Dynamism By Design: The Zoom Effects In Short Video Tourism Marketing,
2026
Edith Cowan University
Dynamism By Design: The Zoom Effects In Short Video Tourism Marketing, Lujun Su, Yuxi Yang, Songshan (Sam) Huang, Xuehuan He
Research outputs 2022 to 2026
As tourism short videos have become central to destination marketing, camera zoom motion stands out as a simple yet powerful tool. However, theory-driven guidance on when and how to deploy zoom effects remains limited. Drawing on construal level theory, this research examines how zoom motions (zoom-in vs. zoom-out) interact with visual content to affect tourists’ responses. Five main studies across eastern and western cultures demonstrate significant interaction effects between zoom motion and visual content. Specifically, for activity-centric content, zoom-in motion enhances persuasiveness by eliciting objective mental imagery; for site-centric content, zoom-out motion proves more effective, as it evokes feelings-based mental …
A Stadium In Our Backyard: Community Participation In Stadia Redevelopment Projects,
2026
University of San Francisco
A Stadium In Our Backyard: Community Participation In Stadia Redevelopment Projects, Sofia Zazueta
Master's Theses
The Santiago Bernabeu in Madrid, Spain and the Chase Center in San Francisco, California are two stadium redevelopment projects that exemplify the stakeholder dynamics that come into play when developers pitch a multipurpose stadium located a few blocks away from people’s backyards. Urban development patterns must be in constant evolution to meet the needs and demands of the current generations. In cities, stadia redevelopment projects have entered the picture to reimagine the role that these structures once played. The stadium once used for the sole purpose of holding matches has become a venue that now hosts different events such as …
Jadughar: The House Of Magic,
2026
Rhode Island School of Design
Jadughar: The House Of Magic, Dhruvi A. Shah
Masters Theses
Jadughar or the House of Magic is what people call a 'museum' in parts of South Asia. The practice of museum making, at its origin, is the act of collecting, preserving, interpreting and representing a culture’s tangible and intangible heritage to make it accessible to diverse audiences. Since the early 19th century such practices have been performed at various kala bhandars (art centers) in India, without the need of a formal or institutional organisation. The British introduced the model of a ‘museum’ in South Asia, with the aim of not only preserving ethnographic collections, but also showcasing their power and …
Adapting And Promoting Tourism For Children In Venice And The Lagoon Islands: A Comparative Analysis Of Food-Related Discourse Strategies In English And In Italian,
2026
Ca' Foscari University of Venice
Adapting And Promoting Tourism For Children In Venice And The Lagoon Islands: A Comparative Analysis Of Food-Related Discourse Strategies In English And In Italian, Daniela Cesiri Prof.
International Journal of Islands Research
According to the latest available version of the Annual Tourism Survey drafted by the City of Venice, in 2023, 12,628,079 tourists visited Venice and the Lagoon Islands (Bettiol & Marini, 2025). This survey does not provide data on the age groups of these visitors, but they are available in the previous version of the same Survey (Bianchetto & Marini, 2022), which reports that 29% of tourists were in the 46-71 age group. Therefore, we can presume that, excluding the older age groups, quite a large proportion of visitors is likely composed of young tourists and families with children. This study …
Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas,
2026
Embry Riddle Aeronautical University
Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas, Tamilla Curtis, Wilfred S. Manuela Jr
Atlantic Marketing Association Proceedings
No abstract provided.
Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing,
2026
Jacksonville State University
Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Millennials On The Move: Exploring The Importance Of Sustainability,
2026
North Carolina Agricultural and Technical State University
Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
The Applicability Of Artificial Intelligence In Tour Guiding: Perspective Of Sustainable Service Innovation In Tourism With Technology,
2026
Gambella University Ethiopia
The Applicability Of Artificial Intelligence In Tour Guiding: Perspective Of Sustainable Service Innovation In Tourism With Technology, Chiranjib Kumar Choudhary Phd, Aditi Choudhary
International Journal of Tour Guiding and Visitor Attraction Research
Artificial Intelligence (AI) is increasingly transforming various sectors of the tourism, travel, and hospitality industry. Among these, the role of tourist guides remains crucial, as they act as cultural ambassadors representing destinations and nations. The primary objective of this study is to explore the applications of AI in developing intelligent audio-visual tour guides and assistive devices that enhance tourists’ real-time experiences at heritage sites, tourist attractions, and places of archaeological significance. The research adopts a qualitative approach, utilising secondary data gathered from academic literature, printed and electronic resources, online databases, and expert opinions from tourism professionals. The collected data were …
The Role Of Cultural Contexts Within Marketing Strategies Of Experiential Tourism Across Countries That Rely Heavily On Tourism,
2026
University of San Diego
The Role Of Cultural Contexts Within Marketing Strategies Of Experiential Tourism Across Countries That Rely Heavily On Tourism, Maren Bronson
Undergraduate Honors Theses
Developing a cultural mindset requires awareness of one’s cultural background and recognizing that culture provides a broader framework for understanding the world around us (e.g. values, behaviors, and expectations). At the same time, tourism continues to expand globally, contributing approximately 10% of global GDP in 2025, serving as a major driver of economic growth for destination countries (WTTC, 2025). As destinations increasingly rely on international visitors, tourism marketing must satisfy the needs and wants of international tourists. This thesis reviews the literature on culture, marketing, and tourism to examine how cultural contexts shape experiential tourism marketing strategies in tourism-dependent countries, …
Digital Transformation And Adaptive Capacity Of Banks In Tanzania: The Mediating Effect Of Knowledge Sharing,
2026
Eastern Africa Statistical Training Centre
Digital Transformation And Adaptive Capacity Of Banks In Tanzania: The Mediating Effect Of Knowledge Sharing, Sospeter Muchunguzi, Ulingeta O. L. Mbamba, Victor G. Wilson
Business Management Review
Amid rising competition and uncertainty, banks are increasingly adopting digital technologies to sustain adaptive capacity and competitiveness. This study examines the mediating effect of knowledge sharing in the influence of digital transformation on adaptive capacity. Drawing on an integrative theoretical framework combining the Dynamic Capability Theory, the Affordance Theory and the Adaptive Structuration Theory, a deductive approach was used, involving a sample size of forty-three (43) banks in Tanzania. Data were collected using a questionnaire administered through a drop-off and pick-up-later method and analyzed with PLS-SEM using SmartPLS software. We found that digital transformation of customer touchpoints makes banks more …
The Influence Of Digital Audit Capability On Tax Compliance In Tanzania,
2026
Institute of Finance Management
The Influence Of Digital Audit Capability On Tax Compliance In Tanzania, Henry Zeno Chalu, Daudi Deokari Mtena
Business Management Review
The research evaluates the effects of digital audit capacity on tax compliance in Tanzania, focusing on challenges such as tax avoidance and administrative inefficiency. It applies the Task-Technology Fit Theory and Deterrence Theory in tax audit to examine the relationship between digital audit capability and tax compliance. The findings show that digital audit capability has significantly enhanced tax compliance through data integrity, security, and analytical capability. These features minimize misreporting, secure financial information, and build trust while uncovering predictive insights. The current study also has implications for tax policy by highlighting the promise of digital audit capability in enhancing both …
Beyond The Bricks: The Friends Of The Burns-Belfry Online,
2026
University of Mississippi
Beyond The Bricks: The Friends Of The Burns-Belfry Online, Madeline M. Webb
Honors Theses
This capstone project was completed to offer a new website to the members of the Friends of the Burns-Belfry Museum and Multicultural Center. This project entailed research into the importance of a museum’s digital presence, the significance of community and cultural spaces for historically marginalized groups, and the role of community engagement initiatives for students and community leaders. All findings were considered and implemented into the website and website manual deliverables.
Change Of Accessibility In The Izu Islands Before And After Tourism Development In The Pre-World War Ⅱ Period,
2026
Akita University
Change Of Accessibility In The Izu Islands Before And After Tourism Development In The Pre-World War Ⅱ Period, Kantaro Takahashi
International Journal of Islands Research
This study compares accessibility on the Izu Islands, an inhabited archipelago. part of Tokyo Prefecture, from around the 1910s to the 1930s, during the early years of tourism development. Most islands in the archipelago started attracting tourists during the economically prosperous 1960s and 1970s; uniquely, Izu Oshima, the largest island, had been a tourist destination since before World War II. Tourism research on this region and period has predominantly employed a descriptive approach; quantitative studies have been rare owing to the dearth of data. Addressing this gap, this study conducts a network analysis of data acquired from the books of …
External Mandate And Strategic Imperative: A Necessary And Sufficient Conditions Approach To Environmental Accounting Adoption In Tanzanian Manufacturing Firms,
2026
University of Dar es Salaam
External Mandate And Strategic Imperative: A Necessary And Sufficient Conditions Approach To Environmental Accounting Adoption In Tanzanian Manufacturing Firms, James Moses Dendula, Helena Thomas Haule
Business Management Review
Environmental Accounting (EA) serves as a strategic tool for organisations to integrate environmental considerations into operations, decision-making, and reporting. However, in emerging economies, its adoption remains uneven and insufficiently explained regarding how institutional pressures and internal capabilities jointly shape these practices. This study examines how institutional pressures and firms’ internal capabilities influence Environmental Accounting Practices (EAP) among 146 Tanzanian manufacturing firms. Anchored in Institutional Theory and the Resource-Based View (RBV), the study adopts a complementary analytical approach by integrating sufficiency and necessity logics using Partial Least Squares Structural Equation Modelling (PLS-SEM) and Necessary Condition Analysis (NCA). The PLS-SEM results indicate …
The Influence Of Financial Literacy On The Financial Behavior Of Students In The Higher Learning Institutions In Tanzania,
2026
Ardhi University
The Influence Of Financial Literacy On The Financial Behavior Of Students In The Higher Learning Institutions In Tanzania, Lisa John Baltazar, Evelyn Mweta Richard
Business Management Review
This study examines how financial literacy influences financial behavior as measured by spending, saving and investment and borrowing behavior of university students. The study was informed by the theory of planned behavior. Explanatory research design was used to test the research hypothesis. Data was collected through using a structure questionnaire which was administered both physically and online. 446 random selected students across Universities in Tanzania participated in the study, and simple linear regression analysis was used to establish the effect of financial literacy on financial behavior. It was established that majority of the students are considered financially illiterate. However, the …
Unpacking The Nexus Between Financial Inclusion And Tax Compliance In Tanzania,
2026
University of Dar es Salaam
Unpacking The Nexus Between Financial Inclusion And Tax Compliance In Tanzania, Sarah Senso, Henry Zeno Chalu, Cosmas Renatus Masanja
Business Management Review
The study examined the influence of financial inclusion and tax compliance in Tanzania, focusing on access to financial services, quality of financial services, and usage of financial services. Guided by the positivist philosophy, the study employed a deductive approach utilizing the supply-leading theory and economic deterrence theory as the guiding frameworks. A cross-sectional survey design was employed, and multistage sampling was employed to obtain a sample of 386 bank agents by using a multistage sampling method. The study used primary data that was collected through structured questionnaires, which contained closed-ended questions measured on a 7-point Likert scale, and analyzed data …
Embeddedness Of Corporate Social Responsibility Practices Of Listed Local Firms In Tanzania: Analysis Of Communication And Organisation Dimensions,
2026
Institute of Finance Management
Embeddedness Of Corporate Social Responsibility Practices Of Listed Local Firms In Tanzania: Analysis Of Communication And Organisation Dimensions, Lilian Julius Kishimbo
Business Management Review
This study explores the embeddedness of Corporate Social Responsibility (CSR) practices among listed Tanzanian firms from 2020 to 2024, focusing on both communication and organisational dimensions within a theoretically grounded framework. The study is guided by Institutional and Stakeholder theories, analysing how CSR is integrated into corporate strategies and operational structures, with particular emphasis on variation across banking and finance, telecommunications, manufacturing, extractive, agriculture, and transport industries. Using a mixed-methods approach combining qualitative content analysis of annual reports with organisational indicators, the study draws on 20 firms (95 firms annual reports) to identify significant industry-specific differences in CSR embeddedness, with …
Perceived Fiscal Exchange And Tax Compliance: Evidence From Large Corporate Taxpayers In Tanzania,
2026
University of Dar es Salaam
Perceived Fiscal Exchange And Tax Compliance: Evidence From Large Corporate Taxpayers In Tanzania, Susan Kiyenze, Mariam Nchimbi, Said Suluo
Business Management Review
This paper examines the relationship between perceived fiscal exchange (PFE) and Tax Compliance (TCO) among large corporate taxpayers in Tanzania while drawing on the Fiscal Exchange Theory (FET). The study on which this paper is based employed a quantitative research design and analysed data using Partial Least Squares Structural Equation Modelling (PLS-SEM) with a sample of 215 large corporate taxpayers in Tanzania. We find that the FET framework has modest explanatory and predictive power. Perceived Fiscal Exchange (PFE) has an insignificant effect on tax compliance of large corporate taxpayers. This suggests that perceptions of fiscal exchange do not necessarily drive …
The Push-Pull Model's Function In Understanding Public Sector Workers' Inter-Organisational Labour Mobility: The Views Of The Herzberg Two-Factor Theory,
2026
Institute of Finance Management
The Push-Pull Model's Function In Understanding Public Sector Workers' Inter-Organisational Labour Mobility: The Views Of The Herzberg Two-Factor Theory, Rosemary Selestine Massae
Business Management Review
In the modern world, one of the challenges managers have in maintaining their talented staff is labour mobility. Inter-organisational labour mobility (ILM) has been found to be significantly influenced by co-worker relationships, work-family conflict, monetary compensation, and training and development. The pull-push paradigm was inspired by human migration. Since migration not only symbolises movement across physical locations but also encompasses other routine duties, theory is essential to comprehending ILM. However, to date, no existing study has tested the model under the influence of Herzberg’s Two-factor Theory, in explaining ILM uses the public sector as a major setting of the question …
The Impact Of Quantum Computing And Distributed Ledger Technology On Accounting/Auditing/Finance Systems,
2026
University of Dar es Salaam
The Impact Of Quantum Computing And Distributed Ledger Technology On Accounting/Auditing/Finance Systems, Ulingeta O. L. Mbamba
Business Management Review
The integration of Quantum Computing (QC) and Distributed Ledger Technology (DLT) is poised to fundamentally reshape modern accounting by transforming how financial data is processed, secured, and verified. QC, utilising qubits, will exponentially enhance data analytics, risk assessment, and real-time financial forecasting, accelerating complex auditing tasks far beyond the capabilities of classical systems. In parallel, DLT, such as blockchain, provides a decentralised, immutable record of transactions, significantly increasing transparency and trust. This synergy may enable real-time analysis, continuous auditing, and intelligent automation, converting traditional static, centralised processes into dynamic, transparent ecosystems. Together, this convergence may redefine accounting, auditing, and finance, …
