Strategic Management Policy Commons^™

Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza

Honors Program: Senior Projects (Public)

Netflix is a leading subscription video-on-demand (SVOD) platform known for its premium content and global reach. As it expands into new international markets, one of its most complex challenges is scaling in India, a market defined by intense price competition, regional diversity, and evolving regulatory frameworks, but without losing its global brand identity. This case study provides a strategic analysis of Netflix’s position in the Indian market, using external and internal assessment tools to evaluate the company’s opportunities, risks, and long-term viability. The analysis draws on publicly available data, including industry reports, financial disclosures, and academic research.

A comprehensive PESTEL …

Morgan Stanley’S Competitive Strategy And Industry Environment: An External And Internal Analysis, Mikaela S. Waggoner

Honors Program: Senior Projects (Public)

Morgan Stanley is a global financial services firm that trades, manages, and distributes capital for a wide range of clients. Its competitive position is dependent on a number of factors including reputation, quality, and innovation, and the firm is subject to many internal and external factors that affect its competitive position. This work seeks to examine the factors that affect Morgan Stanley’s strategy and competitive position, looking at both historical factors and potential future outcomes. A PESTEL analysis as well as an analysis of Porter’s Five Forces in the financial industry are used to demonstrate the external factors that influence …

A Qualitative Study Exploring Senior Leaders’ Experiences And Perceptions In Addressing Workplace Sexual Harassment In The U.S. Federal Government: A Systems Perspective, Karen Jane Dean

Electronic Theses and Dissertations

Sexual harassment (SH) is a prevalent, costly, and often unreported problem in the U.S. Federal Government. Despite decades of research from multiple perspectives and recommendations to address SH, the problem persists and remains complex. While some researchers and U.S. Government agencies have called upon leaders to commit to eliminating workplace SH, others have suggested using an integrated conflict management system (ICMS) to manage the complexity, nuances, and conflicts. Even though there is a call for leadership to address SH, there is limited documentation in the literature about leaders’ experiences and perceptions in addressing the problem. Therefore, this qualitative study was …

Reframing Rudeness: Exploring Positive Reappraisal As A Pathway From Customer Incivility To Self-Efficacy, Justin S. Boyd

Graduate Theses and Dissertations (2019 - present)

Customer incivility is a persistent challenge for front-line employees (FLEs), often leading to adverse workplace outcomes. This research examined whether positive reappraisal can transform incivility into a source of growth. Grounded in Social Cognitive Theory, the research explored how positive reappraisal mediates the relationship between customer incivility and two key forms of self-efficacy—regulatory emotional and workplace social—ultimately influencing job satisfaction. The moderating roles of perceived organizational support and trait mindfulness were also investigated.

A cross-sectional survey of 296 FLEs was analyzed using partial least squares structural equation modeling (PLS-SEM). More specifically, the results confirmed customer incivility positively predicts positive reappraisal. …

When The Going Gets Tough: How Multinationals And Local Companies Used Dynamic Capabilities During Pandemic, Maha Barry, Ashar Saleem

Business Review

This study uses dynamic capability (DC) lens to explore how multinational companies (MNCs) and their local competitors make use of DCs during pandemic to achieve competitive advantage. The paper deploys a qualitative research methodology and collects primary and secondary data from 8 companies (4 MNCs, 4 Locals) in the pharmaceutical industry of Pakistan. We find that multinationals and local companies rely on different sets of DC to effectively deal with the pandemic. While multinationals make use of branding, alliancing and effective deployment of their R&D capability, locals deployed seizing, reconfiguration and strong external relationship better. In the immediate aftermath of …

Effect Of Street-Pricing Deregulation In U.S. Airports On Customer Satisfaction, Thorsten Merkle, Satheesh Seenivasan, Sushanta Das

ICHRIE Research Reports

This study investigates the impact of pricing policies and food and beverage (F&B) strategies on traveler satisfaction in the dynamic airport environment, with a focus on Phoenix airport in comparison with two other (undisclosed) major U.S. airports. Using a mixed-methods approach that integrates unstructured observations and social media analytics, the research provides a comprehensive understanding of passenger behavior, satisfaction, and spending patterns in airside F&B outlets.

Key findings reveal that traveler satisfaction is driven by factors such as service quality, timeliness, perceived value, and emotional engagement, with price sensitivity playing a relatively minor role. Phoenix International Airport exemplifies a successful …

Research On The Path To Realize The Digital Transformation Of Listed Specialized And New "Little Giant" Enterprises：From The Perspective Of Linkage Between Internal And External Factors Within The Organization, Jianfeng Liu, Jin Tang, Xukan Xu, Haowen Zhou

Journal of Scientific Information Research

[Purpose/significance]In the post pandemic era of global economic downturn, the deep integration of digital economy and real economy is the key to promoting economic recovery and growth. As an important support for the resilience of the national economy, specialized, refined, and new "little giant" enterprises urgently need to pay attention to the value of data elements, actively participate in the construction and trading of data markets, and drive business innovation and value creation with data. Therefore, exploring the digital transformation path of specialized, refined, and new "little giant" enterprises is particularly urgent. [Method/process]Based on the TOE framework,this article uses fsQCA …

Exploring The Effects Of Strategic Orientation Combinations: The Moderating Role Of Industry Context, Mohammad Elayyan, Zonghui Li, Douglas Johansen, Caitlin Sockbeson, John Shaw

AMTP Proceedings 2025

Prior studies have explored the effect of market orientation and entrepreneurial orientation on firm performance separately. However, when making strategic decisions, firms often integrate marketing activities and entrepreneurial initiatives, which indicate various combinations of strategic orientation. This study employs an integrated perspective to examine the impact of various market and entrepreneurial orientation combinations on firm performance. In addition, it argues that the impact of strategic orientation on firm performance is contingent upon industry context. Using a sample of 182 manufacturing firms listed on the S&P 500, this study explores the joint effects of strategic orientation combinations (i.e., market orientation, entrepreneurial …

Digital Capabilities And Customer Service Levels Of Small And Medium Sized Manufacturing Enterprises, Yuegang Niu

Dissertations and Theses Collection (Open Access)

The level of customer service, as an important tool for the differentiatedcompetition of small and medium-sized manufacturing enterprises, has reshaped the value creation model of these enterprises. With the rise of service-oriented manufacturing enterprises under the "manufacturing service- oriented" model, this is a business model that combines manufacturing andservices. It not only provides physical products but also offers related value- added services. This indicates that small and medium-sized manufacturingenterprises urgently need to enhance their digital capabilities in the digital age to achieve dynamic upgrades and further improve their customer service capabilities. High-quality customer service capabilities have put forward newrequirements for …

Entrepreneurial Orientation In Family Firms: The Role Of Intergenerational Dynamics, Firm Size, And External Working Experience, Wai Sam Kong

Dissertations and Theses Collection (Open Access)

Family firms are key contributors to the global economy, yet their long-term entrepreneurial sustainability remains uncertain, particularly during intergenerational transitions. While entrepreneurial orientation (EO) has been studied widely in general business contexts, the interplay between intergenerational dynamics and EO remains underexplored in family firms. This study addresses the existing gap by methodically studying how family-specific factors influence EO, thereby contributing a novel perspective to entrepreneurship and family business research. Drawing on Constructivist Learning Theory, we conceptualise EO not as a static firm attribute but as a developmental process shaped by intergenerational interactions, governance structures, and external influences. Using a multi-method …

Leading Nonprofit Success Through Collaboration And Partnerships, Lakell Archer, Erica Bassett

Journal of Nonprofit Innovation

Abstract

Nonprofit organizations play a crucial role in addressing societal challenges, yet they often operate in a competitive environment with limited resources. To maximize impact and long-term sustainability, strategic partnerships and cross-sector collaborations have emerged as essential approaches. This paper explores the benefits of nonprofit collaboration, emphasizing its role in creating strategic advantages, improving service delivery, fostering innovation, and ensuring long-term resilience. The discussion highlights how collaborative leadership is key to overcoming barriers such as competition for funding, misaligned objectives, and trust deficits among partners. By examining real-world examples, the paper illustrates how effective partnerships enhance resource sharing, streamline operations, …

The One Generates All Things: Founder Competencies And Firm Performance In Chinese Semiconductor Enterprises, Aiyang Wang

Dissertations and Theses Collection (Open Access)

The semiconductor industry originated in the United States in the 1940s and serves as the cornerstone of the modern information technology industry. Semiconductors, hailed as the "grain of industry", are of utmost significance to China, a country that builds its foundation on manufacturing. With the escalation of China's industrial upgrading and global competition, a large number of semiconductor enterprises have been established in China in recent years.

Based on the Upper Echelons Theory, this paper commences from the literature on founder research in entrepreneurship studies, and in conjunction with small-sample interviews, proposes the "521" model for observing Chinese semiconductor enterprise …

Trade War And The Reshaping Of Global Supply Chain In The Automotive Industry, Feng Wang

Dissertations and Theses Collection (Open Access)

The China-US trade war disrupted nearly half a century of trade liberalization, impacting the global distribution of production and the configuration of supply chains. This paper focuses on automobile production and tire supply to analyze the impact of industrial layout changes during the China-US trade war on the global supply chain structure. The study finds that for US automobile production, the trade war presents both positive and negative effects. While tariffs on automobiles protect the local automotive market, the increased production costs due to tariffs on components place US-made cars at a competitive disadvantage in the global market, negatively affecting …

Research On Inheritance And Innovation Of Chinese Time - Honored Brands On Brand Attachment, Jiangbo Yin

Dissertations and Theses Collection (Open Access)

Balancing inheritance and innovation to achieve brand revitalization is a pressing practical issue for both academia and industry. This study adopts a dual perspective of enterprises and consumers, selecting the Cantonese cuisine time-honored brand "Tao Tao Ju" as the research subject, and employs a mixed-methods combining qualitative and quantitative research to explore the mechanism on inheritance and innovation of Chinese time-honored brands on brand attachment.

Study 1 utilizes grounded theory to construct a multidimensional structure of inheritance and innovation of Chinese time-honored brands: inheritance dimensions include product and service inheritance, brand spirit inheritance, and historical and cultural inheritance; innovation dimensions …

The Impact Of Marriage Status On Career Aspiration And Performance, Qiang Yi

Dissertations and Theses Collection (Open Access)

This study explores the impact of marital status on employee workplace behavior and job performance. Specifically, it finds that compared to unmarried employees, married employees demonstrate higher career aspirations and job performance. Further analysis reveals that this effect is primarily driven by the enhancement of family and career commitments brought about by marriage. These increased commitments significantly contribute to the improvement of employees' career aspirations and job performance. Moreover, this study examines the gender differences in the influence of marital status on family and career commitments.

The results show that marriage has a stronger effect on promoting family commitments among …

Research On The Economic Performance And Process Optimization Strategies In Chinese Agricultural Enterprises, Zili Xu

Dissertations and Theses Collection (Open Access)

With the booming digital economy, digital transformation has become a key strategy for global enterprises to enhance competitiveness and optimize economic performance. This dissertation takes Chinese agricultural enterprises as the research subject and deeply explores the impact of digital transformation on corporate economic performance and strategies for business process optimization.

The dissertation first reviews the research progress on the digital transformation of agricultural enterprises. Secondly, it uses qualitative text analysis and machine learning technology to assess the digital level of Chinese agricultural enterprises and analyzes their current status and characteristics. The empirical study employs a fixed-effects model and finds that …

Wingspan: Taking Digital Learning To New Heights, Adam Tatarynowicz, Wee-Kiat Lim, Mahima Rao-Kachroo

Asian Management Insights

How an internal learning platform became a market success. Launched in April 2018, the learning experience platform (LXP) Wingspan was the brainchild of Infosys Co-Founder and Chairman Nandan Nilekani. He had observed that several critical trends were reshaping the world economy. For instance, digital natives were increasingly expecting the learning environment at their workplace to be available 24/7. The late 2000s were also a time when Infosys’ corporate clients had just started on their digital transformation journey. Hence, capturing talent and market share was a strategic priority for the company. In contrast, the learning delivery landscape at Infosys then was …

Understanding Brand Perception And Purchase Drivers Among Engaged Stakeholders For Products Developed At The University Of The Philippines Los Baños, Emil John C. Cabrera, Eunice Dianne Y. Algar, Cathrene P. Amante, Rainielle Kyle M. Guison

Asia-Pacific Intellectual Property Management and Innovation Book Series

Branding for universities is a relatively new concept, particularly as they position themselves to be an “entrepreneurial university.” This model necessitates a proactive approach to intellectual property (IP) management and technology transfer. Recent studies on university branding focus on higher educational institutions (HEIs) and how branding supports the development of their distinct identities and reputation. However, research on the perception of university-developed products, particularly in the context of the Philippines, is still limited. This study, therefore, examined the brand perceptions and purchase drivers of engaged stakeholders towards University of the Philippines Los Baños (UPLB)-developed products to evaluate the effectiveness of …

The Secret Ingredients Of Strategy Implementation, Robin Speculand

Asian Management Insights

Knowing what to do and actually doing it are two very different things. Leaders need to develop the same discipline, passion, and tenacity for implementing strategy that they had when crafting it. There are seven key principles that can guide an organisation to succeed in strategy implementation. Implementation is about taking the right actions, so leaders need to support and guide employees to work differently.

Csr As Hedging Against Institutional Transition Risk: Corporate Philanthropy After The Sunflower Movement In Taiwan, Yishu Cai, Lori Yue, Fangwen Lin, Shipeng Yan, Haibin Yang

Research Collection Lee Kong Chian School Of Business

Firms with political connections to a regime with an authoritarian history face a dilemma when the regime undergoes a democratic transition. Such connections provide an essential competitive advantage when the regime is in power but become a liability when an institutional transition brings democratic change. This study theorizes that when mass protests expose a regime’s distorted policies favoring elites over others and signal a high probability of regime turnover, firms may hedge against the risks associated with their political connections by engaging in philanthropy. We further contend that this effect is stronger for firms located in regions characterized by the …