The Quincy Brand,
2014
California Polytechnic State University - San Luis Obispo
The Quincy Brand, Jessica Pelton
Graphic Communication
The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.
2014 March,
2014
Morehead State University
2014 March, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2014.
The Effect Of Third Party Procedural Justice Perceptions On Purchase Decisions: The Role Of Uncontrolled Marketing Communications,
2014
Kennesaw State University
The Effect Of Third Party Procedural Justice Perceptions On Purchase Decisions: The Role Of Uncontrolled Marketing Communications, David L. Williams
Dissertations, Theses and Capstone Projects (Full IR Collection)
Marketing scholars have long been interested in consumer likelihood to purchase and the antecedents that impact and influence these intentions. Management scholars have concurrently researched, primarily in the workplace, justice and injustice and the influencers and outcomes of these justice or injustice perceptions. This research conducts an online experiment to test the impact of electronic word-of-mouth (eWOM) on third party consumer procedural justice perceptions and consumer‟s likelihood to purchase. With the emergence of interactive web platforms, consumers have more places than ever to share their opinions and perceptions of the companies where they shop for goods and services. There has …
2014-February-28-Concert To Combine Talents Of Etsu Bluegrass, Classical Ensembles,
2014
East Tennessee State University
2014-February-28-Concert To Combine Talents Of Etsu Bluegrass, Classical Ensembles, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-'Four Color Culture' Exhibit Opening At Reece,
2014
East Tennessee State University
2014-February-28-'Four Color Culture' Exhibit Opening At Reece, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-Distinguished President’S Trust Welcomes New Members,
2014
East Tennessee State University
2014-February-28-Distinguished President’S Trust Welcomes New Members, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-Jinyoung Cheon,
2014
East Tennessee State University
2014-February-28-Jinyoung Cheon, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-Philanthropy Awards,
2014
East Tennessee State University
2014-February-28-Philanthropy Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-President's Society,
2014
East Tennessee State University
2014-February-28-President's Society, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-28-‘Positive Negative’ Exhibition On Display At Slocumb, Tipton Galleries,
2014
East Tennessee State University
2014-February-28-‘Positive Negative’ Exhibition On Display At Slocumb, Tipton Galleries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Etsu To Host Health Careers Leadership Summit,
2014
East Tennessee State University
2014-February-27-Etsu To Host Health Careers Leadership Summit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Renaissance Child Program,
2014
East Tennessee State University
2014-February-27-Renaissance Child Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-“Toot Suite,” The Opening Spring Bands Concert,
2014
East Tennessee State University
2014-February-27-“Toot Suite,” The Opening Spring Bands Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Etsu Student Entrepreneurs’ Club Meeting To Welcome Heath Guinn,
2014
East Tennessee State University
2014-February-27-Etsu Student Entrepreneurs’ Club Meeting To Welcome Heath Guinn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Musician, Mandolin Expert Tony Williamson To Visit Etsu,
2014
East Tennessee State University
2014-February-27-Musician, Mandolin Expert Tony Williamson To Visit Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-27-Rising Star Award,
2014
East Tennessee State University
2014-February-27-Rising Star Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-26-Maya Grave Lecture,
2014
East Tennessee State University
2014-February-26-Maya Grave Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-25-Minton Sparks To Lead ‘Create Your Story’ Writing, Performance Workshop,
2014
East Tennessee State University
2014-February-25-Minton Sparks To Lead ‘Create Your Story’ Writing, Performance Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-25-Etsu Students Present Their Research To Legislators In Nashville,
2014
East Tennessee State University
2014-February-25-Etsu Students Present Their Research To Legislators In Nashville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-25-Sbir, Sttr Workshop,
2014
East Tennessee State University
2014-February-25-Sbir, Sttr Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
