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International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones 2019 University of Central Oklahoma

International Olympic Committee Rule 40: Reasonable Protection For The Ioc Or Unfair Restriction To The Athletes?, Jeri L. Jones

Atlantic Marketing Journal

This paper explores the history, legality and ethical perspectives of the International Olympic Committee Rule #40 that was put into effect starting with the 2016 Olympic Games. Rule 40 was established to protect official Olympic sponsors from marketing campaign dilution and ambush marketing attempts from non-official brand sponsors. It was designed to prevent over-commercialization of the Olympic brand and to protect official Olympic sponsors’ substantial investment for exclusive marketing rights during the Games. It also however effectively prevents athletes from recognizing their own individual company sponsors and goes so far as to limit an athlete’s apparel during the Games, their …


The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, GUANG YANG 2019 University of Lynchburg

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends that …


Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke 2019 City University of New York: Queensborough Community College

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based …


Leadership On Fire: Mindfully Shared, Stephanie D. Gapud 2019 University of South Alabama

Leadership On Fire: Mindfully Shared, Stephanie D. Gapud

Graduate Theses and Dissertations (2019 - present)

A typical wildland firefighting organization is structured hierarchically, much like the military. Thus, it follows that one would expect to see strong evidence of command and control (i.e., directive and transactional) when studying leadership behaviors in this kind of organization. However, a successful, yet paradoxical type of leadership was found at the Alabama Forestry Commission. In this study, we argue that the managerial mindset that drives excellence in team performance is driven by sharing (delegating) responsibility to those who have the knowledge, skills, and abilities; thereby allowing the authority to migrate down the chain of command. Adopting “Mindful Leadership” that …


Hvac System Energy Audit For Leverett Elementary School, Connor Smalling 2019 University of Arkansas, Fayetteville

Hvac System Energy Audit For Leverett Elementary School, Connor Smalling

Biological and Agricultural Engineering Undergraduate Honors Theses

Leverett Elementary School is located in Fayetteville, AR. The school needs significant upgrades to its infrastructure. The Fayetteville Public School District has voted to pursue an Energy Services Performance Contract (ESPC) in order to finance the desired upgrades to Leverett Elementary, among other schools in the district.

The scope of this thesis was to perform an energy audit on the existing heating, ventilation, and air conditioning (HVAC) system. By using an energy modeling software, eQuest, the building and the existing base system were modeled to determine utility consumption. Three different HVAC system alternatives were analyzed against the base system by …


Exploring Grief And Mourning In Work Teams: A Phenomenological Multi-Case Study, Ashley L. Kutach 2019 University of Texas at Tyler

Exploring Grief And Mourning In Work Teams: A Phenomenological Multi-Case Study, Ashley L. Kutach

Human Resource Development Theses and Dissertations

The purpose of this research study was to explore the experiences of team members when a fellow team member returns to work after the unexpected death of a loved one. The participants in the study gave accounts of their personal experiences, and the overall team experiences, following a team member’s return to work. The goal of the study was to investigate these experiences to provide insight that is not available in current literature.

This research was a phenomenological multi-case study based on six theoretical literature foundations: grief dual process model, social support model, team-member exchange theory, social network theory, group …


Hayfa El Mansur, Nappily Ever After (2018): Chasing Perfection, Lena Cavusoglu 2019 Portland State University

Hayfa El Mansur, Nappily Ever After (2018): Chasing Perfection, Lena Cavusoglu

Markets, Globalization & Development Review

2018 Netflix movie Nappily Ever After voices the relationship of Black women with their natural hair and try to free them from the white beauty ideals imposed by the modern culture. By delving into historical connotations, this film review aims to understand how and why stereotypical narratives about African-American beauty and hair exist in media and shows the societal and psychological consequences of underrepresentation.


At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan 2019 Kent State University

At The Nexus Between The National And The Global: The Discursive Construction Of The Turkish Halal Market In The Neoliberal Age, Yesim Kaptan

Markets, Globalization & Development Review

This article analyzes a recently emerging halal market in Turkey and illuminates how discursive strategies foster the halal movement in an Islamic culture, and in a neoliberal economy. By exploring websites of the Turkish halal regulatory institutions and employing critical discourse analysis of the media materials, I demonstrate how Islamic actors (halal certification institutions and businesses) adapt, appropriate, and contest different discursive strategies to achieve legitimacy, to compete for distinction and to acquire power in a newly emerging and fiercely competitive, yet a globally defined field in a national economy. The discursive contestations of the actors shaped by the ambivalent …


More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia 2019 University of Texas Rio Grande Valley

More On The Pressing Global Problems, Socially And Ecologically, Deniz Atik, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.


Short- And Medium-Term Car Registration Forecasting Based On Selected Macro And Socio-Economic Indicators In European Countries, Lubor Homolka, Vu Minh Ngo, Drahomíra Pavelková, Bach Tuan Le, Bruce Dehning 2019 Tomas Bata University in Zlín

Short- And Medium-Term Car Registration Forecasting Based On Selected Macro And Socio-Economic Indicators In European Countries, Lubor Homolka, Vu Minh Ngo, Drahomíra Pavelková, Bach Tuan Le, Bruce Dehning

Accounting Faculty Articles and Research

The automotive industry plays a key role in the European economy. In this paper, we determine which macro and socio-economic indicators have significant predictive power on car registrations - a proxy to automotive sector performance - across European countries. Contrary to the current literature which mainly focuses on long-term forecasting, we built our models on the highly seasonal monthly data of a medium-term period to make short-term forecasts. Our approach utilises predictors identified by the literature review. Presented models are built on the Vector Autoregressive models and are accompanied by formal tests, such as the Granger causality test. We have …


Private Prisons, Private Governance: Essay On Developments In Private-Sector Resistance To Privatized Immigration Detention, Danielle C. Jefferis 2019 University of Denver College of Law

Private Prisons, Private Governance: Essay On Developments In Private-Sector Resistance To Privatized Immigration Detention, Danielle C. Jefferis

Northwestern Journal of Law & Social Policy

No abstract provided.


The Use Of Performance Measurement In Universities Of Pakistan, Muhammad Tanveer, Asif Mahbub Karim Dr. 2019 Binary University, Malaysia

The Use Of Performance Measurement In Universities Of Pakistan, Muhammad Tanveer, Asif Mahbub Karim Dr.

Library Philosophy and Practice (e-journal)

Purpose: The performance measurement includes collecting the information regarding the individual’s performance to analyze for the reporting. . Performance measurement’s main aspect is to identify the exertion are being achieved or not. This is the main purpose of performance measurement in the current study of Pakistani Universities. Moreover, the focus on the performance measurement is still not very strong in Pakistani educational system. Few observations made from the recent studies are that the enrollment in the university has been raised up to a great extent from past few years.

Methodology: This research paper is focus on “The Use …


Entrepreneurial Leadership: An Emerging Theory, Sarah Ruttan 2019 Fanshawe College

Entrepreneurial Leadership: An Emerging Theory, Sarah Ruttan

Staff Publications

Entrepreneurial leadership is still considered by most a concept rather than a theory (Aldrich & Baker, 1997) and research is limited (Esmer, 2017) despite entrepreneurs having a long history shaping our capitalistic ecosystems. This paper will discuss the emerging entrepreneurial leadership theory as a new paradigm to explore, and its relevance to the leadership model and how education, government and industry are recognizing the importance of learning and teaching this model to ensure continued healthy growth in business and innovation. As entrepreneurs are shaping Canada’s economy through traditional business as well as through continuing to innovate while always considering the …


Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs, Soonkwan Hong 2019 Michigan Technical University

Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs, Soonkwan Hong

Markets, Globalization & Development Review

No abstract provided.


Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura 2019 Meiji University

Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura

Markets, Globalization & Development Review

This paper revisits the correspondence principle of Bowles and Gintis (1976) – which refers to the mutual mimicking of the capitalist hierarchy in the workplace and the school. The Bowles-Gintis model still appears to be working in the context of schooling in Japan. In the international comparative educational assessment called PISA (Program for International Student Assessment), created by OECD (Organization for Economic Cooperation and Development, the association of advanced democratic nations), Japanese students achieve better results than most countries. Japanese students excel in PISA performance, especially in mathematics. Such excellence, however, has negative correlations with students’ creativity, positive attitudes, and …


Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment, Hajime Kobayashi, Takashi Taguchi 2019 Meiji University

Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment, Hajime Kobayashi, Takashi Taguchi

Markets, Globalization & Development Review

Using Hatsune Miku, a vocaloid or a Desktop Music (DTM) software using voice synthesizer technology, as a case study, this paper explores how consumer generated media (CGM) and user generated content (UGC) diffused in Japan – rapidly at first and then at an erratic and not-so-rapid pace. The creative environment ushered in by the vocaloid platform, it appears, represents a form of "managed creativity", and not a rosy future characterized by a participatory turn to a widespread democratization of creative activity.


A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi, Kazuo Usui 2019 Saitama Gakuen University

A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi, Kazuo Usui

Markets, Globalization & Development Review

This paper explores some features of marketing activities and marketing thought of a Japanese critical marketing practitioner, Dr. Seiji Tsutsumi. The approach of the paper is biographical. Somewhat paradoxically, the paper finds – in the practices and thoughts of Dr. Seiji Tsutsumi – a refreshingly critical mindset, despite his huge commercial success in retail business in Japan. Similar biographical research should be done in other national contexts, to develop links between practices and critical theories.


Critical Thinking From Japan: Additional Perspectives, Masaaki Takemura, Nikhilesh Dholakia 2019 Meiji University

Critical Thinking From Japan: Additional Perspectives, Masaaki Takemura, Nikhilesh Dholakia

Markets, Globalization & Development Review

No abstract provided.


Technology Licensing And Innovation – A Correction On Two-Part Tariff Analysis, Yuanzhu Lu, Swapnendu Banerjee, Sougata Poddar 2019 Central University of Economics and Finance

Technology Licensing And Innovation – A Correction On Two-Part Tariff Analysis, Yuanzhu Lu, Swapnendu Banerjee, Sougata Poddar

Economics Faculty Articles and Research

The main purpose of this note is two-fold: (i) Correcting an error in the two-part tariff licensing contract, and (ii) Altering one of the main results following the two-part tariff analysis in Mukherjee and Mukherjee (2013). This also strengthens the primary conclusion of Mukherjee and Mukherjee (2013).


Designing Single-Family Residences: A Study Of The Positive Impact Of Interior Design In Creating New Home Value, Shawn M. Falcone 2019 University of Nebraska-Lincoln

Designing Single-Family Residences: A Study Of The Positive Impact Of Interior Design In Creating New Home Value, Shawn M. Falcone

Interior Design Program: Student Creative Activity

This study seeks to demonstrate that interior designers should be included as primary stakeholders in the home construction market. The market demand for new single-family homes in America is a relative constant. The primary stake and role that land developers, architects, draftsman, home builders, bankers, appraisers, real estate agents, and buyers have in the home construction market is clear. What is less clear is the role in value an interior designer has in the home construction market. This thesis examines the impact designers have on home value when their expertise is utilized in space planning (i.e.: layout, function, room utilization, …


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