2014-April-01-Etsu’S Sherrod Library Announces Scholarship Winners,
2014
East Tennessee State University
2014-April-01-Etsu’S Sherrod Library Announces Scholarship Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Common Beliefs And Reality About Partial Least Squares: Comments On Rönkkö And Evermann,
2014
Kennesaw State University
Common Beliefs And Reality About Partial Least Squares: Comments On Rönkkö And Evermann, Joe F. Hair, Jörg Henseler, Theo K. Dijkstra, Marko Sarstedt
Faculty Articles
No abstract provided.
2014 April,
2014
Morehead State University
2014 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2014.
Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing,
2014
Liberty University
Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman
Masters Theses
For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …
Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing,
2014
Liberty University
Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall
Masters Theses
With the advent of Facebook and Twitter, people from all walks of life in all parts of the world have the ability to connect electronically, impersonally, and constantly. Small businesses are just beginning to unlock the power of social media marketing, specifically real estate professionals. Shelly Chaiken created the Heuristic Systematic Model of persuasion, the descendant of the Elaboration Likelihood Model. This study applies the tenets of Chaiken's HSM to the methods of persuasion employed by real estate agents via Facebook and Twitter. Fifty participants were surveyed by the researcher in order to gauge their activity, interest level, and motivation …
Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics,
2014
Liberty University
Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings
Masters Theses
This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …
The Effect Of Online Reviews On Attitude And Purchase Intention: How Consumers Respond To Mixed Reviews,
2014
Old Dominion University
The Effect Of Online Reviews On Attitude And Purchase Intention: How Consumers Respond To Mixed Reviews, Chatdanai Pongpatipat
Theses and Dissertations in Business Administration
Three studies investigate how consumers respond to mixed reviews under personal and social influences. The first study looks at how individual self-construal influences the way consumers process mixed reviews from professional critics vs. regular consumers. The study finds consumers with an independent (interdependent) self construal to have less favorable attitude and to be less likely to purchase the product when the negative review comes from professional critics (consumers). Study 2 explores how consumption social context determines the way consumers respond to mixed reviews and how consumer knowledge moderates this behavior. For public consumption, the study finds that both attitude and …
Satiation From Sensory Simulation: Evaluating Foods Decreases Enjoyment Of Similar Foods,
2014
Brigham Young University - Provo
Satiation From Sensory Simulation: Evaluating Foods Decreases Enjoyment Of Similar Foods, Jeff Larson, Joseph P. Redden, Ryan S. Elder
Faculty Publications
We demonstrate in two studies that people get more satiated on a food after repeatedly rating or choosing among similar foods shown in pictures. Repeated evaluations of food apparently have an effect similar to actual consumption—decreased enjoyment of foods that share a similar taste characteristic (i.e., sensory-specific satiety). We provide mediation evidence to show that satiation manifests because considering a food engenders spontaneous simulations of the taste of that food item, which by itself is enough to produce satiation. These findings establish sensory simulations as an important mechanism underlying satiation, and provide behavioral evidence that simple evaluations can produce sensory-specific …
The Status Of Women Leaders In Utah Education,
2014
Utah State University
The Status Of Women Leaders In Utah Education, Susan R. Madsen, Brian Fischer, D. Candice Backus
Marketing and Strategy Faculty Publications
In September of 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” The report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership. Because the focus was solely on the percentage of women in elected office and private sector management positions, we determined that a more detailed look at the status of women and leadership in various sectors within the state would be useful. This is the third of four 2014 briefs, …
2014-March-31-Etsu To Host 2014 Appalachian Student Research Forum,
2014
East Tennessee State University
2014-March-31-Etsu To Host 2014 Appalachian Student Research Forum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-31-Foundation Sees Bright Future For University School,
2014
East Tennessee State University
2014-March-31-Foundation Sees Bright Future For University School, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-31-Etsu To Host 2014 Appalachian Student Research Forum,
2014
East Tennessee State University
2014-March-31-Etsu To Host 2014 Appalachian Student Research Forum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-31-Foundation Sees Bright Future For University School,
2014
East Tennessee State University
2014-March-31-Foundation Sees Bright Future For University School, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-30-Isaac Banks,
2014
East Tennessee State University
2014-March-30-Isaac Banks, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-30-Isaac Banks,
2014
East Tennessee State University
2014-March-30-Isaac Banks, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-29-Carter Railroad Museum Celebrates Fourth Annual ‘Steam Up!’,
2014
East Tennessee State University
2014-March-29-Carter Railroad Museum Celebrates Fourth Annual ‘Steam Up!’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-29-Carter Railroad Museum Celebrates Fourth Annual ‘Steam Up!’,
2014
East Tennessee State University
2014-March-29-Carter Railroad Museum Celebrates Fourth Annual ‘Steam Up!’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-28-Etsu Library To Host ‘Tables Of Content’,
2014
East Tennessee State University
2014-March-28-Etsu Library To Host ‘Tables Of Content’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-28-Matti Raekallio To Perform In Powell Piano Series,
2014
East Tennessee State University
2014-March-28-Matti Raekallio To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-March-28-Etsu Parking Garage To Open To Students Monday,
2014
East Tennessee State University
2014-March-28-Etsu Parking Garage To Open To Students Monday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
