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Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith 2016 Texas Woman's University

Conceptual Models On The Effectiveness Of E-Marketing Strategies In Engaging Consumers, Cheristena Bolos, Efosa C. Idemudia, Phoebe Mai, Mahesh Rasinghani, Shelley Smith

Journal of International Technology and Information Management

Effective marketing has always been an important factor in business success. Without the ability to identify customers and convince them to purchase the product or service being offered, businesses would not survive. Recent advancements in technology have given rise to new opportunities to engage customers through the use of electronic marketing (e-marketing). E- marketing draws from traditional marketing principles, while also expanding the types of strategies available to companies. Websites, social media, and online marketplaces are just some examples of how businesses are leveraging e-marketing approaches to connect with potential customers. In formulating sound e-marketing strategies, it is important for …


Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu 2016 California State University, East Bay

Healthcare System-Use Behavior: A Systematic Review Of Its Determinants, Jiming Wu

Journal of International Technology and Information Management

To understand patient and physician behavior, researchers have investigated the determinants of using healthcare information systems. Although this stream of research has produced important findings, it has yet to appreciably advance our understanding of system-use behavior in healthcare. To fill this gap, the current paper employs a systematic review to synthesize past research, reveal the key determinants of healthcare system usage, and illuminate a deeper understanding of the topic. This study thus helps healthcare researchers expand their baseline knowledge of these core determinants and conduct more fruitful future research on system-use behavior in healthcare.


Web Scraping The Easy Way, Yolande Neil 2016 Georgia Southern University

Web Scraping The Easy Way, Yolande Neil

Honors College Theses

Web scraping refers to a software program that mimics human web surfing behavior by pointing to a website and collecting large amounts of data that would otherwise be difficult for a human to extract. A typical program will extract both unstructured and semi-structured data, as well as images, and convert the data into a structured format. Web scraping is commonly used to facilitate online price comparisons, aggregate contact information, extract online product catalog data, extract economic/demographic/statistical data, and create web mashups, among other uses. Additionally, in the era of big data, semantic analysis, and business intelligence, web scraping is the …


From Enrollment To Employment: A Dacum Approach To Information Systems And Information Security And Assurance Curriculum Design, Leila Halawi, Wendi M. Kappers, Aaron Glassman 2016 Embry-Riddle Aeronautical University

From Enrollment To Employment: A Dacum Approach To Information Systems And Information Security And Assurance Curriculum Design, Leila Halawi, Wendi M. Kappers, Aaron Glassman

Publications

Issues associated with information security are numerous and diverse. Since the majority of organizational actions rely greatly on information and communication technologies, Information Systems (IS) security is now a main concern for firms, governments, institutes, and society as a whole. As a result, a plethora of graduate programs have been created, covering nearly every aspect of IS security. The authors review the current state of the IS industry presented in the literature, and identify a panel of IS experts in which to explore current job skill needs using a “Developing a Curriculum,” DACUM, process to support curriculum design for two …


From Enrollment To Employment: A Dacum Approach To Information Systems And Information Security And Assurance Curriculum Design, Leila Halawi, Wendi M. Kappers, Aaron Glassman 2016 Embry-Riddle Aeronautical University

From Enrollment To Employment: A Dacum Approach To Information Systems And Information Security And Assurance Curriculum Design, Leila Halawi, Wendi M. Kappers, Aaron Glassman

Publications

Issues associated with information security are numerous and diverse. Since the majority of organizational actions rely greatly on information and communication technologies, Information Systems (IS) security is now a main concern for firms, governments, institutes, and society as a whole. As a result, a plethora of graduate programs have been created, covering nearly every aspect of IS security. The authors review the current state of the IS industry presented in the literature, and identify a panel of IS experts in which to explore current job skill needs using a “Developing a Curriculum,” DACUM, process to support curriculum design for two …


A Formalism For Plan – A Big Data Personal Learning Assistant For University Students, Timothy Arndt, Angela Guercio 2016 Cleveland State University

A Formalism For Plan – A Big Data Personal Learning Assistant For University Students, Timothy Arndt, Angela Guercio

Business Faculty Publications

Big Data-based methods of learning analytics are increasingly relied on by institutions of higher learning in order to increase student retention by identifying at risk students who are in need of an intervention to allow them to continue on in their educational endeavors. It is well known that e-Learning students are even more at risk of failing out of university than are traditional students, so Big Data learning analytics are even more appropriate in this context. In this paper, we present our approach to this problem. We wish to place control of a student’s learning process in his own hands, …


Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, Ian Thomas Newcombe 2016 University of New Hampshire, Durham

Mainframe Relevance In Modern It: How A 50+ Year Old Computing Platform Can Still Play A Key Role In Today’S Businesses, Ian Thomas Newcombe

Honors Theses and Capstones

No abstract provided.


The Concept Of 'Knowledge Creating': Re-Conceptualising The Problems Of Knowledge Transfer And Creation Processually, Conor Horan 2016 Technological University Dublin

The Concept Of 'Knowledge Creating': Re-Conceptualising The Problems Of Knowledge Transfer And Creation Processually, Conor Horan

Conference papers

How knowledge is created remains the subject of much debate (Kuhn, 1962). In fields of management, organisation studies and knowledge management, the hegemonic approach to studying the role of knowledge in management, and how it comes into being has predominantly been influenced by a knowledge transfer agenda. Recent attempts to explore a specific theory of knowledge creation (Nonaka, 1994) per se, have continued to rely on assumptions inherited from this knowledge transfer agenda. Here ‘events of transfer’ have been replaced with an emphasis on ‘events of creation’ suggesting that events of organisational knowledge creation require similar solutions to those addressing …


Abet Accreditation Of Is And It Programs In 2013, Ronald J. MacKinnon, Kevin Lee Elder, John N. Dyer 2016 Georgia Southern University

Abet Accreditation Of Is And It Programs In 2013, Ronald J. Mackinnon, Kevin Lee Elder, John N. Dyer

Information Systems & Analytics: Faculty Publications

The Accreditation Board for Engineering and Technology (ABET) has been accrediting engineering and computer science for many years. In recent years ABET has been accrediting Information Systems and Information Technology programs. ABET first accredited IS in 2000 and IT in 2003. ABET appears to have become the standard accreditation for IT and in the spring of 2014 there are 25 IT programs accredited by ABET. There are 38 IS programs accredited by ABET since 2000. This paper looks at the IS and IT ABET accredited programs and examines the common features and differences of these related accredited programs.


Advances In Eye Tracking Technology: Theory, Algorithms, And Applications, Hong Fu, Ying Wei, Francesco Camastra, Pietro Arico, Hong Sheng 2016 Missouri University of Science and Technology

Advances In Eye Tracking Technology: Theory, Algorithms, And Applications, Hong Fu, Ying Wei, Francesco Camastra, Pietro Arico, Hong Sheng

Business and Information Technology Faculty Research & Creative Works

No abstract provided.


Pipes, Pools And Filters: How Collaboration Networks Affect Innovative Performance, Harpeet Singh, David Kryscynski, Xinxin Li, Ram Gopal 2016 University of Texas at Dallas

Pipes, Pools And Filters: How Collaboration Networks Affect Innovative Performance, Harpeet Singh, David Kryscynski, Xinxin Li, Ram Gopal

Faculty Publications

Innovation requires inventors to have both "new knowledge" and the ability to combine and configure knowledge (i.e. "combinatory knowledge") and such knowledge may flow through networks. We argue that both combinatory knowledge and new knowledge are accessed through collaboration networks, but that inventors' abilities to access such knowledge depends on its location in the network. Combinatory knowledge transfers from direct contacts, but not easily from indirect contacts. In contrast, new knowledge transfers from both direct and indirect contacts, but is far more likely to be new and useful when it comes from indirect contacts. Exploring knowledge flows in 69,476 patents …


Your Memory Is Working Against You: How Eye Tracking And Memory Explain Habituation To Security Warnings, Bonnie Anderson, Jeffrey L. Jenkins, Anthony Vance, C. Brock Kirwan, David Eargle 2016 Brigham Young University - Provo

Your Memory Is Working Against You: How Eye Tracking And Memory Explain Habituation To Security Warnings, Bonnie Anderson, Jeffrey L. Jenkins, Anthony Vance, C. Brock Kirwan, David Eargle

Faculty Publications

Securitywarnings are critical to the security of end users and their organizations, often representing the final defense against an attack. Because warnings require users to make a contextual judgment, it is critical that they pay close attention to warnings. However, research shows that users routinely disregard them. A major factor contributing to the ineffectiveness of warnings is habituation, the decreased response to a repeated warning. Although previous research has identified the problem of habituation, the phenomenon has only been observed indirectly through behavioral measures. Therefore, it is unclear how habituation develops in the brain in response to security warnings, and …


When Training Gets Trumped: How Dual-Task Interference Inhibits Security Training, Jeffrey L. Jenkins, Bonnie Anderson, Anthony Osborn Vance, Scott Jensen 2016 Brigham Young University - Provo

When Training Gets Trumped: How Dual-Task Interference Inhibits Security Training, Jeffrey L. Jenkins, Bonnie Anderson, Anthony Osborn Vance, Scott Jensen

Faculty Publications

Security training programs are an important intervention to protect users and organizations against security threats. Unfortunately, users often ignore their training and engage in poor security behaviors. We explain how dual-task interference (DTI) is a primary cause of security training disregard. DTI is a cognitive limitation wherein humans cannot perform more than one task simultaneously without experiencing a deterioration of performance. In our context, we hypothesize how prompting users to perform security behaviors during high-DTI times may derail one’s previous security training, resulting in less secure behaviors.

We test our hypotheses in an experiment that compares users’ adherence to security …


Serious Games: An Evaluation Framework And Case Study, David W. Wilson, Jeff Jenkins, Nathan Twyman, Matthew Jensen, Joe Valacich, Norah Dunbar, Scott Wilson, Claude Miller, Bradley Adame, Yu-Hao Lee, Judee Burgoon, Jay F. Nunamaker 2016 Brigham Young University - Provo

Serious Games: An Evaluation Framework And Case Study, David W. Wilson, Jeff Jenkins, Nathan Twyman, Matthew Jensen, Joe Valacich, Norah Dunbar, Scott Wilson, Claude Miller, Bradley Adame, Yu-Hao Lee, Judee Burgoon, Jay F. Nunamaker

Faculty Publications

Serious games show promise as an effective training method, but such games are complex and few guidelines exist for their effective evaluation. We draw on the design science literature to develop a serious game evaluation framework that emphasizes grounding evaluation in each of four key areas— theoretical, technical, empirical, and external. We further recommend that serious game developers assume an iterative, adaptive approach to grounding an evaluation effort in these four areas, emphasizing some areas more than others at different stages of the development cycle. We illustrate our framework using a case study of a large-scale serious game development project. …


Creating Agile Organizations Through It: The Influence Of Internal It Service Perceptions On It Service Quality And It Agility, Paul Benjamin Lowry, David W. Wilson 2016 The University of Hong Kong

Creating Agile Organizations Through It: The Influence Of Internal It Service Perceptions On It Service Quality And It Agility, Paul Benjamin Lowry, David W. Wilson

Faculty Publications

Businesses continue to make large investments in information technology (IT) resources, and it is crucial for them to implement effective management strategies to better leverage these resources. Modern organizations are increasingly dependent on IT to remain agile and competitive in a rapidly changing market, but there remain gaps in understanding how IT resources support IT agility. Recent IT strategy research highlights the role of IT service climate in driving positive IT service quality, and we extend this work in the form of a theoretical model that relates an organization’s internal IT service perceptions to IT agility. We hypothesize a partially …


Assessing Users Satisfaction With Web Digital Library: The Case Of Universiti Teknologi Mara, Mohamad Noorman Masrek, James Eric Gaskin 2016 Universiti Teknologi Malaysia

Assessing Users Satisfaction With Web Digital Library: The Case Of Universiti Teknologi Mara, Mohamad Noorman Masrek, James Eric Gaskin

Faculty Publications

Purpose – The purpose of this paper is to examine the determinants of user satisfaction in the context of academic web digital library (DL). A model based on the re-specified information system success model was developed and tested using the structural equation modeling (SEM) technique.

Design/methodology/approach – The study employed survey research methodology with self-administered questionnaire as the research instrument. The questionnaire was developed based on the instruments used by previous researchers. The population of the study was students enrolled for the bachelor’s degree in the Faculty of Information Management, Universiti Teknologi MARA, Malaysia. These students were chosen because of …


Life Satisfaction Moderates The Associations Between Motives And Excessive Social Networking Site Usage, Jin-Liang Wang, James Gaskin, Hai-Zhen Wang, Dong Liu 2016 Southwest University

Life Satisfaction Moderates The Associations Between Motives And Excessive Social Networking Site Usage, Jin-Liang Wang, James Gaskin, Hai-Zhen Wang, Dong Liu

Faculty Publications

It has been suggested that excessive social networking sites (SNS) users might use SNS as a method of coping with their life problems and that psychosocial well-being variables might interact with users’ motives for using SNS in predicting problematic SNS use. The present research explores whether the association between motives (i.e. self-expression and passing time) and excessive SNS usage is moderated by the user’s life satisfaction. A total of 996 college students were recruited from two colleges in Chongqing China. The participants were divided into excessive and nonexcessive SNS usage groups based on their mean score from the excessive SNS …


Real-Time Hand Tremor Detection Via Mouse Cursor Movements For Improved Human-Computer Interactions: An Exploratory Study, Parker A. Williams, Jeffrey L. Jenkins, Joseph S. Valacich 2016 Brigham Young University - Provo

Real-Time Hand Tremor Detection Via Mouse Cursor Movements For Improved Human-Computer Interactions: An Exploratory Study, Parker A. Williams, Jeffrey L. Jenkins, Joseph S. Valacich

Faculty Publications

Millions of people experience hand-tremors—rhythmic oscillation of the fingers, hands, or arm that cause shaking in the hand. People who experience hand tremors often experience difficulty in human computer interactions. For example, when browsing a website, people with hand tremors may have difficulty navigating or clicking on links in the website. With sever hand tremors, effective computing is difficult without assistance. Past research has developed interventions that can be automatically deployed by a website to make it more accessible to people with hand tremors. We build on this research by creating a methodology to unobtrusively detect hand tremors, allowing these …


To Email Or Not To Email: The Impact Of Media On Psychophysiological Responses And Emotional Content In Utilitarian And Romantic Communication, Taylor M. Wells, Alan R. Dennis 2016 Brigham Young University - Provo

To Email Or Not To Email: The Impact Of Media On Psychophysiological Responses And Emotional Content In Utilitarian And Romantic Communication, Taylor M. Wells, Alan R. Dennis

Faculty Publications

Lean asynchronous computer mediated communication is often considered poor for communicating emotion, yet individuals continue to use it for business, personal, and even romantic communication.We used a lab experiment to investigate the influence of media (email and voicemail) and task type (romantic and utilitarian) on both the psychophysiological responses of senders and the content of the resulting messages. Message senders had more arousing physiological responses when sending emails than when leaving voicemails. An interaction exists between media and task such that the content of romantic email messages was more positive than romantic voicemails; while the opposite was true for utilitarian …


Leveraging Multimedia To Advance Science By Disseminating A Greater Variety Of Scholarly Contributions In More Accessible Formats, James Gaskin, Paul Benjamin Lowry, David Hull 2016 Brigham Young University - Provo

Leveraging Multimedia To Advance Science By Disseminating A Greater Variety Of Scholarly Contributions In More Accessible Formats, James Gaskin, Paul Benjamin Lowry, David Hull

Faculty Publications

For the welfare of the scientific community, we are intentionally rocking the boat with regards to the way we conduct, recognize, and disseminate scholarly contributions. As a scientific community, we are doing ourselves a great disservice by ignoring the insights, artifacts, discoveries, and conversations which naturally occur in the scientific process of advancing knowledge, but which do not fit into the very narrowly defined form of print-style articles. By failing to recognize, reward, and publish the wide variety of scholarly contributions that are not well suited to the print-style article, we hinder scientific progress, devalue important and necessary contributions to …


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