques—logistic regression, decision trees, Naïve Bayes, random forest, adaptive boosting, gradient boosting, stochastic gradient boosting, and deep neural networks—on their ability to predict undelivered returns. Next, we use explainable methods, such as relative importance and Shapley values, to develop insights from the best-performing machine learning model. Finally, we use these insights and the predictive model to redesign the firm’s order fulfillment and return processes. A Post-implementation evaluation of the …

Is Complexity Virtuous?, Ryan Elmore, Jack Strauss

Business Information and Analytics: Faculty Scholarship

(Kelly et al., 2024) show that increasing complexity in linear models, with potentially thousands of predictors, is "virtuous". Their work contradicts the dogma of model selection, including the Principles of Parsimony and Occam's Razor. They find that when the number of predictors far exceeds the number of observations, the bias-variance trade-off breaks down, the variance declines, and the Sharpe ratio increases. In the context of ridge regression, we find that very high complexity coupled with large penalty terms (excessive shrinkage) generate forecasts that converge to a rolling window of past returns. For example, we show the past twelve-month moving average …

Integrating Data Analytics Into Financial Risk Management For Regulatory Decision Support And Financial System Resilience, Md Shehab Hossain, Saddam Nasir Chowdhury, Rakesh Kumar Reddy Aduri

Student Publications

This paper explores how data analytics can be incorporated in financial risk management and thus serve as a basis for effective financial risk management decision support and financial system resilience. Traditional risk assessment methods are less effective in the face of growing volumes, velocity and complexity of data, especially in pinpointing new systemic risks, interconnections, market shocks, and institutional stress. The study examines the use of machine learning, real-time monitoring, stress testing and early-warning systems in the detection, assessment, and mitigation of credit, market, liquidity, operational, and systemic risks through descriptive, predictive and prescriptive analytics. It takes a conceptual and …

Birth Outcomes In The Hispanic Population In The United States: Trends, Variation, And Determinants (2011–2021), Yanchao Yang

Business Analytics Faculty Publications

Background: Cesarean section (C-section) is the most common surgical procedure in the United States, yet its use varies widely across regions and institutions. Although clinical risk factors are central to delivery decisions, geographic context, health system capacity, and local practice patterns may also influence C-section use. Understanding both the determinants and predictability of C-section delivery is important for improving obstetric quality and equity.

Objective: This study aims to document geographic variation in C-section use across the United States, identify maternal and county-level factors associated with C-section delivery, and evaluate the predictive performance of machine learning models across clinically defined risk …

Incorporating Media Coverage And The Impact Of Geopolitical Events For Stock Market Predictions With Machine Learning, Vinayaka Gude, Daniel Hsiao

Faculty Publications

This paper explores the impact of the Israel–Palestine conflict on the stock performance of U.S. companies and their public positions on the conflict. In an era where corporate positions on geopolitical issues are increasingly scrutinized, understanding the market implications of such statements is critical. This research aims to capture the complex, non-linear relationships between corporate actions, media coverage, and financial outcomes by integrating traditional statistical techniques with advanced machine learning models. To achieve this, we constructed a novel dataset combining public corporate announcements, media sentiment (including headline and article body tone), and philanthropic activities. Using both classification and regression models, …

Enhancing Animal Shelter Operations With Time Series And Machine Learning, Sakava L. Kiv, Donald L. Anderson, Shivam Negi, Jacquelyn Cheun

SMU Data Science Review

Enhancing animal shelter operations through machine learning involves employing a variety of advanced techniques aimed at increasing efficiency, promoting animal welfare, and optimizing resource allocation. This paper explores predictive analytics for adoption rates using regression models to estimate the likelihood of adoption based on historical data, encompassing variables such as breed, health status, and previous adoption trends. Additionally, classification algorithms are utilized to categorize animals by adoption probability, facilitating better resources and marketing prioritization. Clustering algorithms are employed to group animals according to behavior patterns and/or physical health, enabling tailored medical care and enrichment activities that improve their mental and …

Pooling And Winsorizing Machine Learning Forecasts To Predict Stock Returns With High-Dimensional Data, Erik Mekelburg, Jack Strauss

Finance: Faculty Scholarship

We evaluate US market return predictability using a novel data set of several hundred ag- gregated firm-level characteristics. We apply LASSO, Elastic Net, Random Forest, Neural Net, Extreme Gradient Boosting, and Light Gradient Boosting Machine methods and find these models experience large prediction errors that lead to forecast failures. However, winsorizing and pooling machine learning model forecasts provides consistent out-of-sample predictability. To assess robustness, we apply machine learning methods to high-dimensional data for Canada, China, Germany and the UK as well as the Goyal-Welch data. All machine learning models we consider, except for the ensemble pooled methods, fail to significantly …

Unveiling Key Features: A Comparative Study Of Machine Learning Models For Alzheimer's Detection, Cailean Bushnell

All Graduate Reports and Creative Projects, Fall 2023 to Present

This thesis rigorously evaluates the application of an array of natural language processing (NLP) techniques and machine learning models to identify linguistic signatures indicative of dementia, as sourced from the DementiaBank Pitt corpus. Utilizing a binary classification paradigm, this study meticulously integrates sophisticated embedding methods—including Doc2Vec, Word2Vec, GloVe, and BERT—with traditional machine learning algorithms such as Random Forest, Multinomial Naïve Bayes, ADA boost, KNN classifier, and Logistic Regression, alongside deep learning architectures like LSTM, Bi-LSTM, and CNN-LSTM. The efficacy of these methodologies is evaluated based on their capacity to differentiate between transcribed speech impacted by dementia and that from control …

Business Inferences And Risk Modeling With Machine Learning; The Case Of Aviation Incidents, Burak Cankaya, Kazim Topuz, Aaron M. Glassman

Publications

Machine learning becomes truly valuable only when decision-makers begin to depend on it to optimize decisions. Instilling trust in machine learning is critical for businesses in their efforts to interpret and get insights into data, and to make their analytical choices accessible and subject to accountability. In the field of aviation, the innovative application of machine learning and analytics can facilitate an understanding of the risk of accidents and other incidents. These occur infrequently, generally in an irregular, unpredictable manner, and cause significant disruptions, and hence, they are classified as "high-impact, low-probability" (HILP) events. Aviation incident reports are inspected by …

Short-Term Prediction Of Icu Admission For Covid-19 Inpatients, Yoon Sang Lee, Riyaz T. Sikora

Journal of International Technology and Information Management

Since the COVID-19 outbreak, many hospitals suffered from a surge of some high-risk inpatients needing to be admitted to the ICU. In this study, we propose a method

predicting the likelihood of COVID-19 inpatients’ admission to the ICU within a time frame of 12 hours. Four steps, the Bayesian Ridge Regression-based missing value imputation, the synthesis of training samples by the combination of two rows (the first and another row) of each patient, customized oversampling, and XGBoost classifier, are used for the proposed method. In the experiment, the AUC-ROC and F-score of our method is compared with those of other …

Application Of Big Data Technology, Text Classification, And Azure Machine Learning For Financial Risk Management Using Data Science Methodology, Oluwaseyi A. Ijogun

College of Graduate Studies: Theses & Dissertations

Data science plays a crucial role in enabling organizations to optimize data-driven opportunities within financial risk management. It involves identifying, assessing, and mitigating risks, ultimately safeguarding investments, reducing uncertainty, ensuring regulatory compliance, enhancing decision-making, and fostering long-term sustainability. This thesis explores three facets of Data Science projects: enhancing customer understanding, fraud prevention, and predictive analysis, with the goal of improving existing tools and enabling more informed decision-making. The first project examined leveraged big data technologies, such as Hadoop and Spark, to enhance financial risk management by accurately predicting loan defaulters and their repayment likelihood. In the second project, we investigated …

Did Twitter Deliberately Mislead Elon Musk In His Acquisition Bid?, Mark Humphery-Jenner

Perspectives@SMU

Elon Musk has officially ended his bid to acquire Twitter on the grounds that it misled the market in its disclosures, writes UNSW Business School's Mark Humphery-Jenner

Cloud-Based Machine Learning And Sentiment Analysis, Emmanuel C. Opara

College of Graduate Studies: Theses & Dissertations

The role of a Data Scientist is becoming increasingly ubiquitous as companies and institutions see the need to gain additional insights and information from data to make better decisions to improve the quality-of-service delivery to customers. This thesis document contains three aspects of data science projects aimed at improving tools and techniques used in analyzing and evaluating data. The first research study involved the use of a standard cybersecurity dataset and cloud-based auto-machine learning algorithms were applied to detect vulnerabilities in the network traffic data. The performance of the algorithms was measured and compared using standard evaluation metrics. The second …

Codes Of Ethics: Extending Classification Techniques With Natural Language Processing, Zachary Glass, E. Susanna Cahn

The Journal of Values-Based Leadership

Language is an indicator of how stakeholders view an ethics code’s intent, and key to distinguishing code properties, such as promoting ethical-valued decision-making or code-based compliance. This article quantifies ethics codes’ language using Natural Language Processing (NLP), then uses machine learning to classify ethics codes. NLP overcomes some inherent difficulties of “measuring” verbal documents. Ethics codes selected from lists of “best” companies were compared with codes from a sample of Fortune 500 companies. Results show that some of these ethics codes are different enough from the norm to be distinguished by an algorithm; indicating as well that lists of “best” …

Price Optimization For Revenue Maximization At Scale, Nikhil Gupta, Massimiliano Moro, Kailey A. Ayala, Bivin Sadler

SMU Data Science Review

This study presents a novel approach to price optimization in order to maximize revenue for the distribution market of non-perishable products. Data analysis techniques such as association mining, statistical modeling, machine learning, and an automated machine learning platform are used to forecast the demand for products considering the impact of pricing. The techniques used allow for accurate modeling of the customer’s buying patterns including cross effects such as cannibalization and the halo effect. This study uses data from 2013 to 2019 for Super Premium Whiskey from a large distributor of alcoholic beverages. The expected demand and the ideal pricing strategy …

Stock Trend Prediction Using Candlestick Charting And Ensemble Machine Learning Techniques With A Novelty Feature Engineering Scheme, Yaohu Lin, Shancun Liu, Haijun Yang, Harris Wu

Information Technology & Decision Sciences Faculty Publications

Stock market forecasting is a knotty challenging task due to the highly noisy, nonparametric, complex and chaotic nature of the stock price time series. With a simple eight-trigram feature engineering scheme of the inter-day candlestick patterns, we construct a novel ensemble machine learning framework for daily stock pattern prediction, combining traditional candlestick charting with the latest artificial intelligence methods. Several machine learning techniques, including deep learning methods, are applied to stock data to predict the direction of the closing price. This framework can give a suitable machine learning prediction method for each pattern based on the trained results. The investment …

Analysis Of Massive Online Medical Consultation Service Data To Understand Physicians’ Economic Return: Observational Data Mining Study, Jinglu Jiang, Ann-Frances Cameron, Ming Yang

Management and Accounting Faculty Scholarship

Background: Online health care consultation has become increasingly popular and is considered a potential solution to health care resource shortages and inefficient resource distribution. However, many online medical consultation platforms are struggling to attract and retain patients who are willing to pay, and health care providers on the platform have the additional challenge of standing out in a crowd of physicians who can provide comparable services. Objective: This study used machine learning (ML) approaches to mine massive service data to (1) identify the important features that are associated with patient payment, as opposed to free trial–only appointments; (2) explore the …

Machine Learning Stock Market Prediction Studies: Review And Research Directions, Troy J. Strader, John J. Rozycki, Thomas H. Root, Yu-Hsiang John Huang

Journal of International Technology and Information Management

Stock market investment strategies are complex and rely on an evaluation of vast amounts of data. In recent years, machine learning techniques have increasingly been examined to assess whether they can improve market forecasting when compared with traditional approaches. The objective for this study is to identify directions for future machine learning stock market prediction research based upon a review of current literature. A systematic literature review methodology is used to identify relevant peer-reviewed journal articles from the past twenty years and categorize studies that have similar methods and contexts. Four categories emerge: artificial neural network studies, support vector machine …

Distilling Managerial Insights And Lessons From Ai Projects At Singapore's Changi Airport (Part 2), Steve Lee, Steven M. Miller

Asian Management Insights

Since 2017, Changi Airport group (CAG) has initiated a host of pilot projects that use connective and intelligent technologies to enable its move towards digital transformation and SMART Airport Vision. This has resulted in a first wave of deployment of AI and Machine Learning-enabled applications across various functions that can better sense, analyse, predict, and interact with people.

Ai Gets Real At Singapore's Changi Airport (Part 1), Steve Lee, Steven M. Miller

Asian Management Insights

Ranked as the best airport for seven consecutive years, Singapore’s Changi Airport is lauded the world over for the efficient, safe, pleasurable and seamless service it offers the millions of passengers that pass through its facilities annually. Much of Changi Airport’s success can be attributed to the organisation’s customer-oriented business focus and deeply embedded culture of service excellence, combined with a host of advanced technologies operating invisibly in the background. The framework for this technology enablement is Changi Airport Group’s (CAG’s) SMART Airport Vision—an enterprise-wide approach to connective technologies that leverages sensors, data fusion, data analytics, and artificial intelligence (AI), …