A Trust-Based Consumer Decision Model In Electronic Commerce: The Role Of Trust, Risk, And Their Antecedents,
Singapore Management University
A Trust-Based Consumer Decision Model In Electronic Commerce: The Role Of Trust, Risk, And Their Antecedents, Donald L. Ferrin
Research Collection Lee Kong Chian School Of Business
Are trust and risk important in consumers' electronic commerce purchasing decisions? What are the antecedents of trust and risk in this context? How do trust and risk affect an Internet consumer's purchasing decision? To answer these questions, we i) develop a theoretical framework describing the trust-based decision-making process a consumer uses when making a purchase from a given site, ii) test the proposed model using a Structural Equation Modeling technique on Internet consumer purchasing behavior data collected via a Web survey, and iii) consider the implications of the model. The results of the study show that Internet consumers' trust and …
Reasons For Failure Of New Products In The Consumer Goods Industry,
Institute of Business Administration
Reasons For Failure Of New Products In The Consumer Goods Industry
Business Review
Consumer goods companies launch new products in order to create diversification in their product portfolios and successfully compete in the market. However, based on in-depth literature review, it has been identified that only a few of these new products are successful. For the purpose of this research article, detailed interviews have been conducted with corporate managers of consumer goods companies in Pakistan and the Middle East. This article, hence investigates the key reasons for new product failure, the level of impact of these reasons & the measures that should be taken in order to avoid new product failure. The findings …
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan,
Liberty University
The Greatest Basketball Player Of All Time: Lebron Vs. Jordan, Austin Jacobson
Senior Honors Theses
LeBron James is one of the greatest athletes of this generation. I am seeking to determine what he needs to do to surpass Michael Jordan as the greatest of all time. Considering individual statistics, team success, and personal achievements as well as factors such as political and racial activism and involvement, media coverage (including social media), and generational difference, I am hoping to show what is left to accomplish for LeBron to reach and surpass Jordan.
The Impact Of Targeted Marketing On The Health Of Teenagers In America: Regulatory Safeguards And Implications,
University of South Carolina
The Impact Of Targeted Marketing On The Health Of Teenagers In America: Regulatory Safeguards And Implications, Katelyn Overbay
Senior Theses
The rise of digital marketing has transformed how companies engage with consumers, particularly those that fall within the adolescent age group. Teenagers represent a uniquely vulnerable demographic due to the developmental stage they are in, making them especially susceptible to targeted advertising strategies that leverage data analytics, social media algorithms, and behavioral tracking. The aim of this study is to examine the direct and indirect impacts of targeted marketing on the physical, mental, and social health of teenagers in the United States. Drawing on existing literature, case studies, recent lawsuits, and regulatory analysis, the research gathered explores how industries such …
Nostalgia Marketing: An Integrative Framework,
Portland State University
Nostalgia Marketing: An Integrative Framework, Yasamin Mehdian Rad
University Honors Theses
Nostalgia is a longstanding yet evolving concept in marketing, employed to evoke sentimental longing for the past. It is a complex emotion that can invoke warmth, happiness, sadness, and melancholy, and can be directed towards both personal memories and imaginative pasts--times and places that one has never experienced. This dual nature of nostalgia, categorized into personal and imaginative nostalgia, offers a powerful emotional appeal that marketers leverage to influence consumer behavior. Since the 1950s, the use of nostalgia in marketing has increased significantly, allowing brands to forge deep emotional connections with consumers. Despite its prevalent use, research on nostalgia's impact …
Characteristics Of Services: A New Approach Uncovers Their Value,
Singapore Management University
Characteristics Of Services: A New Approach Uncovers Their Value, Sabine Benoit
Research Collection Lee Kong Chian School Of Business
Purpose: Four characteristics have been regularly applied to services: intangibility, heterogeneity, inseparability, perishability (IHIP). More and more exceptions occur which have resulted in substantial criticism. This paper aims to show that each characteristic is valid and useful when related to an individual aspect of services instead of being assigned to services as a single entity. Design/methodology/approach: Based on customer integration, a framework (FTU framework) and a resource typology are developed. These approaches are the theoretical foundation of the analysis. Findings: The FTU framework and a resource typology reveal different aspects of services and allow the assignment of the IHIP characteristics …
Petland Investigation Report,
WellBeing International
Petland Investigation Report
HSUS Puppy Mill Investigations and Exposés
America's largest chain of puppy-selling pet stores, Petland Inc., is also the nation's largest retail supporter of puppy mills. There are more than 200 Petland stores worldwide, with about 140 in the U.S. Collectively, these stores sell tens of thousands of puppies each year. On November 20, 2008 The Humane Society of the United States (The HSUS) revealed the results of a shocking eight-month investigation of Petland stores. The investigation reveals that Petland stores across the country have marketed puppy-mill puppies to unsuspecting consumers.
Augmented Reality In Retail And Its Impact On Sales,
Singapore Management University
Augmented Reality In Retail And Its Impact On Sales, Srinivas K. Reddy, Sandeep R. Chandukala, Yong Chin Tan
Research Collection Lee Kong Chian School Of Business
The rise of Augmented Reality (AR) technology presents marketers with promising opportunities to engage customers and transform their brand experience. While firms are keen to invest in AR, research documenting its tangible impact in real-world contexts is sparse. In this article, the authors outline four broad uses of the technology in retail settings. Next, they focus specifically on the use of AR to facilitate product evaluation prior to purchase, and empirically investigate its impact on sales in online retail. Using data obtained from an international cosmetics retailer, they find that AR usage on the retailer’s mobile app is associated with …
Feasibility Analysis Of A Microbrewery,
California Polytechnic State University, San Luis Obispo
Feasibility Analysis Of A Microbrewery, Dylan Snyder
Agribusiness
No abstract provided.
How Does Music Consumption Impact The Music Industry And Benefit Artists?,
University of Arkansas, Fayetteville
How Does Music Consumption Impact The Music Industry And Benefit Artists?, Benjamin Fly
Accounting Undergraduate Honors Theses
With the introduction of digital music in the 1990s, it internet-based music consumption has become significantly simpler and increasingly more popular as more and more consumers are streaming, sharing, and discovering new music all across the globe. With this new development of digital music, the dynamics of the music industry have been affected dramatically both in terms of record sales and the way music listeners are consuming music. Unfortunately, with the rise of music in its digital format came the rise of illegal file sharing sites, causing many to believe that the music industry was headed for its impending destruction. …
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