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2014-January-16-Possible Case Of Meningitis Reported At Etsu, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-16-Possible Case Of Meningitis Reported At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch 2014 University of Wisconsin–Whitewater

Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch

Marketing & Entrepreneurship Faculty Publications

The ability of consumer judges to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ perceptions of the depth of environmental advertising messages. An experiment investigates the influence of sustainable messages and includes collection of cognitive response data to evaluate the cognitive dimension of sustainability messages. Content analysis results suggest that sustainability messages may influence how environmental advertisements are perceived. These findings are supported by the cognitive response data, which shows cognitive differences across advertisements, and the experimental manipulation that suggests sustainable ads may be more involving …


2014-January-15-Sam Hiester, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-15-Sam Hiester, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-14-Old Time Pride Band To Perform At Lincoln Center This Weekend, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-14-Old Time Pride Band To Perform At Lincoln Center This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-14-Etsu Black Faculty And Staff Association To Host Rev. Robert Jones, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-14-Etsu Black Faculty And Staff Association To Host Rev. Robert Jones, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-14-Etsu Anticipates February Opening Date For New Parking Garage, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-14-Etsu Anticipates February Opening Date For New Parking Garage, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-14-Rhett Byrne Named First Bettie Wilson Scholarship Recipient, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-14-Rhett Byrne Named First Bettie Wilson Scholarship Recipient, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-13-Etsu College Of Nursing Receives $1.2 Million Grant For Interprofessional Care, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-13-Etsu College Of Nursing Receives $1.2 Million Grant For Interprofessional Care, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-10-Winter Issue Of ‘Now & Then: The Appalachian Magazine’ Looks At Music, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-10-Winter Issue Of ‘Now & Then: The Appalachian Magazine’ Looks At Music, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


The Status Of Women In Utah Politics, Susan R. Madsen, D. Candice Backus 2014 Utah State University

The Status Of Women In Utah Politics, Susan R. Madsen, D. Candice Backus

Marketing and Strategy Faculty Publications

The Center for American Progress recently released a report titled, “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This September 2013 document ranked Utah last in terms of women being in positions of decision making and leadership. The focus was on both the percentage of women in elected office (state and national levels) and also women holding private sector management positions, but it did not provide the depth needed to fully understand the issue. To provide leaders and residents with more detailed research, four 2014 briefs will be released that compare …


2014-January-08-Spaces Still Available For Etsu Gre And Gmat Prep Sessions, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-08-Spaces Still Available For Etsu Gre And Gmat Prep Sessions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-08-1/2 Welcome Dr. Means, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-08-1/2 Welcome Dr. Means, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-08-Etsu To Offer Clinical Medical Assistant Training, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-08-Etsu To Offer Clinical Medical Assistant Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-07-Help For Graduate Students Available At Etsu Boot Camp, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-07-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-January-07-Pharmacy Tech Course, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-07-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


What Makes A Homepage Effective – Aals 2014 Presentation, Leslie R. Steinberg, Steven Barnes, Roger Skalbeck 2014 Southwestern Law School

What Makes A Homepage Effective – Aals 2014 Presentation, Leslie R. Steinberg, Steven Barnes, Roger Skalbeck

Georgetown Law Faculty Publications and Other Works

As the approach to website development is constantly evolving to accommodate the latest technology, what are the best practices in law school home page design? Speakers will include Roger Skalbeck, author of the annual "Top 10 Law School Home Pages" ranking, who will explain the methodology, analysis and trends related to the study, and Steven Barnes, who will share the award-winning approach used at Penn Law to earn accolades from key constituencies, tie for #1 in “The Top 10 Home Pages” and earn a 2013 Webby People’s Voice Award.


2014-January-02-University School Open House, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-January-02-University School Open House, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Marketing Strategies To Alleviate Risk And Build Trust For Emerging Online Brands: Case Of An Asian Cosmetic Brand Entering Into The Usa, Sarah Song Southworth, Minjeong Kim 2014 George Fox University

Marketing Strategies To Alleviate Risk And Build Trust For Emerging Online Brands: Case Of An Asian Cosmetic Brand Entering Into The Usa, Sarah Song Southworth, Minjeong Kim

Faculty Publications - College of Business

Despite the growth of emerging brands launching their businesses online as their first retail channel, there is a lack of understanding regarding effective marketing strategies specific to them. The present research offers marketing strategies to alleviate risk and build trust, with a particular focus on emerging online fashion brands. The study examines how familiar cues such as store name and brand origin can be used to construct a perception of quality around an unfamiliar brand in order to alleviate risk and build trust. The researchers also observe how consumers’ online purchase experience with a particular product category influences how their …


Community Preparatory School: Alumni Relations Plan, Arnold Robinson 2014 Community Partnerships Center

Community Preparatory School: Alumni Relations Plan, Arnold Robinson

Marketing and Communications

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.


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