The Leadership Identity Presented On Linkedin,
2024
IGDORE
The Leadership Identity Presented On Linkedin, Carl L. Tolbert
The Journal of Values-Based Leadership
LinkedIn has evolved in a way similar to other social media platforms but is unique in that it focuses on professional networking and careers. Many professionals seek to showcase their leadership skills and philosophies as part of a publicly showcased online persona. This paper aimed to examine the posts specific to leadership and thematically investigate presentation strategies, motivation, and purposes behind the posts. The paper begins with a historical review from the inception of LinkedIn through pivotal milestones in the history of the company. Key concepts from the literature are then reviewed specific to social media use and motivations behind …
Navigating Responsible Consumption: Unveiling Consumer Perceptions And The Role Of Bio-Based Products In Sustainable Decision-Making,
2024
University of Warsaw
Navigating Responsible Consumption: Unveiling Consumer Perceptions And The Role Of Bio-Based Products In Sustainable Decision-Making, Magdalena Klimczuk-Kochańska, Magdalena Marczewska
Journal of Marketing and Consumer Behaviour in Emerging Markets
The modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature and empirical findings, it examines the multifaceted dimensions of responsible consumption, encompassing environmental, ethical, and social considerations. Conscious consumers prioritise basic needs over excessive consumption, opting for high-quality, reliable, and environmentally friendly products, especially those derived from biomaterials called bio-based products. Furthermore, responsible consumers recognise the social and environmental consequences of their consumption behaviour, advocating for sustainable practices and supporting …
The Review Of The Book “Employer Branding – Eine Wissenschaftliche Analyse Des State-Of-The Art Empirischer Untersuchung Im Bereich Employer Branding” Written By Peter Kuhn,
2024
University of Warsaw
The Review Of The Book “Employer Branding – Eine Wissenschaftliche Analyse Des State-Of-The Art Empirischer Untersuchung Im Bereich Employer Branding” Written By Peter Kuhn, Anna Jędrzejczyk
Journal of Marketing and Consumer Behaviour in Emerging Markets
The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn
Motivating Marketing Research Respondents To Provide More Elaborated Answers,
2024
Faculty of Management, University of Warsaw
Motivating Marketing Research Respondents To Provide More Elaborated Answers, Michał Ścibor-Rylski
Journal of Marketing and Consumer Behaviour in Emerging Markets
Modern marketing research faces a challenge how to increase the respondents’ productivity and encourage them to give more elaborated answers in the open-ended questions. It’s relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that gamified tasks including storytelling enhancements might be a solution to the stated problem. The research project was aimed at the verification of effectiveness of the gamified methods, i.e., questions including a storytelling context, with the use of a bigger, quantitative sample of the regular marketing research respondents – participants of the professional research panel. The research was …
Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception,
2024
Faculty of Management, University of Warsaw, Poland
Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed
Journal of Marketing and Consumer Behaviour in Emerging Markets
Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both professional and personal content. The objective of the paper is to explore and understand customers’ perception of physicians’ social media use. To obtain the purpose, a qualitative research method was adopted that involved 12 semistructured interviews with people who followed physicians’ profiles on social media. The study identifies three consumer groups: social media enthusiasts, …
2024 November News Report,
2024
Morehead State University
2024 November News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The November 2024 Morehead State University News Report.
Uncovering Merchants’ Willingness To Wait In On-Demand Food Delivery Markets,
2024
University of Hong Kong
Uncovering Merchants’ Willingness To Wait In On-Demand Food Delivery Markets, Jian Liang, Ya Zhao, Hai Wang, Zuopeng Xiao, Jintao Ke
Research Collection School Of Computing and Information Systems
While traditional on-demand food delivery services help restaurants reach more customers and enable doorstep deliveries, they also come with drawbacks, such as high commission fees and limited control over the delivery process. White-label food delivery services have emerged as an alternative, ready-to-use platform for restaurants to arrange delivery for customer orders received through their applications or websites, without the constraints imposed by traditional on-demand food delivery platforms or the need to develop an in-house delivery operation. Although several studies have investigated consumer behavior when using traditional on-demand food delivery services, there is limited research on merchants’ behavior when adopting white-label …
Marketing Analytics In 2024 Conferences: Ai And Data-Driven Decision-Making,
2024
Embry-Riddle Aeronautical University
Marketing Analytics In 2024 Conferences: Ai And Data-Driven Decision-Making, Maria Petrescu, Anjala S. Krishen
Publications
The field of marketing (and business) analytics has been developing significantly during the last decade, especially with regard to new (generative) AI technologies. A reflection of this rapid evolution can be seen by the strong presence of analytics-related topics in prominent marketing conferences of 2024. Some of the key themes appearing in the 2024 marketing conferences in relation to marketing analytics include AI integration, consumer engagement, data-driven decision-making, and ethical aspects, as reflected in Fig. 1 and discussed below.
2024 Homecoming Flyer,
2024
Morehead State University
2024 Homecoming Flyer, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2024 Homecoming Flyer.
Social Comparison And Self-Determination In Luxury Consumption Motivations,
2024
Embry-Riddle Aeronautical University
Social Comparison And Self-Determination In Luxury Consumption Motivations, Maria Petrescu, Jose Ribamar Siqueira, Costinel Dobre, Selima Ben Mrad, Anca-Milovan Ciuta, Aycan Kara
Publications
This study integrates social comparison theory and self-determination theory to examine the roles of escapism, conformity, and individual cultural values in shaping luxury brand attitudes. Concepts related to consumer upward and downward social comparison are complemented by aspects related to self-determination and autonomy. Drawing on survey data from the United States and Colombia, the research employs partial least squares structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA) to investigate the complex drivers of luxury consumption. The findings reveal that escapism and conformity, complementary motivations grounded in social comparison and self-determination theories, positively influence luxury brand attitudes. Furthermore, individual cultural …
Mastering Sales Excellence: Navigating The Balance Between Authentic Innovation And Routine Automation In The Ai Era,
2024
Minnesota State University, Mankato
Mastering Sales Excellence: Navigating The Balance Between Authentic Innovation And Routine Automation In The Ai Era, Victoria Hailey, Maria Kalyvaki
Mountain Plains Business Conference
The advent of generative AI has significantly transformed the sales landscape, presenting both opportunities and challenges. AI can enhance efficiency in the sales process by providing insights into industry trends, organizational background research and assist in perfecting the sales pitch. However, the challenge remains for salespeople to maintain authenticity and personal engagement during interactions, ensuring that AI-generated content does not come across as formulaic or insincere. This paper will investigate best practices for leveraging AI while preserving the human touch that is crucial for successful sales outcomes.
Warhol Speaks: How One Museum Leverages Communications Strategies To Engage In An Era Of Innovation And Value Creation,
2024
Concordia University Chicago
Warhol Speaks: How One Museum Leverages Communications Strategies To Engage In An Era Of Innovation And Value Creation, Kristina Kaufman, Peter Kaufman
Atlantic Marketing Journal
As museums face increasing competition for guests amidst a growing number of cultural options, these institutions are challenged to reinvent themselves to offer a more modern experience for guests that addresses inclusivity, and a balance of active (engaging) and passive (reflective) experiences. This paper documents researcher observation at The Andy Warhol Museum in Pittsburgh, Pennsylvania. Through the lens of sensory perception theory, several themes emerge as communication strategies that aim to offer visitor engagement and added value. This paper analyzes and highlights how museums can offer multisensory experiences which cater to guests’ ability to cognitively invest and engage with the …
Mv-Qual: A Tool For Understanding Decisions To Purchase Virtual Products In The Metaverse,
2024
Nova Southeastern University
Mv-Qual: A Tool For Understanding Decisions To Purchase Virtual Products In The Metaverse, Fabienne Cadet, John T. Gironda, Bay O'Leary, Maria Petrescu
Publications
This paper develops the MV-QUAL (Metaverse Quality) scale and explores the various factors that may impact consumers’ perceptions of quality and value when purchasing virtual products in a Metaverse world. Utilizing Flow Theory and SERVQUAL as theoretical lenses to conduct our research, a framework was developed and tested, demonstrating how various factors are interconnected and impact consumers’ shopping experiences in the Metaverse. Data was collected from a national sample of 322 Metaverse users in the United States and analyzed using partial least squares structural equation modeling in SmartPLS, complemented by a neural network causal analysis in Neusrel. The results demonstrated …
Exploring Ai Technology And Consumer Behavior In Retail Interactions,
2024
Embry-Riddle Aeronautical University
Exploring Ai Technology And Consumer Behavior In Retail Interactions, Maria Petrescu, Anjala S. Krishen, John T. Gironda, J. Ricky Fergurson
Publications
This research systematically reviews artificial intelligence (AI) effects in customer-interfacing retail applications based on an ecosystem value co-creation framework. We conduct a bibliometric and conceptual mapping analysis study, focusing on AI-related implications for consumers’ and other stakeholders' well-being, social interaction, and societal welfare. A co-citation network visualization of critical AI journal articles is generated, and a network visualization of AI keyword relationships and clustered topic areas is presented and discussed, along with a conceptual map of the relationships between key concepts and substantive AI themes. In an ecosystem context, the multidisciplinary-based bibliometric and conceptual mapping findings of our analysis reflect …
Willingness To Pay And Market Potential For Biowrap: An Economic Study Of A New Biodegradable Mulch Product In Home Gardening,
2024
University of Nebraska-Lincoln
Willingness To Pay And Market Potential For Biowrap: An Economic Study Of A New Biodegradable Mulch Product In Home Gardening, Gengchen Cai
Department of Agricultural Economics: Dissertations, Theses, and Student Research
This study explores the market potential of BioWRAP, a biodegradable sprayable weed suppression product, by assessing the willingness to pay (WTP) among American home gardeners. Traditional plastic mulch offers significant agronomic benefits but poses considerable environmental challenges, making BioWRAP a promising alternative due to its similar benefits and reduced environmental impact. Using a double-bounded contingent valuation method, we analyze the WTP for BioWRAP among different demographic groups and gardening practices. Our findings indicate that the highest WTP for BioWRAP is among home gardeners who currently use chemical sprays for weed suppression, followed by those using physical barriers, with the lowest …
2024 September News Report,
2024
Morehead State University
2024 September News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The September 2024 Morehead State University News Report.
2024 Fall Convocation Program,
2024
Morehead State University
2024 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2024 Morehead State University Convocation Program from August 14, 2024.
Sales Professional Preservation: Examining The Impact Of Incongruent Ideological Belief Systems On Intentions To Quit Among Sales Professionals,
2024
University of North Alabama
Sales Professional Preservation: Examining The Impact Of Incongruent Ideological Belief Systems On Intentions To Quit Among Sales Professionals, Brian Lee Morgan
Dissertations
Organizations that lead with ideologies of moral tradition, politics, and social economics are playing a losing game. The ideological belief system congruence within the organization between leaders and members creates a better atmosphere with less turnover and better recruitment. Sales professionals want an environment free of ideological incongruence. Without ideological alignment, they will defect from the organization. Leaders are miscalculating the negative impact on members’ intentions to quit when they are faced with leaders acting upon ideology changes that affect the member-customer ecosystem. In addition, leaders should be aware of the personal attributes that can exacerbate turnover and work to …
Enhancing Visitor Experience Through Marketing For The Mayflower Bocawina National Park,
2024
University of Arkansas, Fayetteville
Enhancing Visitor Experience Through Marketing For The Mayflower Bocawina National Park, Samantha O'Flaherty
Supply Chain Management Undergraduate Honors Theses
This thesis outlines a summer internship in Dangriga, Belize, where the author worked with Mayflower Bocawina National Park facilitated by Dr. Amy Farmer and Steve Darr. Dangriga faces challenges in the tourism industry due to competition from larger entities who have more resources and infrastructure. The author and their partner developed a marketing strategy for the park's new glamping experience and mountain bike trail, evolving into a comprehensive plan encompassing SEO, website management, and operational optimization. The project aimed to enhance the park's competitiveness, generate sustainable revenue, and support its growth and improvement initiatives.
Interpreting Consumer Attitude Towards Milk Alternatives: A Purchase Intention Model For Marketing Success,
2024
Department of Life and Consumer Sciences, University of South Africa, South Africa
Interpreting Consumer Attitude Towards Milk Alternatives: A Purchase Intention Model For Marketing Success, Anjolize Wassenaar, Elizabeth Kempen
Journal of Marketing and Consumer Behaviour in Emerging Markets
Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. The purpose of the article is to present a model within which purchase intentions of South African emerging market consumers can be interpreted, providing marketers with information on which product positioning upon market entry and continuous marketing strategies can be developed for the growing niche ultra-heat treated (UHT) milk alternative product category. Using a qualitative, exploratory-descriptive approach, data was gathered in-person and online from 35 participants through mini-focus groups and semi-structured interviews. Through inductive-deductive thematic data analysis, findings describe consumer purchase intention towards UHT …
