Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons™

Open Access. Powered by Scholars. Published by Universities.®

16,545 Full-Text Articles 12,520 Authors 15,296,354 Downloads 283 Institutions

All Articles in Marketing

Faceted Search

16,545 full-text articles. Page 507 of 699.

2015-September-28-Dr. Jesse Graves Chosen For East Tennessee Writers Hall Of Fame, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-28-Dr. Jesse Graves Chosen For East Tennessee Writers Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-28-Etsu Named A Top 20 Pre-Med School In America, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-28-Etsu Named A Top 20 Pre-Med School In America, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-27-'How Happy Is The Phoenix': Knoxville Early Music Project To Perform, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-26-‘[Title Censored]’ For Next Dada Cabaret Performance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-25-Zombie Survival 5k To Take Place Oct. 17 At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-25-Homecoming Parade And Pep Rally Planned For Friday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-25-Etsu Homecoming Takes Place This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Etsu To Test Mass Notification Systems, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Etsu To Test Mass Notification Systems, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-24-Etsu To Test Mass Notification Systems, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-24-Digital Photography Class Offered With Photographer Keith Dixon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing and Communications, East Tennessee State University 2015 East Tennessee State University

2015-September-23-Etsu's Army Rotc Holds Hall Of Fame Induction, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard 2015 University of North Carolina - Wilmington

Qualitative Data Mining And Sensitivity Analysis, Brian R. Kinard

Atlantic Marketing Association Proceedings

In today’s consumer centric environment, there is no shortage of outlets for consumers to express their level of satisfaction with a company, employee, product and/or service. For instance, websites such as Amazon, Rotten Tomatoes, TripAdvisor, Yelp, and Expedia allow customers the opportunity to provide feedback specific to a product, service, and/or organization. Such feedback is vitally important to business firms, as customer reviews are shown to be more trustworthy than descriptions that come direct from manufacturers. For instance, 73 percent of people trust online reviews and 63 percent of people actively seek out online reviews when making a purchase decision. …


Business Framing For Analytics, Beverly Wright 2015 Georgia Institute of Technology - Main Campus

Business Framing For Analytics, Beverly Wright

Atlantic Marketing Association Proceedings

Both the academic and business practitioner communities are faced with the challenges of discovery, innovation, and constant learning of their field, particularly within the marketing discipline, where content, processes, and even structure are dynamic in nature, with constantly evolving interests and focus. A solid research agenda with excellent analytics to address pertinent business questions is crucial for successfully expanding our understanding of the marketing function.


Digital Commons powered by bepress