Editorial: A New Chapter For Asia Marketing Journal,
2025
Editor-in-Chief, Professor, University of Seoul
Editorial: A New Chapter For Asia Marketing Journal, Woojung Chang, Minki Kim, Jaehoon Lee, Choongbeom Choi
Asia Marketing Journal
No abstract provided.
Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being,
2025
Pepperdine University
Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being, Haille Trimboli, Reka Lassu
Education Division Scholarship
Although the recent surge in excitement surrounding artificial intelligence (AI) might suggest it is a new development, AI has been applied in organizations for over forty years (Fanti et al., 2022; Markelius et al., 2024). Indeed, the term "artificial intelligence" itself emerged in the 1950s during a research project at Dartmouth College, where it was used to describe "machines able to simulate human intelligence" (Haenlein & Kaplan, 2019, p. 3). Most recently, in 2022, the landscape of AI use for laypeople greatly changed when OpenAI introduced ChatGPT, a generative AI tool, to the public; ChatGPT is an advanced AI language …
Enhancing Customer Experiences In Airline Code Sharing: Understanding Impact, Expectations, And Strategies For Improvement,
2025
St. Mary's University
Enhancing Customer Experiences In Airline Code Sharing: Understanding Impact, Expectations, And Strategies For Improvement, Rosa Morales
Presentations - 2025
This research project aimed to explore the impact of airline code-sharing on customer satisfaction and identify potential strategies for improving these services. Code-sharing, where multiple airlines share the same flight, has become a common practice in the aviation industry, especially among major alliances like Star Alliance, OneWorld, and SkyTeam. However, the effectiveness of these arrangements in enhancing customer experiences remains a topic of interest. Our study involved surveying 169 participants to gather insights into their familiarity with code-sharing, satisfaction levels, and preferences for potential improvements.
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games,
2025
Middle Tennessee State University
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, Randy Clark, Trevor Golter
Atlantic Marketing Journal
Modern developments in social media, video streaming platforms, and user-generated online content from influencers have led to a growth in video game marketing. One of the prominent genres of user-generated content on video platforms is the reaction video. These videos are relied upon for spreading information and marketing in the video game industry. Providing a better understanding of the impact of this video game promotional outlet is beneficial for marketers, social media influencers, and businesses in this industry. We collected data from 623 Southeastern University undergraduate students to address this topic using a Qualtrics survey. The survey consisted of two …
Unveiling Risk Strategies In The Online Food Delivery Platforms: Evidence From Risk Disclosures And Reprisk Index,
2025
North Carolina A&T State University
Unveiling Risk Strategies In The Online Food Delivery Platforms: Evidence From Risk Disclosures And Reprisk Index, Maryam Mahdikhani, Jiyoon An, Arim Park
Atlantic Marketing Journal
Online Food Delivery Platforms (OFDPs) have faced unique challenges related to uncertainty and global risk in recent decades. To address these risks, this study utilized machine learning (ML) techniques, including Latent Dirichlet Allocation (LDA) and Word2Vec, to extract and cluster OFDP-related risk factors. The analysis was conducted using unstructured text data from the annual reports of two prominent OFDP companies—Delivery Hero (DH) and Grubhub (GH)—from 2017 to 2020. We also examined the multidimensional RepRisk Index (RRI) for these companies and developed a two-dimensional matrix to evaluate preparedness and responsiveness across various risk categories in the OFDP sector. The results indicate …
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers,
2025
Commonwealth University of Pennsylvania
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Jung Kim, Ronda Mariani
Atlantic Marketing Journal
Consumer ethnocentrism and cosmopolitanism have been shown to be instrumental factors for the evaluation and purchase of foreign products. Many prior studies have provided evidence that ethnocentric consumers have lower willingness to buy for products that originated from foreign countries, while cosmopolitan consumers have higher willingness to buy. However, prior research has been conducted in the research setting where only one foreign country is pit against home country. Therefore, it is not clear whether their direct impacts on animosity, product judgement, and willingness to buy will be homogeneous, regardless of countries-of-origin. In other words, do consumers hold the same degree …
Revisiting The U-Shaped Patterns In Volatility And Price Impacts: Novel Results Using Trade-Time Estimates,
2025
Chapman University
Revisiting The U-Shaped Patterns In Volatility And Price Impacts: Novel Results Using Trade-Time Estimates, Yashar H. Barardehi, Dan Bernhardt
Business Faculty Articles and Research
When measured using trade-time aggregation, intraday patterns in trading activity remain U-shaped, but estimates of volatility and Kyle’s lambda fall sharply from open to close. U-shaped patterns in volatility and Kyle’s lambda found using commonly-used calendar-time aggregation reflect over-aggregation biases when trading activity is high as near the open and close. Indicative of imperfectly-competitive liquidity provision, trade-time aggregation also reveals that in active markets, expected trade imbalances are positively priced and unexpected trade imbalances are more strongly priced when they share the sign of expected imbalances, while in less active markets expected trade imbalances are negatively priced.
Does Artificial Intelligence Bias Exist In Mortgage Underwriting Software? Investigating Bias, Regional Disparities, And Fair Ai Models,
2025
National Louis University
Does Artificial Intelligence Bias Exist In Mortgage Underwriting Software? Investigating Bias, Regional Disparities, And Fair Ai Models, Dorian Cornelius
Dissertations
This quantitative study closely emulated Zou and Khern's (2022) analysis of AI Bias in Mortgage Applications. They used the Home Mortgage Disclosure Act (HMDA) dataset from the Federal Financial Institution Examination Council's (FFEIC) website to review mortgage loan data from 2019 to determine if there was bias in the AI mortgage application approvals. Those researchers concluded that bias does exist in the AI mortgage underwriting software. Since their study, research has demonstrated that discrimination continues to exist in AI software. Therefore, this research expands on Zou and Khern’s study to determine if there are differences in the mortgage loan approval …
The Efficacy Of India's Electric Vehicle Market: Can Fame Deliver Results?,
2025
University of Rhode Island
The Efficacy Of India's Electric Vehicle Market: Can Fame Deliver Results?, Douglas N. Hales, Gawon Yun, Devendra Kale
Markets, Globalization & Development Review
This commentary discusses the merits and demerits of India's FAME I II and III policy frameworks to promote the use of electric vehicles (EVs). FAME III is under consideration, and some suggestions are offered to improve its effectiveness.
Streaming Media Platforms And Film/Video Arts Distribution,
2025
The New School, New York
Streaming Media Platforms And Film/Video Arts Distribution, Aras Ozgun, Andreas Treske
Markets, Globalization & Development Review
Streaming media platforms have emerged as new and natively digital forms of content delivery for mainstream news and entertainment media over the past decades. Underlying technologies also unfold new possibilities for the circulation artistic/creative digital video works. Yet, such potential remains relatively underexplored, due to the complexities involved in the public distribution of such works. In this study, we analyze these complexities and critically evaluate emerging models, such as open access streaming media platforms, subscription-based platforms, and cryptocurrency and NFT-based platforms that feature new administrative forms and governance strategies. We finally discuss the possible roles of traditional public cultural institutions …
The Kindle Ecosystem Of Overconsumption: The Digital Flâneuse Roaming Booktok E-Spaces,
2025
New School - Media Studies Program
The Kindle Ecosystem Of Overconsumption: The Digital Flâneuse Roaming Booktok E-Spaces, Valeria Baltodano
Markets, Globalization & Development Review
The development of a community and culture around reading on the social media platform has afforded women new avenues for empowerment through their earning and spending power. A tool wielded often in this mobile space, Amazon’s Kindle device has reached a new height of popularity thanks to the women in the bookish community of TikTok. This paper employs Anne Friedberg’s concept of the flâneuse in relation to the limitation of women’s empowerment through the commodification and aestheticization of reading on TikTok. It demonstrates how the Kindle has become the locus for a culture of overconsumption through which these women exercise …
Traversing Spaces: Virtual, Mediated, Entertaining, Commercial, And Geographic,
2025
University of Rhode Island
Traversing Spaces: Virtual, Mediated, Entertaining, Commercial, And Geographic, Nikhilesh Dholakia, Deniz Atik, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
No abstract provided.
Institutional Liquidity Costs, Internalized Retail Trade Imbalances, And The Cross Section Of Stock Returns,
2025
Chapman University
Institutional Liquidity Costs, Internalized Retail Trade Imbalances, And The Cross Section Of Stock Returns, Yashar H. Barardehi, Dan Bernhardt, Zhi Da, Mitch Warachka
Business Faculty Articles and Research
Order flow segmentation prevents direct interactions between U.S. retail and institutional investors. Using the imbalance in observable internalized retail trades, we show wholesalers use retail flow to provide liquidity to institutional investors, especially when liquidity is scarce. Our institutional liquidity cost () measures average absolute retail trade imbalances, positing that institutions holding stocks with greater such averages more often resort to the expensive wholesaler-provided liquidity. is correlated with expected institutional price impacts. Unlike existing illiquidity measures, has economically meaningful relations with institutional holding horizons and yields annualized liquidity premia of 2.7%–3.2% post-2010, even after excluding microcap stocks.
Understanding Consumer Perception And Behavior Toward Biodegradable Plastic Products Based On The Moa Model,
2025
Researcher, Embrain, Seoul, South Korea (Former) Researcher, Center of SEBIS (Strategic Solutions for Environmental Blindspots in the Interest of Society), Ewha Womans University, Seoul, South Korea
Understanding Consumer Perception And Behavior Toward Biodegradable Plastic Products Based On The Moa Model, Nayeon Baek, Hyemi Lee
Asia Marketing Journal
This study investigated the factors influencing consumers' switching intentions to biodegradable plastic products. Applying a modified Motivation-Opportunity-Ability (MOA) framework, we analyzed the impact of factors such as environmental concern, novelty seeking, negative attitude, perceived consumer effectiveness, green consumer availability, and environmental knowledge on switching intention, while also examining the moderating effect of perceived greenwashing. Results showed that environmental concern, perceived consumer effectiveness, and negative attitude from the motivation dimension, and environmental knowledge from the ability dimension, had significant effects on switching intentions. Furthermore, it was found that the level of perceived greenwashing moderated the effects of environmental concern, perceived consumer …
The Effect Of Educational, Escapism, Memorable Tourism Experience On Sustainability-Oriented Loyalty In Kembang Island Park With The Moderating Effect Of Biodiversity Knowledge: Green Marketing Perspective,
2025
Associate Professor of Economic Forestry, Faculty of Forestry, Universitas Lambung Mangkurat, South Kalimantan, Indonesia
The Effect Of Educational, Escapism, Memorable Tourism Experience On Sustainability-Oriented Loyalty In Kembang Island Park With The Moderating Effect Of Biodiversity Knowledge: Green Marketing Perspective, Muhammad Naparin
Asia Marketing Journal
The biggest challenge of green tourism marketing is to create tourist loyalty based on environment, economy, and socio-cultural sustainability. This study aimed to analyze the influence of educational experience (EDX) and escapism experience (ESX) on memorable tourism experience (MTX), the direct influence of MTX on sustainability-oriented loyalty (SOL), the moderating role of biodiversity knowledge (BIK) on the influence of MTX on SOL, and the direct influence of BIK on SOL. This study used quantitative methods and SmartPLS 4.1 for statistical analysis. The research model was tested on 221 tourists who had visited the Nature Tourism Park situated in the conservation …
The Impact Of Chat Gpt's Quality Factors On~Perceived Usefulness, Perceived Enjoyment, And~Continuous Usage Intention Using The Is Success Model,
2025
Lecturer, Gachon University, Department of Media Communication, Seongnam, Korea
The Impact Of Chat Gpt's Quality Factors On~Perceived Usefulness, Perceived Enjoyment, And~Continuous Usage Intention Using The Is Success Model, Mun Ki Kim, Seon Young Jhee, Sang-Lin Han
Asia Marketing Journal
Due to the rapid diffusion of ChatGPT based on Generative AI, innovative changes are being made in artificial intelligence technology and its use. In fact, ChatGPT is being actively applied by being fused to various industries along with our daily lives. Accordingly, this study aims to examine the correlation between the quality factors, perceived usefulness, perceived enjoyment, and continuous usage intention of ChatGPT technology using the IS success model. For this study, a survey was conducted on 225 experienced people who have used ChatGPT technology. As a result of the survey analysis, it was confirmed that among the quality factors …
Balance Or Highlight? The Impact Of Power On Consumer Choices For Joint Consumption,
2025
Sogang Business School, Sogang University, Seoul, Republic of Korea
Balance Or Highlight? The Impact Of Power On Consumer Choices For Joint Consumption, Chaeyeong Kim
Asia Marketing Journal
Consumers often make decisions on behalf of the self and others, such as family, friends, or colleagues, when choosing products to jointly consume. Postulating that power—a central element of social dynamics—shapes reliance on internal versus external information, the current research explores its effect on joint consumption choices. Across three studies, I find that low-power individuals balance self and others’ preferences, whereas high-power individuals are likely to highlight their preferences (H1). In addition, I provide evidence for decision-making strategy (i.e., reliance on reasons vs. feelings) as the key mechanism underpinning the relationship between power and joint consumption choices (H2). Finally, I …
Effects Of The Preannouncement Of Donation Expenditure On The Evaluation Of Charitable Organizations And Overhead Aversion,
2025
Professor of Marketing School of Business, Korea University Seoul, Korea
Effects Of The Preannouncement Of Donation Expenditure On The Evaluation Of Charitable Organizations And Overhead Aversion, Kwanho Suk, Triza Mudita
Asia Marketing Journal
Charitable organizations use donated funds for program costs to support the cause and overhead costs to cover the charity's general operation and fundraising. This research investigates the influence of preannouncement of donation expenditure on attitudes toward charity and overhead aversion (i.e., negative response to overhead). Preannouncement of donation expenditure involves the disclosure of how donor contributions will be allocated to the program and overhead costs. The results of two empirical studies show that preannouncement positively influences attitudes toward charity and mitigates overhead aversion. Study 1 indicates that the preannouncement of donation expenditure enhances perceived donation impact, leading to a positive …
Grieving & Swiping: Online Dating As Consumers' Post-Breakup Resolution,
2025
Izmir University of Economics
Grieving & Swiping: Online Dating As Consumers' Post-Breakup Resolution, Zeynep Ozdamar Ertekin, Salih Kural, İrem Taştan
Markets, Globalization & Development Review
This study explores the underlying motivations of consumers’ usage of online dating applications after the breakup of romantic relationships. The experiences of young-adult consumers who went through post-breakup grief are investigated through in-depth interviews. Findings resulted in twelve categories of motivations that participating consumers had regarding their usage of dating apps, in relation to managing the grief after breakup. Motivations are grouped under the categories of coping, updating, and desiring. Moreover, findings also demonstrated diverging pathways in using dating apps for emotional resolution. The study contributes to our understanding of dating app usage by highlighting important insights from consumers who …
From Socially Responsible Enterprises To Crypto-Anarchy: We Cover Quite A Range,
2025
University of Rhode Island
From Socially Responsible Enterprises To Crypto-Anarchy: We Cover Quite A Range, Nikhilesh Dholakia, Deniz Atik, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
No abstract provided.
