Tourism and Travel Commons^™

Tourism System Fragility: Evidence From The Middle East War, Ann Mary Varghese, Vijaya Zinnoury

ICHRIE Research Reports

The ongoing Middle East conflict (2026) has triggered one of the most significant global aviation disruptions since the COVID-19 pandemic, with widespread airspace closures, flight cancellations, rerouting, and fuel cost escalation affecting airlines worldwide. This research report examines how conflict-driven aviation instability has impacted tourism demand, hospitality performance, and destination economies.

Drawing on real-time global evidence, the study finds that the closure of critical air corridors across the Middle East, which handle approximately 15% of global air traffic, led to thousands of daily flight cancellations, mass rerouting, and substantial cost increases for airlines. These disruptions propagated across tourism systems, reducing …

Guests Attitude And Purchase Intention Towards Hotel Brand Extension, Daegeun Kim, Eun-Kyong (Cindy) Choi, Tanya Ruetzler, James Taylor

ICHRIE Research Reports

Brand extension is widely used among firms and hotels to launch new products using their parent brand name, making it important for practitioners to understand which factors influence consumers' attitude toward brand extension (ATT). This study investigated the role of consumer brand identity (CBI) in guests' attitude leading to purchase intention (PUR) for hotel vacation rentals. Findings suggest that CBI was a positive antecedent of perceived fit (PF) and tie (PT), which positively influenced ATT. Additionally, parent brand conviction and quality were identified as factors that positively influenced ATT and led to PUR. As the first study on hotel vacation …

Positioning Grand Junction As A Premier Golf Tourism Hub: A Swot Analysis, Tevfik Demirciftci, Eunkyeong Jung

ICHRIE Research Reports

This research report examines how experienced golf travelers perceive Grand Junction (GJ) as a golf tourism destination. Based on in-depth interviews, the study uses a SWOT-based approach to identify strengths, weaknesses, opportunities, and risks from the golfer’s perspective. Findings show that GJ is valued for its affordability, natural scenery, variety of courses, and extended playing season, but its potential is hindered by limited coordination among tourism stakeholders. The results suggest that stronger collaboration among golf courses and local businesses could enhance GJ’s appeal as an accessible and distinctive destination for golf tourism

Cultural Diplomacy Through Museums: An Analysis Of The Role Of Sheikh Dr. Sultan Al Qasimi In Promoting Intercultural Dialogue Through History, Culture, And Tourism, Abdulla Almheiri, Fareed Awae, Muhammad Talhah Jima’Ain, Hamdan Chehdimae, Mohamad Azrien Mohamed Adnan, Fuad Trayek

All Works

This study aims to analyze the role of cultural diplomacy in the Emirate of Sharjah through museums. Particular emphasis is placed on the important contributions of His Highness Sheikh Dr. Sultan Al Qasimi in promoting intercultural communication and consolidating cultural identity through the support of history, archaeology, and tourism. The study uses a quantitative approach with a survey research design. The perspectives of 285 museum visitors have been analyzed based on arithmetic means and standard deviations to measure their level of awareness regarding the museum’s historical, cultural, and tourism dimensions. The findings indicate a high level of awareness concerning the …

A Multi-Stakeholder Perception Model Of Study Tour Resources: A Grounded Theory Study, Zhao Junming, Diana Mohamad

The Qualitative Report

Understanding stakeholders’ perceptions of study tour resources is essential for improving resource planning, enhancing program quality, and fostering more sustainable tourism practices. In this study, "study tour resources" refers to the educational, cultural, natural, and service elements, among others, that support experiential learning during organized study tour activities. This study addresses the research question: What are the key dimensions of stakeholders’ perceptions of study tour resources, and how do these dimensions interact to form a coherent perception model? Our study endeavors to construct a comprehensive perception model of stakeholders regarding study tour resources. To achieve this end, guided by constructivist …

Hiring Trends In The Hotel Industry Post-Covid-19: Human Resource Professionals’ Perspectives, Anthony Liu

JWU Dissertations & Theses

The U.S. hotel industry experienced severe workforce disruption following the COVID-19 pandemic, including layoffs, employee exits, persistent labor shortages, and shifting employee expectations (Baum et al., 2020; Ghani et al., 2022; Kwok, 2022; Liu-Lastres et al., 2023). Although hotels increased wages, expanded scheduling flexibility, and improved benefits, many hotels continued to experience staffing shortages that affected recruitment, retention, operational efficiency, and service delivery (AHLA, 2024b; Aksoy et al., 2022; Ghani et al., 2022). Existing research has examined employee outcomes and organizational responses; however, limited empirical attention has been given to hotel HR professionals’ experiences and perspectives on post-pandemic hiring …

Chatgpt, Where Should I Go? A Qualitative Exploration Of How Large Language Models Are Experienced As Support For Travel Planning, Mohammad Amin Kuhail, Asbjørn Følstad, Saifeddin Alimamy

All Works

Large language models (LLMs) are increasingly used for travel planning. Yet, little is known about how travellers experience and interact with such language models. This qualitative study explores how users employ LLMs to plan trips, drawing on the hedonic/pragmatic model of user experience to examine functional and affective dimensions. We collected data from 104 participants with prior experience using LLMs for travel advice through open-ended questionnaire responses. Thematic analysis revealed three key insights: (1) users value the pragmatic benefits of LLMs, such as efficiency, clarity, and confidence in decision-making, while also appreciating hedonic qualities, including inspiration, enjoyment, and authenticity; (2) …

Dynamism By Design: The Zoom Effects In Short Video Tourism Marketing, Lujun Su, Yuxi Yang, Songshan (Sam) Huang, Xuehuan He

Research outputs 2022 to 2026

As tourism short videos have become central to destination marketing, camera zoom motion stands out as a simple yet powerful tool. However, theory-driven guidance on when and how to deploy zoom effects remains limited. Drawing on construal level theory, this research examines how zoom motions (zoom-in vs. zoom-out) interact with visual content to affect tourists’ responses. Five main studies across eastern and western cultures demonstrate significant interaction effects between zoom motion and visual content. Specifically, for activity-centric content, zoom-in motion enhances persuasiveness by eliciting objective mental imagery; for site-centric content, zoom-out motion proves more effective, as it evokes feelings-based mental …

A Stadium In Our Backyard: Community Participation In Stadia Redevelopment Projects, Sofia Zazueta

Master's Theses

The Santiago Bernabeu in Madrid, Spain and the Chase Center in San Francisco, California are two stadium redevelopment projects that exemplify the stakeholder dynamics that come into play when developers pitch a multipurpose stadium located a few blocks away from people’s backyards. Urban development patterns must be in constant evolution to meet the needs and demands of the current generations. In cities, stadia redevelopment projects have entered the picture to reimagine the role that these structures once played. The stadium once used for the sole purpose of holding matches has become a venue that now hosts different events such as …

Jadughar: The House Of Magic, Dhruvi A. Shah

Masters Theses

Jadughar or the House of Magic is what people call a 'museum' in parts of South Asia. The practice of museum making, at its origin, is the act of collecting, preserving, interpreting and representing a culture’s tangible and intangible heritage to make it accessible to diverse audiences. Since the early 19th century such practices have been performed at various kala bhandars (art centers) in India, without the need of a formal or institutional organisation. The British introduced the model of a ‘museum’ in South Asia, with the aim of not only preserving ethnographic collections, but also showcasing their power and …

Adapting And Promoting Tourism For Children In Venice And The Lagoon Islands: A Comparative Analysis Of Food-Related Discourse Strategies In English And In Italian, Daniela Cesiri Prof.

International Journal of Islands Research

According to the latest available version of the Annual Tourism Survey drafted by the City of Venice, in 2023, 12,628,079 tourists visited Venice and the Lagoon Islands (Bettiol & Marini, 2025). This survey does not provide data on the age groups of these visitors, but they are available in the previous version of the same Survey (Bianchetto & Marini, 2022), which reports that 29% of tourists were in the 46-71 age group. Therefore, we can presume that, excluding the older age groups, quite a large proportion of visitors is likely composed of young tourists and families with children. This study …

Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas, Tamilla Curtis, Wilfred S. Manuela Jr

Atlantic Marketing Association Proceedings

No abstract provided.

Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone

Atlantic Marketing Association Proceedings

No abstract provided.

The Applicability Of Artificial Intelligence In Tour Guiding: Perspective Of Sustainable Service Innovation In Tourism With Technology, Chiranjib Kumar Choudhary Phd, Aditi Choudhary

International Journal of Tour Guiding and Visitor Attraction Research

Artificial Intelligence (AI) is increasingly transforming various sectors of the tourism, travel, and hospitality industry. Among these, the role of tourist guides remains crucial, as they act as cultural ambassadors representing destinations and nations. The primary objective of this study is to explore the applications of AI in developing intelligent audio-visual tour guides and assistive devices that enhance tourists’ real-time experiences at heritage sites, tourist attractions, and places of archaeological significance. The research adopts a qualitative approach, utilising secondary data gathered from academic literature, printed and electronic resources, online databases, and expert opinions from tourism professionals. The collected data were …

The Role Of Cultural Contexts Within Marketing Strategies Of Experiential Tourism Across Countries That Rely Heavily On Tourism, Maren Bronson

Undergraduate Honors Theses

Developing a cultural mindset requires awareness of one’s cultural background and recognizing that culture provides a broader framework for understanding the world around us (e.g. values, behaviors, and expectations). At the same time, tourism continues to expand globally, contributing approximately 10% of global GDP in 2025, serving as a major driver of economic growth for destination countries (WTTC, 2025). As destinations increasingly rely on international visitors, tourism marketing must satisfy the needs and wants of international tourists. This thesis reviews the literature on culture, marketing, and tourism to  examine how cultural contexts shape experiential tourism marketing strategies in tourism-dependent countries, …

Digital Transformation And Adaptive Capacity Of Banks In Tanzania: The Mediating Effect Of Knowledge Sharing, Sospeter Muchunguzi, Ulingeta O. L. Mbamba, Victor G. Wilson

Business Management Review

Amid rising competition and uncertainty, banks are increasingly adopting digital technologies to sustain adaptive capacity and competitiveness. This study examines the mediating effect of knowledge sharing in the influence of digital transformation on adaptive capacity. Drawing on an integrative theoretical framework combining the Dynamic Capability Theory, the Affordance Theory and the Adaptive Structuration Theory, a deductive approach was used, involving a sample size of forty-three (43) banks in Tanzania. Data were collected using a questionnaire administered through a drop-off and pick-up-later method and analyzed with PLS-SEM using SmartPLS software. We found that digital transformation of customer touchpoints makes banks more …

The Influence Of Digital Audit Capability On Tax Compliance In Tanzania, Henry Zeno Chalu, Daudi Deokari Mtena

Business Management Review

The research evaluates the effects of digital audit capacity on tax compliance in Tanzania, focusing on challenges such as tax avoidance and administrative inefficiency. It applies the Task-Technology Fit Theory and Deterrence Theory in tax audit to examine the relationship between digital audit capability and tax compliance. The findings show that digital audit capability has significantly enhanced tax compliance through data integrity, security, and analytical capability. These features minimize misreporting, secure financial information, and build trust while uncovering predictive insights. The current study also has implications for tax policy by highlighting the promise of digital audit capability in enhancing both …

Beyond The Bricks: The Friends Of The Burns-Belfry Online, Madeline M. Webb

Honors Theses

This capstone project was completed to offer a new website to the members of the Friends of the Burns-Belfry Museum and Multicultural Center. This project entailed research into the importance of a museum’s digital presence, the significance of community and cultural spaces for historically marginalized groups, and the role of community engagement initiatives for students and community leaders. All findings were considered and implemented into the website and website manual deliverables.

Change Of Accessibility In The Izu Islands Before And After Tourism Development In The Pre-World War Ⅱ Period, Kantaro Takahashi

International Journal of Islands Research

This study compares accessibility on the Izu Islands, an inhabited archipelago. part of Tokyo Prefecture, from around the 1910s to the 1930s, during the early years of tourism development. Most islands in the archipelago started attracting tourists during the economically prosperous 1960s and 1970s; uniquely, Izu Oshima, the largest island, had been a tourist destination since before World War II. Tourism research on this region and period has predominantly employed a descriptive approach; quantitative studies have been rare owing to the dearth of data. Addressing this gap, this study conducts a network analysis of data acquired from the books of …