Management Sciences and Quantitative Methods Commons^™

Global Brand, Local Market: A Strategic Analysis Of Netflix’S Adaptation Challenges In India, Carolina Barraza

Honors Program: Senior Projects (Public)

Netflix is a leading subscription video-on-demand (SVOD) platform known for its premium content and global reach. As it expands into new international markets, one of its most complex challenges is scaling in India, a market defined by intense price competition, regional diversity, and evolving regulatory frameworks, but without losing its global brand identity. This case study provides a strategic analysis of Netflix’s position in the Indian market, using external and internal assessment tools to evaluate the company’s opportunities, risks, and long-term viability. The analysis draws on publicly available data, including industry reports, financial disclosures, and academic research.

A comprehensive PESTEL …

Effects Of Financial Literacy Education Intervention On Loan Borrowing And Debt Management Of Undergraduate Students In The Southeastern U.S.: An Experimental Investigation, Clement Yeboah

Dissertations

This mixed methods experimental pretest-posttest between-groups effect study examined the causal effects of financial literacy education on loan borrowing and debt management behaviors of undergraduate students in the southeast of the United States. Loan borrowing and debt management behaviors of undergraduate students are understudied. Therefore, this study aimed to fill the gap in the literature about experimental investigations of financial education interventions for university students and provided evidence-based recommendations for improving financial literacy programs in higher education. The study is theoretically grounded on the lens of Behavioral Economics, Planned Behavior, and Social Cognitive. This explanatory sequential mixed method study employed …

Understanding Household Financial Stability: Examining The Effects Of Inflation And Income, Cyndy E. Gutierrez-Fierros

Electronic Theses, Projects, and Dissertations

This study aims to investigate the impact of inflation on US household financial stability from 2013 to 2023. As inflation rises, individuals’ purchasing power erodes leading to influence economic behaviors. Behaviors such as spending, saving, and borrowing should be a priority concern in the US economy. Results of this study reveal that inflation does not affect financial well-being and its direct impact on household stability is statistically weak. Regression testing shows that income emerges as the most significant factor. Most noticeably income influences savings and debt management in a positive way. As per these results, economic policies should be focused …

Challenges The Sporting Industry Faced During Covid-19 On Fan Attendance: The Case Of The National Basketball Association, Marlon Long

Electronic Theses, Projects, and Dissertations

This culminating experience project investigates the challenges the sporting industry faced during the COVID-19 pandemic, with a focused look at the National Basketball Association. The research questions are: (Q1) How did the NBA arena shutdowns impact fan attendance for each team during the COVID-19 pandemic? (Q2) What factors influenced NBA arena attendance before the COVID-19 shutdowns? (Q3) What factors influenced NBA arena attendance after the COVID-19 shutdown? The data collected includes all 30 NBA teams from 2019 through the 2024 seasons. The research questions were analyzed using multilinear regression analysis and comparison of attendance data over 6 seasons including the …

Reframing Rudeness: Exploring Positive Reappraisal As A Pathway From Customer Incivility To Self-Efficacy, Justin S. Boyd

Graduate Theses and Dissertations (2019 - present)

Customer incivility is a persistent challenge for front-line employees (FLEs), often leading to adverse workplace outcomes. This research examined whether positive reappraisal can transform incivility into a source of growth. Grounded in Social Cognitive Theory, the research explored how positive reappraisal mediates the relationship between customer incivility and two key forms of self-efficacy—regulatory emotional and workplace social—ultimately influencing job satisfaction. The moderating roles of perceived organizational support and trait mindfulness were also investigated.

A cross-sectional survey of 296 FLEs was analyzed using partial least squares structural equation modeling (PLS-SEM). More specifically, the results confirmed customer incivility positively predicts positive reappraisal. …

Determinants For Green Procurement Practices In Public Procurement Management In Tanzania, Yohana Arsen Rutaba

Business Review

This study was carried out conducted to ascertain the determinants for green procurement practices in public procurement management in Tanzania. The research study employed mixed-methods approach and used descriptive analysis. Multiple linear regression analysis was employed to establish the relationship between the variables. The study used a sample size of 200 participants obtained using Cochran formula of unknown population. The sample size composed of public procurement officers and practitioners from different government agencies and organization in Mainland Tanzania. From descriotive analysis it shows that the level of implementation of green procurement practices is still very low in public procurement. The …

Behind The Curtain: The Influence Of Tourism And Production Costs On Broadway Success, João Branco Chaves, Alice M. Brawley Newlin

Management Faculty Publications

This study explores the relationship between Broadway's financial success, NYC tourism, and production costs. By analyzing data from 1980 to 2023, the study finds that tourism plays a crucial role in Broadway's performance, while cost management, particularly cotton prices, also influences its financial outcomes.

The Effectiveness Of Sms Marketing Campaigns Versus Email Marketing Campaigns, Akriti Nepal, Edward A. Porter, Eliza M. Hoover, Kyla G. Cordell

Student Publications

In the present study, we examine the effectiveness of using SMS marketing campaigns versus email marketing campaigns when marketing towards consumers. We used the e-commerce direct messaging multichannel from 2021 to 2023 to test our hypotheses. A random sample was taken of a messages-demo data set with 7,564 rows that contains 10 million messages to test our hypotheses. The effectiveness of purchasing rates in email and SMS marketing campaigns was tested using an independent samples t-test. The results demonstrate that email marketing messaging had a more positive customer perception compared to SMS marketing messaging, as measured by whether customers opened …

Market Structure Evolution In The U.S. Automobile Industry: A Review Of Diversity And Concentration Metrics, P.V. (Sundar) Balakrishnan

AMTP Proceedings 2025

I examine the evolution of market structure in the U.S. automobile industry from 1937 to the present, focusing on the application of both traditional and novel diversity and concentration metrics. I use the Herfindahl-Hirschman Index (HHI), Comprehensive Concentration Index (CCI), and newer metrics from fields such as ecology and genetics to uncover insights into the shifting dynamics of market power, firm turnover, and industry stability. The U.S. automobile industry, characterized by consolidation and technological advancement, provides a unique case study for analyzing long-term market evolution. I contribute to the literature by synthesizing a broad range of diversity metrics and offering …

1 – 1 > 0: Growing The Pie By Reallocating Shelf Space To Small Brands, Jesse Core, Ho Kim

AMTP Proceedings 2025

We examine whether reallocating shelf space to smaller brands enhances total category sales. During a three-month field experiment involving 20 supermarket stores in Arkansas (10 treatment and 10 control stores), we increased shelf facings for smaller brands in treatment stores and reduced facings for larger brands, while maintaining the total shelf space constant. A difference-in-differences analysis reveals that increasing facings for smaller brands significantly boosts total category sales, with an average increase of 960 ounces per week during the intervention. Notably, sales remained elevated by 786 ounces per week after shelf facings reverted to the original level, indicating a persistent …

Enhancing Interoperability In Geospatial Analytics Systems: Navigating Diverse Standards For Optimal Data Integrity, Justin W. Bennett

Dissertations

In this study, we explore the domain of geospatial analytics, focusing on how different geographic information systems (GIS) and technology solutions can better communicate and maximize interoperability. Central to our study is the impact of this interoperability on data integrity, which is critical for accurate decision-making in domains like urban planning, environmental management, and national security. Accurate decision-making requires modeling ecosystems that are easy to comprehend and are often intricate due to their physical or artificial nature and the diversity of geospatial parameters; therefore, it is essential to gather a comprehensive array of spatial and temporal measurements. We examine the …

Accessibility Disclosure Statements: Best Practices For Documenting Inclusive And Accessible Web-Based Research Design, Alicia Mason, Elizabeth Spencer, Pan Liu, Kristen Livingston, Sakshi Bhati, Angela Ashmore, Tristan A. Spencer, Lauren Shepard

Faculty Submissions

Accessibility disclosure is a core principle of the Project IRIS Best Practice Framework. This instructional resource-- Accessibility Disclosure Statements: Best Practices for Documenting Inclusive Web-Based Research Design-introduces options for reporting accessible web-based research design efforts in scholarly and professional publications. The three forms of accessibility disclosure statements are introduced: summary statements, reports of analysis--both general and specific-, and detailed process descriptions. Each of these strategies including terms, conceptual definitions, and examples are provided. The instructional resource may be of interest to undergraduate and graduate course instructors teaching research methods courses in a variety of social science disciplines.

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …

Work Engagement As A Mediator Between Organizational Ostracism And Sparking Leadership, Perihan Senel Tekin, Selman Kizilkaya

Journal of Global Business Insights

Workplace ostracism can undermine employee morale, reduce productivity, and negatively impact organizational outcomes. Sparking leadership plays a vital role in shaping workplace culture and mitigating ostracism’s effects. This study investigates the mediating role of work engagement in the relationship between organizational ostracism and sparking leadership. It sheds light on how leaders can foster a more engaged workforce by reducing ostracism within organizations. It was designed as a quantitative causal survey. By examining data from 790 healthcare professionals in Turkey, the research highlights how sparking leadership can enhance work engagement and reduce ostracism. The findings show a significant negative correlation between …

Sustainability In Forex Trading: A Review In Search Of The Sarsa-Fis Hybrid Method As A Novelty, Joni Fat, Parwadi Moengin, Pudji Astuti, Sally Cahyati

Bulletin of Monetary Economics and Banking

This study employs meta-analysis, rich pictures, timeline analysis, and causal loop diagram to explore the sustainability impacts of the SARSA-FIS hybrid method in forex trading robots. It reviews 56 references (2018-2023), using rich pictures to map AI-driven interactions. Timeline analysis traces AI’s evolution in forex, while causal loop diagram clarifies its role in market dynamics. Responsible algorithms and SRI principles mitigate risks, promoting ethical trading. SARSA-FIS enhances strategies, leveraging AI for sustainable forex practices amidst global uncertainties. The research identifies gaps and positions SARSA-FIS as a novel approach, providing a foundation for advancing AI applications in finance, particularly in forex …

A New Perspective On Transfer Of Training: When Does Training At Work Transfer To Family?, Heidi M. Baumann

Faculty Publications – Management

This study offers a new perspective on the transfer of training by examining whether skills, knowledge, and attitudes gained during training at work may transfer outside of work to improve employees’ family roles. The current research conceptualizes transfer of training to family as a specific instance of work-family enrichment and highlights the interconnectedness of individuals’ work and family roles via training transfer. An integration of the transfer of training literature with work-family enrichment research and self-determination theory provides a theoretical foundation for the proposed positive transfer of training to family model. Hypotheses were tested in a between-person on-line vignette experiment …

Uncertainty In Pricing And Risk Measurement Of Survivor Contracts, Kendrick Raymond So, Stephanie Claire Cruz, Elias Antonio Marcela, Jeric C. Briones, Len Patrick Dominic Garces

Mathematics Faculty Publications

As life expectancy increases, pension plans face growing longevity risk. Standardized longevity-linked securities such as survivor contracts allow pension plans to transfer this risk to capital markets. However, more consensus is needed on the appropriate mortality model and premium principle to price these contracts. This paper investigates the impact of the mortality model and premium principle choice on the pricing, risk measurement, and modeling of survivor contracts. We present a framework for evaluating risk measures associated with survivor contracts, specifically survivor forwards (S-forward) and survivor swaps (S-swaps). We analyze how the mortality model and premium principle assumptions affect pricing and …

Synergizing Tqm, Jit, And Green Supply Chain Practices: Strategic Insights For Enhanced Environmental Performance, Aamir Rashid, Rizwana Rasheed, Noor Aina Amirah

Publications and Research

Background: This study examined the role of total quality management, just-in-time, and green supply chain management practices to improve environmental performance. Methods: Data from 207 manufacturing industry respondents from a developing economy were tested through a quantitative method using PLS-SEM with the help of SmartPLS to validate the measurement model. Results: The results show that just-in-time significantly impacts total quality management and green supply chain management practices. Similarly, total quality management significantly affects environmental performance. However, just-in-time insignificantly affects the environment. Likewise, total quality management is insignificant and negatively affects green supply chain practices. Conclusion: This research provides practical insight …

Break It Down - Examining Paradigmatic Shifts And Intersectional Devaluation Through Quantitative Exploration: Martial Arts And Narrative Inquiry As Pathways For Community Wellness Programming, Kenisha Coy

Educational Studies Dissertations

Despite growing awareness of health disparities and social exclusion, there remains a significant gap in understanding how devaluation affects both individual well-being and broader community cohesion. Historically, mental health services have been dominated by clinical settings, such as hospitals and private practices, yet this approach has limitations in reaching underserved populations. "Alternative" and "non-traditional" wellness practices offer promising avenues for promoting emotional well-being outside these traditional settings, leveraging community resources and social support networks, yet they are often overlooked and devalued. This dissertation addresses this gap by exploring the complex connections between devaluation, health outcomes, and community engagement/social capital. Using …

Shaping Strategy In The Digital Age: The Impact Of Consumer Electronic Word Of Mouth On Firm Strategic Emphasis, Brandon Holle, Hang T. Nguyen, Hieu V. Phan

Faculty Scholarship

This research explores how consumer electronic word of mouth (eWOM) influences a firm’s strategic emphasis, focusing on the distinct effects of positive and negative eWOM on value appropriation (e.g., advertising) versus value creation (e.g., R&D). Analyzing over 33 million social media posts covering 39 corporate brands from 2010 to 2020, the authors find that positive consumer eWOM influences firms to prioritize a strategic emphasis on value appropriation, while negative consumer eWOM is associated with a strategic emphasis on value creation. These effects are moderated by product category, market competition, and industry instability. Firms in hedonic categories have attenuated responses to …