2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018,
2014
East Tennessee State University
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-August-15-Students Can Walk The ‘Buc Path’ To Success At Etsu,
2014
East Tennessee State University
2014-August-15-Students Can Walk The ‘Buc Path’ To Success At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Martin School Announces Fall 2014 Season,
2014
East Tennessee State University
2014-August-15-Martin School Announces Fall 2014 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Mira Gerard Named Chair Of Art And Design,
2014
East Tennessee State University
2014-August-15-Mira Gerard Named Chair Of Art And Design, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Dr. Maria A. Niederberger Named Chair Of The Department Of Music,
2014
East Tennessee State University
2014-August-15-Dr. Maria A. Niederberger Named Chair Of The Department Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-08-15-Dr. Lee Bidgood And Shara Lange Produced Their Documentary,
2014
East Tennessee State University
2014-08-15-Dr. Lee Bidgood And Shara Lange Produced Their Documentary, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-New Employees,
2014
East Tennessee State University
2014-08-15-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018,
2014
East Tennessee State University
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-August-15-Joshua Shepherd,
2014
East Tennessee State University
2014-August-15-Joshua Shepherd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Kortum: Biluut Petroglyphs,
2014
East Tennessee State University
2014-August-15-Kortum: Biluut Petroglyphs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Lt. Col. Glen Howie,
2014
East Tennessee State University
2014-August-15-Lt. Col. Glen Howie, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-14-Heart Research Grants,
2014
East Tennessee State University
2014-August-14-Heart Research Grants, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-14-Bailes Honored For Csab National Accreditation Board Service,
2014
East Tennessee State University
2014-August-14-Bailes Honored For Csab National Accreditation Board Service, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Relationship Between Social Media Use And Consumer Brand Engagement,
2014
Minnesota State University, Mankato
The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein
Journal of Undergraduate Research at Minnesota State University, Mankato
The use of social media by businesses as a communication tool has grown rapidly in recent years. Despite this rapid adoption, little is known about the use of social media among consumers and its effect on brand behavior. This research study aims to fill this gap by investigating the relationship between social media use and consumer brand engagement. To conduct this research, an on-line survey was administered through Survey Monkey to 60 undergraduates ranging in age from 18-24 through a snowball method. Survey questions included: extent of social media use, willingness to engage with brands, views on online vs. offline …
2014-August-11-Teaching With Pogil,
2014
East Tennessee State University
2014-August-11-Teaching With Pogil, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Behavior In The Online Context,
2014
University of Nebraska at Omaha
Consumer Behavior In The Online Context, Shannon Cummins, James W. Peltier, John A. Schibrowsky, Alexander Nill
Marketing & Entrepreneurship Faculty Publications
The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context.
Design/methodology/approach
To conduct the review, the authors draw on a sample of 942 articles published from 1993 to 2012 addressing consumer behavior or social network issues in the online or social media context. The sample is analyzed by both era (incubation, expansion and explosion) and primary topic.
Findings
Eight categories of online consumer behavior research are described. In the order from largest to smallest, these are: cognitive issues, user-generated content, Internet demographics and segmentation, online usage, cross …
2014-August-11-White Oak String Band,
2014
East Tennessee State University
2014-August-11-White Oak String Band, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-08-Umoja Storytelling,
2014
East Tennessee State University
2014-August-08-Umoja Storytelling, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-05-Etsu Professional Development To Offer Civil Mediation Training In Kingsport,
2014
East Tennessee State University
2014-August-05-Etsu Professional Development To Offer Civil Mediation Training In Kingsport, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-05-Child Study Center New Children,
2014
East Tennessee State University
2014-August-05-Child Study Center New Children, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
