Building Relationships Through Integrated Online Media Platforms: Analysis Of Top 100 Global Brands,
2015
Nanyang Technological University
Building Relationships Through Integrated Online Media Platforms: Analysis Of Top 100 Global Brands, Wonsun Shin, Augustine Pang, Hyo Jung Kim
Research Collection Lee Kong Chian School Of Business
Many studies have examined organizations’ use of specific types of online media, but few studies have examined how organizations generate dialogues and develop relationships by using multiple online communication platforms. This study takes an integrated approach by examining how top global organizations incorporate brand Web sites, Facebook, and Twitter to cultivate relationships with stakeholders. Its findings suggest that those particular online media are used similarly, that is, more for information dissemination than user engagement and more for one-way than two-way communication. The findings also suggest that the types of products promoted can affect the way that organizations use different online …
Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes,
2015
North Dakota State University - Main Campus
Dispersion Of Marketing Capabilities: Impact On Marketing’S Influence And Business Unit Outcomes, Michael T Krush, Ravipreet Sohi, Amit Saini
Department of Marketing: Faculty Publications
The marketing function of firms continues to evolve into many configurations, including the dispersion of marketing capabilities. This study evaluates the effects on the marketing function’s influence when marketing capabilities are dispersed across multiple boundaries. Using a sample of marketing executives, we study the effects of two forms of marketing capabilities dispersion: intra-organizational dispersion and inter-organizational dispersion. We examine the impact of these forms on marketing’s perceived influence within the firm. We also investigate marketing’s influence on customer responsiveness, along with three distal outcomes: marketing strategy implementation success, relationship portfolio effectiveness, and business unit performance. Our findings reveal that marketing’s …
Should Event Organisers Prevent Resale Of Tickets?,
2015
Singapore Management University
Should Event Organisers Prevent Resale Of Tickets?, Singapore Management University
Perspectives@SMU
Letting scalpers into the action can help event organisers boost revenue, but a ticket option – like a stock option – is the best win-win solution
Relational Behavior Of Leaders: A Comparison By Vocational Context,
2015
Florida International University
Relational Behavior Of Leaders: A Comparison By Vocational Context, G. Ronald Gilbert, Robert C. Myrtle, Ravipreet S. Sohi
Department of Marketing: Faculty Publications
Organizational researchers widely acknowledge that positive relational behavior is associated with leadership effectiveness. In this exploratory study, we seek to extend previous research examining contextual factors that influence leadership style based on the characteristics of person–vocation fit. Using information derived from a 360° assessment that included one’s top managers, peers, and subordinates (N = 934), we find that leaders working in settings that attract Holland’s Social (S) types demonstrate more positive relational behavior than those who work in Realistic (R) type work settings. Our research also indicates that the relationship between leadership style and perceived effectiveness varies based on …
Department Chairs As Leaders: A Model Of Social Intelligence And Creative Performance In A State University,
2015
Western Kentucky Univeristy
Department Chairs As Leaders: A Model Of Social Intelligence And Creative Performance In A State University, Afzal Rahim, Ismail Civelek, Feng Helen Liang
Management Faculty Publications
This study presents a structural equations model that represents relationships between department chairs’ social intelligence (SI) and their creative performance (CP) at a public university in the United States. SI was defined as the ability to be aware of relevant social situations, to manage situational challenges effectively, to understand others’ concerns and feelings, and to build and maintain positive relationships in social settings. Four components of SI were examined: situational awareness, situational response, cognitive empathy, and social skills. The model was tested with questionnaire data from 406 faculty members belonging to 43 departments in a state university. The data analyses …
Motivation And Career-Development Training Programs: Use Of Regulatory Focus To Determine Program Effectiveness,
2015
Walden University
Motivation And Career-Development Training Programs: Use Of Regulatory Focus To Determine Program Effectiveness, Peter J. Anthony
Walden Faculty and Staff Publications
The purpose of this study was to focus on the relationship between career-development training programs and the motivation of employees. The study used a qualitative method and a phenomenological design using semistructured interviews conducted with a script of open-ended questions. Two main components of the research design were the modified van Kaam method for exploration of experiences and the purposive selection of the participants. The 20 participants in the sample were project managers and consultants from south-central Texas, all of whom had experience with governmental projects. Based on interview responses, the findings of this study highlighted a concern from the …
Organizational Change: Evaluating The Effect Of Motivational Interviewing On Readiness To Change,
2015
Walden University
Organizational Change: Evaluating The Effect Of Motivational Interviewing On Readiness To Change, Conrado Joaquin Grimolizzi-Jensen
Walden Dissertations and Doctoral Studies
Failure accompanies most organizational change efforts. Change agents' efforts focus on employee resistance or readiness to change without considering employee ambivalence. Motivational interviewing (MI) may reduce ambivalence and improve the success rate of organizational change initiatives. The purpose of this experimental research was to evaluate the effectiveness of MI to increase readiness to organizational change, to assess the influence of MI on change-related beliefs, and to investigate the relationship between beliefs and readiness to change. The theoretical framework was the transtheoretical model of change, the theory of planned behavior, and social cognitive theory. Through random assignment, 56 employees of a …
Exploring Recruiting Challenges Of The Insurance Industry,
2015
Walden University
Exploring Recruiting Challenges Of The Insurance Industry, Hema Chaurasia
Walden Dissertations and Doctoral Studies
Insurance companies provide financial protection to the general population, but their workforce challenges may destabilize the companies to the point of financial distress. Senior insurance company leaders lack effective strategies to recruit skilled professionals. With contingency theory and resource-based view theory as the framework, the focus in this multicase study was the exploration of the recruiting strategies of human resources (HR) managers in New York City area insurance companies. Four insurance company HR managers were recruited via a purposeful and snowball sampling method for semistructured interviews. These interviews were analyzed through a reflective interpretation process, which was guided by the …
A Quantitative Model Studying The Effects Of Transformational Leadership On Job Satisfaction,
2015
Walden University
A Quantitative Model Studying The Effects Of Transformational Leadership On Job Satisfaction, Kenneth Uzoma Chukwuba
Walden Dissertations and Doctoral Studies
Hotels have lost $3.4 billion over the last 5 years because of high rates of employee turnover. Leaders must use the tools necessary to increase job satisfaction and retain professional employees. The problem was that insufficient data described the relationships between transformational leadership, gender, education, and job satisfaction for hotel professionals. The purpose of this survey study was to understand the relationship between transformational leadership and job satisfaction for the hotel professionals in the United States. A total of 248 hotel professionals from the Colorado Lodging and Hotel Association were surveyed using the Multifactor Leadership Questionnaire and the Job Satisfaction …
The Mediating Role Of Payout In The Relationship Between Private Foundations And Grantee Organizations' Financial Health,
2015
Walden University
The Mediating Role Of Payout In The Relationship Between Private Foundations And Grantee Organizations' Financial Health, Angie Kim
Walden Dissertations and Doctoral Studies
Although private foundations are assumed to be beneficial, their impact on grantee organizations is not well understood. This quantitative research explored how private, nonoperating foundations influence grantees' financial capacity to pursue their missions. Principal-agent theory was applied to rationalize foundations' social good purpose, along with subsidy theory of public charities' need for capital accumulation, thus comprising a unique framework for identifying pathways of relationships amongst influencer variables of foundations' operating characteristics; the outcome of grantees' months of unrestricted, liquid net assets (MULNA); and the mediator of foundations' payout rate. Multiple regression and indirect effects analyses of data on 612 cases …
Transformational Leadership For Virtual Teams In An Information Technology Organization,
2015
Walden University
Transformational Leadership For Virtual Teams In An Information Technology Organization, Russell Thomas Hogue
Walden Dissertations and Doctoral Studies
Research has shown that transformational leadership behavior impacts team performance in a traditional work environment; however, no research has evaluated the relationship between transformational leadership and team performance in a virtual setting. Building on the theoretical foundation of Bass' 1990 work, this study examined the relationship between transformational leadership behavior and 3 measures linked to team success: work effort, perceived leader effectiveness, and job satisfaction for virtual teams. The present research focused on the transformational leadership behaviors of 41 senior executives in an information technology (IT) organization and over 300 direct report employees. Employees used the Multifactor Leadership Questionnaire 5x …
Emotional Labor And Employee Engagement Within A Pediatric Hospital,
2015
Walden University
Emotional Labor And Employee Engagement Within A Pediatric Hospital, Michele Louise Mitchell
Walden Dissertations and Doctoral Studies
High levels of emotional work, staffing shortages, high turnover rates, low workforce engagement levels, and complex healthcare reforms are common problems in healthcare settings. Healthcare leaders are increasingly aware of the vital impact an engaged workforce can have on patient outcomes and an organization's ability to survive despite current challenges in the healthcare setting. It is important for leaders to understand what factors may influence the ability to engage with their organization, such as emotional labor. The purpose of this correlational quantitative study was to test whether emotional labor is related to employee engagement within a large Midwestern pediatric hospital. …
The Triple Bottom Line And Social Responsibility Framework In Public Sector Management,
2015
Walden University
The Triple Bottom Line And Social Responsibility Framework In Public Sector Management, Matthew Ajiake
Walden Dissertations and Doctoral Studies
Leaders of public sector agencies must incorporate the voices of diversified stakeholders into planning and decision-making processes. With aging infrastructures around the world, public agencies are challenged to move public benefit projects forward when citizens are not engaged or empowered to participate in the process. The purpose of this triple bottom line (social, ecological, and financial) and social responsibility study was to explore whether public sector organizations are socially responsible by law. A case study was developed using data from publicly available documents and interviews that explored how the San Francisco Public Utilities Commission (SFPUC) implemented a social responsibility framework …
Succession Planning In A Global Electronics Company,
2015
Walden University
Succession Planning In A Global Electronics Company, Andrew Cook
Walden Dissertations and Doctoral Studies
Leaders of U.S. companies are unprepared to address a shortage of qualified leaders caused by changing workforce demographics. Despite organizational leaders realizing the importance of talent management to company strategy, there still exists a gap in knowledge regarding its application in practice. The purpose of this case study was to explore what succession planning organizational leaders use to adequately replace departing leaders with qualified new leaders. The findings demonstrated support for Shields' practical ideal type conceptual framework adapted to succession planning, which holds that succession planning requires various elements working together to achieve succession goals. Data were obtained through semistructured …
A Delphi Study Of The Potential Influence Of Women In Stem Careers,
2015
Walden University
A Delphi Study Of The Potential Influence Of Women In Stem Careers, Sharyn Elizabeth Mlinar
Walden Dissertations and Doctoral Studies
American businesses are working with educational institutions to attract women into technical and scientific professions. However, less than one quarter of the people working in science, technology, engineering, and mathematics (STEM) are women. The educational system as-a-pipeline model is not supplying business with skilled workers, specifically female STEM employees. Organizational change must occur and this process begins with the organization's leadership. Guided by the the conceptual frameworks of Kotter & Rathgeber and Kouzes & Posner, this Delphi study asked 54 female professionals, in various locations across the United States, about what influenced them in their education and career choices. Responses …
Employee Perception Of The Value Of Customer Focus Training In Public Transportation,
2015
Walden University
Employee Perception Of The Value Of Customer Focus Training In Public Transportation, Michael L. Dawkins
Walden Dissertations and Doctoral Studies
The number of service-oriented jobs has increased locally and nationally, and organizations are spending millions of dollars to train front-line employees to maintain customer satisfaction and compete in the service industry. Despite the financial investments of these training programs, little research has investigated the holistic effectiveness of customer-focused training (CFT) programs. Researchers found positive relationships between the constructs under investigation and reported that when CFT programs are delivered on a consistent basis with leadership support, they help build a service-oriented culture. The purpose of this case study was to investigate employee perceptions of CFT and relationships between performance, engagement, and …
Downsizing The United States Air Force Security Forces: A Phenomenological Investigation,
2015
Walden University
Downsizing The United States Air Force Security Forces: A Phenomenological Investigation, Winell De Mesa
Walden Dissertations and Doctoral Studies
The United States Air Force (USAF) has downsized an average of 10,000 active duty personnel each year from 1990 to 2010. Despite this downsizing, the mission remains the same, which increases the workload on the remaining airmen, lowers morale, decreases specialization, changes the mindset/culture, accelerates promotion rates, and shifts the dependence on technology in the Security Forces career field. The USAF needs adequately sized and proficient members to meet its mission. This phenomenological study examined the effects of USAF downsizing on the USAF Security Forces career field. The great man theory, social learning theory, theory of expertise, and Maslow's hierarchy …
Transformational Leadership And Safe Driving Performance In The U.S. Electric Utility Industry,
2015
Walden University
Transformational Leadership And Safe Driving Performance In The U.S. Electric Utility Industry, Mackington Joseph
Walden Dissertations and Doctoral Studies
Transformational leadership (TL) has been found popular in many industries in the United States and abroad for the perceived transformational leaders' effectiveness in improving occupational safety. There is a lack of empirical evidence to confirm these claims for safe occupational driving. This phenomenological study attempted to fill this knowledge gap in the electric utility industry where employees must drive in all weather conditions to restore power to customers. The conceptual framework for the study was based on leadership and motivation theories of Burns and Maslow. The research questions explored the influence of (a) TL on safe driving performance improvement in …
Mental Health Therapists' Attitudes On Adoption Of Evidence-Based Practices And Organizational Culture,
2015
Walden University
Mental Health Therapists' Attitudes On Adoption Of Evidence-Based Practices And Organizational Culture, Jennifer Guerguis
Walden Dissertations and Doctoral Studies
Evidence-based practice (EBP) in mental health was initiated in the United States due to state legislation. The EBP implementation process is complex due to multiple factors related to organizational culture. Mental health agencies implementing EBP processes can expect significant personnel changes due to higher turnover rates, which may have a negative effect on the quality of services. The purpose of this study was to investigate the relationship between providers' attitudes toward the adoption of EBPs and organizational culture. The theoretical framework for this study was organizational culture theory and the Denison organizational culture model. This correlational and predictive study examined …
Assessing Student Leadership Competencies And Adequacy Of Preparation In Seminary Training,
2015
Walden University
Assessing Student Leadership Competencies And Adequacy Of Preparation In Seminary Training, Valerie Miles-Tribble
Walden Dissertations and Doctoral Studies
As more seminary student-practitioners seek non-pastoral leadership roles in faith-based
and secular organizations, the complexities of the roles demand leadership competencies beyond traditional religious study. Limited research assessing leadership competencies in seminary contexts raises uncertainty about whether leadership preparation needs are addressed adequately in seminary. This quantitative study focused on whether or not student self-assessed adequacy of preparation is related to, affected by, or influenced by self-assessed leadership competencies, individually or in the aggregate. The theoretical foundation joined Evers, Rush, and Berdrow's learner-centered theory that urges student input on competency development needs and Boyatzis's leadership competency theory that frames a …
