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Impact Of Covid Responses On Brand Performance, Emy Rezkalla May 2021

Impact Of Covid Responses On Brand Performance, Emy Rezkalla

Theses and Dissertations

The main objective of this study is to understand and evaluate whether COVID responses have a significant positive impact on brand performance. Accordingly, the proposed conceptual model focused on the top four COVID-19 responses: donations in cash, donations in kind, customer service, and employers/suppliers and evaluated the impact of each proposed response on brand value, brand growth, and brand ranking in 2020 versus 2019.

The research question of this paper is, Do COVID responses (customer service, employers/suppliers, donations in kind, and donations in cash) have a significant positive impact on brand performance (brand value, brand growth, and brand ...


Leadership Development In Saudi Arabia’S Private Sector: A Mixed Methods Approach, Khaled Hanaky May 2021

Leadership Development In Saudi Arabia’S Private Sector: A Mixed Methods Approach, Khaled Hanaky

Dissertations

There is currently a proliferation of business-focused leadership development programs in Saudi Arabia. These programs represent a reaction to the shortage of qualified leaders who can drive and sustain both recent and future advances introduced by Saudi Vision 2030, the national transformation program that is introducing social and economic reforms. Importantly, business leadership development has not been studied in this context of contemporary Saudi Arabia.

This study examined the state of Saudi leadership development programs by employing an explanatory sequential case study design that focused on a particular leadership development program. Through the use of surveys and participant interviews, results ...


Elysium As A Social Allegory: At The Nexus Of Dystopia, Cyberpunk, And Plutocracy, Emre Ulusoy May 2021

Elysium As A Social Allegory: At The Nexus Of Dystopia, Cyberpunk, And Plutocracy, Emre Ulusoy

Markets, Globalization & Development Review

No abstract provided.


Michael Kwet, People’S Tech For People’S Power: A Guide To Digital Self Defense And Empowerment (2020), Gokcen Y. Karanfil May 2021

Michael Kwet, People’S Tech For People’S Power: A Guide To Digital Self Defense And Empowerment (2020), Gokcen Y. Karanfil

Markets, Globalization & Development Review

No abstract provided.


Pandemic And Õen Consumption In Japan: Deliberate Buying To Aid The Seller, Kosuke Mizukoshi, Yuichiro Hidaka May 2021

Pandemic And Õen Consumption In Japan: Deliberate Buying To Aid The Seller, Kosuke Mizukoshi, Yuichiro Hidaka

Markets, Globalization & Development Review

This dialogue contribution discusses whether it is possible to create favorable new social assistance under the market principles, based on the Ouen or Õen (aid) consumption in Japan. The meaning of consumption has changed due to the COVID-19 pandemic. In Japan, aid consumption is increasing. This means helping local restaurants and producers by willfully and proactively buying and consuming their services and products. This is a favorable form of new social assistance and the result of strong marketing and market functions. The penetration of market forces may surpass pure altruistic behavior such as donations and gifts, by creating new market-linked ...


Platformization Of Covid And The Rise Of Biosocial Surveillance, Handan Vicdan May 2021

Platformization Of Covid And The Rise Of Biosocial Surveillance, Handan Vicdan

Markets, Globalization & Development Review

The emergence of participatory medicine and patient-generated medical research and knowledge is gaining more traction, especially with the current global health crisis. Digital platform organizations bring together diverse market actors for partnership for the creation and distribution of aggregate medical data and find cures for diseases, hence challenging the conventional medical knowledge production and disease control. In this paper, I articulate how such platformization of patient/citizen-led medical research and disease control is organized and sustained through Foucauldian notion of biopower and Rabinow’s concept of biosociality to then draw attention to what I call biosocial surveillance, which is becoming ...


Rethink Everything 2: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik May 2021

Rethink Everything 2: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


Economic Growth In Haiti, Marc Arthur L. Barthelemy May 2021

Economic Growth In Haiti, Marc Arthur L. Barthelemy

Applied Economics Theses

Poverty is a persistent problem in Haiti, resulting in an abundance of famine and suffering for many. The root of poverty and the lack of economic growth in Haiti has been associated with political instability. From this perspective, this thesis investigates the relationship between political instability and economic growth within Haiti. In relation to the same, the question that is raised is “can economic growth promotes political stability?” This research is purposely designed to be qualitative to facilitate the investigation of the source of poverty and its relation to political instability. Case studies on South Korea and China have been ...


Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek May 2021

Beauty And Lifestyle Subscription Services: A Modern Retailing Format For The Vigilante Collaborative Consumption Consumer, Melisa Spilinek

Textiles, Merchandising and Fashion Design: Dissertations, Theses, & Student Research

Advancements in technology and ease of use of online shopping via phone applications (apps) and subscription services have fundamentally changed how consumers shop. Now more than ever, consumers are turning to time-saving technological tools that are subscription services. Subscription services provide a multitude of benefits to consumers and contribute to collaborative consumption in nearly every product and service category from coffee to apparel. To investigate beauty and lifestyle subscription services and collaborative consumption this study will utilize a mixed methods convergent design to analyze user experience including price sensitivity, subscription service apps and ease of use. Anticipated contributions to the ...


The Bridge To Closing The Green Gap, Samantha Rife May 2021

The Bridge To Closing The Green Gap, Samantha Rife

Marketing Undergraduate Honors Theses

In today’s society, we have seen the theme of green consciousness and sustainability become more prevalent as the years pass by. Even as this concept seems to increase in consumer engagement there is not a proportional increase in consumer behavior. This is what is referred to as the gap between green consciousness and green consumerism. Many believe the root of this issue can be solved by increasing regulations. However, I believe this gap can be narrowed by using brands to shift consumers behaviors through their message. The main question that I want to focus in on is, “Can a ...


Covid-19: An Optimal Strategy To Resume Life With Safety And Economic Prosperity, Skyler Tate May 2021

Covid-19: An Optimal Strategy To Resume Life With Safety And Economic Prosperity, Skyler Tate

Finance Undergraduate Honors Theses

The coronavirus pandemic has hit the world hard since the beginning of 2020, and the United States has certainly felt a negative impact. Many important aspects of life have been greatly altered by the pandemic, and this has resulted in a hindered economy. The purpose of this project was to determine if there is an optimal strategy with respect to policy and the economy that the United States could implement in order to mitigate the coronavirus. In order to determine this, I evaluated multiple aspects of the disease through a literature review. Upon review, I conducted a survey and performed ...


Rural Coopetition: A Consumer Perspective Of Marketing Activities Involving Smes, Cassandra A. Ritzen May 2021

Rural Coopetition: A Consumer Perspective Of Marketing Activities Involving Smes, Cassandra A. Ritzen

Doctor of Business Administration (DBA)

Small and medium enterprises (SMEs) are central to global and domestic economies and are a significant factor in rural economic development. Rural SMEs face unique challenges of geographical location and limited resources requiring strategies that can create an enduring competitive advantage. This study explores market-oriented coopetition as a competitive strategy that forms collaborative relationships between competitors to create value for consumers. Through the analysis of a small cluster of rural SMEs, the focus of this study addresses the underexplored consumer perspective of coopetition events based on quantitative analyses of customer satisfaction and market share.


Retail Trading And Stock Volatility: The Case Of Robinhood, Cooper Jones May 2021

Retail Trading And Stock Volatility: The Case Of Robinhood, Cooper Jones

All Graduate Plan B and other Reports

We examine the relation between Robinhood usership and stock market volatility. We show that daily fluctuations in Robinhood usership, which is used to proxy retail trading, significantly influence various measures of volatility. These results might suggest that Robinhood users contribute to noise trading as they are generally individuals trading on name recognition, media coverage, popularity, and familiarity of products, rather than on fundamental values. In our empirical approach, we find that the percentage increase in Robinhood usership Granger causes increases in daily stock volatility.


Corporate Venture Capital And Its Effects On Company Valuation - An Analysis Of The Additions Of Cvc Arms, Joshua Lyman May 2021

Corporate Venture Capital And Its Effects On Company Valuation - An Analysis Of The Additions Of Cvc Arms, Joshua Lyman

All Graduate Plan B and other Reports

This paper examines the stock price reaction to the addition of corporate venture capital arms to publicly traded companies. Referencing venture capital resources, corporate press release announcements of the addition of CVC arms were hand collected. I calculate the cumulative abnormal returns (CARs) surrounding press release announcement dates and find immediate stock market reactions, positively increasing stock prices compared to the overall market. I further perform placebo event studies at random dates and with direct competitors using the same announcement dates and find no significant results. These findings suggest that corporate venture capital increases company valuation and that financial markets ...


Coach Bob Hurley Sr.: A Jesuit Educated Heroic Leader, Francis Petit May 2021

Coach Bob Hurley Sr.: A Jesuit Educated Heroic Leader, Francis Petit

Jesuit Higher Education: A Journal

ABSTRACT

The purpose of this research was to determine if Coach Bob Hurley Sr. (Coach Hurley) was a Heroic Leader. Coach Hurley was the long time Varsity Boys Basketball Coach at St. Anthony’s High School in Jersey City, New Jersey which closed in 2017. Coach Hurley was also inducted into the Naismith Memorial Basketball Hall of Fame in 2010. The methods of this research included a historical study of the life and career of Coach Hurley as was captured within the traditional media and academic literature. In addition, the methods of this research also included one-on-one phone interviews that ...


Ekonomi Ve Yönetim Bilimleri Çalışmaları, Ilyas Karabıyık, Arif İğdeli, Banu Erkök, Derya Yücel, Melahat Batu Ağırkaya, Nuran Coşkun, Dilber Çağlar Onbaşıoğlu, Pelin Bayram, Dilşad Tülgen Çetin, Elif Acar, Nurdan Çolakoğlu, Zülcenah Şahin Öksüz, Hatice Koç, Rukiye Mehtap Özlü May 2021

Ekonomi Ve Yönetim Bilimleri Çalışmaları, Ilyas Karabıyık, Arif İğdeli, Banu Erkök, Derya Yücel, Melahat Batu Ağırkaya, Nuran Coşkun, Dilber Çağlar Onbaşıoğlu, Pelin Bayram, Dilşad Tülgen Çetin, Elif Acar, Nurdan Çolakoğlu, Zülcenah Şahin Öksüz, Hatice Koç, Rukiye Mehtap Özlü

Social, Humanity and Administrative Sciences

No abstract provided.


Mental Illness Economics In The United States: A Comparison With Foreign Countries, Christopher Odum May 2021

Mental Illness Economics In The United States: A Comparison With Foreign Countries, Christopher Odum

Economics Undergraduate Honors Theses

In 2018, suicide was the tenth leading cause of death in the United States, claiming the lives of over forty-eight thousand people.1 Globally, eight-hundred thousand people die from suicide every year, which is twice the number from homicide.2 For years, there has been a stigma around mental illness causing it to be a taboo topic, but recently there has been more of a focus and acceptance in our society. Along with the stigma, throughout most of history there has not been a focus on innovating and curing mental health diseases. In many cases, these diseases left unchecked lead ...


Meat Alternatives: The State Of The Industry, Barriers To Adoption, And Overcoming Barriers, Steven Maler Apr 2021

Meat Alternatives: The State Of The Industry, Barriers To Adoption, And Overcoming Barriers, Steven Maler

Senior Theses

The world faces many environmental problems that can be linked to human activity, including links to the production of food. The meat industry is often seen as a major contributor to such problems. Meat alternatives are often proposed as a way to address these environmental problems. However, these products face barriers when it comes to their adoption by consumers, and firms that produce meat alternatives must overcome these barriers to be successful. I used data from a variety of academic works, newspaper articles, research reports, and company websites to find that these barriers are related to taste, nutrition, convenience, expense ...


Tanner Colby, Some Of My Best Friends Are Black (2012), James W. Gentry Mar 2021

Tanner Colby, Some Of My Best Friends Are Black (2012), James W. Gentry

Markets, Globalization & Development Review

No abstract provided.


The Perceived Ethics Of Artificial Intelligence, Ross Murray Mar 2021

The Perceived Ethics Of Artificial Intelligence, Ross Murray

Markets, Globalization & Development Review

Artificial Intelligence (AI) is being used by millions of consumers in their daily lives. Although this technology is providing convenience, information, and instant gratification the underlying moral framework that AI uses remains largely unknown to the consumers of the technology. Two of the mostly widely used moral approaches (deontology and teleology), and their implications for AI, are discussed. The context of chatbots that use AI is examined, specifically exploring Amazon’s Alexa. The context illustrates the issue of the latent moral frameworks that AI technologies use when interacting with consumers or the environment. Although AI holds the promise of many ...


The Complex Challenges Of Protecting Consumers, Deniz Atik, Nikhilesh Dholakia Mar 2021

The Complex Challenges Of Protecting Consumers, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.


When The Weak Are Mighty: A Two‐Sided Matching Approach To Alliance Performance, Darcy Fudge Kamal, Florence Honoré, Cristina Nistor Mar 2021

When The Weak Are Mighty: A Two‐Sided Matching Approach To Alliance Performance, Darcy Fudge Kamal, Florence Honoré, Cristina Nistor

Business Faculty Articles and Research

Research Summary

Network centrality is an important determinant of alliance performance. However, estimating how each alliance member's centrality affects alliance performance is challenging because the end market might value each partner's contribution differently. We solve this empirical question with a two‐sided matching model that accounts for the partners' endogenous selection and estimates the effect of each side's centrality and input quality on performance. We implement the method in the novel context of the Thoroughbred horse industry, in foal‐sharing alliances between buyers and suppliers. We find that buyer centrality has a larger marginal effect on the ...


Stealth Governance: Shareholder Agreements And Private Ordering, Jill E. Fisch Mar 2021

Stealth Governance: Shareholder Agreements And Private Ordering, Jill E. Fisch

Faculty Scholarship at Penn Law

Corporate law has embraced private ordering -- tailoring a firm’s corporate governance to meet its individual needs. Firms are increasingly adopting firm-specific governance through dual-class voting structures, forum selection provisions and tailored limitations on the duty of loyalty. Courts have accepted these provisions as consistent with the contractual theory of the firm, and statutes, in many cases, explicitly endorse their use. Commentators too support private ordering for its capacity to facilitate innovation and enhance efficiency.

Private ordering typically occurs through firm-specific charter and bylaw provisions. VC-funded startups, however, frequently use an alternative tool – shareholder agreements. These agreements, which have largely ...


Complete Issue, Volume 4, Issue 1 Feb 2021

Complete Issue, Volume 4, Issue 1

Journal of International Crisis and Risk Communication Research

This is the complete issue of JICRCR Volume 4, Issue 1.


Managing Quality In Aviation Projects, James W. Marion, Tracey M. Richardson, Vittal Anantatmula Feb 2021

Managing Quality In Aviation Projects, James W. Marion, Tracey M. Richardson, Vittal Anantatmula

Publications

From aircraft manufacturing, product customization, aircraft maintenance, and aircraft launch and recovery, project management is threaded through all aspects of aviation. Given the supreme importance of quality to every aircraft manufacturer, airline, and passenger, it would be expected that quality management, within the context of project management, would be a construct that is clearly defined. The aim of this mixed-methods research seeks to understand how quality is managed and assured in aviation projects, whether or not the current quality management framework is applicable to the aviation industry, and how quality should ultimately be managed in aviation projects. The results of ...


Study Of Uv Degradation On Plastic (Pet) Aerosols, Rodney L. Prater, Priyan R. Manjeshwar, Andrew W. Franckhauser, Daniel J. Durham, Niles G. Stenmark, Daniel S. Mcgrath Feb 2021

Study Of Uv Degradation On Plastic (Pet) Aerosols, Rodney L. Prater, Priyan R. Manjeshwar, Andrew W. Franckhauser, Daniel J. Durham, Niles G. Stenmark, Daniel S. Mcgrath

Journal of Applied Packaging Research

The present study was aimed to explore the impact of UV radiation, from ‘real world’ environmental exposure, on the degradation of plastic PET aerosol containers. Additionally, the intent was to correlate the ‘real world’ environmental exposure to artificial sunlight, using a Xenon-Arc lamp, to develop a simulated test. The standardized methodology could then be used to evaluate the integrity of the plastic aerosol container and product, without the complexity of using ‘real world’ exposure. Through this study, a lab method was developed and validated that would simulate the effect of UV radiation using the Xenon-Arc. Moreover, a correlation was made ...


Nebraska Corn Basis Response To Economic Shutdown, Austin Harthoorn, Cory Walters, Jessica J. Groskopf Feb 2021

Nebraska Corn Basis Response To Economic Shutdown, Austin Harthoorn, Cory Walters, Jessica J. Groskopf

Extension Farm and Ranch Management

The objective of this article is to evaluate how Nebraska corn basis evolved through this past year’s economic events. We hope growers update their commodity price marketing decision framework as this past year exposed levels prices can reach — an important factor to consider when farm survival is on the line.


Unspoken Factors In Organizational Decision-Making: A Case Study, Kevin S. Bottomley Jan 2021

Unspoken Factors In Organizational Decision-Making: A Case Study, Kevin S. Bottomley

The Qualitative Report Conference

The sample consisted of 22 participants including C-level, senior executives, and administrative support personnel for a large nonprofit organization in the southeastern United States. The results of the study indicate that unspoken factors exist within organizations, however it is difficult to surface these unspoken factors within a group. This appears to influence the amount of information that it shared in the decision-making process. The present study is a first attempt to operationalize the hidden dimensions proposed by the Covert Process Model (Marshak & Katz, 2001). The research employs an inductive approach based on the assumption that some level of hidden processes ...


Will Seasonality Patterns For Beef Export Sales And Commitments Hold In 2021?, Elliott James Dennis Jan 2021

Will Seasonality Patterns For Beef Export Sales And Commitments Hold In 2021?, Elliott James Dennis

Extension Farm and Ranch Management

First two paragraphs:

Trade occurs when price differences between the two locations are large enough after accounting for transportation cost, exchange rates, tariffs, etc. Exports vary throughout the year since prices reflect current and future supply and demand situations. Seasonality in cattle production, meat demand, and market disruptions are some examples of why wholesale beef prices increase and decrease within a year.

The inability to market cattle in the second quarter of 2020 and increased demand for retail beef products due to government gathering restrictions in restaurants caused wholesale beef prices to rise to historical levels. Beef wholesalers can choose ...


A Study Of Consumer Behaviour Towards Food Waste In Ireland: Attitudes, Quantities And Global Warning Potentials, Angela Flanagan, Anushree Priyadarshini Jan 2021

A Study Of Consumer Behaviour Towards Food Waste In Ireland: Attitudes, Quantities And Global Warning Potentials, Angela Flanagan, Anushree Priyadarshini

Articles

This study aimed to investigate consumer behaviour towards food waste in Ireland by analysing their attitudes and quantities of food waste generated. Global warming potential of the food waste generated weekly is then assessed. A total of 2115 participants from all over the Republic of Ireland contributed to the survey (of which 2062 were included in this research). Using factor and cluster analysis, two clusters of consumers were formed based on their attitudes towards food waste, and it was found that 62.56% of the sample were ‘uncaring’ consumers and 37.44% were ‘caring’ consumers. The uncaring consumers consisted of ...