Sports Management Commons^™

Ua80/1 Meeting Minutes, W Club

University Organizations

Meeting minutes for the September 2022 meeting of the W Club Board of Directors.

The Impact Of Athlete Activism Against Social Justice: A Research Study Of Young Adults Perspectives, Lauren Bryson Dentler

Student Theses and Dissertations

Political and Social issues have encompassed the athletic nature of sport. Athlete activism has been increasingly more common. Specifically, Colin Kaepernick and Megan Rapinoe have been two prominent activists to advocate for inequalities. 379 respondents, collected from Mount Vernon High School and Amazon Mechanical Turk (MTurk) participated in a study using questionnaires adopted from Sappington (2019) and Torres-Harding (2011). The Social Justice Scale (SJS) is an 11-item questionnaire measuring activism and The Attitudes of Athlete Activism Questionnaire (ATAAQ) contained 19-items that thoroughly measure athlete activism perspectives. Participants were randomized to scenarios describing either Colin Kaepernick (Racial equality e.g., Police Brutality) …

Pay-To-Play: A Quantitative Analysis Of Opportunity, Achievement, And Parental Motivation In Youth Club Soccer, Alec Joseph Golini

Masters Theses

In the last twenty years, the youth sport experience in the United States has been shaped by a family’s ability to pay. Under the pay-to-play model in American youth sports, advancing to the highest levels of the game not only requires the standard expenditures, but significant investment which accounts for coaching, equipment, travel, training, and other resources. Previous research on the topic has analyzed the impact of income, educational attainment, and race and ethnicity on access to elite-level sports opportunities. The purpose of this study was to investigate the pay-to-play model and factors associated with athletic outcomes at three youth …

Recreation Programming, Anne Demartini

KSU Distinguished Course Repository

This course will provide students with an overview of recreation programming across the age spectrum and diverse populations. Leisure programming trends and niche marketing are examined as well. This course also facilitates the understanding and application of the recreation program process for leisure delivery systems including an introduction to activity plans, program design, delivery and evaluation.

This class uses a hybrid format which gives students some flexibility and independence. It also allows for "flex time" for our high impact learning activies. The class performs service learning directly related to the course topic through volunteering with recreation programs both on campus …

The Influence Of A Professional Sport Team’S Philanthropic Initiative On Fans’ Corporate Social Responsibility (Csr) Participation Intention, Young Suk Oh

All Dissertations

Within corporate social responsibility (CSR) research, there has been significant evidence of the positive impacts that CSR could bring to businesses. However, few studies, especially in the context of sport, have focused on how CSR benefits an actual social cause. Therefore, through a three-article format, the overall purpose of the dissertation is to examine how a professional sport team could use its CSR as a social marketing strategy to increase its fans’ willingness to participate in the team’s CSR program in contributing to a specific social cause. Specifically, Article 1 assesses whether CSR participation intention significantly differs among fans with …

Monetizing Attention And Branding Strategy: Assessing The Effects Of Personal Branding On Amateur Athletic Compensation, Abby Christiansen

University Honors Theses

What role does branding play in the compensation issues faced by amateur athletes? How has the rise of influential online social personas legally impacted their case? This thesis explores the long-standing compensation issues that many amateur athletes have faced while under the control of the NCAA. It connects the social impact of online personal branding to some of the legal victories won by student athletes as they gain more freedom over their NIL (name, image, likeness) by detailing the importance of branding and its evolution into personal branding in a 21^st century economy. Many of the rules and regulations …

The Person Behind The Team: A Phenomenological Exploration Of The Role Of The Sport Supervisor In Ncaa Division I Intercollegiate Athletics., Ehren R. Green

Electronic Theses and Dissertations

As organizational connectors, athletic administrators who serve as sport supervisors, are integral to the success of intercollegiate athletic departments. However, little is known about the role of sport supervisor or the relationship between sport supervisors and head coaches. Thus, this study seeks to define and better understand the role of the sport supervisor in intercollegiate athletics and explore the relationship between the sport supervisor and the head coach. Through a descriptive phenomenological approach, 22 participants (11 sport supervisors and 11 head coaches) from NCAA Division I institutions were interviewed. Role theory guided the defining of the role while leader-member exchange …

The Influence Of Sponsorship Engagement On Brand Loyalty: An Analysis Of The On-Site And Social Media Activational Communications., Achyut Kulkarni

Electronic Theses and Dissertations

The purpose of this study was to investigate the influence of sponsorship engagement (enacted via sponsorship activations) on consumers’ responses to sponsors’ activational communications. Specifically, this study aimed at examining if interaction and engagement with their team’s sponsors’ activational communication on-site, as well as on social media, influenced loyalty towards the sponsors. The study utilized service-dominant (S-D) logic as the theoretical framework. The S-D logic perspective recognizes that consumer behavior is centered on the interactive experiences between a consumer and an object, in this case the sponsor, and that a level of consumer interest and/or personal relevance with respect to …

A Primer On The Income Tax Consequences Of The Ncaa’S Name, Image And Likeness (Nil) Earnings For College Athletes, Marena M. Messina, Frank M. Messina

Journal of Athlete Development and Experience

NCAA domestic college athletes can now financially benefit from their name, image, and likeness (NIL). The purpose of this article is to “educate” athletes on the new NIL rules in financial literacy. With new NIL income flowing to athletes, federal income tax consequences of these transactions must be addressed. This article results in a detailed introduction to the applicable federal tax rules regarding NIL income for athletes to stay in compliance with those laws. From understanding NIL income, to how the tax formula works, what tax forms apply, and what taxes may be due, this article provides a comprehensive toolkit …

A Survey Of The Mental Health Of Uk Olympic And Paralympic Sport Athletes., Sandra D. Leyland Dr, Alan Currie Prof, Elizabeth Board Dr, Amit D. Mistry Dr, Rod Jaques Dr, Craig Ranson Dr

Journal of Athlete Development and Experience

Abstract

This study examined the prevalence of psychological distress and well-being amongst elite athletes in the UK.

An online survey was emailed to 753 athletes within the English Institute of Sport. Response rate 52.3%. 371 participants (median age 25) completed measures of psychological distress and subjective well-being alongside demographics and sport-related variables.

High or very high psychological distress was reported by 23.7%. Poor subjective well-being was reported by 18.8%. Of those reporting psychological distress, 9% also reported good subjective well-being. The odds of psychological distress and poor well-being increased if the athlete was female (OR 2.03, distress; OR 2.00, poor …

"Do You Really See Us?":Black College Athlete Perceptions Of Inclusion At Di Historically White Institutions, Shannon Jolly, Jepkorir Rose Chepyator-Thomson

Journal of Athlete Development and Experience

While recent sport research has highlighted benefits of racial diversity on teams and in the workplace, few studies have examined how demographic composition is perceived by college athletes. Fewer have investigated how racially marginalized athletes experience the phenomena. Thus, the current study explores the intersection of race, gender, and athletic identity in Black college athletes at DI Historically White Institutions (HWIs), perceptions of inclusion, and its influence on sense of belonging. Employing critical race theory, two focus groups and six semi-structured interviews that incorporated vignettes were conducted with six current Black athletes at DI HWIs in the Southeastern U.S. Findings …

College Athletes’ Views On Academics: A Qualitative Assessment Of Perceptions Of Academic Success, Amanda M. Brouwer, John Johanson, Thomas Carlson

Journal of Athlete Development and Experience

The primary purpose of the current study was to give “voice” to college athletes regarding their views on academics. Given their perspectives, means of promoting their academic achievement were suggested. Research describing athletes’ experiences and the impact of socio-emotional stressors on academic success, especially for those not at a Division I school, is needed. Therefore, a qualitative study exploring the academic experiences of college athletes was conducted. Twelve focus groups of college athletes (N = 62) from six teams were held. Results revealed that college athletes are motivated to achieve by external factors and see grades as an external …

Why Engagement Matters In Sport Volunteer Motivation, Marcella G. Otto, J. Michael Martinez, Chris R. Barnhill

Journal of Applied Sport Management

Over the years, sport management scholars have been interested in sport volunteer research. Considering there is a heavy reliance on sport volunteers to successfully stage of sporting events, knowing how to recruit and retain these volunteers allows sport event managers and organizers to continue this success. One such way is through understanding the engagement of sport volunteers, specifically the influences of engagement. Through survey methodology, this study examined how engagement of 464 sport volunteers at college football bowl games influenced motivational aspects. Structural Equation Modeling found that meaningfulness and safety had a significant impact on love and purposive motivation through …

Athletics, Academics, And The Financial Condition Of U.S. Private Colleges, Jody W. Lipford, Jerry K. Slice

Journal of Applied Sport Management

Abstract

Many private colleges in the U.S. face financial difficulty. The role of athletics in the financial condition of U.S. colleges is subject to controversy. Supporters argue that collegiate sports draw students, improve student quality, and increase donor support. Detractors argue that athletics are costly and undermine the academic mission of the institution. In this paper, we examine metrics of athletic and academic quality to determine their effects on the financial health of a sample of U.S. private colleges. Our findings indicate that higher spending on athletics reduces an institution’s financial health and that academic quality increases an institution’s financial …

Monetizing Athlete Brand Image: An Investigation Of Athlete Managers’ Perspectives, Olzhas Taniyev, K.C. Mayer, Brian Gordon

Journal of Applied Sport Management

In a highly competitive sport marketplace, personal branding is a top priority for athletes. Thusly, marketers should leverage athletes’ talents and influence in creative ways to maximize their earning potential. This research explored the attributes of a marketable athlete, as well as promotional strategies to help secure athlete sponsorships. Semi-structured interviews were conducted with purposefully selected talent marketing practitioners with sport marketing agencies. The findings revealed relatable story, as well as perceived persona, as prevalent themes for a marketable athlete. Additionally, the themes of athlete-brand alignment and social media marketing were important to securing client promotion and sponsorships. These findings …

“No Tits In The Pits!”: An Exploratory Analysis Of The Experiences Of Female Decision Makers In Motorsports In The United States, Alexia Pedo Lopes

Theses and Dissertations

This study explored the lived experiences of sixteen women who have decision-making roles in motorsports in the United States. The purpose was to shed light on the experiences of women who broke the glass ceiling in this unexplored male-dominated industry (Glass & Cook, 2016). The challenges these women encountered along with the mechanisms they employed to navigate those, and finally their motivation to continue pursuing a career in this industry, were assessed via in-depth semi-structured interviews and then the data was analyzed following a constant comparison thematic analysis. Challenges and coping mechanisms were classified according to the four levels, namely …

Sport Fans' Consumption Behaviors Following The Covid-19 Pandemic And Return To In-Person Spectating, Frederick G. Grieve, Joseph C. Case

Findings in Sport, Hospitality, Entertainment, and Event Management

The purpose of the present investigation was to examine consumption of sporting events after sport leagues returned from the COVID-19 pandemic. A sample of 329 college-aged sport fans were recruited for the study. Participants were administered measures to assess their sport fandom, sport fandom spectator identification, sport rivalry fan perception, and behavioral consumption of sport. Data was obtained between October 2020 to January 2021 as sport leagues returned to play. Results from the current study indicated that current sport consumption is at a similar level as it was pre-pandemic. However, the methods of consumption were inconsistent. Participants in the present …

Prime Video Vs. Netflix Vs. Disney+: Investigating Fandom And Rivalry Among Direct-To-Consumer Streaming Services And Sport, Cody T. Havard, Timothy D. Ryan, Michael Hutchinson

Findings in Sport, Hospitality, Entertainment, and Event Management

The current study investigated differences in perceptions and likely behaviors toward rival out-groups among sport and direct-to-consumer streaming services. Results indicated that fans of sport reported higher identification with their favorite team and more negativity toward their rival team than did fans of streaming services. Further, being a fan of both sport and streaming services was correlated with more negativity toward the sport rival and more positivity toward rival streaming services. Finally, fans of streaming did not differ in their perceptions and likely behaviors toward rival groups among streaming platforms. Discussion focuses on implications and avenues for future research.

Sport Science Forum Abstracts, Frederick G. Grieve

Findings in Sport, Hospitality, Entertainment, and Event Management

Through a collaboration with the Sport Science Forum at Western Kentucky University, FinSHEEM is able to present the abstracts from the meeting focusing on sport science and sport fandom. Presenters are invited to submit full papers from the Forum.

The Influence Of Fantasy Sport Participation On Fans' Perceptions Of The Impact Of The Legalization Of Sport Wagering, Daniel L. Wann, Ryan K. Zapalac, Ted B. Peetz, Frederick G. Grieve, Julie A. Partridge

Findings in Sport, Hospitality, Entertainment, and Event Management

As states look for ways to increase revenue, many are making attempts to increase the availability of legalized sport wagering. Extending previous work designed to further our understanding of how such actions could potentially impact sport fandom, the current study examined the impact of prior participation in fantasy sports, a pastime sharing much in common with sport gambling. The findings revealed that level of participation in fantasy sports were related to expectations of increased sport wagering, should such opportunities become more available. However, fantasy sport participation was not related to expected changes in sport interest or consumption.