The Role Of Cognitive Dissonance In A Service Setting,
2010
Georgia Southern University
The Role Of Cognitive Dissonance In A Service Setting, Young (Sally) K. Kim
AMTP Proceedings 2010
While numerous studies used the theory of cognitive dissonance to explain consumer behavior, there is no study as of today that applied the theory to the service industry to investigate the role of cognitive dissonance in influencing important marketing-related variables such as perceived value and trust. This study examines the relationship between cognitive dissonance and relationship variables (trust and value) and proposes a model to understand how consumers process information facing a negative word-of-mouth message that is incongruent with their existing belief and how cognitive dissonance affects their behaviors. The proposed model is tested using data collected via mail survey …
Effectiveness Of Price Bundling In An Entertainment Setting,
2010
Georgia Southern University
Effectiveness Of Price Bundling In An Entertainment Setting, Raj Arora, Charles R. Stoner
AMTP Proceedings 2010
This study examined the effectiveness of price bundling and whether that effectiveness varied by the discount format utilized. Exploring a movie-dining bundle in the entertainment setting, the study revealed that the bundle was preferred over individual item purchases. Mixed results were noted for the format preferences, and these are addressed in the discussion.
A Tale Of Two Worlds: A Second Life For Higher Education?,
2010
Youngstown State University
A Tale Of Two Worlds: A Second Life For Higher Education?, Daniel Demaiolo, Donna Walsh
AMTP Proceedings 2010
This exploratory research investigates the virtual world industry, explanations for its growth and emerging trends for entrepreneurial ventures and marketing communications. It then explores the effectiveness of operating and promoting higher education in Second Life. Results illustrate consumers 17-24 years old still rely on traditional media for information related to higher education. Developing a business model and marketing mix in Second Life, that often features uncensored content, may not be an appropriate method of connecting with the target demographic. Benefits of utilizing virtual worlds are considered; further research is recommended; suggestions are offered to increase Second Life’s viability in higher …
Utilizing The Innovative Leadership Behavior Inventory And Relationship Marketing As Critical Elements For Teaching/Learning Entrepreneurial Leadership (El),
2010
College of Charleston
Utilizing The Innovative Leadership Behavior Inventory And Relationship Marketing As Critical Elements For Teaching/Learning Entrepreneurial Leadership (El), Howard F. Rudd Jr., John E. Clarkin, Thomas Kent, Robert J. Brinson Sr
AMTP Proceedings 2010
The focus of this paper will be on utilizing the five-factor Leader Behavior Inventory (LBI) as the structure, and various teaching or learning pedagogy and related processes and relationships as the intervening variables in order to help entrepreneurs assess then enhance their potential leadership behavior. In turn, this should foster the decision process necessary to accomplish enterprise building or organizational development thus enhancing the cycle time for critical change. Should the LBI and associated assessment tools and processes indicate such, the best practice strategies may involve bringing in professional management, slowing the growth of the enterprise to allow for leadership …
Faktor-Faktor Yang Mempengaruhi Permintaan Harta Tanah Kediaman Di Malaysia.,
2010
Universiti Malaya
Faktor-Faktor Yang Mempengaruhi Permintaan Harta Tanah Kediaman Di Malaysia., Rohayu Abdul Majid
Student Works (2010-2019)
Consistent with their nature as the most popular housing type in Malaysia, ten-ace houses record the highest sales and continue to dominate developers' interest in future housing development. At the same time, this particular housing type ranks high on the overhang with the highest number in unsold units to record. Ironically, there exist a significant proportion of medium income people who do not own a housing unit. The main objective of this study is to identify the factors that influence housing demand. Through the determination of components and elements, housing demand model was developed for the prediction of the total …
An Investigation Into The Unintended Consequences Of Downstream Channel Allowances,
2010
University of Kentucky
An Investigation Into The Unintended Consequences Of Downstream Channel Allowances, William Jason Rowe
University of Kentucky Doctoral Dissertations
Downstream channel allowances involve the practice of selling firms making payments to customers in exchange for distribution of a product. Such transactions occur most frequently in a business-to-business exchange. Although various forms of channel allowances have been investigated over the past three decades, the literature is lacking in guidance regarding whether or not, and to what extent, the salesperson should control these payments. Relying on the theoretical underpinnings of cognitive evaluation theory, this dissertation takes the initial step in understanding the effects of customer perceptions of salesperson control over allowances, with special attention to the impact on the customer-salesperson relationship. …
Consumer Awareness In The Adoption Of Microgeneration Technologies: An Empirical Investigation In The Republic Of Ireland,
2010
Technological University Dublin
Consumer Awareness In The Adoption Of Microgeneration Technologies: An Empirical Investigation In The Republic Of Ireland, Marius Claudy, Claus Michelsen, Aidan O'Driscoll, Michael Mullen
Articles
Despite major policy and marketing efforts, the uptake of microgeneration technologies in most European countries remains low. Whereas most academic studies and policy reports aim to identify the underlying reasons why people buy these new technologies, they often fail to assess the general level of consumer awareness. The process of adopting an innovation, however, shows that awareness is a prerequisite which needs to be understood before adoption can be addressed. This paper takes a closer look at awareness of microgeneration and presents the results from a nationally representative study conducted in the Republic of Ireland. Findings from logistic regressions clearly …
Young People's Use Of Online Social Networking Sites :A Uses And Gratifications Perspective,
2010
Technological University Dublin
Young People's Use Of Online Social Networking Sites :A Uses And Gratifications Perspective, Aine Dunne, Margaret-Anne Lawlor, Jennifer Rowley
Articles
Abstract Purpose – The purpose of this paper is to explore why young people use and participate in social networking sites (SNS) with specific reference to Bebo. Design/methodology/approach – A qualitative approach is employed in this study with a view to exploring the uses and gratifications that girls aged 12 to 14 years, both seek and obtain from the Bebo social networking site. The research was conducted in a school setting in Ireland. Findings – The findings indicate that the participants are actively using Bebo for their own personal motives and gratifications in terms of presenting and managing a certain …
An Empirical Analysis Of Reputation Effects And Network Centrality In A Multi-Agency Context,
2010
University of Kentucky
An Empirical Analysis Of Reputation Effects And Network Centrality In A Multi-Agency Context, Emily Jane Plant
University of Kentucky Doctoral Dissertations
Signals convey information to marketplace participants regarding the unobservable quality of a product. Whenever product quality if unobservable prior to purchase, there is the risk of adverse selection. Problems of hidden information also occur in the consumer marketplace when the consumer is unable to verify the quality of a good prior to purchase. The sending, receiving, and interpretation or signals are potential ways to overcome the problem of adverse selection. In general, there is a lack of empirical evidence for signaling hypothesis, particularly that which links signaling to business performance outcomes. This research proposes that reputation serves as a marketplace …
Creating University And Community Connections Via Social Media: Cedar Valley Focus,
2010
University of Northern Iowa
Creating University And Community Connections Via Social Media: Cedar Valley Focus, Cassandra Ann Loecke
Honors Program Theses
The upcoming generations of graduating college students are those that grew up on technology, witnessed the launch of Face book, and posted the first Y ouTube videos. These young adults are engaged in social media each and every day, but when it comes to removing themselves from their on-line social networks and becoming involved in their local community or even on-campus, they tend to be rather apathetic. As these students become local leaders and community members, their involvement will be critical to community growth, development, and enrichment. It is best that students cultivate the mentality and skills needed to fulfill …
The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989,
2010
University of Nevada, Las Vegas
The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz
Library Faculty Research
Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …
Decomposing The Effects Of Organizational Memory On Marketing Implementation,
2010
California Polytechnic State University - San Luis Obispo
Decomposing The Effects Of Organizational Memory On Marketing Implementation, Stern Neill
Marketing
There is limited evidence to explain the effect of organizational memory on marketing implementation. This paper addresses this gap by identifying multiple components of organizational memory and examining how each affects marketing implementation. Organizational memory is a collective recollection of the past that is embedded within firm culture, procedures, and expertise. The findings demonstrate potential tradeoffs to linking versus locking into the firm’s past, particularly in turbulent environments. By decomposing organizational memory’s effects, this paper explains how organizational memory can both enable and constrain marketing implementation.
A Stakeholder Identity Orientation Approach To Corporate Social Performance In Family Firms,
2010
Brigham Young University - Provo
A Stakeholder Identity Orientation Approach To Corporate Social Performance In Family Firms, John B. Bingham, W. Gibb Dyer Jr., Isaac Smith, Gregory L. Adams
Faculty Publications
Extending the dialogue on corporate social performance (CSP) as descriptive stakeholder management (Clarkson, Acad Manage Rev 20:92, 1995), we examine differences in CSP activity between family and nonfamily firms. We argue that CSP activity can be explained by the firm’s identity orientation toward stakeholders (Brickson, Admin Sci Quart 50:576, 2005; Acad Manage Rev 32:864, 2007). Specifically, individualistic, relational, or collectivistic identity orientations can describe a firm’s level of CSP activity toward certain stakeholders. Family firms, we suggest, adopt a more relational orientation toward their stakeholders than nonfamily firms, and thus engage in higher levels of CSP. Further, we invoke collectivistic …
The Effects Of Perceived Brand Globalness On Consumer Responses To Brand Failures,
2010
Lingnan University
The Effects Of Perceived Brand Globalness On Consumer Responses To Brand Failures, Xue Gao
Lingnan Theses
Even big companies cannot guarantee their brands never ever fail customers. Recently the brand failures of Toyota taught us a vivid lesson that a brand takes decades to be built up but to be ruined overnight. Although, the advantages of building global brands are well recognized in literature, the superiorities of global brands in brand failure context are not yet studied. This study aims to investigate the effects of perceived brand globalness (PBG) on consumer affective and behavioral responses to brand failures. Global brands are perceived superior to local brands due to factors like higher quality perceptions and prestige feelings. …
Revolutionizing The Market: Electronic Branding Strategies Within Ncaa Fbs Athletic Departments,
2010
University of South Carolina
Revolutionizing The Market: Electronic Branding Strategies Within Ncaa Fbs Athletic Departments, Coyte G. Cooper, Richard M. Southall, Matthew Cooper
AMTP Proceedings 2010
Increasing competition for the discretionary dollar of sport consumers has created an environment where sport organizations are forced to find strategies to differentiate themselves from the competition (Mullin, Hardy, and Sutton, 2007; Ross, 2007). One rapidly growing platform that sport organizations are now utilizing is e-branding. However, segments of the sport industry are in the infancy stages of developing long- standing practices for communication via new technology (de Chernatony & Christoudoulides, 2004). The purpose of this study was to explore the technologies that Division I FBS athletic departments (N = 64) implement to build their brand image with consumers. The …
Preparation For An International Sport Event: The Promotional Strategies Of 2009 Kaohsiung World Games,
2010
Morehead State University
Preparation For An International Sport Event: The Promotional Strategies Of 2009 Kaohsiung World Games, Steve Shih-Chia Chen, Ronald Dick, Ashley Mcnabb, Yin-Chu Tseng
AMTP Proceedings 2010
This study presented administrative and marketing-related information on Kaohsiung City’s preparation for the 2009 World Games. The presented information was allocated through an extensive literature review on secondary sources, personal interviews, and observations from fall of 2008 to summer of 2009. Promotional strategies and activities, projected financial and sales data, reports on constructions, and issues and challenges related to the Games were further analyzed. The study further discussed the “not-for-profit” approach that was practiced by many East Asian Countries to gain international recognition and promote patriotism while hosting a major sport event.
Evidence Of Sustainability Communication In Major League Baseball: A Website Analysis,
2010
Duquesne University
Evidence Of Sustainability Communication In Major League Baseball: A Website Analysis, Dorene Ciletti, John Lanasa, Diane Ramos, Ryan Luchs, Junying Lou
AMTP Proceedings 2010
Based on a review of Major League baseball team websites, this study provides insight into team communication of sustainability principles and practices through an analysis of self-presented sustainability content. Websites for thirty-one (31) teams were examined for content. Elkington’s (1997) triple bottom line dimensions and Global Reporting Initiative (GRI) indicator codes and definitions were constructs for the model and aligned to social, environmental, and economic principles for categories of sustainability practices. Researchers found that while teams are including sustainability information to some extent, the majority highlight social issues on their home pages and subsequent pages; communication about environmental factors varies …
The Portrayal Of Native American Stereotypes: A Semiotic Analysis Of Sports Logos Overtime,
2010
University of Guelph
The Portrayal Of Native American Stereotypes: A Semiotic Analysis Of Sports Logos Overtime, May Aung, Jordana King, Kyle Kivimaki, Ryan Kolten, Scott Mccreary, Kevin O'Doherty, Alyssa Rodrigo
AMTP Proceedings 2010
Mascots and logos play a crucial role in the branding of sports teams. When establishing a logo, organizations want a sign or symbol that is meaningful and widely recognizable. This study examines the portrayal of Native American Indian stereotypes within sport team logos of the Cleveland Indians, the Atlanta Braves, the Washington Redskins, the Chicago Blackhawks, the Syracuse Orange, and the Illinois Illini over a 90 year period. The study consists of a semiotic analysis of six major sports team logos, their logo changes and a review of external factors over time. Practical implications as well as future research are …
Are Nonprofits Choosing The Right Type Of Website,
2010
Pepperdine University
Are Nonprofits Choosing The Right Type Of Website, Dave Mcmahon, Samuel Seaman
AMTP Proceedings 2010
The authors review the issues confronting nonprofit organizations and describe the types of websites to consider by size of the organization and focus of the organization. An analysis is done on an initial population of 609 organizations. The managerial implications address possible ways to optimize the use of resources for small and larger organizations.
Is The Special Purpose Vehicles Act Responsible For The Decline In Npl Ratios?,
2010
De La Salle University
Is The Special Purpose Vehicles Act Responsible For The Decline In Npl Ratios?, Stephanie L. Chan, Andrew Adrian Y. Pua
DLSU Business & Economics Review
This study aimed to determine if the SPV Act was actually responsible for the marked decline in NPL ratios this past four years. Using aggregated data for the entire Philippine Banking System, segregated according to type of bank, results suggest that the SPV Act was not responsible for the decline in the NPL ratios but may be attributed to a downward trend in the loan to asset ratio where values are getting closer to the interval for which NPL ratios are at a minimum, economic sluggishness as measured by deviations from the long run trend of macroeconomic variables, and seasonal …
