Marketing Commons^™

2015-October-07-"2015 Fl3tch3r Exhibit: Socially And Politically Engaged Art" At Reece, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-07-Joy Frazer, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-07-College Of Medicine's Tudiver Honored For Lifetime Achievement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-07-Etsu At Kingsport Allandale Presents An Afternoon With Marc Cameron, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-06-Office Of Sustainability To Host Matthew Dobson And "Fresh", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-06-Quilt Exhibition Features Tradition Intertwined With Innovation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-06-College Of Clinical And Rehabilitative Health Sciences Creates Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-06-Physical Therapy Students Hosting Food Drive, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-06-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan

Atlantic Marketing Association Proceedings

Organizations that invest in corporate social responsibility (CSR) to improve the quality of a community or population expect a return on their investment in the form of improved brand reputation and greater consideration in the competitive environment. Homburg, Stierl, and Bornemann (2013) determined that targeted CSR activities could enhance trust and identification by organizational customers, thus fostering customer loyalty. The authors confirmed that CSR influenced client trust through loyalty and that integrating instrumental stakeholder theory with social exchange theory undergirded this link between CSR and trust. Maignan and Ferrell (2004) exhorted marketers to focus beyond consumers to other stakeholder groups …

2015-October-05-Gregory Wang To Perform In Guest Artist Piano Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-05-"Women On Wednesdays", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-05-Malpass Brothers To Bring Classic Country Sound To Campus Thursday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-October-02-Office Of Sustainability Promotes "Eat This!" Campaign, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Scholarly Pursuits: Business Insights From Driehaus Faculty Research

Business Exchange

Lessons in Marketing from the "Obama Model"; Lack of Self-Awareness at Work Hurts Team Performance; Award-Winning Research Sheds Light on Shareholder Activism

Using A Work System Metamodel And Usdl To Build A Bridge Between Business Service Systems And Service Computing, Steven Alter, Alistair Barros

Business Analytics and Information Systems

This paper explores the support for more comprehensive modeling of service systems than that possible through modeling methods developed through partial perspectives, with uncertainties about their wider suitability and need for integration with other methods in this domain. It responds to a Dual Call for Papers from INFORMS Service Science and IEEE Transactions on Service Computing requesting contributions that address the barely explored challenge of establishing links between business views of service systems and more technical views from service computing. Competing definitions of service reveal that most business views of service emphasize acts or outcomes produced for others, whereas a …

The Brand Supremacy, Singapore Management University

Perspectives@SMU

Understand your customers’ goals and build an image that is strongly associated with the goal, and you shall have brand success

Imsa360: Fall 2015, Imsa Fund

IMSA Fund Reports

As I begin my second year as IMSA’s President, I consider it not only a privilege to serve, but also a responsibility to lead well. Effective leadership is a critical element of our future success and is inspired by our Board of Trustees, senior administrators, faculty leaders and student leaders. Our leadership also extends beyond our campus in Aurora to the strong voices and ideas from across Illinois and beyond — including alumni, parents, and community leaders.

Excerpt: From the President

Analysing The Promotional Effects That Open Source Software Has For Paid Editions: A Dual Mediation Hypothesis Approach For An Emerging Software Business Model, Ernesto Ongaro

Masters

Attracting new leads to use a software product can be costly for a software vendor. One way to secure more leads is to offer trials and unpaid editions, but their use should not be arbitrary. The emerging business model of commercial open source allows a vendor to promote its software for free while converting some of the users to paid; but does the free community edition actually serve as promotion for the commercial edition? This promotional effect is measured through the user’s attitudes and cognitions towards the advertisement and their subsequent purchase intentions. Survey results from 134 users of a …

2015-October-01-Elizabeth Lewis Named Assistant Director Of Innovation Lab, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.