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Using Keyword Analysis For Market Validation Research, Zoeanna A. Mayhook 2024 Purdue University

Using Keyword Analysis For Market Validation Research, Zoeanna A. Mayhook

Libraries Faculty and Staff Scholarship and Research

Market validation is essential for assessing the feasibility of a business idea, product, or service but can involve extensive and costly primary and secondary research. Business librarians are well-positioned to support entrepreneurs and researchers but may be constrained by pricey subscriptions for business resources. While most often associated with search engine marketing, keyword research proves to be beneficial for market validation. This paper proposes integrating keyword analysis into market validation practices. It outlines the process of conducting keyword analysis and opportunities for business librarians to incorporate these strategies in their resource guides and programming.


Research Report: Well-Being, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. McElravy, Rebecca J. Vogt 2024 University of Nebraska-Lincoln

Research Report: Well-Being, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Rebecca J. Vogt

Nebraska Rural Poll

This year, rural Nebraskans are more pessimistic about their current situation than they’ve been since this study began. The proportion believing they are worse off than they were five years ago was 33 percent, up from 27 percent last year and 21 percent in 2022. This is the highest level across all years of the study. This increase in pessimism was matched with a sharp decrease in optimism. This year, just over one-third (36%) of rural Nebraskans believe they are better off compared to five years ago, down from 45 percent last year.

This trend continued when looking to the …


Ceo Humility And Corporate Social Irresponsibility: Evidence Based On A New Unobtrusive Measure, Amy Y. OU, Qian LU, Xina LI, Chi-Nien CHUNG, Guoli CHEN 2024 Singapore Management University

Ceo Humility And Corporate Social Irresponsibility: Evidence Based On A New Unobtrusive Measure, Amy Y. Ou, Qian Lu, Xina Li, Chi-Nien Chung, Guoli Chen

Research Collection Lee Kong Chian School Of Business

Chief executive officers (CEOs) are expected to guard their firms against corporate social irresponsibility (CSIR) incidents. In this study, we hypothesize that CEO humility relates negatively to CSIR occurrence and positively to correction because of CEO preferences for protecting stakeholder interests and employing systematic information processing. These associations are stronger in industries with a high number of CSIR incidents and when top management teams have a higher ratio of gender and racial minorities. We develop and validate a new unobtrusive measure of CEO humility by using automated, objective behavioral indicators derived from earnings conference call transcripts. Our arguments and hypotheses …


Venturing In Limbo: Entrepreneurial Resourcefulness By The Forcibly Displaced., Sadek Showkat 2024 University of Louisville

Venturing In Limbo: Entrepreneurial Resourcefulness By The Forcibly Displaced., Sadek Showkat

Electronic Theses and Dissertations

Entrepreneurial resourcefulness is an overarching concept in the entrepreneurial process that has gained momentum among theorists and practitioners. Traditionally, entrepreneurial resourcefulness is theorized as a state—a behavior or trait—rather than a process. However, our understanding of this concept changes significantly when viewed through the lens of the lived experiences of forcibly displaced individuals. This dissertation presents a theoretical and empirical investigation of how these entrepreneurs pursue entrepreneurial resourcefulness through three interrelated essays. The first essay provides a problematizing review and introduces a novel typology (exogenous vs. endogenous) that captures the heterogeneity of the construction of entrepreneurial resourcefulness across …


New Dentist News (August 2024), ADA Committee on the New Dentist 2024 American Dental Association

New Dentist News (August 2024), Ada Committee On The New Dentist

New Dentist News

New Dentist News offers timely information on scientific, social, educational, political and economic developments affecting new dentists. This collection is historical and items may not reflect current standards. For up-to-date information contact the ADA. The New Dentist News was alternately titled ADA Lifeline, 1997-June 2001.


Linking Risk Preference, Women’S Empowerment, Farm Investment And Household Well-Being, Samuel Olusesi Olumide 2024 University of Nebraska-Lincoln

Linking Risk Preference, Women’S Empowerment, Farm Investment And Household Well-Being, Samuel Olusesi Olumide

Department of Agricultural Economics: Dissertations, Theses, and Student Research

A nuanced understanding of intra-household dynamics can inform the design of more effective empowerment and agricultural investment policies. By integrating household risk preferences and empowerment dynamics, this work offers valuable insights into the complex mechanisms driving household welfare and provides a framework for future interventions to promote gender equality and economic development in rural settings. This thesis addresses three core hypotheses: first, that the spouses of risk-seeking male heads are more likely to be disempowered compared to those of risk-averse male heads; second, that households with risk-seeking male heads and disempowered spouses are likely to invest more in farming activities; …


Locum Tenens Dentists: You May Need One, Or You May Be One, Angie Kanazeh 2024 Michigan Dental Association

Locum Tenens Dentists: You May Need One, Or You May Be One, Angie Kanazeh

The Journal of the Michigan Dental Association

Locum tenens dentists temporarily fulfill the duties of an absent or short-staffed dentist. This practice is beneficial for both hiring dentists and those serving as locum tenens. For hiring dentists, considerations include ensuring the locum tenens dentist is properly licensed, credentialed with insurance networks, and adequately insured. For locum tenens dentists, benefits include flexible schedules, diverse experiences, networking opportunities, and potential higher earnings. Both parties should have clear agreements and consult with healthcare attorneys. The demand for locum tenens dentists is growing, offering valuable support in the dental community.


Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour 2024 California State University - San Bernardino

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …


N Y State Dent J August-September 2024, 2024 American Dental Association

N Y State Dent J August-September 2024

The New York State Dental Journal

In the August-September 2024 issue, the reader will find the following feature articles:

  • Success of Implant Placement in Patients with Human Immunodeficiency Virus
  • Effects of Mandatory COVID-19 Testing Policy on No-Show Rates for Aerosol-Generating Procedures
  • Heterotopic Bone Formation after TMJ Surgery
  • Rural Oral Health Access Disparities in New York State

This issue includes regular columns with regional news impacting the New York membership including editorial and perspectives columns, legal, association activities, component news, continuing education opportunities, and classifieds.


Ceo Career Variety And Corporate Entrepreneurship, Shuang Liu 2024 Clemson University

Ceo Career Variety And Corporate Entrepreneurship, Shuang Liu

All Dissertations

Corporate entrepreneurship enables more nimble, responsive, effective and efficient corporate response to increasingly demanding competitive conditions. To fill the gap in the literature concerning the role of CEO experiences on CE, this study, based on upper echelons and ambidexterity theory, examines the influence of CEO career variety on CE by classifying CEO industry and function experiences into four categories: Functional Orchestrators, Focused Experts, Industry Navigators, and Holistic Polymaths. Utilizing a dataset with 22,544 observations from the S&P 1500 index, spanning from 1992 to 2024, ANCOVA analyses are used to assess the impact of each CEO type on CE. The findings …


Ah, You’Re One Of Those Entrepreneurs: An Investigation Into Investors’ Evaluations And Support Of Typecasted Entrepreneurs, Jonathan C. Preedom 2024 Clemson University

Ah, You’Re One Of Those Entrepreneurs: An Investigation Into Investors’ Evaluations And Support Of Typecasted Entrepreneurs, Jonathan C. Preedom

All Dissertations

Chapter 1: In this qualitative study, I examine how entrepreneurial investors assess and decide which early-stage ventures to support based on the entrepreneurial pitch. These decisions are made in highly uncertain environments where the risk of incorrect evaluations is significant. Drawing on the literature on categorization and sensemaking, I induce a typology of five common ways investors typecast entrepreneurs based on salient auditory and visual cues from the pitch. This work provides an important foundation for understanding biases in the investor-entrepreneur dynamic, as well as the implications of such typecasting for entrepreneurial resource support.

Chapter 2: In this quantitative study, …


Research On Digital Platform Capabilities And Entrepreneurship Empowerment Performance Of Science And Technology Industrial Parks, Jieyu ZHENG 2024 Singapore Management University

Research On Digital Platform Capabilities And Entrepreneurship Empowerment Performance Of Science And Technology Industrial Parks, Jieyu Zheng

Dissertations and Theses Collection (Open Access)

In the era of the digital economy, industries are shifting toward platform-based and ecological trends, with industrial parks similarly adopting digital and platform-based patterns. The systematic planning, functional layout, and service efficiency of science and technology industrial parks (sci-tech industrial parks for short) are designed to address emerging industries’ spatial and organizational needs. This approach aims to create a system where digital transformation is employed as the mechanism and digital platforms empower entrepreneurial enterprises within these parks, fostering high-quality park development. However, despite efforts to build digital platforms for transforming into digital parks, many industrial parks have found their platform …


The Partnership Question As A Scale Question: Extending The Theorization Of Entrepreneurial Urbanism In China, Yong ZHANG 2024 Singapore Management University

The Partnership Question As A Scale Question: Extending The Theorization Of Entrepreneurial Urbanism In China, Yong Zhang

Research Collection College of Integrative Studies

In this article I examine recent theoretical and empirical exchanges around partnership-based urban governance between North Atlantic and Chinese academics and policymakers. I argue that the latest wave of de jure private–public partnerships in urban China reflects an ongoing process of governance rescaling beyond conventional entrepreneurial urbanism theory. I propose an analytical framework that foregrounds successive experimental partnerships as tensions between institutional continuity and change arising from rescaling. In this study I examine variegated actually existing partnerships in Jiyuan, China, to identify generalizable ideal types of partnership-driven governance rescaling. I conclude by suggesting to enhance the theorization of entrepreneurial urbanism …


A Theory Of Host Country Sentiments: An Illustration In Cross-Border Acquisitions, Daphne W. YIU, William P. WAN, Xiaocong TIAN, Kelly Xing CHEN 2024 Singapore Management University

A Theory Of Host Country Sentiments: An Illustration In Cross-Border Acquisitions, Daphne W. Yiu, William P. Wan, Xiaocong Tian, Kelly Xing Chen

Research Collection Lee Kong Chian School Of Business

Capitalizing on massive sentiment diffusion and mobilization aided by mass media and social media nowadays, we introduce a general theory of host country sentiments to illuminate the granular, context-situated, and time dynamic power of social sentiments. We posit that host country is a value-laden context wherein a foreign entity’s strategic action stimulates host country stakeholders’ social sentiments and engagement in systems of discourses (“sentiment arousal”), mobilizes social sentiments toward the foreign entity (“sentiment competence”), and legitimizes social sentiments and the strategic action of the foreign entity (“sentiment resonance”). To test our theory, we employ a context of inward acquisitions by …


Enhancing The Visibility Of Traditional Craft Puspa Rinengga Batik Through Online Marketing Approaches, Mimi Savitri, Hayatul Cholsy, Uswatun Hasanah 2024 Department of Archaeology, Faculty of Cultural Science, Universitas Gadjah Mada, Yogyakarta, Indonesia

Enhancing The Visibility Of Traditional Craft Puspa Rinengga Batik Through Online Marketing Approaches, Mimi Savitri, Hayatul Cholsy, Uswatun Hasanah

ASEAN Journal of Community Engagement

This study addresses the visibility of traditional craft and focuses on developing a strategy to increase its exposure through online marketing platforms. Puspa Rinengga Batik Studio, a small and medium-sized enterprise in Sleman, Yogyakarta, Indonesia, specializes in creating batik with jangkang motifs. Despite their unique craft, the studio struggled with marketing their products, resulting in an imbalance between production and sales. This study explores a strategy to boost sales by leveraging social media for digital marketing. The approach involves empowering the community through workshops and implementing a sustainability program. As a result of this initiative, the studio successfully utilized social …


Social Entrepreneurship In Sustainable Development: Strengthening The Environmental Perspective, Muhammad Iqbal Rezky, Rasto Rasto 2024 Faculty of Economic and Business Education, Universitas Pendidikan Indonesia, Bandung, 40154, Indonesia

Social Entrepreneurship In Sustainable Development: Strengthening The Environmental Perspective, Muhammad Iqbal Rezky, Rasto Rasto

Journal of Environmental Science and Sustainable Development

Social entrepreneurship and sustainable development are closely related concepts. Social entrepreneurship applies entrepreneurial attributes with a focus on solving major social issues. The relationship between the two demonstrates the contribution of social entrepreneurship in addressing social and environmental problems, reducing poverty, and fostering sustainable economic growth. This research employs a bibliometric approach to analyze trends and patterns in 181 relevant articles published between 2015 and 2023. Findings indicate significant growth in research between 2019 and 2021. Countries and institutions such as Spain, the United States, and Universitat de Valencia stand out in these publications. The bibliometric analysis also reveals influential …


Organizational Control And Technological Capabilities: The Moderating Role Of Family Influence On The Firm, Sean Leahy 2024 University of Missouri-St. Louis

Organizational Control And Technological Capabilities: The Moderating Role Of Family Influence On The Firm, Sean Leahy

Dissertations

This dissertation examines the influence of organizational controls on technological capabilities in privately owned U.S. corporations, with a specific focus on family-owned businesses. The primary objective of the study was to investigate how formal controls (process and outcome) and clan controls (informal practices) impact technological innovation and competence. Using a quantitative approach, data were collected from 177 individuals and analyzed through partial least squares structural equation modeling (PLS-SEM) path analysis. The findings indicate a significant relationship between formal controls and technological capabilities. However, the interaction of family influence on this dynamic was not supported. Results also revealed a robust association …


Black-Owned Businesses In The Mountain West, 2017-2020, Riley Ruff, Miguel Soriano Ralston, Caitlin J. Saladino, William E. Brown Jr. 2024 University of Nevada, Las Vegas

Black-Owned Businesses In The Mountain West, 2017-2020, Riley Ruff, Miguel Soriano Ralston, Caitlin J. Saladino, William E. Brown Jr.

Economic Development & Workforce

This fact sheet examines data on Black-owned businesses in the Mountain West states of Arizona, Colorado, Nevada, New Mexico, and Utah. The report “Who is driving Black business growth? Insights from the latest data on Black- owned businesses" from the Brookings Institution includes data on Black-owned businesses in metropolitan statistical areas (MSAs) across the United States.


Beats Week: Equitably Engaging Emerging Entrepreneurs, Alexandra Howard 2024 Purdue University

Beats Week: Equitably Engaging Emerging Entrepreneurs, Alexandra Howard

Midwest Business Librarian Summit (MBLS)

No abstract provided.


Cyclical Interest In Entrepreneurship And The Virginia Economy, Daniel Farhat 2024 Radford University

Cyclical Interest In Entrepreneurship And The Virginia Economy, Daniel Farhat

Journal of Business & Entrepreneurship

This study uses keyword search data from Google to construct an index representing broad interest in entrepreneurship in Virginia. Dynamic correlations are evaluated to identify how short-term movements in the index relate to employment and earnings, leading economic indicators, home prices and business applications. Results support opportunity-driven mindsets in the labor market but not in the real estate market. The index is shown to have some economic prediction power, and is capable of producing new insights compared to data from actual business activity. This study highlights the role entrepreneurial interest may play in policy and lays the groundwork for further …


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