Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,545 Full-Text Articles 12,520 Authors 15,296,354 Downloads 283 Institutions

All Articles in Marketing

Faceted Search

16,545 full-text articles. Page 602 of 699.

The Quincy Brand, Jessica Pelton 2014 California Polytechnic State University - San Luis Obispo

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.


2014 March, Office of Communications & Marketing, Morehead State University. 2014 Morehead State University

2014 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2014.


The Effect Of Third Party Procedural Justice Perceptions On Purchase Decisions: The Role Of Uncontrolled Marketing Communications, David L. Williams 2014 Kennesaw State University

The Effect Of Third Party Procedural Justice Perceptions On Purchase Decisions: The Role Of Uncontrolled Marketing Communications, David L. Williams

Dissertations, Theses and Capstone Projects (Full IR Collection)

Marketing scholars have long been interested in consumer likelihood to purchase and the antecedents that impact and influence these intentions. Management scholars have concurrently researched, primarily in the workplace, justice and injustice and the influencers and outcomes of these justice or injustice perceptions. This research conducts an online experiment to test the impact of electronic word-of-mouth (eWOM) on third party consumer procedural justice perceptions and consumer‟s likelihood to purchase. With the emergence of interactive web platforms, consumers have more places than ever to share their opinions and perceptions of the companies where they shop for goods and services. There has …


2014-February-28-Concert To Combine Talents Of Etsu Bluegrass, Classical Ensembles, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-28-Concert To Combine Talents Of Etsu Bluegrass, Classical Ensembles, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-28-'Four Color Culture' Exhibit Opening At Reece, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-28-'Four Color Culture' Exhibit Opening At Reece, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-28-Distinguished President’S Trust Welcomes New Members, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-28-Distinguished President’S Trust Welcomes New Members, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-28-Jinyoung Cheon, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-28-Jinyoung Cheon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-28-Philanthropy Awards, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-28-Philanthropy Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-28-President's Society, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-28-President's Society, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-28-‘Positive Negative’ Exhibition On Display At Slocumb, Tipton Galleries, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-28-‘Positive Negative’ Exhibition On Display At Slocumb, Tipton Galleries, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-27-Etsu To Host Health Careers Leadership Summit, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-27-Etsu To Host Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-27-Renaissance Child Program, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-27-Renaissance Child Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-27-“Toot Suite,” The Opening Spring Bands Concert, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-27-“Toot Suite,” The Opening Spring Bands Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-27-Etsu Student Entrepreneurs’ Club Meeting To Welcome Heath Guinn, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-27-Etsu Student Entrepreneurs’ Club Meeting To Welcome Heath Guinn, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-27-Musician, Mandolin Expert Tony Williamson To Visit Etsu, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-27-Musician, Mandolin Expert Tony Williamson To Visit Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-27-Rising Star Award, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-27-Rising Star Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-26-Maya Grave Lecture, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-26-Maya Grave Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-25-Minton Sparks To Lead ‘Create Your Story’ Writing, Performance Workshop, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-25-Minton Sparks To Lead ‘Create Your Story’ Writing, Performance Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-25-Etsu Students Present Their Research To Legislators In Nashville, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-25-Etsu Students Present Their Research To Legislators In Nashville, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-February-25-Sbir, Sttr Workshop, University Marketing and Communications, East Tennessee State University 2014 East Tennessee State University

2014-February-25-Sbir, Sttr Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Digital Commons powered by bepress