Entrepreneurial and Small Business Operations Commons^™

Marketing Communications Mix Practices Among Micro And Small-Scale Enterprises, Marge Ethan A. Urbiztondo

The South East Asian Journal of Management

Research Aims: In developing and emerging economies, MSMEs are pivotal in generating income and fostering economic growth. However, in regions like Mindanao Island, Philippines, there are significant challenges to fostering equitable MSME-induced growth. This study delves into practices related to the marketing communications mix among micro and small enterprises in this region.

Design/Methodology/Approach: A mixed-methods approach is used, including quantitative analysis of the marketing communications mix practices among MSMEs, as well as qualitative analysis of interviews with micro and small enterprise owners.

Research Findings: The study reveals a significant difference between advertising assessments grouped according to years of operations, classification, …

Optimizing Operation Processes And Supply Chain Management For Enhanced Service And Product Quality In Quick Service Restaurants, Joel Mark Rodriguez, Hanna V. Reambonanza, Lourdes Palallos

The South East Asian Journal of Management

Research Aims: The research aimed to identify the relationship between operational processes, supply chain management, and their impact on the quality of service and products in Quick Service Restaurants in the Philippines. It addresses a very critical research gap by providing empirical evidence on how these factors collectively influence business performance.

Design/Methodology/Approach: A quantitative research design was used – structured questionnaires were administered to 392 QSR employees and managers working in different locations of the Philippines. Data analysis used correlation, regression, and SEM for robustness.

Research Findings: The research proved that sound operational management and supply chain practices improved the …

Comparative Study Of Entrepreneurial Resilience And Gender, Raegan Burkey

Honors Projects

This study aimed to determine if there was a significant difference in the relative importance of resilience factors between male entrepreneurs and female entrepreneurs in order to discover which elements are most relied upon by each gender. To do this, I identified various elements of resilience through a literature review and combined them into a survey. In the survey, participants answered demographic related questions, including a question about gender, prior to moving into resilience element rankings. I then completed a factor analysis to identify three distinct factors: Propensity for Growth, Adaptive Commitment, and Self-Regulation. A T Test revealed that there …

Why Should You Support Entrepreneurs?, Addison Forrester

2025 Student Academic Showcase

I will give a presentation based on the research and facts on why supporting entrepreneurs is good for the United States economy. How can you support the economy? The answer is to shop small and support new. Entrepreneurs are the backbone of our society, driving innovation and creating jobs. This presentation will explore the impact of these entrepreneurs and how your choices can make a big difference.

Connecting Emotionally: Examining The Impact Of Narrative Video Advertising On Consumer Involvement And Brand Attachment, Anni Rahimah, Shannon Saghava Aqfa Dzikrullah, Ameylia Ayu Astira

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

The increasingly competitive advertising landscape necessitates innovative strategies to engage potential customers effectively. This study investigates the impact of emotional and narrative-driven video advertisements on attitudes toward advertisements and advertisement involvement, ultimately fostering emotional brand attachment among viewers. This research adopts a quantitative approach, employing Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4 software. Data were collected through a structured survey involving 131 respondents who had utilized the GoSend service in DKI Jakarta, Indonesia. The results demonstrate that emotional and narrative elements in video advertisements exert a significant positive influence on viewers’ attitudes toward advertisements …

Survival Of The Venture Companies Depending On The Access To Capitals, Ruslan Akhmadullin

Doctoral Dissertations and Projects

Social and entrepreneurial capitals encompass a combination of human, social, and intellectual resources that enable entrepreneurs to identify, create, and exploit business opportunities. This study investigates how the interplay between these forms of capital influences entrepreneurs' access to financial resources and their overall success. Social capital, comprising networks, relationships, and trust, is critical for accessing resources and building credibility with investors. Human capital, including skills, experience, and perseverance, enhances the capacity to navigate entrepreneurial challenges and present viable business proposals. However, traditional funding processes often impose barriers, such as stringent requirements and limited access to capital, that disproportionately affect startups. …

Capturing Tradition: The Business, Branding, And Personal Identity Of Senior Portraits In The Modern South, Xenia R. Minton

Honors Theses

The rise of college students starting photography businesses, particularly in graduation portraits, has transformed the creative and entrepreneurial landscape in the South. This thesis explores the senior portrait culture at the University of Mississippi, analyzing its rapid growth through the perspectives of photographers and academic experts in Southern Studies. Grounded in eight years of experience as a photographer, this study examines the evolution of the industry, business strategies, and cultural significance. Through interviews with seasoned senior portrait photographers and Southern Studies professors, this research investigates how regional traditions, social media, and consumer expectations have shaped the profession. By analyzing these …

Who’S More Likely To Do Science Philanthropy? Research On The Factors Influencing Chinese Private Entrepreneurs’ Willingness To Do Science Philanthropy, Tsz Ho Tony Lau

Dissertations and Theses Collection (Open Access)

China’s investment in scientific research funds feature relatively small amount and unitary structure of source. In recent years, the Chinese government has constantly issued policies to encourage social capital to participate in scientific research, especially fundamental research, by charitable donations or the like, but no significant results have been achieved. China's private entrepreneurs are the main force behind charitable giving. Therefore, it is imperative to engage these private entrepreneurs.

This thesis works on the characteristics of private entrepreneurs who are more likely to donate to scientific research. It can be divided into two parts/studies of research: 1) the impact of …

The Study Of Factors Influencing The Commercialization Of Startup Ideas, Ebadallah Yarmoradian, Zahra Saffari, Mahdi Maskani

AMTP Proceedings 2025

Commercialization of startups transforms innovative ideas into marketable products or services, addressing challenges like business model design, target market identification, investment attraction, and resource management. This study examines these challenges and highlights differences between product and service commercialization. Leveraging social and digital technologies, the research emphasizes improving communication networks, customer engagement, and process efficiency. It also explores modern technology's role in supporting nonprofit organizations and NGOs. Key findings underline the importance of technology-driven marketing, intelligent financial management, and robust communication networks. This paper offers practical recommendations for startups and nonprofits to tackle commercialization challenges effectively.

Consumer Insights About Restaurant And Bar Preferences, Griffin D. Burt, Richard Kaminski, Zachary Eckenrode

AMTP Proceedings 2025

This study looks at how bar-restaurants, especially in small towns in Central Pennsylvania, can use market research and targeted marketing to attract and keep customers in today’s competitive landscape. As the market becomes more saturated and customer preferences shift, it's clear that offering quality food alone isn’t enough. Instead, businesses need to focus on creating a full dining experience, which includes great service, a welcoming atmosphere, and personalized touches. Using PJs Tavern as a case study, this research explores customer preferences, demographic factors, and the role of social media platforms like TikTok, Instagram, and Facebook in driving customer engagement. By …

Exploring The Effects Of Strategic Orientation Combinations: The Moderating Role Of Industry Context, Mohammad Elayyan, Zonghui Li, Douglas Johansen, Caitlin Sockbeson, John Shaw

AMTP Proceedings 2025

Prior studies have explored the effect of market orientation and entrepreneurial orientation on firm performance separately. However, when making strategic decisions, firms often integrate marketing activities and entrepreneurial initiatives, which indicate various combinations of strategic orientation. This study employs an integrated perspective to examine the impact of various market and entrepreneurial orientation combinations on firm performance. In addition, it argues that the impact of strategic orientation on firm performance is contingent upon industry context. Using a sample of 182 manufacturing firms listed on the S&P 500, this study explores the joint effects of strategic orientation combinations (i.e., market orientation, entrepreneurial …

Capital Formation, The Sec, And Accredited Investors, Neal F. Newman, Lawrence J. Trautman, Brian Elzweig

Faculty Scholarship

Protecting the investing public, while simultaneously facilitating the efficient flow of capital needed by all new and growing businesses continues as a primary responsibility of the U.S. Securities and Exchange Commission (SEC). Enhancing the capital formation process is a necessary step in the creation of jobs and growth of any economy. Central to the SEC’s regulatory schematic is the proposition that some particularly sophisticated and wealthy investors require less protection than those with less knowledge, experience, and resources. During December 2023, for just the third time, the SEC staff issued a report examining the status of the natural person accredited …

Exploring The Impact Of Entrepreneurship Coaching And Mentoring Models On Founder Capabilities And Business Performance, Zhixiang Wu

Dissertations and Theses Collection (Open Access)

China's current economic development faces multiple pressures, including contracting demand, supply shocks, and weakening expectations. Coupled with changes in the market environment and structural employment mismatches, entrepreneurship has become a key driver for economic growth, job creation, and the enhancement of social resilience. Against this backdrop, the impact of entrepreneurship coaching on founder development and business performance has drawn increasing attention. This study systematically explores how external coaches, through various coaching methods, frequencies, and competencies, influence entrepreneurs' growth and further improve business performance.

Based on literature review and theoretical analysis, a mediation effect model is constructed to empirically examine the …

Entrepreneurial Orientation In Family Firms: The Role Of Intergenerational Dynamics, Firm Size, And External Working Experience, Wai Sam Kong

Dissertations and Theses Collection (Open Access)

Family firms are key contributors to the global economy, yet their long-term entrepreneurial sustainability remains uncertain, particularly during intergenerational transitions. While entrepreneurial orientation (EO) has been studied widely in general business contexts, the interplay between intergenerational dynamics and EO remains underexplored in family firms. This study addresses the existing gap by methodically studying how family-specific factors influence EO, thereby contributing a novel perspective to entrepreneurship and family business research. Drawing on Constructivist Learning Theory, we conceptualise EO not as a static firm attribute but as a developmental process shaped by intergenerational interactions, governance structures, and external influences. Using a multi-method …

Unveiling Belonging: Women Entrepreneurs’ Belonging Strategies To Navigate The Embedding Process, Saskia Stoker, Ana Cruz-Garcia, Ingrid Wakkee

Dept. of Marketing & International Business Publications

Purpose

Opportunity-driven women entrepreneurs encounter gendered challenges in leveraging social networks essential for business development. This research builds on Stead (2017), exploring how women navigate these challenges and foster belonging within these networks. Utilising a post-structural feminist lens, we aim to understand the strategies employed by women entrepreneurs to maintain embeddedness in social networks. Our findings contribute to an understanding of the complex interplay between gender, belonging strategies and embeddedness in entrepreneurship.

Design/methodology/approach

This study draws on in-depth interviews (31) with opportunity-driven women entrepreneurs. Thematic analyses were conducted to capture the women’s understandings of belonging and embedding in social networks …

Book Review: Justice Batted Last, Darlene A. Kluka, Aaron Livingston

Global Sport Business Journal

Book Review of Don Zminda's (2025) Justice Batted Last: Ernie Banks, Minnie Miñoso, and the Unheralded Players Who Integrated Chicago's Major League Teams

Going Non-Par: What Are Your Options?; With Sidebar: One Dentist’S Experience With Going Non-Par, Alan Laing Dds, Mba, Greg Maxson Dds

The Journal of the Michigan Dental Association

The article discusses the considerations for dental practices contemplating dropping insurance participation (going non-par). It emphasizes the importance of analyzing practice objectives, patient demographics, competition, and financial policies before making this decision. The transition to non-par status can impact patient relationships and requires a strong financial and collection policy. Ultimately, the decision should be based on a thorough understanding of the practice and its goals.

The sidebar presents supplementary content and includes a call for MDA members to share their experiences with non-participation in insurance plans and features Dr. Greg Maxson's personal account of going non-par. Dr. Maxson emphasizes that …

The Failure Of Project Managers To Allocate Resources Effectively Resulting In Failed Or Stalled Kenyan Government Projects, Jectone Oyoo

Doctoral Dissertations and Projects

Resource allocation is a vital role of the project manager from the project’s initiation to its completion. The study investigated the failure by project managers in Kenyan government projects to effectively allocate resources leading to the failure or stalling of those projects. This study was aimed at exploring the processes and actions employed by project managers in allocating resources that result in the success, failure or stalling of Kenyan government projects. The researcher collected data by interviewing 30 project managers from six counties across the country that formed the six cases. The study revealed three major themes, resource availability, resource …

Sharing With Crowds: Bibliometric Insights Into The Role Of Emotions In Crowdfunding, Saima Hafeez, Mateja Drnovšek

Economic and Business Review

In this paper, we provide an overview of the existing research on emotions in crowdfunding and integrate it using a bibliometric analysis of publication data from the decade 2013–2023. Our analysis includes a citation and cocitation analysis, a productivity analysis, a co-occurrence analysis, and a topic analysis based on abstracts. We find that the Journal of Business Venturing and Entrepreneurship Theory and Practice are the most prominent journals publishing research at the intersection of emotions and crowdfunding. The coword analysis shows that current and frequently discussed topics are related to emotions, sentiment analysis, reward-based crowdfunding, machine learning, and blockchain. Furthermore, …

Sba-Backed Njric Offering Free Accelerator Program And Cyber Risk Assessments, Center For Cybersecurity

Center for Cybersecurity

Small Businesses Wanted: SBA-Backed New Jersey AI, Cybersecurity, and IT Cluster Offers Free Accelerator Program and Cybersecurity Risk Assessments | ROI-NJ

https://njbmagazine.com/njb-news-now/sba-backed-njric-offering-free-accelerator-program-and-cyber-risk-assessments/