Technology and Innovation Commons^™

นวัตกรรมระบบจัดเก็บข้อมูลด้านวัฒนธรรมอาหารท้องถิ่นไทย, อุรปรีย์ ประภาสวัสดิ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

นวัตกรรมระบบจัดเก็บข้อมูลด้านวัฒนธรรมอาหารท้องถิ่นไทย มีวัตถุประสงค์เพื่อศึกษาปัจจัยที่มีอิทธิพลต่อพฤติกรรมการรับรู้ความรู้ด้านอาหารท้องถิ่นไทย เพื่อสร้างระบบจัดเก็บข้อมูลด้านอาหารท้องถิ่นไทยเป็นหมวดหมู่ เพื่อสร้างเว็บไซต์รองรับการเผยแพร่ข้อมูลด้านอาหารท้องถิ่นไทย และเพื่อนำเว็บไซต์อาหารท้องถิ่นไทยออกสู่เชิงพาณิชย์ โดยวิธีการวิจัยประกอบด้วย การวิจัยเชิงคุณภาพ การวิจัยเชิงปริมาณ การวิเคราะห์จากความต้องการของลูกค้าโดยใช้เครื่องมือการกระจายการทำงานเชิงคุณภาพ เพื่อประเมินปัจจัยที่สำคัญในการออกแบบเทคนิคเชิงคุณภาพ และทำการออกแบบระบบจัดเก็บข้อมูลอาหารท้องถิ่นไทย ทำการทดสอบการยอมรับเทคโนโลยี และการศึกษาเชิงพาณิชย์ จากผลการวิเคราะห์ลำดับความสำคัญของข้อมูลอาหารท้องถิ่นที่มีการสืบค้นมากสุดของกลุ่มนักศึกษาด้านอาหาร โดยใช้คะแนนถ่วงน้ำหนัก อันดับที่ 1 ตำรับอาหาร 2.95 อันดับที่ 2 วิธีการปรุง 2.18 อันดับทื่ 3 รูปภาพอาหาร 1.78 อันดับที่ 4 ความเป็นมาของอาหาร 1.59 และอันดับที่ 5 ข้อมูลร้านอาหาร 1.78 ในส่วนของกลุ่มนักท่องเที่ยว อันดับที่ 1 ตำรับอาหาร 2.04 อันดับที่ 2 ประเภทของอาหาร (คาว/หวาน/ว่าง) 1.87 อันดับที่ 3 วิธีการปรุง 1.79 อันดับที่ 4 วิธีการหาวัตถุดิบ 1.76 และอันดับที่ 5 ข้อมูลร้านอาหาร 1.61 จากผลการวิเคราะห์ลำดับความสำคัญของข้อมูลอาหารท้องถิ่นที่มีการนำไปใช้ประโยชน์ของกลุ่มนักศึกษาด้านอาหาร โดยใช้คะแนนถ่วงน้ำหนัก อันดับที่ 1 ใช้ประโยชน์ในการศึกษา 2.28 อันดับที่ 2 ปรุงอาหาร 2.27 อันดับที่ 3 ประกอบตำราเรียน 1.90 อันดับที่ 4 เทคนิคการปรุงอาหาร 1.74 และอันดับที่ 5 เขียนตำราอาหาร 1.31 ในส่วนของกลุ่มนักท่องเที่ยว อันดับที่ 1 ได้แก่ ดูแลสุขภาพ 2.22 อันดับที่ 2 ปรุงอาหาร 2.13 อันดับที่ 3 ใช้ประโยชน์ในการศึกษา 2.03 อันดับที่ 4 เทคนิคการปรุงอาหาร และประกอบตำราเรียน 1.78 ผลการศึกษาการพัฒนา Model …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Advances In Eye Tracking Technology: Theory, Algorithms, And Applications, Hong Fu, Ying Wei, Francesco Camastra, Pietro Arico, Hong Sheng

Business and Information Technology Faculty Research & Creative Works

No abstract provided.

Factors Influencing The Adoption Of Smart Wearable Devices, Apurva Adapa

Masters Theses

"This study aims to examine the factors and issues in adoption of smart wearable devices. Wearable devices have many functions to offer which make them very useful in our daily lives. However, factors influencing the adoption of these devices are not well understood. This research explores the inhibiting and contributing factors influencing the adoption of wearable devices by employing the laddering approach. Qualitative data were collected through in-depth interviews using the laddering technique in order to understand these factors. Wearable devices that were examined include the Smart Glass (Google Glass) and the Smart Watch (Sony Smart Watch 3). After the …

Effect Of Cooperation On Players' Immersion And Enjoyment, Lakshmi Sushma Daggubati

Masters Theses

"This research examines the effect of cooperative versus non-cooperative game play on immersion and enjoyment in online games. It draws on the self-determination theory to generate the research hypotheses and explain the observed phenomenon. A within-subject experimental design (N=38) was used to evaluate the effects of cooperative versus non-cooperative game play on enjoyment and immersion by having participants play in a manipulated game mode in a controlled gaming environment. The participants' subjective responses were assessed to understand their user experience in cooperative and non-cooperative gaming environments. The results suggest that both immersion and enjoyment were significantly enhanced in cooperative game …

Yik Yak Posts: A Discourse Analysis, Snehal Ravindra Shirke

Masters Theses

"Anonymity and geolocation create a unique environment for users to communicate with each other. Discourse analysis was conducted to study the posts made on Yik Yak, an anonymous social networking mobile application to understand the communication patterns on an anonymous platform and the posts about taboo topics. The posts were analyzed specifically for patterns on taboo topics and how students interact on the anonymous platform on a particular campus (Missouri S&T campus). Student research assistants coded the collected posts into the pre-defined taboo categories namely sexual activity, non-sexual bodily functions, sexual orientation, mental/emotional health, and "other" taboo topics. I found …

Understanding User Experience In Gaming, Sri Chaitanya Sanaboina

Masters Theses

"This research examines the effect of virtual reality gaming versus desktop based gaming on spatial presence, social presence, and intention to play. It draws on cognitive theory of presence, social presence theory, and theory of reasoned action to generate the research hypotheses and explain the observed phenomenon. A within-subject experimental design (N=53) was used to evaluate the effects of virtual reality versus desktop based gaming. The results suggest that both spatial presence and social presence were significantly enhanced in the virtual reality gaming environment while intention to play was significantly greater in the desktop based gaming environment"--Abstract, page iii.

Effect Of Timing And Source Of Online Product Recommendations: An Eye-Tracking Study, Qing Zeng

Masters Theses

"Online retail business has become an emerging market for almost all business owners. Online recommender systems provide better services to the consumers as well as assist consumers with their decision making processes. In this study, a controlled lab experiment was conducted to assess the effect of recommendation timing (early, mid, and late) and recommendation source (expert reviews vs. consumer reviews) on e-commerce users' interest and attention. Eye-tracking data was extracted from the experiment and analyzed. The results suggest that users show more interest in recommendation based on consumer reviews than recommendation based on expert reviews. Earlier recommendations do not receive …

Bridging The Gap Between Supply Chain And Consumer Experience, Cui Zou

Masters Theses

Many researchers agree that supply chain management is at the root of addressing customer values and increasing customer satisfaction. However, in reality the route to accomplishing these goals is not so clearly defined. The studies herein attempt to shed some insight on a special perspective to bridge the gap between supply chain and customer experience. The ideas behind these studies explore the notion that customer experience can be impacted by a vast spectrum of factors from suppliers to even the specific mobile commerce (m-commerce) tools they use.

To gain insight into the supplier dimension of the supply chain, a survey …

Using Eye-Tracking To Understand User Behavior In Deception Detection System Interaction, Prashanth Kumar Lakkapragada

Masters Theses

"This research presents the analysis of data collected using eye-tracking devices on user interaction with a deception detection system. The differences between two groups of subjects, namely Innocent and Guilty, were compared, where Innocent subjects did not carry any explosive and hence, had nothing to hide in declaring objects that they were carrying whereas Guilty subjects had to lie to deceive the system. The results indicate that there is no significant difference in pupil dilation between the Innocent and Guilty subjects. However, the amount of fixations on the empty spaces of slides containing an explosive image can be used to …

A Dynamic Model Of The Choice Of Technology In Economic Development, Haiwen Zhou, Ruhai Zhou

Economics Faculty Publications

In this overlapping-generations model, there is unemployment in the manufacturing sector. Manufacturing firms engage in oligopolistic competition and choose technologies to maximize profits. With capital as a fixed cost of production, increasing returns in the manufacturing sector exist. In the unique steady state, first, when individuals become more patient, the savings rate increases while the level of an individual’s income decreases. Second, an increase in population or percentage of income spent on manufactured goods does not change steady-state technology while the level of an individual’s income decreases. Third, an increase in the wage rate leads manufacturing firms to choose more …

Battle Of The Beds: The Economic Impact Of Airbnb On The Hotel Industry In Chicago And San Francisco, Katherine Goree

Scripps Senior Theses

The sharing economy is the private redistribution of goods via peer-to-peer sharing. Since internet use has saturated the U.S., the sharing economy has become widely internet-based. Airbnb, a website and app that facilitates the short-term rental of space to stay in another person’s home, has become a major component of the sharing economy.

This study includes an empirical analysis of the hotel occupancy rates in two major markets, San Francisco and Chicago, and how they have or have not changed, from the 2008 launch of Airbnb through the end of 2014. The study hypothesizes that Airbnb has had a statistically …

Interactive Learning: Developing An Esimulation Portal Framework, Ayman Tobail, John Crowe, Amr Arisha

Articles

The emerging eLearning paradigm is becoming increasingly used in many academic disciplines. The concept acknowledges learning processes that no longer deploy only traditional teaching methods. It can be argued that today’s third level education students are part of a new virtual era where the blackboard has been replaced by the interactive whiteboard, so more interactive and virtually orientated teaching aids are required to assist in the transition from traditional learning to eLearning. The key objective of this paper is to propose a simulation-based learning framework that integrates web-based simulation and a web content management hierarchy model. Using the highly complex …

Shareholder Value And Risk Effects Of Strategic Alliances, Thomas Turk, Candace Ybarra, Jeremy C. Goh, Hsu Junming, Li-Ling Li

Research Collection Lee Kong Chian School Of Business

This study examines how alliances affect the value and systematic risk of smaller and larger alliance partners. We find smaller partners generally gain from alliances and larger partners generally suffer significant losses. We examine this pattern for different types of alliances, experience with alliances, R&D intensity and relatedness of alliance partners. Gains to the smaller partners are particularly pronounced for technical partners, for smaller partners with high R&D intensity, and for related technical alliances. We also provide evidence that the systematic risk of both alliance partners declines following an alliance announcement, possibly explaining why larger firms engage in alliances with …

Achieving Value Co-Creation In It Outsourcing, Szu-Yuan Sun, Li-Shan Chen

Journal of International Technology and Information Management

Over the past few decades, information technology outsourcing has become a widely used and researched means for enterprises to enhance their performance. As future collaboration is the most desirable outcome between enterprises and IT outsourcing vendors, the purpose of this study is to construct a new model to examine: 1) whether information technology outsourcing satisfaction impact future collaboration, 2) whether value co-creation impact outsourcing satisfaction, 3)which factors influence value co-creation, and 4) whether trust influence enterprises’ commitments. This research assumes that: 1) trust predicts enterprises’ commitments; 2) customer orientation and participation, service quality, communication culture, and enterprises’ commitment predicts value …

Identifying Four Key Means Of Business Value Creation Using Enterprise Systems: An Empirical Study, Prithvi Bhattacharya

Journal of International Technology and Information Management

Enterprise Systems (ES) is increasingly becoming the choice of IT platform for most large organizations in the world. As a result, the potential of such systems to create more business value is of key interest to both industry and academia. The aim of this study is to identify the key means of business value creation that Enterprise Systems can enable. The contribution of this paper is that it identifies and proposes four key means by which Enterprise Systems can create business value: (a) Operational Efficiency (b) Mergers and Acquisitions, (c) Innovation (in product and process), (d) Strategic Decision Making. This …

Choice Of Agile Methodologies In Software Development: A Vendor Perspective, Sriram Rajagopalan, Saji K. Mathew

Journal of International Technology and Information Management

The purpose of this research was to develop understanding about how vendor firms make choice about agile methodologies in software projects and their fit. Two analytical frameworks were developed from extant literature and the findings were compared with real world decisions. Framework 1 showed that the choice of XP for one project was not supported by the guidelines given by the framework. The choices of SCRUM for other two projects, were partially supported. Analysis using the framework 2 showed that except one XP project, all others had sufficient project management support, limited scope for adaptability and had prominence for rules.

Enhancing The Use Of Web 2.0 Technologies In Higher Education: Students’ And Lectures’ Views, Razep Echeng, Abel Usoro

Journal of International Technology and Information Management

Learning quality enhancement with Web 2.0 tools needs good implementation framework and lessons from best practice. However, there is not much research on what constitutes best practice in the implementation of Web 2.0 in learning activities. This research seeks to fill this gap by seeking the views of students and lecturers on increased adoption of Web 2.0 social tools in learning activities. The research reports on the quantitative and qualitative study carried out in UK. This research reveals that improved learning experience with the use of Web 2.0 tools in higher education is positively related to perceived usefulness, perceived ease …

Trends In Commercial-Off-The-Shelf Vs. Proprietary Applications, Vijay K. Agrawal, Vipin K. Agrawal, A. Ross Taylor

Journal of International Technology and Information Management

This study examines factors valued by IS managers in deciding if COTS software is a viable alternative to proprietary software. The results indicate managers who anticipate increased usage of COTS packages in 5 years used the same top three factors in the formation of their decisions to adopt COTS as their colleagues who anticipated either zero change in COTS usage or an increased usage of proprietary software used in deciding not to adopt COTS software. Managers anticipating increased COTS usage had a statistically significant higher value for each of those items compared to managers not anticipating growth in COTS software.

Online Trust Cues: Perceptions And Application, Antonina A. Bauman

Journal of International Technology and Information Management

This qualitative study analyzes perceptions of online trust cues as identified by shoppers from three countries: Germany, Russia, and the USA. A novel approach of the repertory grid method is used to study online trust cues in business-to-consumers commercial online transactions. This study resulted in the list of web site elements and features that consumers recognize as trust cues and use to evaluate e-vendor’s trustworthiness. Findings show that out of fourteen categories of online trust cues, identified by online shoppers, three categories of online trust cues are found to be common across three cultures while eleven categories are culture specific. …