Municipalities And University Athletic Departments: The Collaborative Funding Of Capital Improvement Projects,
2010
Clemson University
Municipalities And University Athletic Departments: The Collaborative Funding Of Capital Improvement Projects, James W. Satterfield, Tony Franklin, Jennifer Horace, April Flint, Mike Godfrey
AMTP Proceedings 2010
This panel takes three papers and details how municipalities and universities can collaborate, develop, and market policies that subsidize collegiate athletic capital improvement projects and improve both groups. Each paper uses either resource dependency theory or interpretive policy analysis as theoretical frameworks to explore how local governments and universities can add value to their environments, while improving the lives of their constituents. While this kind of community project is not new the difficulties rest in getting people to agree to an additional tax levy. Each paper on this panel communicates the multiple advantages and disadvantages associated with approving and marketing …
The Perks And Problems Of Being Department Chair,
2010
Xavier University
The Perks And Problems Of Being Department Chair, David J. Burns, Stephen S. Batory, John Lanasa, Chris Manolis
AMTP Proceedings 2010
Many faculty members find the opportunity to serve as chair of their department at a point of their career. How does the chair position differ from a faculty position? Of what should a faculty member be aware before agreeing to serve as chair? Is it possible to prosper in the chair’s position? This special session will involve a candid discussion if the chair’s position – its perks and its problems. Four marketing faculty, both present chairs and former chairs, will present a clear picture of the chair’s position, and will address such issues as chair selection and appointment, dealing with …
The Lighter Side Of Darkness: B-School Management And Succession,
2010
Georgia Southern University
The Lighter Side Of Darkness: B-School Management And Succession, Lydia A. Mckinley-Floyd, Melvin T. Stith
AMTP Proceedings 2010
Few faculty members give much thought to joining the "Dark Side" of the academy--administration, preferring instead to be left alone to pursue their scholarly research, classroom instruction and professional affiliations. Yet at no time in our history has b-school leadership been more important. Facing multiple threats from global economic meltdown, for-profit online programs and global educational competition, traditional b-schools need to attract and maintain dynamic leaders who must identify innovative ways to reinvent, reposition, and reignite their faculty and programs for success in the 21st century while maintaining their heritage and values that alumni and other stakeholders come to expect. …
The Role Of Recovery Marketing To Recapture A Sport Market Over The Past Decade: From Travel And Tourism To Professional And Amateur Sport Business,
2010
Saint Leo University
The Role Of Recovery Marketing To Recapture A Sport Market Over The Past Decade: From Travel And Tourism To Professional And Amateur Sport Business, Eric C. Schwarz
AMTP Proceedings 2010
Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented to aid sport marketing professionals in the creation of a recovery marketing plan for their organization.
Dimensions Of Event Quality Associated With High School Football Games: Scale Development,
2010
University of Georgia
Dimensions Of Event Quality Associated With High School Football Games: Scale Development, Kevin K. Byon, Matthew Ziemnik, Eddie Lam, James J. Zhang
AMTP Proceedings 2010
The current study was the first attempt to develop a scale that measures high school football event quality that could lead to sport consumption. With continued improvement of the scale, the EQS-HSF has great potential to be a valuable marketing tool to examine sport consumption behavior associated with high school football games.
Implementing The Customer Relationship Paradigm In Sports Marketing,
2010
University of South Carolina Beaufort
Implementing The Customer Relationship Paradigm In Sports Marketing, Lynn W. Mcgee
AMTP Proceedings 2010
With the increasing attention to services marketing, the paradigms that guide marketing practitioners are shifting. An emerging approach useful to sports marketing is the study of customer relationships and their role in marketing mix design. This qualitative study examines the process, benefits and costs of implementing the customer relationship paradigm in brand identity development. A new baccalaureate university introduced athletics—and needed a mascot, colors and visual identity. Gronroos’ model of external, internal and interactive marketing guided the process. The results demonstrated the benefits of the approach and identified the need for stronger concepts and measures in this emerging research.
The Nexus Of Payroll, Performance, Ticket Prices, And Attendance In Mlb,
2010
Eastern Michigan University
The Nexus Of Payroll, Performance, Ticket Prices, And Attendance In Mlb, Sam Fullerton
AMTP Proceedings 2010
This study uses secondary data from the past ten seasons to explore key issues germane to Major League Baseball. Focusing on attendance, payroll, performance, and the cost of attending, several key relationships were identified. Huge disparities in spending are documented. Perhaps most importantly, there is a meaningful relationship between performance and attendance. Equally important is the relationship between performance and the team’s payroll. Other relationships were documented and suggestions are articulated. These suggestions include future research and managerial issues such as the implementation of a hard salary cap.
Sporting Change: Greening The Ballpark,
2010
Georgia Southern University
Sporting Change: Greening The Ballpark, Steve Greenberg, Anthony Taormina, Robert Sroufe
AMTP Proceedings 2010
Sustainable construction achieves the dual aim of reducing building carbon emissions while reducing lifecycle maintenance and long-term operating costs of the facility. This exploratory research aims to address the gap between the growing development of commercial LEED real estate buildings and sports and entertainment venues, while developing a framework for LEED Certification in New Ballparks. Medlar Field at Lubrano Park, located in State College, Pennsylvania, opened in 2006 as the first LEED certified stadium in the world. Sustainable design features include automatic plumbing fixtures, a gray water system, automatic lighting, public transportation hubs, and use of recycled and local construction …
Assessing Sport-Sales Training Effectiveness: Development Of A Baseline Sample,
2010
University of South Carolina
Assessing Sport-Sales Training Effectiveness: Development Of A Baseline Sample, Richard M. Southall
AMTP Proceedings 2010
The majority of entry-level positions within the sport industry fall in the area of sales. Yet, only recently have sport-management programs begun to offer courses devoted to sales education and training. The discipline of sales provides an ideal opportunity to incorporate experiential-based learning. While several recent articles have examined the application of experiential-learning based learning to courses focused on ticket sales, this article presents the results of the first systematic assessment of such courses’ effectiveness. Specifically, this paper presents the results of evaluation of sales-training programs that incorporate Southall, Nagel, LeGrande, and Han's (2003) metadiscrete experiential learning model and the …
A Fighting Chance: The Struggle Of A Historically Black College Athletic Program,
2010
Clemson University
A Fighting Chance: The Struggle Of A Historically Black College Athletic Program, James W. Satterfield
AMTP Proceedings 2010
The purpose of this study was to develop an understanding of the social dynamics surrounding a Historically Black College and University and its local community. The following research questions helped guide this study. What is the perception of South University’s athletic program in the local community? And What is the Community's relationship with South University Three focus group interviews were conducted, each with seven participants as well as semi-structured interviews. It became clear through the course of focus groups and individual interviews that the sociological nature of the relationship between South University and its local community was institutionalized along racial …
Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests,
2010
Morehead State University
Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests, Steve Shih-Chia Chen, Jennifer Mark
AMTP Proceedings 2010
This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199 males, 135 females) from two NCAA Division-I regional state institutions. The participants’ purchasing motivation and interests were surveyed onsite in the 2008-9 season by utilizing a12-item self-created instrument with a high level of internal reliability. The results indicated that the participants’ ticket purchasing motivation was mainly influenced by the competition and psycho-social related factor (CPR) and price and promotion (P&P) factor. The researchers further addressed the unique aspects in promoting regional Division-I basketball programs, and limitations and directions for future studies.
Providing Consistent Service At The Concessions Stand: A Potential Problem,
2010
Georgia Southern University
Providing Consistent Service At The Concessions Stand: A Potential Problem, Mark Nagel
AMTP Proceedings 2010
Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml, Bitner, & Gremler, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a large discrepancy existed among concession outlets in …
Does The Degree Of Internationalization Moderate The Market Orientation-Performance Relationship?,
2010
Georgia Southern University
Does The Degree Of Internationalization Moderate The Market Orientation-Performance Relationship?, Ed Bruning
AMTP Proceedings 2010
This study examines the moderating effect of foreign market expansion orientation on the market orientation-performance relationship. It is argued the traditional notion of market orientation overlooks a number of realities that occur in foreign markets that lead to effects on market orientation. A sample of Canadian businesses is analyzed using moderator regression analysis. The findings support the contention that foreign market expansion orientation moderates the relationship as expected.
Tthe Effect Of Acculturation On Franchise Relationships,
2010
Metropolitan State University of Denver
Tthe Effect Of Acculturation On Franchise Relationships, Sally Baalbaki
AMTP Proceedings 2010
Buyer-seller relationships and franchisee-franchisor relationships, have been studied excessively in the past. One of the causes of the growing importance of research on franchising has been the increased reliance on the service sector in many developed countries. However, the role of the franchisee has not been adequately studied in the literature outside of the buyer-seller relational framework, and especially not in conjunction with the concept of acculturation. Interpersonal relationships are critical in a service industry, offering an important reason to undergo a study of culture and acculturation within this industry, specifically from the franchisee perspective. The purpose of this research …
Organization Structure And Service Capabilities As Predictors Of Supply Chain Performance: B2b Seller’S Perspective,
2010
Eastern Michigan University
Organization Structure And Service Capabilities As Predictors Of Supply Chain Performance: B2b Seller’S Perspective, Harash J. Sachdev, G. Russell Merz
AMTP Proceedings 2010
In buyer-seller exchanges the seller not only provides the goods and service but also transfers its organization capabilities on to the buying firm. Improper selection and usage of these capabilities may reduce the seller’s sustainable competitive edge in future transactions in this supply chain. Through field interviews and Resource Based View literature, the authors propose and test a model linking organization structure, service capabilities, and seller’s satisfaction and performance in business-to-business exchanges. Based on eighty-seven responses, the results indicate that autonomous structure has a positive impact on all three service capabilities. Formalization has a positive influence on only logistics service …
The Role Of Trust In Today’S Extended Enterprise,
2010
Duquesne University
The Role Of Trust In Today’S Extended Enterprise, Ken Saban, Michaela Ann Noakes
AMTP Proceedings 2010
This paper explores the role that trust plays in improving the overall collaboration and business performance of firms that constitute an extended enterprise. Case studies of Eli Lilly, Airbus and Toyota Motor Company illustrate the significant economic advantages of creating and maintaining a collaborative and trusting network.
The Evolving Role And Responsibilities Of Is Managers In Logistics,
2010
University of West Florida
The Evolving Role And Responsibilities Of Is Managers In Logistics, Stephen Lemay, Dave Mcmahon, Jeffery A. Periatt, Jon Carr
AMTP Proceedings 2010
This article provides a description of the evolving role of IS managers, their competencies, job requirements, and training needs. Key findings for developing effective training options and their implications are discussed. The data comes from an original research project funded by the Council of Logistics Management.
Interpreting A Case Of Outsourcing Shift-Gears In The Car Industry Using Different Theorys Simultaneously,
2010
Georgia Southern University
Interpreting A Case Of Outsourcing Shift-Gears In The Car Industry Using Different Theorys Simultaneously, Henrik Blomgren
AMTP Proceedings 2010
The purpose of this paper is to bring forward a methodology that makes it possible to handle different theoretical models simultaneously when analyzing cases of outsourcing - without ending up with contradictary conclusions. The approach used in the paper is a development of a framework, the analysis of three commonly used models (The Make-or-buy model, the Network approach, and Industrial strategy) and a case study where outsourcing of shift-gears in the carindustry is analysed. The paper addresses the basic need to clearify the fundamental assumtions embedded in theories applied on outsourcing. It also clearifies very hands-on how the suggested methodology …
Student Evaluations Of Academic Integrity And Business Behaviors In Private And Public Universities,
2010
Retired Marketing Professor
Student Evaluations Of Academic Integrity And Business Behaviors In Private And Public Universities, Stephen S. Batory, Anne H. Batory, Dean Frear
AMTP Proceedings 2010
This article investigates the potential influence of college environment on student attitudinal and behavioral development. The influence of academic integrity issues is compared between students attending private and public universities. Student attitudes toward ethical business behaviors and academic issues such as the likelihood of academic dishonesty detection, the perceived effects of academic cheating, peer norms and past behavior are examined. The two groups report a very different pattern of responses. Students at private universities report lower cheating, plagiarizing, and committing other acts of dishonesty compared to students in public universities. Students in private universities are more aware of students being …
Expert To Matrix Learning: A Comparison Of Graduate Versus Undergraduate,
2010
Georgia College & State University
Expert To Matrix Learning: A Comparison Of Graduate Versus Undergraduate, Renee Fontenot
AMTP Proceedings 2010
The process use of expert-to-matrix learning is explained and then exampled across undergraduate principles of marketing classes and a graduate foundations of marketing course. Through expert-to-matrix learning students practice teamwork, presentation, and critical thinking skills. The technique is an example of cooperative learning, where students discuss concepts, seek explanations, and develop a common response to objectives that they present to others. They gain positive learning benefits like empowerment and responsible association. Matrix learning maximizes performance, morale, and well being of students. Teams are evaluated on the thoroughness and quality of their shared understanding of daily course objectives through class presentations. …
