Marketing Commons^™

2014-October-09-Etsu To Hold Fall Open Houses For Prospective Students And Families, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-09-Juniors, Seniors, Grad Students Invited To ‘Real World 101’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-09-‘Storms Ahead’ For Etsu Bands, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-09-Etsu Executive Briefing To Feature Happiness Expert Daniel Gilbert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-08-Prestigious Rotary Scholarship Goes To Etsu Grad Student Kevin George, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-08-Etsu Named Olympic Training Site For Bobsled/Skeleton Teams, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-07-Etsu Faculty Member At The Helm Of Tennessee Nurses Association, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-07-Etsu To Host Informational Events Regarding Cochlear Implants Johnson City – Two Informational Events Are Planned Next, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-07-Health Professions Recruitment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-07-Mental Health First Aid, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-03-Tsbdc At Etsu To Offer October Small Business Training Classes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-03-Godbole Leads Center Of Excellence In Mathematics And Science Education, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-03-Etsu Announces Graduate Academic Fresh Start, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Impact Of Local On Meat Purchasing Decisions, Steven Mclennan

Master's Theses

The research examines the target market for a meat product produced by the local university. Further, desirable attributes of meat and how consumers definition of “locally produced and/or raised” are identified. A total of 290 personal interviews were completed in San Luis Obispo County, California on the consumers’ willingness to purchase Cal Poly meat. Likely purchasers are found to be 31 percent of the San Luis Obispo population. The target buyer of Cal poly meat products are both male and females, who tend to be older, and make more than $60,000 a year. Local is defined by 31 percent of …

How To Nurture A Successful Start-Up, Singapore Management University

Perspectives@SMU

Sir Terry Matthews calls himself "the most persistent S.O.B. you'll ever meet in your life". That persistence has made him a billionaire. He distills four decades of entrepreneurial wisdom down to three points: finding the right team; hire a retired auditor; and insist on quarterly reports.

The Effects Of Advertised Exclusivity On Consumer Behavior, Danny Clyde Upshaw Jr.

Doctoral Dissertations

Retailers routinely counter price competition by matching or beating competitors' prices. However, in addition to offering price-matching guarantees many retailers are increasingly adopting a differentiation or product assortment strategy of using "advertised retailer exclusive products" (AREPs) that are not directly comparable to competitor offerings. Such goods may offer added utilitarian and hedonic benefits to the consumer. With this tactic, products are advertised and labeled as "exclusive," but the nature of the exclusivity may range no further than an exclusive label to more pronounced differences, such as unique or additional features. However, the effectiveness of such tactics at: (1) decreasing search …

Imsa360: Fall 2014, Imsa Fund

IMSA Fund Reports

Excellence and Equity

As I write this letter I have now been at IMSA for nine days, though by the time you are reading this I will have been here for almost 90 days. I am excited about what I feel I can offer, and of course a bit anxious about the many things I have yet to learn. But leadership and risk taking are necessary at every great organization and I am confident that the fine people of the IMSA community will work with me to achieve continued excellence for our students and programs on the Aurora campus, across …

2014-October-01-Ashley Griggs, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-October-01-Sammie Nicely Is Artist-In-Residence At Etsu’S Reece Museum This Fall, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Effects Of Psychological Contract Breaches On Mergers And Acquisitions, Kristine M. Murphy

Doctoral Dissertations

This study investigates breaches in the psychological employment contract during mergers and acquisitions. An employee's contract is incomplete in regards to mergers and acquisitions (M&A). In its place, psychological contracts are formed. Common psychological contracts breached in the M&A process include raises, bonuses, promotions, job responsibilities, job security, and career development. Employees who have experienced an M&A were surveyed to test the severity of various psychological contract breaches and their effect on employee performance, organizational citizenship behavior, job satisfaction, organizational deviance, and turnover using t-tests, Structural Equation Modeling, and ANOVA. The mediating effect of feelings of violation was also tested. …