The Nexus Of Payroll, Performance, Ticket Prices, And Attendance In Mlb,
2010
Eastern Michigan University
The Nexus Of Payroll, Performance, Ticket Prices, And Attendance In Mlb, Sam Fullerton
AMTP Proceedings 2010
This study uses secondary data from the past ten seasons to explore key issues germane to Major League Baseball. Focusing on attendance, payroll, performance, and the cost of attending, several key relationships were identified. Huge disparities in spending are documented. Perhaps most importantly, there is a meaningful relationship between performance and attendance. Equally important is the relationship between performance and the team’s payroll. Other relationships were documented and suggestions are articulated. These suggestions include future research and managerial issues such as the implementation of a hard salary cap.
Sporting Change: Greening The Ballpark,
2010
Georgia Southern University
Sporting Change: Greening The Ballpark, Steve Greenberg, Anthony Taormina, Robert Sroufe
AMTP Proceedings 2010
Sustainable construction achieves the dual aim of reducing building carbon emissions while reducing lifecycle maintenance and long-term operating costs of the facility. This exploratory research aims to address the gap between the growing development of commercial LEED real estate buildings and sports and entertainment venues, while developing a framework for LEED Certification in New Ballparks. Medlar Field at Lubrano Park, located in State College, Pennsylvania, opened in 2006 as the first LEED certified stadium in the world. Sustainable design features include automatic plumbing fixtures, a gray water system, automatic lighting, public transportation hubs, and use of recycled and local construction …
Assessing Sport-Sales Training Effectiveness: Development Of A Baseline Sample,
2010
University of South Carolina
Assessing Sport-Sales Training Effectiveness: Development Of A Baseline Sample, Richard M. Southall
AMTP Proceedings 2010
The majority of entry-level positions within the sport industry fall in the area of sales. Yet, only recently have sport-management programs begun to offer courses devoted to sales education and training. The discipline of sales provides an ideal opportunity to incorporate experiential-based learning. While several recent articles have examined the application of experiential-learning based learning to courses focused on ticket sales, this article presents the results of the first systematic assessment of such courses’ effectiveness. Specifically, this paper presents the results of evaluation of sales-training programs that incorporate Southall, Nagel, LeGrande, and Han's (2003) metadiscrete experiential learning model and the …
Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests,
2010
Morehead State University
Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests, Steve Shih-Chia Chen, Jennifer Mark
AMTP Proceedings 2010
This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199 males, 135 females) from two NCAA Division-I regional state institutions. The participants’ purchasing motivation and interests were surveyed onsite in the 2008-9 season by utilizing a12-item self-created instrument with a high level of internal reliability. The results indicated that the participants’ ticket purchasing motivation was mainly influenced by the competition and psycho-social related factor (CPR) and price and promotion (P&P) factor. The researchers further addressed the unique aspects in promoting regional Division-I basketball programs, and limitations and directions for future studies.
A Successful International Joint Venture: Exploring The Critical Success Factors Of Starbucks Korea,
2010
Georgia Southern University
A Successful International Joint Venture: Exploring The Critical Success Factors Of Starbucks Korea, Kyuho Lee, Melih Madanoglu, Jae-Youn Ko
AMTP Proceedings 2010
International joint venture has become a key foreign entry mode among global service firms. Scholars have devoted significant attention to the theory of international joint venture in the past three decades. However, despite growing interest from academics and practitioners alike, research that would synthesize the model of a successful international joint venture in the service industry has not been established. To close this gap, we undertook a qualitative study using Starbuck Korea case. This study investigates how Starbucks Korea, an international joint venture between the Starbucks Corporation and the Shinsegae Corporation (the Korean joint venture partner of Starbucks Korea) has …
Tthe Effect Of Acculturation On Franchise Relationships,
2010
Metropolitan State University of Denver
Tthe Effect Of Acculturation On Franchise Relationships, Sally Baalbaki
AMTP Proceedings 2010
Buyer-seller relationships and franchisee-franchisor relationships, have been studied excessively in the past. One of the causes of the growing importance of research on franchising has been the increased reliance on the service sector in many developed countries. However, the role of the franchisee has not been adequately studied in the literature outside of the buyer-seller relational framework, and especially not in conjunction with the concept of acculturation. Interpersonal relationships are critical in a service industry, offering an important reason to undergo a study of culture and acculturation within this industry, specifically from the franchisee perspective. The purpose of this research …
Does The Degree Of Internationalization Moderate The Market Orientation-Performance Relationship?,
2010
Georgia Southern University
Does The Degree Of Internationalization Moderate The Market Orientation-Performance Relationship?, Ed Bruning
AMTP Proceedings 2010
This study examines the moderating effect of foreign market expansion orientation on the market orientation-performance relationship. It is argued the traditional notion of market orientation overlooks a number of realities that occur in foreign markets that lead to effects on market orientation. A sample of Canadian businesses is analyzed using moderator regression analysis. The findings support the contention that foreign market expansion orientation moderates the relationship as expected.
Providing Consistent Service At The Concessions Stand: A Potential Problem,
2010
Georgia Southern University
Providing Consistent Service At The Concessions Stand: A Potential Problem, Mark Nagel
AMTP Proceedings 2010
Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml, Bitner, & Gremler, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a large discrepancy existed among concession outlets in …
Organization Structure And Service Capabilities As Predictors Of Supply Chain Performance: B2b Seller’S Perspective,
2010
Eastern Michigan University
Organization Structure And Service Capabilities As Predictors Of Supply Chain Performance: B2b Seller’S Perspective, Harash J. Sachdev, G. Russell Merz
AMTP Proceedings 2010
In buyer-seller exchanges the seller not only provides the goods and service but also transfers its organization capabilities on to the buying firm. Improper selection and usage of these capabilities may reduce the seller’s sustainable competitive edge in future transactions in this supply chain. Through field interviews and Resource Based View literature, the authors propose and test a model linking organization structure, service capabilities, and seller’s satisfaction and performance in business-to-business exchanges. Based on eighty-seven responses, the results indicate that autonomous structure has a positive impact on all three service capabilities. Formalization has a positive influence on only logistics service …
The Evolving Role And Responsibilities Of Is Managers In Logistics,
2010
University of West Florida
The Evolving Role And Responsibilities Of Is Managers In Logistics, Stephen Lemay, Dave Mcmahon, Jeffery A. Periatt, Jon Carr
AMTP Proceedings 2010
This article provides a description of the evolving role of IS managers, their competencies, job requirements, and training needs. Key findings for developing effective training options and their implications are discussed. The data comes from an original research project funded by the Council of Logistics Management.
Interpreting A Case Of Outsourcing Shift-Gears In The Car Industry Using Different Theorys Simultaneously,
2010
Georgia Southern University
Interpreting A Case Of Outsourcing Shift-Gears In The Car Industry Using Different Theorys Simultaneously, Henrik Blomgren
AMTP Proceedings 2010
The purpose of this paper is to bring forward a methodology that makes it possible to handle different theoretical models simultaneously when analyzing cases of outsourcing - without ending up with contradictary conclusions. The approach used in the paper is a development of a framework, the analysis of three commonly used models (The Make-or-buy model, the Network approach, and Industrial strategy) and a case study where outsourcing of shift-gears in the carindustry is analysed. The paper addresses the basic need to clearify the fundamental assumtions embedded in theories applied on outsourcing. It also clearifies very hands-on how the suggested methodology …
A Film Marketing Action Plan (Fmap) For Film Induced Tourism Destinations,
2010
Technological University Dublin
A Film Marketing Action Plan (Fmap) For Film Induced Tourism Destinations, Noelle O'Connor
Doctoral
This research study examines the impact of film induced tourism and destination branding on locations featured in popular films and television series. It also investigates the characteristics of film induced tourism and determines if the key film and tourism stakeholders support the integration of film into Yorkshire’s (UK) tourism product. Yorkshire was selected as the case study area, as it has been the film location for many popular television series and is the subject of much location research within the tourism discipline. The need for a thorough investigation into the film induced tourism phenomenon was particularly evident from the literature …
The Impact Of Board Members On Firm Performance And Management Effectiveness,
2010
University of Nebraska at Omaha
The Impact Of Board Members On Firm Performance And Management Effectiveness, Shannon Cummins, Ravipreet S. Sohi
Marketing & Entrepreneurship Faculty Publications
This paper investigates the impact of industry connectedness through board members on firm financial performance and management effectiveness. Board member selection is most often attributed to industry expertise and connections. However, marketing is yet to study how industry-specific connections formed through board member linkages may impact firm level outcomes
Marketing Innovation: The Unheralded Innovation Vehicle To Sustained Competitive Advantage,
2010
Embry-Riddle Aeronautical University
Marketing Innovation: The Unheralded Innovation Vehicle To Sustained Competitive Advantage, Janet K. Tinoco
Management, Marketing and Operations - Daytona Beach
Apathy by both industry and academia continues to linger with respect to the role marketing innovation plays in corporate success, made visible by the overwhelming concentration of organizational and scholarly research on product innovation. This study introduces marketing innovation as another innovation vehicle that can lead to sustained competitive advantage, particularly when synergistically combined with product innovation. In this paper the dynamics of marketing innovation throughout the industry life cycle are examined, along with the implications of marketing innovation for firm sustained competitive advantage and performance. It is proposed that the positive synergy created by marketing innovation and product innovation …
The Application Of Social Marketing In Increasing Blood Donation Among Donors And Non Donors: The Case Of Third Level Students.,
2010
Department of Management and Marketing, Cork Institute of Technology, Cork, Ireland.
The Application Of Social Marketing In Increasing Blood Donation Among Donors And Non Donors: The Case Of Third Level Students., John Healy
Theses
In today’s society, blood donation is dependent on the goodwill of people to voluntarily donate blood without financial reward. There is a continuous need for new blood donors, because the demand for donor blood is increasing, whereas the supply of blood is declining. Three thousand blood donations are needed in Ireland every week. Maintaining an adequate supply is the biggest challenge. Only 3.6% of the population in the Republic of Ireland donate blood. This leaves an enormous potential blood donor base, which if tapped into and maintained could lead to an adequate reserve of donations to meet the transfusion needs …
Telling The Brand Story: Including News Articles In Online Promotional Strategies,
2010
Sacred Heart University
Telling The Brand Story: Including News Articles In Online Promotional Strategies, Anca C. Micu
WCBT Faculty Publications
Given the growing popularity of the Internet as a promotional medium, it is crucial for brand managers to examine the effects of combining the different brand communication sources online. According to social comprehension theory and knowledge from neuroscience, people exposed to a message spontaneously construct a mental simulation. People who are exposed to images or visuals are unlikely to assign verbal labels to their observations, whereas people who read a story may spontaneously form mental pictures of the narrative content. Mental processing of stories requires more extensive elaboration than processing of visuals. In a first study, survey results indicate online …
The Study Of Antecedents Of Customer Loyalty Towards Established Mobile Service Providers In Malaysia.,
2010
Universiti Malaya
The Study Of Antecedents Of Customer Loyalty Towards Established Mobile Service Providers In Malaysia., Nicole Yap Chen Yan
Student Works (2010-2019)
Despite the high churn rates, the Malaysian telecommunications industry is growing. However, the lack of customer focus in this market has yielded one of the worst customer loyalty levels. The competitiveness of the domestic market has been further intensified with the implementation of mobile network portability (MNP), which has further complicated the issue of customer loyalty, as research has shown that better deals and low switching costs means that satisfied consumers never mind changing service provider. This shows that satisfaction no longer ensures loyalty (Grabowich & Guy, 2007). The purpose of this research is to identify the major antecedents that …
Does Service Matter? An Examination Of Donor Perceptions Of Service Quality In College Athletics,
2010
Old Dominion University
Does Service Matter? An Examination Of Donor Perceptions Of Service Quality In College Athletics, Stephen L. Shapiro
Human Movement Studies & Special Education Faculty Publications
Service quality has been recognized as a strategic tool for improving organizational performance. Many non-profit organizations have taken a market-based approach to fundraising, which enhances the importance of service excellence. The purpose of this investigation was to examine donor perceptions of service quality in college athletics. First, an adapted version of Sargeant's (2001) non-profit service quality instrument was examined to assess its appropriateness within the context of college athletic donors. Confirmatory factor analysis (CFA) and validity and reliability analyses provided evidence of an adequate model fit. Subsequently, three multiple linear regression models were developed to examine the relationship between service …
Sascha Vitzhum,
2010
WGLT, Illinois State University
Sascha Vitzhum, Jim Browne
Interviews for WGLT
Jim Browne interviews Assistant Professor Sascha Vitzhum about virtual worlds, economics and marketing. (requires RealPlayer)
Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying.,
2010
Universiti Malaya
Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying., Daphne Fam Sin Ying
Student Works (2010-2019)
The hot and humid climate in Malaysia makes the wearing of casual wear in the country for all normal interactions other than formal functions the norm rather than the exception. As Malaysia is a multi cultural country with different ethnic group, it is pertinent that a study be conducted on the casual wear buying decision making styles of the different ethnic group in the country – namely the Malay, Chinese and Indians. Although there have been numerous studies done relating to consumers decision making styles using the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986) but then most …
