2014-September-03-Etsu’S Carter Railroad Museum Plans Fall Scenic Railway Excursion,
2014
East Tennessee State University
2014-September-03-Etsu’S Carter Railroad Museum Plans Fall Scenic Railway Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Induction Loop System,
2014
East Tennessee State University
2014-September-03-Induction Loop System, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Kozinetz Appointed Chair,
2014
East Tennessee State University
2014-September-02-Kozinetz Appointed Chair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Etsu Public Art Project To Honor Infamous Elephant Big Mary,
2014
East Tennessee State University
2014-September-02-Etsu Public Art Project To Honor Infamous Elephant Big Mary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Kappa Psi Award,
2014
East Tennessee State University
2014-September-02-Kappa Psi Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Branding Your Company,
2014
Singapore Management University
Branding Your Company, Singapore Management University
Perspectives@SMU
You need to understand what your brand stands for before building it
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - And Japanese-Made Household Appliances,
2014
Cleveland State University
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - And Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad
Business Faculty Publications
The purpose of this article is to understand the factors influencing Taiwan's Chinese consumers’ purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase intentions to several constructs including Taiwan Chinese consumers’ openness to foreign cultures, consumer nationalism, product familiarity, traditional cultural values orientation, and product-country image. The result of analysis using structural equation modeling shows that consumer nationalism has a strong indirect effect on purchase intention via the product-country image construct. Taiwan Chinese consumers’ traditional cultural values orientation and openness to foreign cultures have direct effects on consumer …
2014-September-01-National Science Foundation Sends Etsu Paleontologists To China,
2014
East Tennessee State University
2014-September-01-National Science Foundation Sends Etsu Paleontologists To China, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Faith Vaughn,
2014
East Tennessee State University
2014-September-01-Faith Vaughn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Department Of Music Announces Fall Concert Schedule,
2014
East Tennessee State University
2014-September-01-Department Of Music Announces Fall Concert Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Linville,
2014
East Tennessee State University
2014-September-01-Linville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers,
2014
Northern Michigan University
Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick
Journal Articles
The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of research hypotheses, as well as a suggested research methodology, and argue that this research will allow for significant contributions to the literature on out-shopping, international cross-border shopping, and services marketing.
2014 September,
2014
Morehead State University
2014 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2014.
Exploring The Relationship Between Online Search And Offline Sales For Better "Nowcasting",
2014
Singapore Management University
Exploring The Relationship Between Online Search And Offline Sales For Better "Nowcasting", Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, Stephan Conrady
Research Collection Lee Kong Chian School Of Business
Although the conditions that motivate individuals to buy, sell, search, and post on the Internet are diverse, the information generated as a byproduct of these activities has the potential to help marketers develop a better understanding of consumer and firm behavior. In this paper, we utilize online product search data to build a model that links sales to marketing mix activity. The objectives of this research are threefold: first, to incorporate secondary data collected from online sources into a model of demand, thus improving our ability to forecast sales; second, to develop a better understanding of the role of marketing …
Predicting The Presence Of Chief Marketing Officers (Cmos) On Top Management Teams And The Moderating Influence Of Cmo Presence On The Relationship Between Firm Visibility, Market Power, And Industry Orientation And Firm Performance,
2014
Kennesaw State University
Predicting The Presence Of Chief Marketing Officers (Cmos) On Top Management Teams And The Moderating Influence Of Cmo Presence On The Relationship Between Firm Visibility, Market Power, And Industry Orientation And Firm Performance, Laurie Renee Hodge
Dissertations, Theses and Capstone Projects (Full IR Collection)
In response to increasing demands on firm performance, organizations have attempted to become more consumer and market responsive by adopting industry conventions, such as appointing a chief marketing officer (CMO) to the top management team (TMT). However, scholarly research on the presence or absence of a CMO, and the relationship between the presence of a CMO on the TMT and firm performance is nascent and conflicting. Thus, the purpose of these studies was to address these issues. First, using institutional theory I empirically examined the conditions of firm visibility, firm market power, and industry orientation to predict CMO presence / …
2014-August-31-Art Brown,
2014
East Tennessee State University
2014-August-31-Art Brown, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-31-Katie Prendergast,
2014
East Tennessee State University
2014-August-31-Katie Prendergast, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-31-Fossil 5k To Benefit Museum Exhibition And Education Programs,
2014
East Tennessee State University
2014-August-31-Fossil 5k To Benefit Museum Exhibition And Education Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-30-Social Work,
2014
East Tennessee State University
2014-August-30-Social Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-29-Johnson City Community Health Center Receives $250,000 For Mammography Services,
2014
East Tennessee State University
2014-August-29-Johnson City Community Health Center Receives $250,000 For Mammography Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
