Other Business Commons^™

Can Ai-Generated Ads With Future Predictions Drive Higher Donations Than Human-Created Ads?, Chaewon Song, Sujin Song

Asia Marketing Journal

The use of AI in generating ads offers benefits for NPOs, such as enhanced cost efficiency and personalized content. However, consumers often exhibit algorithm aversion when AI performs subjective tasks, like ad creation. According to mind perception theory, AI is seen as high in agency but low in experience. Given this, we hypothesized that including future predictions in AI-generated ads would mitigate this aversion. Across four studies, we found that AI-generated donation ads were generally perceived as less credible and elicited lower donation intentions than human-created ones. Crucially, when future predictions were included, the credibility and donation gap between AI …

From Emotions To Impulse: A Serial Mediation Approach In Tiktok Live Commerce, Amrul Asraf Mohd-Any, Moniruzzaman Sarker, Shaoxuan Lu

Asia Marketing Journal

Based on social exchange theory, this study investigates how interactions between influencers and followers during live streaming impact impulse buying behaviour. It explores how perceived influencer traits, namely authenticity, expertise, attractiveness, and homophily, influence trust, emotional attachment, and para-social interaction, which in turn drive impulsive purchases. Using PLS-SEM technique, a survey of 303 Chinese TikTok users reveals that emotional factors, particularly para-social interaction and attachment, have a stronger effect on impulse buying than trust. Authenticity and homophily emerge as essential in fostering emotional engagement, emphasising the importance of relatability over authority. The findings suggest that successful influencer marketing in live …

Governing Algorithmic Attention: Attention Safeguard Models And The Cognitive Attentional Standard As System Level Interventions In Human Computer Interaction, Behavioral Economics, And Artificial Intelligence, Delante Clark

Graduate Scholarship and Creative Works

Algorithmic recommendation systems and interface designs shape attention by combining visually salient cues with uncertain reward timing and low friction interaction. These conditions can sustain anticipatory checking, extend time on task, and reduce natural disengagement points through patterns such as infinite scrolling and autoplay. This paper synthesizes research across neuroscience, human computer interaction, behavioral economics, and artificial intelligence to argue that attention capture is a predictable outcome of incentive driven design rather than an individual failure of self regulation. It advances the Attention Safeguard Models and the Cognitive Attentional Standard as system level interventions that regulate exposure conditions, pacing, and …

Algorithmic Monocultures In Hiring, Rishi Bommasani, Sarah H. Bana, Kathleen A. Creel, Dan Saul Jurafsky, Percy Liang

Economics Faculty Articles and Research

Many employers screen job applicants with algorithms built by the same few algorithm vendors. We hypothesize that algorithmic monoculture leads to the same individuals and members of the same racial groups facing rejection. We acquire and analyze a novel dataset of 3 million applicants submitting 4 million applications where all the applications are screened by algorithms built by the same vendor. We find clear racial disparities in applicant outcomes. Of all applications submitted by Asian and Black applicants, 14.74% and 25.87% are submitted to positions that adversely impact Asian and Black applicants, respectively, according to U.S. employment discrimination standards. Individuals …

Wearable Technology For Depression Assessment: A Scoping Review Of Datasets, Ml Tlachac, Hayley K. Elsbree, Michael V. Heinz

Information Systems and Analytics Department Faculty Journal Articles

As wearable technology continues to develop, wearable devices are becoming more common and being increasingly used to collect datasets for depression assessment. Documenting the collection procedures, recruitment strategies, and demographics of these datasets is important to allow for synthesis across the datasets and uncover common limitations. As such, in this scoping review, we identify 80 observational datasets collected by wearable devices through the start of 2025 that can be used for depression assessment. Of the 80 datasets, 50% used an actigraph and 47.5% used other wristbands. These wearable devices were used to collect activity, sleep, and heart rate for 87.5%, …

Bus 104: Business Start-Up / New Business Idea Presentation, Remi Alapo

Open Educational Resources

The Business Start-Up / New Business Idea Presentation serves as the culminating assignment for BUS 104 by asking students to apply core business concepts to the development of an original business idea. Working in pairs, students design and present a professional start-up proposal that integrates major course topics such as entrepreneurship, ownership, management, organizational structure, human resources, marketing, ethics, and financial management. The assignment emphasizes critical thinking, collaboration, research, and oral communication while helping students connect classroom learning to real-world business planning. Through this project, students demonstrate their ability to analyze business opportunities, make strategic decisions, and present a clear …

The Impact Of Sovereign Wealth Funds On Emerging Markets: A Behavioral Analysis Of Investment Decisions And Market Reactions, Grant A. Mosshart

Senior Honors Theses

Sovereign Wealth Funds (SWFs) are increasingly influential in emerging markets, yet the behavioral drivers behind their investments remain underexplored. In this paper, an analysis of SWF capital’s impact on economic development and the psychological factors, such as optimism bias and herding, that shape these decisions is examined. Utilizing a mixed-methods comparative study, the research analyzes Saudi Arabia’s Public Investment Fund (PIF) and Singapore’s Temasek Holdings. Event study analysis reveals a divergent impact: the PIF’s high-profile developmental commitment to India generated a positive 5-day Cumulative Abnormal Return of +2.05%, confirming a macro-level “seal of approval” signaling effect. By contrast, Temasek’s commercially …

The Joy Of Shopping: Thrill Of The Treasure Hunt, Jane Gu, Cristina Nistor, Matthew Selove

Business Faculty Articles and Research

People sometimes enjoy the thrill of the hunt, which implies search can generate joy in addition to costs. Some customers say they enjoy searching for unique items such as vintage T-shirts and luxury handbags, and managers at warehouse stores, thrift stores, and many online selling platforms say they design their store format to offer a treasure hunt experience. We develop a model in which customers enjoy searching for a treasure. Our model’s search utility function includes a term based on the treasure’s net value, a term based on the instantaneous likelihood of discovering treasure, and a constant term reflecting other …

Case: When Free Is Too Much To Pay, Rebecca Burcham

Atlantic Marketing Association Proceedings

No abstract provided.

The Impatience Of Winning: An Analysis Of Time Discounting, Predictive Modeling, And The Nba Draft, Alec R. Plante

Business and Economics Honors Papers

This paper examines whether NBA draft decisions can be better explained by incorporating non-geometric time discounting into a model of general manager decision making. Using a dataset of 285 NBA draft prospects over a 12-year period, the impact of college statistics on Value Over Replacement Player (VORP) is determined, and these impact values are then used to create a “predicted” VORP for the first 4 seasons of each player’s career: a projection of what a general manager might think of a prospect’s future value given their college statistics. Following this, geometric and hyperbolic time discounting models are applied to estimate …

A Case Study Of Faculty Perspectives On Teaching Across Borders, Lucy Matthews, Diane R. Edmondson, Tammy Bahmanziari

Atlantic Marketing Journal

This study explores the differences between faculty who have and have not led study abroad programs at a southeastern U.S. public university. Using survey responses from 133 faculty members, the research examines professional and motivational variables that influence participation. Findings reveal that those who have led study abroad programs tend to be satisfied with their experiences, report higher perceptions of student cultural competency gains, and are more likely to recommend such programs to peers. Additionally, experiential learning emerged as a central theme, with faculty highlighting the pedagogical value of immersive global education. Barriers to participation were also investigated. The study …

A Captured Audience: How Job Stress Leads Employees To Online Shopping Via Cyberloafing, Seth Williams

Atlantic Marketing Journal

This paper investigates the hyper-connected workplace and how the modern employee deals with job stress in their work environment. Using the theory of compensatory consumer behavior and partial least squares structural equation modeling, we investigate how job stress impacts employees in the workplace to shop online. This shopping is done via cyberloafing, which is using the internet for personal reasons at work. Psychological detachment is also studied as a mediator. Theoretical and practical implications are discussed for managers in the workplace as well as businesses marketing to individuals taking a break on the clock.

Five Strategic Categories Ai Is Transforming Marketing, Ryan Matthews

Atlantic Marketing Journal

Artificial intelligence (AI) is a revolutionary technology that provides tools and methodologies to expand marketings impact. AI enables companies to better understand customer needs, preferences, and behaviors to personalize an approach to different market verticals and segments. AI has become a significant factor influencing how businesses interact and retain the attention of customers. Customers increasingly have an appetite for a highly personalized interaction. AI-driven data approaches and innovative technologies are increasing personalization and efficiency. AI is a revolutionary tool that enables marketing to grow beyond traditional limitations. Understanding the correct tool is vital for marketing executives, whether they are obtaining …

The Expansion And Push For Competitive Gaming, Theresa T. Hoang

Honors Capstones

Competitive gaming, also known as eSports, is a rapidly growing industry that brings millions of views and streams every day. New games are constantly being created as well. This paper serves to discuss and go over how s Esports got so big and spread so rapidly. It will touch upon the current status of Esports. Namely, it will touch on the status of esports on the collegiate level. Then, it will go over how everything started: the idea of Esports sprouting and the start of its spread. It will go over Esports on the national and international stage(s). Lastly, this …

Do I Have To Know Someone? The Impact Of Factors Beyond The Playing Field That Affect Mlb Hall Of Fame Voting., Jackson Wollscheid

Economics Undergraduate Honors Theses

With the creation of WAR (Wins above Replacement), it has created an index to measure the player’s value using a variety of statistics relevant to that player’s position. The higher a player’s career WAR then the greater the impact that player had on the game during his career. However, players are not simply inducted into the Hall of Fame on this measure of value but on voting from members of the BBWAA (Baseball Writers’ Association of America). This research investigates external factors outside of standard playing statistics’ influence on Hall of Fame voting, including team affiliation, career length, and other …

Exploring The Transformative Effects Of Executive Coaching On Leaders: A Qualitative Study, Dwayne Norman

Theses & Dissertations

This qualitative dissertation examines the transformative effects of executive coaching on leaders’ development, personal growth, decision-making, and overall effectiveness across varied organizational contexts. Grounded in authentic leadership theory and employing a generic qualitative inquiry design, the study investigated how leaders who completed executive coaching describe changes in their behavior and mindset. Eleven experienced leaders participated in semi-structured interviews selected through purposive sampling. Thematic analysis, guided by the cyclical and inductive coding methods of Saldana (2021), generated 187 initial codes, which were distilled into 72 final codes. These final codes were then further refined into twelve categories and four overarching themes: …

Income Distribution And Poverty Rate Changes In Hurricane Katrina-Affected Parishes: A Case Study Of Orleans, Jefferson, Plaquemines, And St. Bernard, 2000-2023, Carly L. Day

Economics Undergraduate Honors Theses

On August 28^th, 2005, the National Hurricane Center announced that a category five hurricane sustaining over 160-mile winds was cruising through the Gulf of Mexico, headed straight for the coasts of Louisiana and Alabama. By August 29^th, 2005, Katrina made landfall in Plaquemines Parish, Louisiana as a category three hurricane. After surviving a significant amount of rainfall, the levee system in New Orleans failed, putting over 80% of the city of New Orleans underwater and leaving many residents without homes (“Hurricane Katrina”, 2025). Despite a mandatory evacuation order, many people were forced to take shelter in …

From Clicking To Committing: Psychological Distance And Persuasion In Online Animal Adoption Platforms To Enhance Shelter Visitation, David Goodweather

Graduate Theses and Dissertations (2019 - present)

Online animal shelter platforms have become a primary channel through which potential adopters view and evaluate adoptable animals, yet many users do not progress from online engagement to visiting a physical shelter. The dissertation examines how online pet viewing translates into intention to book a shelter visit by focusing on the roles of psychological distance and persuasive influence cues within a high-involvement decision context. Drawing on Construal Level Theory and persuasion research, a sequential process is proposed in which sustained interaction with pet profiles reduces distance-related abstraction, increasing receptivity to influence cues that facilitate movement from initial assessment to action. …

A Strategic Audit Of Brown-Forman, Joshua Rossman, Carter Mann, Maris Grabill, Joe Meath, Gavin Pokorny

Honors Program: Senior Projects (Public)

Brown-Forman is a global spirits company with products sold in more than 170 countries. Known for brands such as Jack Daniel’s, Woodford Reserve, and Herradura, Brown-Forman’s history spans back over 150 years. Much of its success comes from thoughtful brand stewardship and a long-term approach to growth. The company operates in the highly competitive distilleries industry, where strong brand identity and premium positioning are key to performance.

This strategic audit reviews Brown-Forman’s development, leadership, business model, and guiding mission, as well as its external environment and internal capabilities. It also considers performance, competitive dynamics, business-level and corporate-level strategies, governance, and …

Analysis The Influence Of Product Attributes On Purchase Decision In Choosing A Smartphone Apple Or Samsung., Arumadina Islamiq

International Conference on Business and Management Research (ICBMR)

Smartphones are currently a very important and necessary means of communication for the public. Two of the most popular smartphone brands are Samsung and Apple. The purpose of this study is to measure respondents' assessments of product attribute variables (quality, features, brand, design style, and support services) in purchase decisions.

This research is descriptive. It uses quantitative methods. This study examines two variables in detail, namely product attributes (X) as the independent variable and Purchase Decision (Y) as the dependent variable. The respondents in this study consisted of all consumers who currently use Samsung or Apple smartphone products, with 400 …