International Business Commons^™

Mobike: Backpedaling Out Of India, Brant Schwendel, Madison Tumey, Madison Godwin, Lauren Lance, Rachel Pastoric, Ashley Reese, Caroline Phillips

Symposium of Student Scholars

In the past few years, the bike-sharing industry has gained traction in large cities and suburban areas all over the world. Mobike, an app-based bike-sharing company founded in China in 2015, introduced a new, efficient and eco-friendly mode of travel for short commutes using smart bikes which are bikes with a motor that help assist the rider’s pedal-power. Bike-sharing has grown into a booming industry due to rapid urbanization, traffic congestion, and pollution problems. Mobike entered India in 2018 but faced many challenges. Since the takeover and expansion of Mobike, Meituan, the holding company, has suffered a loss of 4.6 …

Transfordming China With Electric Vehicles: An International Marketing Case Study, Jasmine Washington, Koran Baraka

Symposium of Student Scholars

TransFORDming China with Electric Vehicles: An International Marketing Case Study

Teyana Pryor, Koran Baraka, Kaleb Bell, Jasmine Washington,

Kyle King, Dylan Newman, and Bryce Lee

Abstract

Ford is a legendary automobile company established in the United States in 1903 by Henry Ford. Ford is a $1.35 million company worldwide with operations in 10 countries but it has experienced an annual drop of roughly eight percent in the last year (Wagner, 2020). Ford entered China’s automobile industry in 2004 when automobile sales totaled 215,60 vehicles (CEIC). In 2001, Due to the high level of pollution in the country and main cities, …

A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin

Symposium of Student Scholars

The following Theory Application Paper examined the unique cultural acquisition of Jeep by the Italian automotive giant Fabbrica Italiana Automobili Torino (FIAT) Chrysler Automobiles. The CELM cultural analysis model (Gao, 2013) was used to examine the culture, business environment, consumer lifestyle and mentality that allowed an “All-American” vehicle to find a new home in the Italian market. The use of the CELM model gives an in depth look at the culture of Italian business practices and what drives Italian consumers to participate in the market. The ultimate purpose of this research was to acquire the knowledge of successful tactics used …

Sustainability Reporting On Dublin Airport: A Case Study, Laura Zizka, Doreen Mcgunagle, Patti Clark

Publications

The purpose of the study is to examine the quantity and quality of Sustainability Reporting (SR) by Dublin Airport in a case study on Dublin Airport in Ireland. It uses content analysis to examine the use of the Global Reporting Initiative (GRI) and the UN’s SDG categories. The study considers stakeholder theory in sustainability reporting studies. The study finds a pattern of disclosures in all three areas of sustainability – economic, environmental and social.

Assessing The Role Of Cyberbiosecurity In Agriculture: A Case Study, Tiffany Drape, Noah Magerkorth, Anuradha Sen, Joseph J. Simpson, Megan Seibel, Randall Steven Murch, Susan E. Duncan

International Business and Entrepreneurship Faculty Publications

Agriculture has adopted the use of smart technology to help meet growing food demands. This increased automation and associated connectivity increases the risk of farms being targeted by cyber-attacks. Increasing frequency of cybersecurity breaches in many industries illustrates the need for securing our food supply chain. The uniqueness of biological data, the complexity of integration across the food and agricultural system, and the importance of this system to the U.S. bioeconomy and public welfare suggests an urgency as well as unique challenges that are not common across all industries. To identify and address the gaps in awareness and knowledge as …

Space Opens Its Doors To Unexpected Players, One Of Them Paraguay, Macarena Carrizosa

Capstones

Paraguay successfully sent its first native satellite into orbit in 2021, proving how essential and accessible the industry has become, even for developing countries. This article looks at how knowledge and technology transfer programs combined with a lower cost of entry helped Paraguay reach its first major milestone in the space industry, having its own satellite.

Global E-Commerce Readiness Of U.S. Smes Towards The Mexican Market: Are American Small Businesses Prepared For Digital Commerce To Mexico?, Ricardo Cardoza, Eileen Daspro Dba

McNair Summer Research Program

The entry into force of the United States-Mexico-Canada Trade Agreement on July 1st, 2020, ushered in a new era of regional trade for the region. The modernized agreement’s inclusion of a chapter specifically focused on expanding digital trade and investment reflected a business phenomenon that had expanded markedly over the last ten years: cross-border e-commerce within the former NAFTA region. This article examines the literature needed to assess the readiness of U.S. small and medium-sized businesses (SME’s) to sell to the Mexican market online based on the degree of localization of their firm’s websites towards the Mexican market. First, a …

How Do Globalism And Nationalism Impact The International Business Competitiveness Of The United States Of America?, Françoise Lepage, Denise Lucy, Jayati Ghosh

Barowsky School of Business | Faculty Scholarship

Business competitiveness in the global marketplace is dependent upon the stability, infrastructure, policies, and practices of the nations with which it does business. A nation’s competitiveness is fundamentally interconnected with its businesses and while on the world stage, it is tied to its globalist and nationalist strategies. There are objective approaches to measuring various dimensions of national outcomes of competitiveness from economic, political, and social platforms. Many internationally recognized indices seek to offer standard-based, objective perspectives and associated data on what constitutes nation-state greatness. These indices are based upon a globalist perspective, acknowledging that a nation’s competitiveness is in relationship …

Proceedings Of The Global Conference On Services Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Global Conference on Services Management Proceedings Series.

ISSN: 2641-5062

Socio-Intercultural Entrepreneurship: A Case On A Postgraduate Program In Economics And International Business Of An Indigenous University, Ernesto Guerra-Garcia, Jose G. Vargas-Hernandez

University of South Florida (USF) M3 Publishing

This article presents a critical approach to the proposal of socio-intercultural entrepreneurship. The concept of cultural and social entrepreneurship and that which has been as a product of neoliberalism is limited, so a framework analysis is necessary to improve the understanding of socioeconomic realities. Through an exploratory and analytical research methodology, a review of pertinent literature and the exemplification of the specific case of a postgraduate program in economics and international business at the Universidad Autónoma Indígena de México, it is concluded that socio-intercultural entrepreneurship presents a theoretical and methodological frame that allows entrepreneurs to have a major perception of …

Advances In Global Services And Retail Management: Volume 2, Cihan Cobanoglu, Valentina Della Corte

University of South Florida (USF) M3 Publishing

This is the second volume of the Advances in Global Services and Retail Management Book Series. This volume has the following parts:

• Part 1: Hospitality and Tourism
• Part 2: Marketing, E-marketing, and Consumer Behavior
• Part 3: Management
• Part 4: Human Resources Management
• Part 5: Retail Management
• Part 6: Economics
• Part 7: Accounting and Finance
• Part 8: Sustainability and Environmental Issues
• Part 9: Information Technology

ISBN: 978-1-955833-03-5

Hospitality and Tourism

• Significance of VR in the spa: A spatial analysis
  • Irini Lai Fun Tang, Schultz Zhi Bin Xu, and Eric Chan
• Social media marketing in rural hospitality and tourism destination research
  • Samuel …

Uk Consumers’ Preferences For Ethical Attributes Of Floating Rice: Implications For Environmentally Friendly Agriculture In Vietnam, Vo Hong Tu, Steven W. Kopp, Nguyen Thuy Trang, Andreas Kontoleon, Mitsuyasu Yabe

Marketing Faculty Publications and Presentations

Vietnam plays an important role in bearing global food security. However, Vietnamese rice farmers face several challenges, including pressures to develop sustainable livelihoods while reducing the environmental impacts of their production activities. Various Vietnamese agricultural restructuring policies were promulgated to promote the adoption of environmentally friendly practices to generate high value added for rice farmers, but the farmers are reluctant to adopt them because of perceived lack of demand. Decreasing consumption of rice in Asia and increasing demands in Europe shaped Vietnamese rice exporting policies. New trade agreements, such as the UK–Vietnam Free Trade Agreement, offer new target markets for …

Addressing Sustainable Rural Development With Shared Value: A Peruvian Model From The Cacao Industry, Armando Borda, Oswaldo Morales, Hildy J. Teegen, Gareth H. Rees, Maria Alejandra Gonzalez-Perez

Faculty Publications

Here we present a model aimed at contributing to the literature around sustainable supply chains by examining a novel redesign initiative of the chocolate supply chain within the Peruvian cacao (cocoa) industry. Using the Creating Shared Value (CSV) framework, we apply the case study method in examining the Peruvian Cacao Alliance's experience in redesigning both the stages and relationships within its supply of cacao to the world. Data were collected from both primary and secondary sources and analyzed after coding from categories defined in the literature on CSV. The case demonstrates the opportunity to successfully participate in the supply chains …

Terrorism Hazard And Infrastructure Projects: The Moderating Role Of Home Experience And Institutions, Alfredo Jiménez, Nathaniel C. Lupton

Faculty Research, Scholarly, and Creative Activity

This paper analyzes the impact of terrorism hazard on the performance of private participation infrastructure projects. Applying transaction cost theory, we hypothesize that terrorism hazard has a negative relationship with infrastructure project completion, and that host government accountability and investor experience with terrorism hazard have opposing impacts on this relationship. Host government accountability, we argue, produces higher indirect costs of managing terrorism hazard, which reduces investor confidence, and reinforces the negative relationship between terrorism hazard and the probability of satisfactory project completion. Conversely, investor’s experience with terrorism hazard increases investor confidence and hence partially mitigates the negative consequences of terrorism …

Necessity To Integrate Operational Business During M&A: The Effect Of Employees’ Vision And Cultural Openness, Ralf Bebenroth, Robert A. Goehlich

Publications

This research investigates the impact of target-firm employees’ vision and cultural openness to integrate their operational business into a bidder firm. Our empirical analyses are performed on a sample of 176 employees of a medium-sized German engineering firm in the waste power plant industry taken over by a Japanese steelmaker. The questionnaire results show that, not the vision of German employees but their cultural openness positively correlates to the perceived need of integration. However, culturally open employees with a clear, articulated vision perceive less need to integrate their operational business into the Japanese bidder firm. This research contributes to understanding …

Optimistic Leadership For The 21st Century And Beyond, Vincent P. Techo

The Journal of Values-Based Leadership

This paper proposes a future-driven leadership theory—the optimistic leadership theory—suitable for leading global organizations in the 21^st century and beyond. The author argues that a new leadership approach is needed for these organizations due to the complexities that come with globalization, including the high need for knowledge and experience, distance decay, and cultural amalgamation. Five leadership approaches (Visionary Leadership, Differentiated Leadership, Servant Leadership, Flexible Leadership, and Reflective Leadership) are identified as the components of optimistic leadership. Following a review of the rare literature on these five leadership approaches, they are found to constitute the best determinants of successful future-driven …

Kenyan Alumna Breaks Barriers In Leadership Role At Footwear Company., Jennifer R. Lloyd

Black History at St. Mary's University - 2025 Collection

At the helm of Bata Kenya PLC, one of the largest footwear companies in Kenya, Jeddidah Thotho is a trailblazer for women in business and global manufacturing. Not only is she the first person of color to lead Beta Kenya, but she is also the first woman to do so. St. Mary’s University is credited as aiding in her success as Thotho garnered a strong foundation from the university. From her days in high school, Thotho sought to gain skills in financial analysis and then utilized those skills in a role where she worked in fine jewelry and gemstone purchasing. …

Chinese-Invested Smart City Development In Southeast Asia - How Resilient Are Urban Megaprojects In The Age Of Covid-19?, Yujia He, Angela Tritto

Diplomacy and International Commerce Reports

Smart cities are emerging as major engines for deploying intelligent systems to enhance urban development and contribute to the UN 2030 Sustainable Development Goals (UN SDG). In developing economies facing rapid urbanization and technological change, new cities are being built with smart technologies and ideals, complete with business districts and residential, retail, entertainment, medical, education facilities to entice businesses and talents to relocate. Governments tout the potential of such “greenfield” smart cities for innovation and sustainability. Yet such urban megaprojects are often extremely expensive, prompting governments to partner with private players such as property developers, investors, and tech firms to …

Inclusive Growth In Africa: Are Chinese Investment And Local Industry Participation Compatible?, Emmanuel T. Kodzi

Faculty Publications

Purpose - This study set out to explore whether increasing Chinese FDI is associated with rising contributions of local industry in African countries connected to the Belt and Road Initiative (BRI). The existence of cooperative industry linkages between Chinese investments and local businesses is a necessary condition for achieving the mutual benefits asserted by the BRI.

Design/methodology/approach - Under growing FDI, we framed increasing local industry contribution as indicative of existing industry linkages. Using principal component analysis and multiple regression on collated country-level data, we examined relationships between key industry output variables and several independent variables representing Chinese investment and …

Covid-19 And Mass Sections In Business Education: Adaptation And Innovation Stemming From The Emergency Online Transition, Marina Sebastijanovic, Olivia Miljanic, Emese Felvegi

Southwestern Business Administration Journal

This paper describes three instructional design cases impacting over 3,500 students annually and taught by midcareer female mass section faculty from one of the largest business schools at a tier-one public research university in the Southern region of the US. The three instructors of mass sections describe how they transitioned their face-to-face or hybrid courses from “Emergency Response Teaching” mode to considered distance learning implementation during the COVID-19 crisis. The cases include discussions of learning management system supplements, improvements to peer-to-peer interactions, course structure changes impacting student success, and remote experiential learning group projects featuring community partners. The challenges and …