Entrepreneurial and Small Business Operations Commons^™

Pengaruh Rasa, Tekstur, Dan Visual Terhadap Willingness To Buy Produk Ayam Geprek Rempah, Diandra Srivania Irwandini, Hasyim Asyari

Jurnal Administrasi Bisnis Terapan

This study explicitly aims to determaine the influence os taset, texture, and visual aspects on consumer Willingness to Buy (WTB) the Ayam Geprek Rempah product. Using a quantitative approach, the research involved 25 respondents who met the criteria, namely having a habit of purchasing food priced between IDR 25,000 and IDR 35,000, ordering food online at least twice a week, having a preference for ayam geprek, and havingtried the Ayam Geprek Rempah product. The data used was secondary data, and the analysis was conducted using the non-parametric statistical test, the Wilcoxon Signed-Ranks Test. The results showed that the taste variable …

Ingenious Impulsiveness Of Environmentally Motivated Female Entrepreneurship For Sustainable Development, Saranya Senthilnathan, Chandrasekar Kaliyaperumal

Management Dynamics

Women's roles are crucial to the economic prosperity of any nation, with their participation in entrepreneurship being a key driver of sustainable development. This study focuses on the contributions of women entrepreneurs in India, highlighting their potential to advance economic, social, and environmental sustainability. The purpose is to examine the role of female entrepreneurs in promoting sustainable practices within the economy, society, and ecology. The study employs a descriptive research design to assess how integrating environmental factors into female entrepreneurship impacts the growth and sustainability of the Indian economy. A self-administered questionnaire was used to collect primary data from 355 …

Social Media Marketing Impacts On Sme Customer Engagement And Prodictivity, La'keisha J. Morton-Carter

Doctoral Dissertations and Projects

This qualitative multiple case study explored the underutilization of social media marketing among small and medium-sized enterprise (SME) entrepreneurs and its impact on customer engagement and business productivity. Grounded in the Technology Acceptance Model (TAM) and the Diffusion of Innovations (DOI) theory, the study examined how SME owners perceive, adopt, and apply social media platforms in their marketing efforts. Data were collected from 38 participants through semi-structured interviews and surveys and analyzed using NVivo 15 software. Thematic analysis revealed five emergent themes: Digital Hesitancy, Strategic Gaps, Customer Engagement Variability, Resource Constraints, and Peer Influence. Findings indicated that while entrepreneurs recognized …

The Effect Of Cognitive Biases And Organizational Constructs On Enterprise Resource Planning Implementation Success In Small And Medium-Sized Enterprises: A Pls-Sem Approach, Michael Davidson

Dissertations

Enterprise Resource Planning (ERP) systems are crucial to enhancing organizational performance, efficiency, and strategic competitiveness in small to medium-sized enterprises (SMEs). ERP adoption in SMEs has been known to fail, with more than 75% of the implementations considered failures. These barriers are compounded by cognitive biases, such as temporal discounting (TD) and optimism bias (OB), which skew the strategic decision-making process. The framework suggested in this paper explains the relationships between top management support (TMS), information quality (IQ), system quality (SQ), user satisfaction (US), optimism bias (OB), and temporal discounting (TD) and their impact on ERP implementation success (EIS) and …

The Influence Of "Ifbb Pro" Designation On Consumer Decision-Making In Online Personal Training Services: An Experimental Investigation, Zehua Hei, Alan Morse

Global Sport Business Journal

The recent rising health awareness, social media occurrence, and digital access to fitness services promote the growth of online personal training. Drawing upon signaling theory, a recent rising group of trainers, “IFBB Pro” athletes, who are perceived as elite bodybuilders, often signal a high level of expertise and competency in fitness training. With content marketing as the background, posted content plays a key role in this process as social media platforms become increasingly popular for fitness professionals to market their personal training services and attract clients. However, scarce research exists to investigate how this designation influences consumer perceptions and purchase …

Book Review: The Architecture Of The Playing Field, Eddie G. Walker Ii

Global Sport Business Journal

Athletic fields, facilities, golf courses, stadiums, and arenas are at the heart of the sport management industry. Physical activity has been “an essential component” of mankind’s life on Earth since the beginning of time (Elgammal & Abdel-Razek, 2022; p. 26). Throughout history, the methods of hosting athletic events have undergone significant evolution. Dr. Richard Cleary provides a concise yet thorough resource on how the structure of these spaces influences the experience for both participants and spectators. The Architecture of the Playing Field: Shaping Space in Sport comprises four chapters and an Epilogue that utilize architectural design and sociocultural theories to …

Book Review: The Olympics That Never Happened: Denver '76 And The Politics Of Growth, Samuel M. Clevenger

Global Sport Business Journal

The issue of economic growth and its historical ties to modern sport is of central importance to contemporary sport business researchers. After all, considering that the growth-driven sport industry is increasingly trying to balance improving the sustainability of their present practices and facilities with maintaining its emphasis on expansion, accumulation, and revenue generation–resulting in organizations like the International Olympic Committee (IOC) engaging in “greenwashing” (Boykoff, 2025)–we (meaning sport researchers) need plentiful work that takes seriously the issue of economic growth and its impacts on the decision-making of sporting organizations. Adam Berg’s recent book The Olympics That Never Happened: Denver ‘76 …

Brand Awareness The Case Study Was Applied To Nesma & Partners Contracting Co. Ltd In Saudi Arabia, Soumaya Kaakour, Pierre Mouawad

Al Jinan الجنان

This paper examines the factors affecting brand awareness in Saudi Arabia Nesma & Partners Contracting Co. Ltd. An electronic survey was distributed to 203 employees. The results indicated a positive correlation between credibility and brand awareness, while a negative correlation between the following variables (social media, influencer, E-wom) and brand awareness. These results imply that companies like Nesma & partners should not rely on social media, influencers, and E-wom to reach brand awareness. Future research is needed to investigate more factors affecting brand awareness in construction companies

Mindfulness And Entrepreneurship: Looking Back And Moving Forward, Eva Katharina Peters

Dissertations and Theses Collection (Open Access)

This dissertation spans three chapters covering the topics of mindfulness and entrepreneurship. The first chapter is a literature review summarizing the existing literature on mindfulness in entrepreneurship. The review provides an organizing framework for structuring the knowledge of mindfulness in entrepreneurship, along with an integrative framework and a detailed agenda for future research. Building on the insights generated through the literature review, the following two chapters provide empirical evidence for the role of mindfulness in entrepreneurship. The second chapter is an empirical study exploring how mindfulness relates to entrepreneurial well-being via its relation to co-founding team relationship quality and team …

The Mediating Role Of Market Orientation In The Relationship Between Marketing Capability And Social Capital On Innovation Performance, Nina Fapari Arif, Tri Wahyuningsih, Andi Harmoko Arifin, Tasrim Tasrim

ASEAN Marketing Journal

Abstract

This study aims to examine the relationships among marketing capabilities, relational capital, market orientation, and innovation performance among Small and Medium Enterprises (SMEs) in Indonesia. A quantitative approach was employed, with data analyzed using the SEM-PLS (Structural Equation Modeling–Partial Least Squares) method via WarpPLS 8.0, which enables effective analysis of nonlinear relationships as well as mediation and moderation effects. The study population consists of SME actors in Indonesia, with a sample obtained through purposive sampling, involving a minimum of 180 respondents. The analysis results show that marketing capabilities have a significant positive effect on both market orientation and innovation …

Living Heritage, Resilience And Ethically Informed Infrastructures In Malawi, Martha B. Lerski, Frank Puluputu Mwale

Publications and Research

Rooted in a rural community’s needs, this paper explores how historically, and ethically informed infrastructures can support community engagement towards identification, documentation, and dissemination of local, traditional, and indigenous knowledge relating to climate change. The paper examines climate adaptation and sustainability issues through the lenses of community organizing and Library & Information Science best practices. It draws on a growing body of literature identifying a role for expanded epistemological and subject discipline perspectives. While the impacts of climate on material culture are increasingly recognized, intangible, and biocultural heritage have not received as much attention. Living heritage traditions and knowledge systems …

Empowering Local Communities For Global Impact: Bridging Leadership And Action For Food Systems Transformation, Jeremiah Rogito

Adventist Human-Subject Researchers Association

Empowering local communities is essential for transforming food systems. This approach focuses on strengthening leadership, promoting sustainable agricultural practices, and creating solutions that address both local and global challenges. By facilitating collaboration and innovation, local action can contribute to global food security, climate adaptation, and sustainable development goals.

Developing A Faith-Based Financial Literacy: A Case Study Of Micro, Small And Medium Enterprises In East Sepik Province Of Papua New Guinea, Jessica Torohama, Alice Napasu

Adventist Human-Subject Researchers Association

Financial Literacy is crucial for the success of Micro, Small, and Medium Enterprises (MSMEs). However, MSMEs operate without financial literacy knowledge. This qualitative case study explored the faith-based financial literacy model for MSMEs in the East Sepik Province of Papua New Guinea. The study aims to bridge the financial literacy gaps by creating a faith-based curriculum for MSME owners.

Leadership Strategies, Employees’ Performance, And Competitiveness Effect On Sustainability In This Global Era: A Study Of Small And Medium Enterprises At Faith-Based Higher Education Institutions In West Africa, Faith O. Sivili

Adventist Human-Subject Researchers Association

Globally, small and medium enterprises (SMEs) comprise over 99% of enterprises in Europe and 98% of businesses in Asia (Lazanyi, 2015). SMEs in Africa account for 50% of the continent’s GDP and own almost 90% of all jobs. Despite SMEs contribute to institutions and the nation globally, there are still a lot of unanswered questions about effective leadership strategy and performance indicators that have an impact on SMEs’ Sustainability.

Leveraging Public-Private Partnerships In Music Industry Education: A Mixed Methods Exploration Of The Music Industry Technical Camp In Trinidad And Tobago, Farley J. Joseph

Journal of Arts Entrepreneurship Education

The Music Industry Technical Camp (MITC) is a public-private partnership designed by DianJen and delivered in collaboration with the Ministry of Tourism, Culture and the Arts in Trinidad and Tobago. Its focus is on providing intensive practical training on the business and technical aspects of the music industry to persons 18-65 years of age and comprises 90 hours of instruction delivered over a six-week period. Between 2014 and 2018, 89 participants graduated from the MITC. Some have established new or improved their existing arts enterprises, whereas others are currently employed as full-time and part-time professionals in the local music industry. …

Book Review: Magic In The Air: The Myth, The Mystery, And The Soul Of The Slam Dunk, Andrew C. Sellers

Global Sport Business Journal

Book review of Mike Sielski's (2025) Magic in the Air: The Myth, the Mystery, and the Soul of the Slam Dunk.

Gsbj Editor's Note, Robert Mcdermand

Global Sport Business Journal

Editor's Note for Volume 10 (2025)

Professional Sport Venue Threats, Security Measures, And Technological Solutions, Brandon Allen, Laurajean Holmgren, Stacey A. Hall

Global Sport Business Journal

Several incidents involving large crowds have led venue security directors to adopt preventive strategies. Venue organizers should foster a safe and secure environment, which requires assessing risk levels, recruiting and training staff, exercising plans and protocols, and leveraging technology solutions. The purpose of this study is to explore professional sport venue threats, security measures, and technology utilization. Security directors (n=52) from five major sports leagues in the United States (MLB, MLS, NBA, NFL, and NHL) participated in the study. Key findings focus on staffing, training and development, fan behavior, and facility operations. Recommendations include investing in multiple strategies to enhance …

2025 Gsba Conference Abstracts, Robert Mcdermand

Global Sport Business Journal

2025 GSBA Conference Abstracts

Startup Accelerator Returns: J Curve Or L Curve? A Comparative Performance Analysis Between A Venture Accelerator And Early-Stage Venture Capital, Aleš Pustovrh

Economic and Business Review

This document analyses the profitability of investments in venture accelerators compared to early-stage venture capital funds. Using a case study of a single fund manager operating both investment types, it tracks the Total Value to Paid-In (TVPI) ratio over 6 years. The early-stage venture capital investments showed a positive trend, exceeding a TVPI of 1, indicating profitability driven by company survival rates, external funding attraction, and growth. Conversely, the accelerator investments underperformed, with a TVPI consistently below 1, suggesting a loss for investors. This raises questions about the long-term viability of the accelerator model, potentially resulting in an L curve …