The Antecedents And Consequences Of Salesperson Deviance: A Question Of Fit,
2010
Louisiana Tech University
The Antecedents And Consequences Of Salesperson Deviance: A Question Of Fit, Mahmoud Darrat
Doctoral Dissertations
The linkages between salesperson-organization fit and salesperson deviance behaviors have not received adequate attention in the marketing literature. Salespeople can be viewed as either a tremendous asset for the realization of an organization's long term goals or as a potential threat to its overall success. This research addresses the importance of managing salesperson-organization fit in mitigating subsequent anti-normative behaviors. The study employs a conceptual model of sales-specific organizational congruence factors (work/nonwork demands fit, compensation structure fit, and values congruence) which drive salesperson deviance behaviors. The study examines how deviant behaviors are employed as a coping mechanism by salespeople who do …
Mir Talks To Vinita Bali, Managing Director And Ceo Of Britannia Industries,
2010
Singapore Management University
Mir Talks To Vinita Bali, Managing Director And Ceo Of Britannia Industries, Srinivas K. Reddy
Research Collection Lee Kong Chian School Of Business
Today we live in a truly global economy, no matter whether we talk about goods, services or manpower. Whereas economic growth rates in Europe and North America remain moderate, many Asian countries are booming despite last year´s economic downturn. This is reason enough for MIR to take a closer look at one of the rising stars: India. In June 2010, MIR talked to Vinita Bali, one of the few female CEOs of leading companies, who has worked in influential marketing positions on five continents. In describing how Britannia, one of the most famous Indian brands, handles everyday business and marketing …
Can The Presence Of Online Word Of Mouth Increase Product Sales?,
2010
Appalachian State University
Can The Presence Of Online Word Of Mouth Increase Product Sales?, Alanah Mitchell, Deepak Khazanchi
Information Systems and Quantitative Analysis Faculty Publications
The power and potential impact of online word of mouth has increased substantially. Consumers have come to accept and rely upon online word of mouth, so it is important to understand how it works and what kind of impact it has on online product sales. This article provides an assessment of this question through an analysis of sales and online word of mouth data from a multi-product e-commerce retail firm.
Consumer Resistance To Green Innovations: Developing A New Scale And An Underlying Framework,
2010
Technological University Dublin
Consumer Resistance To Green Innovations: Developing A New Scale And An Underlying Framework, Marius Claudy, Aidan O'Driscoll, Rosanna Garcia, Michael Mullen
Conference papers
The development and marketing of green innovations provide great potential to reduce carbon emissions, ease fossil fuel dependency and stabilize energy costs. The diffusion of many green innovations among consumers, however, remains low and they are often referred to as resistant innovations. Consumer resistance to green innovations is a generally under-researched area and empirical evidence is scarce. The objective of this study is therefore twofold. Building on recent advances in the literature, the study firstly aims to operationalize and empirically validate a measure of consumer resistance to green innovations. Secondly, the research aims to anchor this measure in a theoretically …
The Role Of The Ethical Brand And Its Effect On Industrial Buyers' Responses.,
2010
Universiti Malaya
The Role Of The Ethical Brand And Its Effect On Industrial Buyers' Responses., Sulaiman Sulaiman
Student Works (2010-2019)
The main aim of the present study is to empirically test the ethical brand (EB) as a construct and to discuss about mediation impact – what is the most influencing result? Conceptually, the notion of the ethical brand has been established as a brand that considers responsibility toward its stakeholders. Definition the ethical brand is brand as a moral actor that is responsible toward social, economic and environment has the integrity to do the right thing and gives superior value to its stakeholders. The present study adds the concept of the ethical brand in a model to relate with company …
Impact Of Hiked Prices Of Food And Basic Commodities On Poverty In Cambodia: Empirical Evidences From Cbms Five Villages,
2010
Cambodia Development Resource Institute
Impact Of Hiked Prices Of Food And Basic Commodities On Poverty In Cambodia: Empirical Evidences From Cbms Five Villages, Try Sothearith, So Sovannarith
DLSU Business & Economics Review
The study on the impact of hiked prices of food and basic commodities on poverty is designed as a follow-up CBMS survey of 5 villages in a Northwest province of Cambodia. The hiked prices in Cambodia and in CBMS sites occurred when there were changes in demand and prices of petrol, food and other consumer goods at the international market. The rising prices have immediately resulted in food insecurity for many people and pushed small landholders into indebtedness and deteriorated the capacity of the poor to cope with any future shocks or crises. This requires a stronger social safety net …
Effects Of Rising Food And Oil Prices On Rural Households In Ghana: A Case Study Of Selected Communities In The Dangme West District Using The Cbms Approach,
2010
University of Ghana, Legon
Effects Of Rising Food And Oil Prices On Rural Households In Ghana: A Case Study Of Selected Communities In The Dangme West District Using The Cbms Approach, Felix A. Asante, Cynthia A. Tagoe, Alfred A. Boakye
DLSU Business & Economics Review
This study sought to examine the effects of rising food and oil prices on rural households in Ghana in relation to their food, access to healthcare and education, changes in their work situations, their financial management practices, and their recreational and leisure practices using three selected communities in the Dangme West district of the Greater Accra region – Dodowa, Ningo, and Prampram. A total of 300 households were interviewed. The households were divided concerning the issue of whether their standard of living was better, worse or had remained the same. In general, households that indicated they were worse off currently …
The Context Of Cultural Intelligence – A Book Review Of David Livermore’S Leading With Cultural Intelligence: The New Secret To Success,
2010
De La Salle University
The Context Of Cultural Intelligence – A Book Review Of David Livermore’S Leading With Cultural Intelligence: The New Secret To Success, Emiliano T. Hudtohan
DLSU Business & Economics Review
Livermore’s contribution to global leadership is his pioneering work on cultural intelligence (CQ), a new addition to a growing number of multiple formulations of human intelligences and quotients. By addressing culture as a key factor of leadership in a global context, he now provides a neutral perspective on culture for corporate leaders. This perspective is aligned with the growing trend of understanding other cultures and civilizations with empathy. Leading with Cultural Intelligence: The New Secret to Success may yet facilitate the implementation of global hypernorms proposed in integrative social contract theory and facilitate compliance to global standards of codes of …
2010 July,
2010
Morehead State University
2010 July, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2010.
The Upstart's Assault,
2010
University of London - London Business School
The Upstart's Assault, Marco Bertini, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
The article presents a fictional case study that focuses on how to manage competition in the telecommunication services industry. The issue is that one company could lose customers and market share because another company is offering free broadband. Georg Tacke, co-chief executive officer of Simon-Kucher & Partners company, and Anne Gro Gulla, a branding director at Telenor Group company, offer their views on how to respond to a competitive attack without causing a price war.
Forecasting Philippine Monthly Inflation Using Tramo/Seats,
2010
De La Salle University
Forecasting Philippine Monthly Inflation Using Tramo/Seats, Cesar C. Rufino
DLSU Business & Economics Review
The study aims to explore the feasibility of adopting for inflation forecasting a sophisticated expert system normally used in routine outlier detection and deseasonalization of time series. Known as TRAMO/SEATS expert system, this twin program is a fully automatic procedure that extracts the trend-cycle, seasonal, irregular and certain transitory components of high frequency time series via the so-called ARIMA-model-based method. The results of the study reveal the feasibility of the use of the technique for routine inflation forecasting. The automatic model building capability of TRAMO/SEATS is exploited to arrive at an ex-ante model that has the ability to generate optimal …
Analysis Of The Impact Of Changes In The Prices Of Rice And Fuel On Poverty In The Philippines,
2010
De La Salle University, Angelo King Institute
Analysis Of The Impact Of Changes In The Prices Of Rice And Fuel On Poverty In The Philippines, Celia M. Reyes, Alellie B. Sobrevinas, Joel Bancolita, Jeremy De Jesus
DLSU Business & Economics Review
This study aims to assess the impact of rising prices of rice and fuel on poverty in the Philippines. In particular, the variations in the potential effects among different group of households were analyzed using household level data. Results of the study confirm that the impact of increasing prices of rice and fuel vary across different groups of households depending on the sector of employment, level of urbanity, income group and geographical location. In fact, there are losers and gainers from the recent increases in the prices of rice and fuel. In response to higher prices, households adopted different coping …
Prospect Theory And The Financial Markets: A Review,
2010
De La Salle University
Prospect Theory And The Financial Markets: A Review, Paulo Jose M. Mutuc
DLSU Business & Economics Review
The Prospect Theory as proposed by Kahneman and Tversky (1979) has emerged as a widely accepted theory of decision-making, thanks largely to the persistence of observed anomalies in the trading of financial products – specifically, the existence of an unusually large premium on equities, and the tendency to hold on to losing investments (disposition effect). Questions about the true nature and extent of reference-dependent loss aversion as manifested by these phenomena, however, remain. In particular, for countries like the Philippines with relatively shallow capital markets, there is a need to reconcile financial education and advice with the reality of systematically …
Values Of Females And Males In The East And West: Are They Similar Or Different?,
2010
De La Salle University
Values Of Females And Males In The East And West: Are They Similar Or Different?, Arnel Onesimo O. Uy, Edward F. Murphy, Regina A. Greenwood
DLSU Business & Economics Review
Understanding whether cross-cultural values are similar or different has become more important in an increasingly global marketplace. Yet, few studies have explored cross-cultural sex-based value structures. This study examines the values of 5,134 male and female working adults in three Eastern nations (Japan, the Philippines, and Thailand) and three Western nations (United States, United Kingdom, and Iceland). For similarities, males and females more highly valued personal than social terminal values. For differences, males in the East more highly valued self-actualization/competence instrumental values. Females in both geographic groups placed higher importance on social terminal values than did males, supporting prior research.
The Antecedents Of Initial Trust On Intention To Purchase Online In Malaysia.,
2010
Universiti Malaya
The Antecedents Of Initial Trust On Intention To Purchase Online In Malaysia., Chin Kian Hoong
Student Works (2010-2019)
Internet shopping is not new to developed countries, particularly from the western part. However, survey shows that the volume of Internet purchase in Malaysia is far behind compared to those countries. The percentage of Internet shopping in Malaysia is relatively low compared to other Internet usage. Lack of initial trust on Internet vendors is an issue in Internet shopping. Without a trusting foundation, Internet shoppers are reluctant to move forward to make transactions online. Therefore, formation of trusting attitude is imperative in any success of Internet business. However, the factors that influence the formation of initial trust Internet shopping remain …
Analysis Of Wine Label Design Aesthetics And The Connection To Price,
2010
California Polytechnic State University, San Luis Obispo
Analysis Of Wine Label Design Aesthetics And The Connection To Price, Molly Webster
Agribusiness
Can certain artistic and design characteristics on wine labels be analyzed to have a correlation to a wine’s price?
Managing An Agri-Marketing Team,
2010
California Polytechnic State University, San Luis Obispo
Managing An Agri-Marketing Team, Brandon Banner
BioResource and Agricultural Engineering
This senior project is a manager’s perspective of the creation of a marketing plan from start to finish. The project begins with the team assembly process in which fifteen students were hired to execute different parts of the marketing plan and continues all the way through the completion of the project and presentation of the marketing plan at the National Agri-Marketing Association conference in Kansas City, Missouri. The marketing plan was a product repositioning strategy for a unique variety of grape tomatoes. Through consumer research, healthy eating trends in the United States along with an increasing demand for snack foods …
Factors Affecting Brand Loyalty Among Malaysian Consumers In Their Choice Of Mobile Phone Brands.,
2010
Universiti Malaya
Factors Affecting Brand Loyalty Among Malaysian Consumers In Their Choice Of Mobile Phone Brands., Bel Lew Lee Peng
Student Works (2010-2019)
Purpose Brand loyalty is a key factor that explains brand choice with which the consumer expresses his/her satisfaction with a brand. It is also one of the key constructs predicting consumer behavior. This study proposes and tests a five-factor model that explains the variations in the choice of mobile phone brands among Malaysian consumers. These factors include brand name, brand design, perceived quality, price and promotion. Design/ Methodology/ Approach A survey questionnaire was used as the research instrument for data collection in this study. The methods of collecting the quantitative survey data included self-administered and e-mailed questionnaires. Data was collected …
Promoting Wellness Programs To College Students: Relax Program At Cal Poly San Luis Obispo,
2010
California Polytechnic State University - San Luis Obispo
Promoting Wellness Programs To College Students: Relax Program At Cal Poly San Luis Obispo, Danielle Tucker
Social Sciences
No abstract provided.
Malaysian Attitude Towards Standardisation Versus Adaptation : A Study Of Print Advertisements.,
2010
Universiti Malaya
Malaysian Attitude Towards Standardisation Versus Adaptation : A Study Of Print Advertisements., Keng Siew Li
Student Works (2010-2019)
Global advertising has becoming essential with the popularity of businesses penetrating into international market. This has indirectly created high demand of marketing products and services offering internationally. Therefore, understanding consumers’ favourable attitude towards advertising would be the key factor in sustaining effective international marketing. For instant, the globally well known brand “Coca-Cola” which has gotten its image recognized globally due to its standardisation strategy, has said that going localised is the essential key to success by the company’s CEO in Financial Times (27 march 2000). For that reasons, identifying and understanding of these key factors towards whether to standardise or …
